LAS VEGAS, NV [LAS] - Billboard, Digital, Transit and...
Transcript of LAS VEGAS, NV [LAS] - Billboard, Digital, Transit and...
LAS VEGAS, NV [LAS]AIRPORT MEDIA GUIDE
AIRPORT ADVERTISING
LAS
AIRPORT ADVERTISING
Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”
Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.
Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits.
Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.
Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.
Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.
LASLAS
AIRPORT PROFILE
• McCarran International is the 8th busiest airport in the United States
• LAS has two terminals with 65 aircraft gates
• 30 airlines fly to over 100 domestic and 27 international destinations including every
major media market and population base in the U.S., Mexico, and Canada
• LAS is located in Paradise just about 5 miles south of
downtown Las Vegas
Source: mccarran.com, Airports Council International
LAS
AIRLINES:
TOP 10DESTINATIONS:LOS ANGELESSAN FRANCISCODENVERSEATTLEATLANTACHICAGODALLASPHOENIXNEW YORKMINNEAPOLIS
AIRPORT PROFILE
ANNUALPASSENGERS:
47.4 MILLION
Source: US Department of Transportation
Southwest
American
Delta
United
Spirit
Allegiant
LASLAS
TRAVELER PROFILE
95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC
FLIGHT IN THE PAST YEAR
Las Vegas McCarran InternationalAirport Frequent Fliers:
4+ trips per year
59%are employed full time.
50% have a HHI of $75,000
or greater.
42%have visited Los Angeles
overnight in the past year.
60%viewed an airport digital
display in the past 6 months.
56%have taken at least one
business trip in the past year.
93%have taken at least one personal/vacation trip in
the past year.
MCCARRAN INTERNATIONAL AIRPORT FREQUENT FLIERS
Source: Nielsen Las Vegas, NV 2016 (Release 2)
LAS
LAS
TRAVELER PROFILE
Source: Las Vegas Convention & Visitor Autority
Vacation / Pleasure
Friends / Relatives
Gamble
Convention / Corp Mtg
Other Business
Passing Through
Special Event
Wedding
Other
PRIMARY PURPOSE OF VISIT(First Time vs. Repeat Visitors)
• 89% of visitors were “very satisfied” with their current trip to Las Vegas.
• 43% of all Las Vegas visitors traveled by air.
LASLAS
CONVENTION ATTENDANCE
Source: Las Vegas Convention & Visitor Autority 2016 Reports
21,864conventions held
6.3 MILLIONconvention attendees
LAS
Source: Nielsen Las Vegas, NV 2016 (Release 2)
46% OF LAS VEGAS RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR.
752,111LAS VEGAS RESIDENTS HAVE DEPARTED FROM MCCARRAN INTERNATIONAL AIRPORT IN THE PAST YEAR.
AREA EVENTS & ATTRACTIONS Las Vegas Strip | Fremont Street Experience | Bellagio | Red Rock Canyon Venetian Hotel | Paris Hotel & Eiffel Tower | Mirage Hotel | Madame Tussaud’sNew York-New York Hotel | Caesars Palace & Colosseum | Mandalay BayHigh Roller Ferris Wheel on the Linq | Stratosphere Tower | MGM Grand HotelLuxor Hotel | Las Vegas Motor Speedway | Las Vegas Natural History Museum Richard Petty Driving Experience | Gold & Silver Pawn Show | Texas RevueWorld Series of Poker | American Muscle Car Challenge | T-Mobile Arena
MARKET PROFILE
LASLAS
COMPETITIVE MEDIA PRESENCE
TELEVISION
53%of Las Vegas homes do not
subscribe to cable television.
MOBILE
73%of Las Vegas residents
find cell phone ads annoying.
SOCIAL MEDIA
92%of Las Vegas residents
have not clicked on a socialmedia ad in the past
30 days.
NEWSPAPER
74%of Las Vegas residentssay they did not read a
newspaper in the past week.
RADIO
35%of Las Vegas residents used an
online music service in the past 30 days.
Airport advertising is a constant media companion.Outdoor ads deliver consistent impressions as trends shift in otherforms of advertising. Out-of-Home can compliment, reinforce, andextend the reach of other ad types in your campaign as part of a
media mix strategy.
Source: Nielsen Las Vegas, NV 2016 (Release 2)
Ty Walsh | [email protected] Desimone | [email protected]
8945 W. Russell Road Suite 150, Las Vegas, NV 89148 Phone: 702.362.4777|Fax: 702.362.2501
lamar.com/LasVegas
We appreciate the opportunity to beyour airport media partner.
Please contact your Lamar Representativeor our office to discuss availability and
any questions you may have.
We’re ready to help you buildan effective campaign.
Thank you!