L’OREAL Signature Competition

CREATED IN 1992

60,000+ CONTESTANTS IN 21 YEARS

OVER 9,000 PLAYERS IN 2013

FROM 45 COUNTRIES

280+ CAMPUSES

MARKETING EXPERTISE COMPETITION

THE UNIQUE OPPORTUNITY TO WORK AS A

BRAND LEADER FOR A L’ORÉAL BRAND

A COMPETITION FOR CREATIVE

AND ENTREPRENEURIAL MINDS

A CHANCE TO COMPETE

AGAINST MORE THAN 45 OTHER

COUNTRIES

The first ever DIESEL male haircare

product range inspired from music

legends with iconic hair.

PORTUGAL 2010 INSTITUTO UNIVERSITÁRIO DE LISBOA

CREATIVE & ENTREPRENEUR

All the way

A revolution in instrumental

cosmetics in salons: the Chroma

Glove, a light-reactive haircare

device for L’ORÉAL

PROFESSIONNEL

SINGAPORE 2011 NANYANG TECHNOLOGICAL UNIVERSITY

CREATIVE & ENTREPRENEUR All the way

Kids will love their bath time with this

product range for THE BODY SHOP

mixing fun and animal protection

awareness.

PHILIPPINES 2012 UNIVERSITY OF THE PHILIPPINES

CREATIVE & ENTREPRENEUR All the way

Treating yourself with a

customized shampoo made

possible by this DIY range, also

customizable according to THE

BODY SHOP commitment

endorsed.

CHILE 2012 UNIVERSITY OF CHILE

CREATIVE & ENTREPRENEUR All the way

An instant humidity solution for

L’Oréal Paris, that makes hair

manageable and style able

because it maintains perfect oil

water balance.

INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT

AND RESEARCH

CREATIVE & ENTREPRENEUR All the way

Play? HOW TO

THE STANDARD CYCLE

CA

MP

US

1

CA

MP

US

2

CA

MP

US

3

CAMPUS

FINALS

CAMPUS 1

WINNER

CAMPUS

FINALS

CAMPUS

FINALS

CAMPUS 2

WINNER

CAMPUS 3

WINNER

BRIEFING

DAY

CAMPUS 1

WINNER

CAMPUS 2

WINNER

CAMPUS 3

WINNER

NATIONAL

FINALS

NATIONAL

WINNER

INTERNATIONAL

FINALS

SECOND MISSION FIRST MISSION

CAMPUS L’OREAL OFFICE PARIS

theory into practice

an original concept in

coherence with

the brand values

a new range of products

a unique communication

campaign

in front of a L’Oréal Jury

against the rest of the world

Play? HOW TO

BRAND The

SECOND MISSION

THE CHALLENGE

FIRST MISSION

Put yourself in the shoes of an international

marketing director of Kiehl’s and imagine a new

product range for the Kiehl’s Men’s portfolio!

Analyze the market and the brand, and come up with innovative

in-store & online activities that you think would attract the male

target.

Imagine a new product range in the Kiehl’s Men’s portfolio and

develop and implement an international multi-channel strategy to

expand Kiehl’s share in the selective men’s market.

PRIZES

FOR THE BEST 3 TEAMS, A

VOUCHER FOR A TEAM TRIP

TO THE DESTINATION OF

THEIR CHOICE.

FOR THE WINNING TEAM

FOR THE SECOND PLACE

FOR THE THIRD PLACE

EXPERIENCE A real life

WORK IN A TEAM WITH A

CREATIVE AGENCY

GAIN HANDS ON

PROFESSIONAL

EXPERIENCE

GET SPOTTED BY

L’ORÉAL

EXECUTIVES

COMPETE AGAINST

INTERNATIONAL TEAMS IN PARIS

1

2 3

4

Last 2 years of study in a partner

campus

Teams of 3 students

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