Lamborghini Flagship Store on Taobao Mall
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E-Commerce Insider – May 2011 NEW ONLINE SHOPPING CONCEPT Case study: Lamborghini Flagship Store on Taobao Mall
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Transcript of Lamborghini Flagship Store on Taobao Mall
E-Commerce Insider – May 2011
NEW ONLINE SHOPPING CONCEPTCase study: Lamborghini Flagship Store on Taobao Mall
Lamborghini Launched a Flagship Store on Taobao Mall
Lamborghini entered Taobao Mall on May 20th
(lamborghinizm.tmall.com), there was 17 models on salewith price ranging from RMB 3.5 million to RMB 6.5 million.However, this online store is not active any longer.
Till May 24th , Lamborghini’s Taobao store has attractedover 13,000 orders, but none of them have resulted in apurchase.
While this movement appears to be a marketing promotionrather than just selling. Quoted from an internal personnelthat this Taobao store is not opened by Lamborghiniofficially but a distributor.
Relying on the extensive customer base of Taobao,opening an online store for automotive brands can reallybe considered as a marketing tactic, not only to increasethe sell result but also for online marketing.
Price
Purchase page on Taobao Mall
Brands & Retailers Strategy Updates
Up-To-Date Market Data – List of graphs & charts on e-commerce
2010Q1-2011Q1 Market shares of niche industries in China internet economy Performance comparisons among various online sectors in China for 2011Q1-
2011Q2 2011Q1 Market shares of China e-Commerce List of typical online platforms engaged in healthy food & beverage territory List of Department stores open online shopping malls An overview of Lamborghini flagship store on Taobao Mall An overview of Ctrip hotel group buying page Cross comparison for travel sites offering group buying services List and image of celebrity endorsements for various China online platforms
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Group Buying Healthy Food & Beverage MarketAutomotive Digital Products
Topics covered in this report
Internet company insights
360buy.com
ctrip.comlamborghinzm.tmall.comLashou.comM18.com Weibo.comSina.comTaobaoMall.comVancl.comVipshop.comYintai.com
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