Larsson ir12-seattle
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Transcript of Larsson ir12-seattle
Snowing, Freezing… Tweeting? Twitter use by SJ during the 2010 holiday season
Presentation for the Social Media and Crisis Communication panelIR 12, Seattle, October 2011
Anders Olof LarssonDepartment of Informatics and Media, Uppsala [email protected]@a_larsson
Organizational use of social media
- ‘[…] there has been a sea change in the last three months, as Twitter, in particular, takes the corporate world by storm’
(McKenna, 2010: 22)
- There is a need to examine the uses of social media services in different professional contexts
(Zhang et al., 2010: 131; Zhao and Rosson, 2009: 243)
Summing up…
- While SJ is on Twitter, it does not appear to adhere to a ”2.0 mentality”
- SJ follows office hours – even if their trains do not
- SJ did not appear to change their approach to Twitter use during the snow chaos
- Expectations of the passengers?
- Expectations / Routines of SJ?
Questions? Comments?
Anders Olof LarssonDepartment of Informatics and Media, Uppsala [email protected]@a_larsson