Labyrinth

Wesley Gill Logan Pell Vinh Le

Richard Hudson

Introduction

Provide a navigation app for the interior of buildingsBecome the Google Maps of buildings

Strong market for introduction of app

The ProblemPeople often get lost in commercial high

rises, university buildings, stadiums, malls, etc.

No current app provides navigation for interior of buildings

SolutionCreate a navigation app for the interior of

buildings

Input beginning location and destination of choice. App will then direct you to the destination.

Opportunity

Related apps on the market nowEvent mapsCampus mapsPark maps

Business ModelTarget customer

University students, mall shoppers, sports fans, corporate employees

How will we reach and acquire customers?Localized online and paper advertising

How will we generate revenue?Charge for the app ($0.99)

Marketing PlanLocalized advertising: Tailored to the

buildingLocal malls, universities, stadiumsOnline and paper ads

Target university students, corporate employees, sports fans, and mall shoppers

Financial Projection

Development $75,000

Continued Research $5,000

Marketing $10,000

Total $90,000

Timeline

Year 1: Year 2:

Year 3:- Launch App

- Current Market expansion

- Develop- Promote App

Locally

- Market Expansion

Summary

“Labyrinth, the Google Maps for buildings”