Lampiran 1 Kuesioner Data Responden Petunjuk fileUsia 3. Pekerjaan a. 19-25 tahun a. Ibu rumah tanga...

68

Lampiran 1

Kuesioner

Data Responden

Petunjuk

Isilah data responden kemudian pilih jawaban dimasukan kedalam kotak yang

tersedia.

1. Usia 3. Pekerjaan

a. 19-25 tahun a. Ibu rumah tanga

b. 26-32 tahun b. Pegawai swasta/negri

c. ≥ 33 tahun c. Dll

2. Penghasilan 4. Pendidikan

a. 1.500.000-2.500.000 a. ≤ SMA

b. 2.500.001-3.500.000 b. D3

c. ≥ 3.500.001 c. ≥ S1

PETUNJUK

Isilah semua pertanyaan dalam kuesioner sesuai dengan kenyataan, dengan cara

memberi tanda ceklis (√) pada kotak pilihan yang sudah tersedia.

Keterangan:

STS : Sangat Tidak Setuju (1)

TS : Tidak Setuju (2)

69

KS : Kurang Setuju (3)

S : Setuju (4)

SS : Sangat Setuju (5)

No Pertanyaan STS TS KS S SS Personal Selling

1 Sales menguasai tentang produk yang ditawarkan

2 Sales menyampaikan informasi tentang produk dengan baik

3 Sales mampu membuat saya tertarik dengan produk

4 Sales bersahabat

5 Sales mampu menjawab setiap pertanyaan tentang produk

No Pertanyaan STS TS KS S SS promosi penjualan

1 Promosi yang ditawarkan menarik 2 Promosi yang ditawarkan beragam 3 Promosi berbeda dengan yang lain

4 Saya tertarik membeli karena promosi menarik

5 Potongan harga mampu membuat saya membeli lebih dari satu

70

No Pertanyaan STS TS KS S SS citra merk

1 Nama merk unik 2 Nama merk mudah saya ingat 3 Kemasan produk menarik 4 Kualitas produk baik

5 Gambaran tentang merk produk dibenak saya baik

6 Merk banyak digemari

7 Testimoni pembeli sebelumnya membuat saya tertarik membeli

No Pertanyaan STS TS KS S SS Celebrity endorser

1 Celebrity endorser menguasai produk

2 Saya menyukai Celebrity endorser yang dipakai

3 Celebrity endorser aktif dalam menginformasikan produk

4 Informasi yang disampaikan celebrity endorser dapat saya mengerti

5 Gaya celebrity endorser menggugah minat saya untuk membeli

6 Saya tau produkini dari iklan celebrity endorser yang saya lihat

7 Saya membeli produk karena celebrity endorser juga memakai

71

No Pertanyaan STS TS KS S SS keputusan pembelian

1 Saya mengetahui dan menyadari kebutuhan yang harus dipenuhi

2 Saya mencari informasi informasi untuk mendapatkan barang yang saya butuhkan 3 Saya membeli karena rekomendasi teman

4 Saya membeli produk karena saya menginginkannya

5 Saya tertarik membeli karena banyak testimoni tentang produk

6 Saya membeli karena saya membutuhkan produk

72

Lampiran 2 Hasil kuesioner responden

Ps 1

Ps 2

Ps 3

Ps 4

Ps 5

Pm 1

PM 2

Pm 3

Pm 4

Pm 5

Cm 1

Cm 2

Cm 3

Cm 4

Cm 5

Cm 6

Cm 7

Ce 1

Ce 2

Ce 3

Ce 4

Ce 5

Ce 6

Ce 7

kp 1

kp 2

Kp 3

Kp 4

Kp 5

Kp 6

1 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 5 5 5 5 5 5 5 5 2 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 5 4 4 5 5 3 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 5 5 4 4 4 5 4 4 5 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 4 5 4 5 5 5 5 5 5 4 4 4 5 4 4 5 4 5 5 5 5 5 5 5 5 5 5 4 4 4 4 4 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 6 5 5 5 5 5 4 5 4 5 5 5 5 5 5 5 5 5 5 5 5 5 4 4 4 4 5 4 4 5 5 7 5 5 4 5 5 5 5 5 5 5 5 4 5 5 5 4 5 5 4 5 5 5 5 4 4 5 4 4 5 4 8 5 5 5 5 5 4 4 4 4 5 5 5 5 5 5 4 5 5 5 5 5 5 4 4 4 5 4 4 5 4 9 5 5 5 5 4 4 5 5 5 5 5 4 5 5 4 4 3 4 4 4 5 4 4 4 4 5 5 4 4 4 10 4 4 4 3 4 5 4 4 4 4 4 5 5 5 4 3 4 4 4 4 4 4 5 5 5 4 5 5 4 3 11 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 5 5 5 4 5 5 4 4 12 4 4 4 4 3 4 5 4 5 4 4 4 4 3 4 4 4 4 4 4 3 4 5 5 5 4 5 5 4 4 13 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 5 5 4 3 14 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 15 4 3 4 4 4 4 4 5 5 4 4 4 5 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 16 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 17 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 18 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 5 4 4 4 4 4 4 4 4 19 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 20 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 3 4 4 21 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 22 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 23 3 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3

