Lamai Profile24Nov14
24
November 2014
Transcript of Lamai Profile24Nov14
November 2014
• We are a Thai local distillery with the utmost attention to the ingredients and craftsmanship dedicated to the creation of a perfect rum.
• Locally sourcing our sugar cane from nearby plantations, our process is free of any chemical additives so that the flavor is a product of pure nature.
• Our ceramic bottles are hand-crafted by local artisans in the Lampang province, well-known for its superior clay and pottery skills since ancient times.
• We double-distill our rum to ensure smoothness
of flavor, the definition of Lamai.
The Story
• Cold-pressing fresh sugar cane, our sanitary process ensures that the fermentation produces the sweetest and most savory wine for later distillation.
• Upon complete fermentation, we then distill the wine to separate the “bad” alcohols, those that give headaches and hangovers, from the final distillate.
• We then re-distill to perfection; choosing only the smoothest flavors and scents for the final product.
• The final product is then mixed with fresh spring water to create the final bottled product.
The Process
The Choice
• Our desire to make Thailand’s first premium white rum– Our bottles are all individually handcrafted by skilled
artisans
• Our passion to use the best ingredients – We use sugarcane where most distillers use molasses, a
waste-product of sugar
– All ingredients are locally sourced to promote sustainable economies in the local community
• Our love for the art of distillation– Double distillation with state-of-the art distillation
technology for superior alcohol
Key Ingredient Sugarcane Juice (No molasses)
ABV 35%
Serving Temp. 22%
Flavor Light with sweet after-taste
Packaging Handmade ceramic bottle
Volume 330ml (Case of 12)
Origin Lamphun, Thailand
Best Mixers
- On the rocks- Soda- Pineapple Juice- Coke
Preferred Cocktail - Mojito- Cuba Libre
Product Details
Product Positioning
Commercial (Large batch)
Craft (Small Batch)
Premium Thai Pride
Mass Thai Made
“Lamai is Thailand’s first premium craft white spirit”
Customer Channels
Home Delivery - Relaxing at home- Smooth drinking for house parties
Gifts / Souvenir-Exotic Thai flavor for friends in Thailand as well as when visiting friends overseas
- Thai souvenir in export markets
Supermarkets - An additional choice of local spirit to try at home
Restaurants and Bars - Exotic local flavor with superb pairing for cuisine- Easy to drink in cocktails with colleagues
Media Coverage
Social Media Coverage
Key Aw ards Won
Retail Availability
CHIANG MAI
Chidlom
The Experience
• Big Bite 2012 @ Maduzi Hotel
• Party at Seven Spoons Restaurant and Bar
• Food Hack 2012 @ Raitong Organics
• Big Bite 2013 @ Maduzi Hotel
• Pecha Kucha night @ Launchpad
• Wedding @ Grand Hyatt Erawan
• Wedding @ Pullman Rangnam
• Christmas Market @ K Village
• Fashion on Ground @ A Square
• Street Market@ K Village
• Thailand Food Exhibition 2014
• Big Bite 2012 ,2013 @ Maduzi Hotel Asoke
The Experience
• Big Bite 2012 ,2013 @ Maduzi Hotel Asoke
The Experience
• Pecha Kucha Night 21 Nov, 2013 @ Launchpad
The Experience
• Pecha Kucha Night 27 Feb, 2014 @ Launchpad
The Experience
The Experience
• Wedding @ Pullman Rangnam
• Christmas Market @ K Village
The Experience
• Fashion on Ground @A Square
The Experience
• Street Market @ K Village
The Experience
• Thailand Food Exhibition 2014
The Experience
The Experience
Lamai Thai Rum
Lamaithairum
The Connection
Kaustav Bagchi (กี)้Email: [email protected]
Phone number: 081-939-1954
Chris Sabdasen (หนึ่ง)
Email: [email protected]
Phone number: 085-917-0800
www. Lamaithaispirits.com
• We are a Thai local distillery with the utmost attention to the ingredients and craftsmanship dedicated to the creation of a perfect rum.
• Locally sourcing our sugar cane from nearby plantations, our process is free of any chemical additives so that the flavor is a product of pure nature.
• Our ceramic bottles are hand-crafted by local artisans in the Lampang province, well-known for its superior clay and pottery skills since ancient times.
• We double-distill our rum to ensure smoothness of flavor, the definition of Lamai.
Key Ingredient Sugarcane Juice
ABV 35%
Serving Temp. 22%
Packaging Handmade ceramic bottle
Volume 330ml (Case of 12)
Origin Lamphun, Thailand
Best Mixers - On the rocks- Soda- Pineapple Juice- Coke
Preferred Cocktail - Mojito- Cuba Libre
Key Facts
Fact Sheet
