Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Lambert & Stamp (Sony Pictures Classics)

Online Marketing/Social Media/Retail Partnership/Print Advertising DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for LAMBERT & STAMP. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and a national email 3.  Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle 7.  Retail Promotion – With AMOEBA MUSIC. The most popular independent

music store in the country. The campaign has 2,432 clicks (includes 2,096 bitly clicks), 7,492 content related page views and 266 social media interactions to date. The total reach for the Facebook campaign was 20,109.

Film Print Ad Example

Retail Promotion – Amoeba Music #1

Retail Promotion – Amoeba Music #2

Amoeba Print Ad

Amoeba Digital Coupon

Hosted on campuscircle.com

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Amoeba Newsletter

Emails – 180,000 Date – 3/31/15

Original Content Page Views – 648

Social Media Interactions - 114 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 355K+ to date. Clicks – 122

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 1,653

Clicks - 184

Campus Circle

Newsletter Emails – 21,458 Opens – 1,497

Weekly Newsletter Campaign Clicks– 30

Calendar Listing

Page Views – 62 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 226 SM Interactions – 3

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Social Media #2

Social Media #2

Sweepstakes Page (LA) Page Views– 792

Entries – 365 to date SM Interactions - 6

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Page (National)

Page Views– 1902 Entries – 867 to date SM Interactions - 34

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status