73


Ps 1

Ps 2

Ps 3

Ps 4

Ps 5

Pm 1

PM 2

Pm 3

Pm 4

Pm 5

Cm 1

Cm 2

Cm 3

Cm 4

Cm 5

Cm 6

Cm 7

Ce 1

Ce 2

Ce 3

Ce 4

Ce 5

Ce 6

Ce 7

kp 1

kp 2

Kp 3

Kp 4

Kp 5

Kp 6

24 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 25 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 3 4 4 4 4 4 4 4 4 4 4 26 4 4 4 4 4 3 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 27 4 4 4 4 4 3 5 4 4 4 4 3 5 4 3 3 3 4 4 4 5 4 4 4 4 4 4 4 4 4 28 4 4 4 5 4 2 4 4 4 4 4 4 2 4 4 4 2 4 4 4 5 4 4 4 4 4 4 4 4 4 29 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 3 4 4 3 4 4 4 4 30 4 4 4 4 4 4 4 4 4 3 4 3 4 4 4 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 31 4 3 4 3 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 4 4 4 4 4 4 4 4 4 32 3 5 3 4 4 3 4 4 4 4 4 4 4 4 4 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 33 4 4 4 3 4 4 4 4 3 3 4 3 3 4 5 3 4 4 3 4 5 4 4 4 4 4 4 4 5 3 34 5 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 3 3 3 3 4 3 4 4 3 4 4 4 4 35 4 4 4 4 4 4 4 4 4 3 3 3 3 4 4 3 4 3 4 3 3 3 5 5 5 3 4 4 4 3 36 4 4 4 4 3 4 4 4 4 4 4 4 4 3 3 2 2 4 3 4 4 4 4 4 4 4 4 4 3 2 37 4 3 3 3 3 3 3 4 4 3 3 3 3 3 3 3 5 4 4 4 4 4 4 4 4 4 4 4 3 3 38 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 3 4 4 3 3 39 4 3 3 2 4 4 3 3 4 2 2 2 3 3 4 4 4 4 3 4 4 4 4 4 4 4 4 4 3 3 40 4 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 4 4 3 4 41 4 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 4 3 3 3 3 3 3 3 3 3 4 4 4 3 42 4 3 3 3 4 3 4 3 3 3 3 3 5 3 4 3 3 3 3 3 3 3 3 4 4 3 4 4 4 3 43 4 3 3 3 3 3 4 3 3 5 3 3 3 5 5 3 3 3 3 3 3 3 3 3 3 3 4 4 3 3 44 2 2 1 2 1 2 3 3 4 3 3 3 4 4 3 4 3 4 3 4 4 5 5 4 4 4 4 4 3 3 45 4 3 3 3 3 4 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 4 4 3 4 4 4 4 46 4 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 4 4 3 4 4 3 3

74


Ps 1

Ps 2

Ps 3

Ps 4

Ps 5

Pm 1

PM 2

Pm 3

Pm 4

Pm 5

Cm 1

Cm 2

Cm 3

Cm 4

Cm 5

Cm 6

Cm 7

Ce 1

Ce 2

Ce 3

Ce 4

Ce 5

Ce 6

Ce 7

kp 1

kp 2

Kp 3

Kp 4

Kp 5

Kp 6

47 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 4 3 3 3 5 3 3 3 3 3 3 3 4 4 48 4 3 3 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 5 49 3 2 2 3 5 3 3 3 4 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 4 3 5 3 50 4 3 4 3 3 3 3 3 3 3 4 3 4 3 3 3 3 3 3 3 3 3 3 4 4 3 4 4 3 4 51 4 4 4 3 4 3 3 3 3 3 4 4 4 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 52 4 4 4 4 3 3 3 3 3 3 4 4 4 4 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 53 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 5 3 4 3 54 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 4 3 55 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 5 3 3 4 56 4 4 3 3 4 3 3 3 3 3 4 4 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 57 4 3 4 3 4 3 3 3 3 3 4 3 4 3 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 58 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 4 4 59 2 2 2 3 2 4 4 2 3 4 2 2 2 3 2 2 3 3 2 4 3 4 4 4 4 3 4 4 4 2 60 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 61 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 4 4 62 4 3 3 3 4 3 3 3 3 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 63 4 3 3 3 4 3 3 3 3 3 4 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 64 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4 65 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 4 3 66 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 5 3 3 3 67 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 4 3 3 68 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 3 3 69 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 4 3 3 5

