Ladislav Žižka, Eva Kouřilová (MEC Czech)
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Transcript of Ladislav Žižka, Eva Kouřilová (MEC Czech)
#srdcedekuje
PROBLEM
Cardiovascular disease is the world‘s number one killer.
CHALLENGE
Are you in a relationship with your body?
SOLUTIONGet people to know they can
treat yourself better and with fun#srdcedekuj
e
#srdcedekuje
STRATEGY
BUZZ ACTION NETWORKING
BUZZSomething is going on!
Celebrities do yoga in unusual public spaces.
Challenge
Engagement#srdcedekuje
CHALLENGE
BUZZ
#srdcedekuje
MICROSITE
Going: 4 582 people
BUZZ
#srdcedekuje
TEASERS
ACTION
#srdcedekuje
FLASH MOB
High attendance
Connection with #srdcedekuje brand and discover #telodekuje movement
Seed „love my body“ thinking
EDUCATION
#srdcedekuje
Multiple communication platforms
Ambassadors
Peoples contributionContent
Inspirations
ACHIEVEMENTS
#srdcedekuje
SPREAD OF THE IDEA
ACTIVE CONTRIBUTORS
MEDIA ATTENTION
AKNOWLEDGMENT OF THE TOPIC
THRIVING AMBASADORS
MOVEMENT
#TELODEKUJE#srdcedekuje
#plicedekujou#jatradekujou
#mozekdekuje
#kloubydekujou