Lancôme blossoms with new Absolu Voyage Rose palette€¦ · Lancôme - Teint Miracle The Moodie...

Lancôme - Absolu Voyage Rose EditionThe Moodie ReportJanuary 2011

Lancôme blossoms with new Absolu Voyage Rose paletteSource: ©The Moodie Report

By Rebecca Mann, Associate Editor

FRANCE. Lancôme has updated its Absolu Voyage travel retail exclusive make-up palette with a new version, called Absolu Voyage Rose. A limited edition, it is said to contain all the essential make-up items, presented in a sleek, black lacquered compact, decorated with the brand’s rose emblem.

Like its original predecessor, the new palette includes an extra-wide mirror and space-saving sliding drawer. The contents include a concealer, powder, blusher, six eye shadows, a black kohl eyeliner, Virtuôse mascara, three shades of lipstick and a mini lip pencil.

These are complemented by four professional-sized accessories (a lip brush, an eye shadow brush, a powder brush and a powder puff).

Lancôme updates its Absolu Voyage Palette with a limited-edition Rose version

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Lancôme - L’Absolu NuThe Moodie ReportJanuary 2011

Lancôme promises weightless colour and care with L’Absolu NuSource: ©The Moodie Report


FRANCE. Lancôme has unveiled a new lipstick collection called L’Absolu Nu. It will be available from March in European, Middle East, African and Americas travel retail, before rolling out to Asia in September.

The lipstick is said to deliver “lip-caring” colour, within a delicate texture for a “nude lip” sensation. The formula features five patents, and harnesses the same Aura technology used in Lancôme’s Teint Miracle foundation. It is said to both reproduce and enhance lips’ natural radiance.

Key to this is OPTI-CARMIN, a special pigment that intensifies lips’ natural colour. It is 16% more sheer than a traditional red pigment, thereby allowing more light to pass through, significantly intensifying colour radiance, according to the brand.

The lipstick formula also contains transparent pearls containing hints of beige and pink. They coat lips with an ultra-sheer film, allowing light to be abundantly diffused.

L’Absolu Nu’s ultra-fine texture contains pro-xylane (a compound which helps to reconstruct the skin’s matrix), which helps to keep lips smooth and moisturised for eight hours. The lipstick is scented with a peach fragrance, enhanced with notes of rose and violet.

L’Absolu Nu is available in 12 shades, divided into three shade families which correspond to the pigmentation diversity of natural lip colour shades.

The lipstick case contains four micro-magnets, for secure closing. The black design is embellished with a silver rose motif. Its shape was inspired both by the Clé de Coquette design made famous in the 1950s, and the shape of the original L’Absolu Rouge lipstick.

The launch is being supported by an advertising campaign shot my Mario Testino, featuring Lancôme face Kate Winslet reclining on a bed.

Lancôme's latest lipstick offering, L'Absolu Nu, will begin rolling out in travel retail in March

Lancôme - Teint MiracleThe Moodie ReportJanuary 2011

Lancôme’s Teint Miracle collects prestigious press award Source: ©The Moodie Report


FRANCE. Lancôme’s Teint Miracle foundation, which was introduced to global travel retail in late 2010, has received the prestigious Marie Claire International Prix d’Excellence de la Beauté Award. The awards are voted for by a panel of 15 international journalists from key magazines.

Teint Miracle is the result of 10 years of research. It features Aura-Inside Technology, described as a natural light creator combining a new generation of pigments. It works on each component of natural light, both re-emitted and reflected, Lancôme maintains, whereas traditional foundations only play on surface radiance. The result is natural-looking coverage and a complexion that appears to be lit from within, claims the brand.

The foundation has already received the Prix d’Excellence de la Beauté from Marie-Claire Belgium, and been voted Best Make-up Product of the Year by Telva Spain; Cosmetic of the Year 2010 by Maquia Japan; Best Liquid Foundation 2010 by Voce Japan; and Best Foundation 2010 by Bieteki Japan.

Teint Miracle wins the coveted Marie Claire International Prix d’Excellence de la Beauté Award


Lancôme - Emma WatsonThe Moodie ReportMarch 2011

Emma Watson joins Lancôme as brand ambassadorSource: ©The Moodie Report


FRANCE. Emma Watson, the actress best known for her portrayal of Hermione Granger in the Harry Potter film franchise, has been named a Lancôme brand ambassador.

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” noted Lancôme International President Youcef Nabi. “We are delighted by this new collaboration with Emma

who brings a fresh spirit to Lancôme.”

Watson joins a star-studded roster of famous faces at Lancôme, including Kate Winslet, Penelope Cruz and Julia Roberts. It has yet to be confirmed which product line Watson will represent.