75


Ps 1

Ps 2

Ps 3

Ps 4

Ps 5

Pm 1

PM 2

Pm 3

Pm 4

Pm 5

Cm 1

Cm 2

Cm 3

Cm 4

Cm 5

Cm 6

Cm 7

Ce 1

Ce 2

Ce 3

Ce 4

Ce 5

Ce 6

Ce 7

kp 1

kp 2

Kp 3

Kp 4

Kp 5

Kp 6

70 2 2 2 3 3 3 3 3 3 3 2 2 2 3 3 3 3 3 3 3 3 4 4 4 4 3 3 4 3 3

71 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 5 3

72 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4

73 4 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 4 3

74 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3

75 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3

76 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 4 3 3 3

77 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 4 3 3 4

78 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 4 3 5 4

79 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3

80 2 2 2 3 3 3 3 3 3 3 3 3 3 3 4 3 3 2 2 2 2 5 4 3 3 3 4 4 4 3

81 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4

82 1 4 4 5 5 4 4 3 2 2 2 2 2 2 5 4 3 3 3 3 3 3 3 3 3 1 4 3 5 3

83 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3

84 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 4 3 5 4

85 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3

86 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 2 3 3 3 3 5 3 3 4

87 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 4

88 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 4 3 2 3

89 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3

90 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

91 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4

92 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3 3

93 2 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 4 3 3

76


Ps 1

Ps 2

Ps 3

Ps 4

Ps 5 Pm1 PM2

Pm 3

Pm 4 Pm5

Cm 1

Cm 2

Cm 3

Cm 4

Cm 5

Cm 6

Cm 7

Ce 1 Ce2 Ce3 Ce4 Ce5 Ce6 Ce7

kp 1

kp 2 Kp3 Kp4 Kp5 Kp6

94 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 4 3 3 3 3 3 3 3 3 3 95 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 96 3 3 3 2 2 2 4 2 4 2 2 3 3 4 3 3 3 3 3 3 3 2 2 3 3 3 4 3 3 3 97 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 98 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 2 3 3 3 2 3 3 3 3 3 3 2 3 3 3 99 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 2 3 2 100 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3 3 3 3 3 3 3 3 3 3 3 2 3 3 3

77

Lampiran 3

Hasil uji validitas personal selling

Correlations

PS1 PS2 PS3 PS4 PS5 PSTOTAL

PS1 Pearson Correlation 1 .657** .686** .520** .572** .791**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PS2 Pearson Correlation .657** 1 .844** .823** .732** .923**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PS3 Pearson Correlation .686** .844** 1 .795** .742** .926**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PS4 Pearson Correlation .520** .823** .795** 1 .754** .883**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PS5 Pearson Correlation .572** .732** .742** .754** 1 .864**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PSTOTAL Pearson Correlation .791** .923** .926** .883** .864** 1

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

78

Lampiran 4

Hasil uji validitas promosi penjualan

Correlations

PP1 PP2 PP3 PP4 PP5 PPTOTAL

PP1 Pearson Correlation 1 .715** .729** .622** .615** .830**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PP2 Pearson Correlation .715** 1 .752** .762** .735** .898**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PP3 Pearson Correlation .729** .752** 1 .818** .751** .918**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PP4 Pearson Correlation .622** .762** .818** 1 .732** .893**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PP5 Pearson Correlation .615** .735** .751** .732** 1 .873**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

PPTOTAL Pearson Correlation .830** .898** .918** .893** .873** 1

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

79

Lampiran 5 Hasil validitas citra merk

Correlations

CM1 CM2 CM3 CM4 CM5 CM6 CM7 CMTOTAL

CM1 Pearson

Correlation 1 .763** .714** .634** .581** .556** .481** .823**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CM2 Pearson

Correlation .763** 1 .755** .742** .630** .614** .512** .869**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CM3 Pearson

Correlation .714** .755** 1 .732** .601** .562** .506** .851**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CM4 Pearson

Correlation .634** .742** .732** 1 .689** .647** .513** .857**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CM5 Pearson

Correlation .581** .630** .601** .689** 1 .740** .538** .828**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CM6 Pearson

Correlation .556** .614** .562** .647** .740** 1 .634** .816**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CM7 Pearson

Correlation .481** .512** .506** .513** .538** .634** 1 .724**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

CMTOTAL Pearson

Correlation .823** .869** .851** .857** .828** .816** .724** 1

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

80

Lampiran 6

Hasil validitas celebrity endorser

Correlations

EN1 EN2 EN3 EN4 EN5 EN6 EN7 ENTOTAL

EN1 Pearson Correlation 1 .838** .915** .834** .773** .720** .688** .933**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

