L’OREAL Signature Competition

CREATED IN 1992

60,000+ CONTESTANTS IN 20 YEARS

OVER 8,200 PLAYERS IN 2012

FROM 45 COUNTRIES

280+ CAMPUSES

since 1992 MARKETING EXPERTISE COMPETITION

THE UNIQUE OPPORTUNITY TO WORK AS A

BRAND LEADER FOR A L’ORÉAL BRAND

A COMPETITION FOR CREATIVE

AND ENTREPRENEURIAL MINDS

A CHANCE TO COMPETE AGAINST

MORE THAN 45 OTHER COUNTRIES

The first ever DIESEL male haircare

product range inspired from music

legends with iconic hair.

PORTUGAL 2010 INSTITUTO UNIVERSITÁRIO DE LISBOA

CREATIVE & ENTREPRENEUR

All the way

A revolution in instrumental

cosmetics in salons: the Chroma

Glove, a light-reactive haircare

device for L’ORÉAL

PROFESSIONNEL

SINGAPORE 2011 NANYANG TECHNOLOGICAL UNIVERSITY

CREATIVE & ENTREPRENEUR

All the way

Kids will love their bath time with this

product range for THE BODY SHOP

mixing fun and animal protection

awareness.

PHILIPPINES 2012 UNIVERSITY OF THE PHILIPPINES

CREATIVE & ENTREPRENEUR

All the way

Treating yourself with a

customized shampoo made

possible by this DIY range, also

customizable according to THE

BODY SHOP commitment

endorsed.

CHILE 2012 UNIVERSITY OF CHILE

CREATIVE & ENTREPRENEUR

All the way

An instant humidity solution for

L’Oréal Paris, that makes hair

manageable and style able

because it maintains perfect oil

water balance.

INDIA 2013 SP JAIN INSTITUTE OF MANAGEMENT

AND RESEARCH

CREATIVE & ENTREPRENEUR

All the way

theory into practice

an original concept in

coherence with

the brand values

a new range of products

a unique communication

campaign

in front of a L’Oréal Jury

against the rest of the world

Play? HOW TO

Last 2 years of study in a partner campus

Partner campus: CUHK, HKU, HKUST

Teams of 3

students

Sign up logging into

brandstorm.loreal.com

REGISTRATION DEADLINE: DEC 13, 2013, 6:00PM

MARKETING PLAN SUBMISSION DEADLINE: JAN 10, 2014 6:00PM

ANNOUNCEMENT OF SHORTLISTED TEAMS: JAN 17, 2014

FEB, 2014

MID-MAR, 2014

APR/MAY, 2014

JUN, 2014

MAR-APR, 2014

THE STANDARD CYCLE

THE STANDARD CYCLE

CU

HK

H

KU

H

KU

ST

CAMPUS

FINALS

CUHK

WINNERS

CAMPUS

FINALS

CAMPUS

FINALS

HKU

WINNERS

HKUST

WINNERS

BRIEFING

DAY

CUHK

WINNER

HKU

WINNER

HKUST

WINNER

Hong Kong

FINALS

NATIONAL

WINNER

INTERNATIONAL

FINALS

SECOND MISSION FIRST MISSION

CAMPUS L’OREAL OFFICE PARIS

BRAND The

SECOND MISSION

THE CHALLENGE this year

FIRST MISSION

Put yourself in the shoes of an international

marketing director of Kiehl’s and imagine a new

product range for the Kiehl’s Men’s portfolio!

Analyze the market and the brand, and come up with

innovative in-store & online activities that you think would

attract the male target.

Imagine a new product range in the Kiehl’s Men’s portfolio

and develop and implement an international multi-channel

strategy to expand Kiehl’s share in the selective men’s

market.

PRIZES

FOR THE BEST 3 TEAMS, A

VOUCHER FOR A TEAM TRIP

TO THE DESTINATION OF THEIR

CHOICE.

FOR THE WINNING TEAM

FOR THE SECOND PLACE

FOR THE THIRD PLACE

EXPERIENCE A real life

WORK IN A TEAM WITH A

CREATIVE AGENCY

GAIN HANDS ON

PROFESSIONAL

MARKETING

EXPERIENCE

GET SPOTTED BY

L’ORÉAL EXECUTIVES

COMPETE AGAINST THE BEST TEAMS

IN PARIS

1

2 3

4

Brandstorm Website: www.brandstorm.loreal.com

Brandstorm page: facebook.com/lorealbrandstormofficial

L’OREAL Careers page: facebook.com/lorealcareershongkong