Lancôme - Hong Kong International AirportThe Moodie ReportMarch 2011

Lancôme gets prime exposure at Hong Kong International AirportSource: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

HONG KONG. Scental Travel Retail Asia Pacific (L’Oréal), in partnership with JCDecaux Transport, has rolled out a wide-scale advertising campaign for its Lancôme brand at Hong Kong International Airport.

The all-round campaign featuring Lancôme Génifique utilises the new Bulkhead Lightboxes, which dominate the West Hall duty free area right before the points of sale.

Supported by various interior and exterior advertising formats, the three-in-a-row lightboxes were designed to deliver head-on visual impact to targeted passengers.

JCDecaux’s new Bulkhead Lightboxes at HKIA’s Departure West Hall duty free area

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Lancôme - Hong Kong International AirportThe Moodie ReportMarch 2011

Scental Travel Retail Asia Pacific General Manager Olivier Dubos said: “The new lightboxes are extremely visible. It is an amazing way to convey a strong message of Lancôme up to the time the passengers hit the duty free stores. The result is far more effective than we expected.”

JCDecaux Transport (Hong Kong) General Manager Shirley Chan added: “JCDecaux is committed to constantly reinvent our airport advertising platforms to provide our clients with the best possible media to reach their audience.

“We are very pleased to have this great opportunity to once again work with Scental on their new advertising campaign at our prime advertising sites at Hong Kong International Airport.”

Portrait free standing lightbox at the Departure Area right after immigration

Portrait exterior billboard gets prime exposure from traffic heading to the airport terminals


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Lancôme - L’Absolu LipsThe Moodie ReportApril 2011

Lancôme - New Absolu Bar Hong KongThe Moodie ReportJune 2011

Lancôme - Hypnôse Doll EyesThe Moodie ReportJune 2011

Lancôme expands Hypnôse franchise with Doll Eyes MascaraSource: ©The Moodie Report


FRANCE. Lancôme is poised to extend its Hypnôse mascara collection in travel retail worldwide with a new version called Doll Eyes. The product features a new wand and formula, to help users achieve separated, wide-open, doll-like lashes. Image analysis has calculated that the mascara’s eye-opening effect is +35%, according to the brand.

The Hypnôse Doll Eyes “fibre shine” formula is enriched with nylon powders to adorn lashes with a subtle sheen. It includes both supple and hard waxes, the former to build volume and the latter to fix lash curvature. It also includes an “ultra stretch” complex, formulated around lengthening polymers, to bestow an instant “lash extension” effect.

In a first for Lancôme, the mascara is scented with a hypoallergenic fragrance, composed of floral notes offset with a hint of green.

The hybrid mascara wand is protected by a trio of patents. The nylon, conical brush tip enables it to capture every single lash, for a defined and perfectly separated lash fringe.

The mascara is presented in black packaging, with silver and pink calligraphic lettering and a motif of Lancôme’s signature rose petals.

The advertising visual was shot my Mario Testino, and features Lancôme faces Daria Werbowy, Arlenis Sosa and Elettra Wiedemann with retro, 60s-style hair and make-up.

Lancôme Hypnôse Doll Eyes mascara is priced domestically at around £20.50.

The latest extension to Lancôme's Hypnôse franchise, Doll Eyes Mascara, will begin rolling out in travel retail next month

Lancôme - Ô de l’OrangerieThe Moodie ReportJuly 2011


Lancôme Ô de l'Orangerie makes exclusive Asian debut in Changi Source: ©The Moodie Report

By Melody Ng, Asia Bureau Chief

SINGAPORE. Nuance-Watson (Singapore) has teamed up with Scental Travel Retail Asia Pacific (L’Oréal) to launch Lancôme’s new heritage fragrance Ô de l'Orangerie at Changi Airport, ahead of other travel retail stores in the Asia Pacific.

The new scent is exclusive to Nuance-Watson’s Perfumes & Cosmetics stores from 1 July to 15 August.

Ô de l'Orangerie – a follow-up to last year’s Ô d’Azur – pays tribute to orange blossom and is created to evoke a walk under the shade of orange trees in the Orangery garden of Versailles Palace in France.

The scent contains top notes of orange blossom and orange zest, heart notes of jasmine petals and orange blossom absolute, and base notes of cedar and benzoin.

Ô de l'Orangerie hopes to evoke a walk under the shade of orange trees in the Orangery garden of Versailles Palace“Following the pre-launch of our fragrance Ô d’Azur last year, we decided to have another Asia Pacific Travel Retail pre-launch event at Changi Airport in 2011,” said Lancôme Division Manager Lina Ly.

“We are delighted to partner again with Nuance-Watson (Singapore) on offering travellers an early opportunity to experience Lancôme’s new fragrance. Changi is one of the traffic hubs of holiday destinations in Asia Pacific,” Ly added.