EN2 Pearson Correlation .838** 1 .800** .752** .637** .641** .679** .862**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

EN3 Pearson Correlation .915** .800** 1 .841** .784** .715** .709** .933**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

EN4 Pearson Correlation .834** .752** .841** 1 .716** .628** .616** .875**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

EN5 Pearson Correlation .773** .637** .784** .716** 1 .795** .697** .875**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

EN6 Pearson Correlation .720** .641** .715** .628** .795** 1 .879** .865**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

EN7 Pearson Correlation .688** .679** .709** .616** .697** .879** 1 .846**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

ENTOTAL Pearson Correlation .933** .862** .933** .875** .875** .865** .846** 1

Sig. (2-tailed) .000 .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100 100

81

Lampiran 7

Hasil validitas keputusan pembelian

Correlations

KP1 KP2 KP3 KP4 KP5 KP6 KPTOTAL

KP1 Pearson Correlation 1 .661** .438** .854** .423** .276** .825**

Sig. (2-tailed) .000 .000 .000 .000 .005 .000

N 100 100 100 100 100 100 100

KP2 Pearson Correlation .661** 1 .344** .610** .465** .458** .817**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100

KP3 Pearson Correlation .438** .344** 1 .425** .329** .245* .619**

Sig. (2-tailed) .000 .000 .000 .001 .014 .000

N 100 100 100 100 100 100 100

KP4 Pearson Correlation .854** .610** .425** 1 .397** .241* .795**

Sig. (2-tailed) .000 .000 .000 .000 .016 .000

N 100 100 100 100 100 100 100

KP5 Pearson Correlation .423** .465** .329** .397** 1 .398** .706**

Sig. (2-tailed) .000 .000 .001 .000 .000 .000

N 100 100 100 100 100 100 100

KP6 Pearson Correlation .276** .458** .245* .241* .398** 1 .609**

Sig. (2-tailed) .005 .000 .014 .016 .000 .000

N 100 100 100 100 100 100 100

KPTOTAL Pearson Correlation .825** .817** .619** .795** .706** .609** 1

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100

82

Lampiran 8 Hasil uji reliabilitas

Reliability Statistics

Cronbach's Alpha N of Items

.924 5

Item-Total Statistics

Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted

PS1 13.8000 7.313 .666 .935

PS2 13.9800 6.888 .876 .892

PS3 13.9900 6.879 .881 .891

PS4 13.9700 7.141 .816 .904

PS5 13.9000 7.162 .786 .910


Cronbach's

Alpha N of Items

.929 5


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted

PP1 13.9800 6.181 .739 .926

PP2 13.8300 5.839 .837 .908

PP3 13.9200 5.751 .868 .902

PP4 13.8700 5.791 .827 .909

PP5 13.9600 5.776 .793 .917


Cronbach's Alpha N of Items

.920 7

83


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted

CM1 20.7400 12.376 .750 .908

CM2 20.9300 12.369 .818 .901

CM3 20.8700 11.831 .781 .905

CM4 20.8500 12.472 .803 .903

CM5 20.7700 12.260 .755 .908

CM6 20.9600 12.948 .753 .908

CM7 20.8000 13.010 .622 .921


Cronbach's

Alpha N of Items

.953 7


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted

EN1 20.8900 12.705 .907 .940

EN2 20.9300 13.318 .813 .948

EN3 20.9100 12.527 .906 .940

EN4 20.8200 12.674 .823 .948

EN5 20.8100 12.842 .825 .947

EN6 20.8200 13.159 .816 .948

EN7 20.8000 13.455 .793 .950


Cronbach's

Alpha N of Items

.822 6

84


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Cronbach's

Alpha if Item

Deleted

KP1 18.0500 5.543 .733 .763

KP2 18.1100 5.271 .703 .766

KP3 17.6500 6.311 .464 .817

KP4 18.0000 5.657 .691 .772

KP5 17.9200 5.670 .538 .806

KP6 18.0700 6.187 .429 .826

85

Lampiran 9

Hasil uji regresi linear berganda

Coefficientsa

Model

Unstandardized Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 5.797 .729 7.955 .000

PSTOTAL -.095 .074 -.110 -1.278 .204

PPTOTAL .242 .114 .257 2.119 .037

CMTOTAL .174 .069 .252 2.528 .013

ENTOTAL .368 .063 .543 5.834 .000

a. Dependent Variable: KPTOTAL

Lampiran 1 Kuesioner Data Responden Petunjuk fileUsia 3. Pekerjaan a. 19-25 tahun a. Ibu rumah tanga...

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