LACOSTE RECAP

WILLY X LACOSTE NY MEN’S FASHION WEEK S/S 2016

#WillyLuv #NYFWM Lacoste Casting Care Package

Wilhelmina Models Social Media Following:

XOWilhelmina.com: 35K +

Facebook: 253, 839

Instagram: 274K +

Twitter: 95K +

Pinterest: 3600 +

Wilhelminanews: 20,000+

Promotional Schedule: Package Distribution – 7/5/15 thru 7/13/15

Social Media – 7/5/15 thru 7/13/15

Promotional Quick Facts: Total Impressions: 394, 073 +

Total Promotional Reach:1,233,279

Lacoste Care Packages: Wilhelmina Models & Lacoste have joined forces by creating a customized pre-fashion week casting care package. During the weeks of July 5th and 13th, Wilhelmina Models distributed a customized #WillyLuv #NYFWM Lacoste Casting Care Package to each of the 45 guys who were included in the #NYFWM Spring/Summer 2016 Wilhelmina show packages. Each boy received a branded Lacoste book bag filled with Lacoste product. In support of the #WillyLuv #NYFW Casting Care Package, Wilhelmina Models created a promotional schedule where we publicized the contents of the package on all of our social media platforms to help promote Lacoste. Lacoste provided Wilhelmina with branded bags and product. VIP Lacoste Care Packages: Lacoste produced 5 VIP Lacoste care packages and they were distribute to select models with a high social media following. Wilhelmina Models curated social media content for the models to post on to their social with the Lacoste product. Five bags contained VIP Lacoste apparel and were distributed to social media stars within the show package. Lacoste provided VIP bags, product, and additional model fee’s (based on model’s following).

E: [email protected] E: [email protected] E: [email protected] C: (917)215-3726

With the exceptional contribution of Lacoste, Wilhelmina Models has successfully concluded the first New York Men’s Fashion Week.

LACOSTE #WILLYLUV CARE PACKAGES •  Benjamin Benedek •  Brandon Pikulinski •  Brodie Scott •  Caleb Pennau •  Dallen Thomas •  Dillion Westbrock •  Drayton Ratcliff •  Dylan Bell

•  Kevin Hubsmith •  Kristian Heijkoop •  Liam Vandiar •  Max Masters •  Montgomery •  Patrick Gregory •  Patrick Carroll •  Rudy Dean Akers

•  Stevan •  Taylor Cowan •  Timothee Bertoni •  Toni Petkov •  Will Wadhams •  William Moncada •  Aaron Vernon •  James Smith •  Brian Jowers

•  Eli Hall •  Emile Ravenet •  Francisco Peralta •  Ian Sharp •  Jakob Bertelsen •  JJ Moore •  Jobair •  Jonathan Hannestad •  Juan Betancourt

LACOSTE #WILLYLUV CARE PACKAGES FACEBOOK.COM/

WILHELMINAMODELS: 253,617 Followers

(Average WEEKLY reach: 431,106)

DATE POSTED: 7/14/15 TIME: 4PM Reach: 4334 LIKES/Comments/shares: 168



LACOSTE VIP #WILLYLUV CARE PACKAGES

Clark Bockelman

Race Imboden

RJ Mitte

Ronald Epps

Sup Park

Clark Bockelman is your All-American dream. Getting his start working for legendary photographer, Bruce Weber, he’s continued his reign over the fashion industry as Calvin Klein’s latest muse for the past few seasons. With appearances in WWD, Harper’s Bazaar, V Man, Client Magazine and GQ, Clark is our modern day superman.

DATE POSTED: 7/17/15 LIKES: 1527

CLARK BOCKELMAN INSTAGRAM FOLLOWERS: 39.5k

RACE IMBODEN INSTAGRAM FOLLOWERS: 9610

Race Imboden is not only a fashion model, but an Olympic athlete who currently holds the world’s title for ‘best foil fencer’. Race is an Olympic team fencer and competed in the London 2012 Olympics. He has modeled for brands such as Marc by Marc Jacobs, Topman, J.Crew and Louis Vuitton. He has appeared in publications such as Details Magazine, Hero Magazine, Nylon Guys, and The New York Times Style Magazine.


RJ Mitte is known internationally for his role in the award-winning drama television series, Breaking Bad. RJ is new to the fashion scene but has already made a name for himself aside from his successful career as a young actor. He has starred in Gap’s “Lived in” Spring 2014 Campaign, as well as appearing on the cover of JON Magazine. Recently, RJ hit the runway walking for the legendary house of Vivienne Westwood and menswear design collective, Ovadia & Sons.

DATE POSTED: 7/17/15

Rj mitte Twitter Followers: 220,186 Facebook Followers: 43,411

Combined: 263,597

Discovered while working at Whole Foods Market, Ronald Epps was quickly signed to Wilhelmina Models. Making a splash in the music scene when appearing in John Legend’s music video for “Made To Love”, Ronald continued his takeover by appearing on the cover of i-D Magazine, as well as starring in advertisements for River Island and Barney’s New York. He has also appeared on numerous runways for the likes of Calvin Klein, Ralph Lauren and Jeremy Scott.


RONALD EPPS INSTAGRAM FOLLOWERS: 12.3K

Hailing from South Korea, Insta-star Sup Park knows how to work both social media and the ever-evolving fashion scene. Park made his first-ever trip to New York City for the New York Fashion Week: Men’s collection shows where he became the quick favorite for many a casting director. He walked for designers: Perry Ellis, Richard Chai, Public School and Tommy Hilfiger.

Sup PARK INSTAGRAM FOLLOWERS: 248K


XO WILHELMINA Wilhelminanews

Overall Reach: 55,000+

PINTEREST.COM/WILHELMINAMODELS

INSTAGRAM: @WILHELMINAMODELS

(274,657 Followers)

WILHELMINA SOCIAL MEDIA

FACEBOOK.COM/WILHELMINAMODELS:

(253,839 Followers)

twitter.com/wilhelmina: (95k + followers)

THANK YOU!

TOTAL OVERALL REACH: 1,233,279

LACOSTE RECAP

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