Perfumes & Cosmetics Senior Category Manager Chillie Por commented: “This is our first ‘Changi First’ partnership with Lancôme, which we hope will be a phenomenal exclusive launch and the first of more collaborations to come. The success of Ô d’Azur at our stores last year allows us to witness the appeal of the fragrance; we thus have great expectations for Ô de l'Orangerie.

“Other than in-store animation, the fragrance will be showcased for a limited period in an enchanted garden-themed outpost site that fully illustrates the fragrance vision. We believe that passengers at Changi will enjoy this visionary journey through the world of orange blossoms, and hope that it will create a differential and exciting travel experience.”

Presented in the new Ô franchise bottle inspired by the undulating wave of water, Ô de l'Orangerie is available in two formats: 75ml (S$80) and 125ml (S$95).

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Lancôme - Teint MiracleThe Moodie ReportJuly 2011


Lancôme performs two new skincare MiraclesSource: ©The Moodie Report


FRANCE. Lancôme is poised to build on the success of its Teint Miracle foundation with two new products: Teint Miracle Compact and Effet Miracle Bare Skin Perfection Primer. Both will be available in travel retail worldwide from September.

Teint Miracle, introduced last year, is said to decrypt and recreate skin’s inner light to offer “an aura in a bottle”. The result is natural-looking coverage and a complexion that appears to be lit from within, claims the brand. Both new products feature Lancôme’s Aura-Inside technology, and are said to deliver the effect of perfect bare skin.

Lancôme extends its Miracle franchise with two new products: Teint Miracle Compact and Effect Miracle Primer

Teint Miracle Compact is claimed to reinvent powder foundation, delivering a strikingly natural maquillage. The product lightly corrects imperfections, without drying the skin or leaving a shiny or powdery effect, the brand maintains. The formulation combines transparent particles with flexible spherical powders that ensure a glide-on feel and easy application. It can be used dry or wet, according to the result and level of coverage required.

Teint Miracle Compact is presented in a slim case complete with a two-sided sponge and moveable mirror. The foundation contains an SPF15 and is available in six shades.

Effet Miracle Bare Skin Perfection Primer, also enriched with Aura-Inside Technology, is an invisible base product that immediately corrects and evens out the skin tone, according to Lancôme. Specifically, it is said to illuminate the complexion, make pores appear tighter, smooth wrinkles and fine lines, even out skin texture, reduce shine and signs of fatigue, and conceal imperfections.

The formulation includes blurring polymers, soft powders for a silky, matte finish and silicone-coated agents for a comfortable, glide-on feel.

Effect Miracle is available in two shades: Effet Porcelaine (Porcelain Effect) for fair skin and Effet Bonne Mine (Healthy Glow Effect) for darker skins. It can be used alone after moisturising, or under any type of foundation, on targeted areas or the entire face.

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Lancôme - Trésor Midnight RoseThe Moodie ReportJuly 2011

Trésor blooms anew with Midnight Rose edition


Lancôme cultivates fragrance pillar with Trésor Midnight RoseSource: ©The Moodie Report


FRANCE. Lancôme will reinvigorate its Trésor fragrance pillar in September, with the introduction into travel retail worldwide of Trésor Midnight Rose. The face of the fragrance will be actress Emma Watson.

The juice, a fruity floral, features a sweetened version of the original scent’s emblematic rose at its heart. Other key ingredients include jasmine, peony, pink pepper, cedar and musk.

“Trésor Midnight Rose is a colourful, upbeat and joyful fragrance,” noted perfumer Anne Flipo. “It embodies mischievous femininity: rose becomes playful, driven by deliciously tangy raspberry tones and voluptuous vanilla notes… It’s a real signature.”

The fragrance colour-scheme is violet, inspired by the shade of the sky in the “romantic hour” just before midnight. The original faceted Trésor flacon has been reworked and elongated, in graduations of pink to violet. It is topped with a diamond-cut cap and adorned with a purple rose around the collar. The fragrance will be available as a 30ml, 50ml and 75ml.

Watson was named a Lancôme brand ambassador earlier this year. Best-known on-screen for her portrayal of Hermione Granger in the Harry Potter film franchise, she has also been named “Best Dressed Woman in England” and "Style Icon 2011” by the British press.

The advertising campaign was shot by Mario Testino. The TV spot pays tribute to the French Nouvelle Vaguemovement, most notably Jean-Luc Goddard’s À Bout de Souffle (Breathless). Watson, with her pixie crop, evokes Godard’s iconic heroine, Jean Seberg. Her partner in the ad is French actor Cyril Descours.

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Lancôme blossoms with new Absolu Voyage Rose palette€¦ · Lancôme - Teint Miracle The Moodie...

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