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Old Town Central Lamppost Design Competition

Briefing Session

8 August 2017

Supporting Organisations:

Old Town Central

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Old Town Central - Enrich Visitor’s Experience

A contemporary lifestyle destination and a chronicle of how Arts, Heritage, Creativity, and

Dining & Entertainment evolved in the city

Bounded by Wyndham Street, Caine Road, Possession Street and Queen’s Road Central

Queen’s Road Central

Caine Road

Wyndham Street

Possession Street

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Old Town Central - 5 Thematic Routes

Dining -

Tasting Hong Kong

Heritage -

Time Traveller

Graham market &

around, LKF,

SoHo,

PoHo, Upper

Lascar Row,

Staunton Street &

around

Possession Street,

Tai Ping Shan

Street,

Man Mo Temple,

Ladder Street,

Tai Kwun

PMQ, Hollywood

Road, Peel Street,

Aberdeen Street

Art -

Crazy for Art

Highlights Trip –

Something for

everyone

Shopping -

Treasure Hunt

Best picks from

each route

Old & New Heritage & creativity Traditional &

contemporary East & West

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Old Town Central - Campaign Elements

Local & Overseas Publicity

Best 20 OTC

Personalities &

Stories

Integrated Marketing

Social media ∙ Print ∙

OOH ∙ QR codes

Tour Products

DIY Walking Guide

Launch Ceremony

City Ambience

City ambience for Phase 1 (late Apr – Oct 2017)

Graffiti-styled QR code

Signage @ VSIS pole Time tunnel @ SoHo

Buntings along

Hollywood Road

Old Town Central – City Ambience

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Old Town Central - Design Competition

Objective A phase 2 initiative to sustain the momentum of Old Town

Central by creating a impactful city ambience in the

Central area

Display period: 6 November 2017 to 31 January 2018

Display area: Along Hollywood Road

Zone A - Possession Street to Shing Wong Street

Zone B - Graham Street to Wyndham Street

Supporting organisations:

Head Juror

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Design Competition – Judging Panel

Sir Wayne Leung

Board Member,

Hong Kong Tourism Board

Members

Mr Aaron Liu

Deputy Commissioner for

Tourism,

Tourism Commission

Mr Marvin Chen

President, The Hong Kong

Institute of Architects

Prof Stephen Tang

President, The Hong Kong

Institute of Urban Design

Mr Julien-Loïc Garin

Founder and Project

Director, Lumieres Hong

Kong

Ms Monica Ko

Chief Information Officer, Brand

Hong Kong Management Unit,

Information Services Department

Dr Allan Zeman

Chairman,

Lan Kwai Fong Group

Mr Yeung Hok Ming

Central & Western District

Council Member

Ms Tina Chao

General Manager,

Marketing, Hong Kong

Tourism Board

Mr Mason Hung

General Manager,

Event & Product Development,

Hong Kong Tourism Board

Honorary Advisor

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Design Competition – Honorary Advisor

Mr Ivan Ho

Vice President , The Hong Kong Institute of Architects (HKIA)

Vice President , The Hong Kong Institute of Urban Design (HKIUD)

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Design Competition – Eligibility

Team-based, with no maximum limit of members in a team

Team leader MUST be a member of either HKIA or HKIUD

(except student member)

Aged 18 or above

Welcome Mainland China and overseas participation

Employees of HKTB, HKIA, HKIUD, and all other supporting organizations

Judging panel and their immediate families

Queen’s Road Central

Caine Road

Wyndham Street

Possession Street

Graham Street to Wyndham Street

section

Possession Street to Shing Wong Street

section

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Design Competition – Location of lampposts

Annex 3 – Location plan 32 lampposts along Hollywood Road

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Design Competition – Location of lampposts

Zone A:

Possession Street to Shing Wong Street section (Total: 17 lampposts) (in Blue Labels)

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Design Competition – Location of lampposts

Zone B:

Graham Street to Wyndham Street section (Total: 15 lampposts) (in Blue Labels)

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Design Competition – Types of lampposts

Regular

Wall-mounted Shorter (Silver)

Black

Design Competition – Design requirement

Design Guidelines

Bunting and/or pole area included

Lighting elements could be proposed but NO

electricity could be drawn from the pole

Max. size of banner/bunting/decoration at the

bunting area: 0.85mW x 2mH

Total display area ≤1.7sqm (per display)

Total weight ≤10kg (per display) 4mH

Bunting

Diagram not drawn to scale

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Culture-themed visual Heritage-themed visual Cuisine-themed visual

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Design Competition – Design Requirement

The design must represent the gist of OTC and/or relevant to the key theme(s) of OTC

Thematic visual Art-themed visual

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Design Competition – Design Requirement

Reminders:

No sharp edges or corners

In compliance with safety rules and regulations

Able to stand safety under adverse weather conditions

Need to consider timing & cost factors, feasibility and practicality of

the design

Ceiling budget for fabrication of the proposed design for any cluster

shall be HK $600,000*

Please go through all annex documents

The following logos are required to be embed in the winning designs. Participating

Teams shall take this into consideration.

* It includes the cost of materials, supporting structures, fabrication fees, electrical/lighting devices (if any), and all other expenses relating to the fabrication of the winning designs.

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Design Competition – Selection Criteria

Selection Criteria Weight

Artistic concept in consideration of the design of the sites and

the corresponding themes

30%

Creativity and originality 30%

Practicality and safety compliance 20%

Cost effectiveness 10%

Judges’ Discretion 10%

The judging will be done on an anonymous basis

Two winning designs will be chosen.

Each team will receive HK$150,000 and a certificate.

The winning teams are required to work together with HKTB’s appointed

contractor to ensure that the winning displays could be put up in early

November 2017

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Design Competition – Award

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Design Competition – Submission details

Each team can only submit ONE design proposal

1. Printed three A2 size foam board panels (594mm x 420.5mm; maximum 13mm

thick)

• landscape layout format

• numbered at the back

* Confidential Registration Number consists of a random 6-digit number arbitrarily chosen by the Participating Team.

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Design Competition – Submission details

Master Layout Plan for Zone A or Zone B (scale of 1:2000) - design solution for all components - connectivity with the adjoining areas - proposed design & integration with the street(s) and neighborhood

area - The ambience created for pedestrian and people in the vehicles/buses

Photomontages, Perspectives, and / or other illustrations - To illustrate how the design concept is adopted to the lamppost(s) - The ambience created for the street and the neighborhood area.

Sections, Elevations and Installation detail - To illustrate how the design principles are adopted *Section(s) and Elevation(s) in scale not smaller than 1:25 **Installation detail in scale not smaller than 1:10

* All panels for the Entries must be completely flat. Any Entry with attachment on the panels will be disqualified.

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Design Competition – Submission details

2. Printed Design Statement

In A4 size (not more than ONE one-sided A4 page)

Texts in English at font size 12 (or with Chinese translation)

Sketches drawings

To explain the overall design proposal including the design concept, implementation

and installation

3. Printed Urban Design Principle / Explanatory Note and Diagram

In A4 size (not more than TWO one-sided A4 page)

Texts in English at font size 12 (or with Chinese translation) (font size 12)

Urban Design Concept which should:

illustrate how to make the full use of the lamppost(s) and the design

create new streetscape, connectivity with the adjoining areas

other arguments on how the streetscape can be enhanced through their design

ideas.

4. A certified true copy of the proof of eligibility

Documentary proof of professional qualification (HKIA and/or HKIUD) of Team Leader

5. Signed original Entry Form (Annex 1)

6. USB Flash Drive with Item (1-5) in high resolution jpeg/png format (at least 150 dpi).

7. A sealed opaque envelope (A4 size), clearly marked with “Old Town Central Lamppost

Design Competition” enclosing Item (2-6) shall be submitted together with Item (1).

* All entries should be written in English. Supplement with Chinese content if required. All submitted deliverables should be produced at Participant’s own costs and will not be returned.

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Design Competition – Schedule

Important Dates Procedures

5:00pm, 11 September 2017 Deadline of Proposals submission

The Hong Kong Institute of Architects

19/F One Hysan Avenue

Causeway Bay

Hong Kong

By Mid September 2017 Selection of the Proposals by the Panel

By Late September 2017 Notification of results to the Selected Teams

By Mid October 2017 Confirmation of Installation Proposals

October – November 2017 Production and installation of commissioned Artwork

November 2017 – January

2018

Display of commissioned Artwork

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Submission deadline and details

Submission Deadline:

Before 5:00 p.m. (HK time) on 11 September 2017 (Monday):

The Hong Kong Institute of Architects

19/F One Hysan Avenue

Causeway Bay

Hong Kong

Entries receiving dates and hours:

4 September 2017 (Monday) - 11 September 2017 (Monday)

Monday – Friday : 9:00am – 6:30pm

Saturday : 9:00am – 12:00 noon

Enquiry email: OTC-Lamppost@hkia.net

Written enquiry to be made by 12nn of 14 Aug 2017 (HK Time)

Answers will be provided by 12nn of 21 Aug 2017 on HKIA & HKIUD website.

Q&A

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Thank you

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