LABEL.ch - Redefine your Online Strategy with Adwords

REDEFINE YOUR ONLINE STRATEGY WITH ADWORDS

Adwords @ LABEL11/08/2011

WHAT?


WHAT IS GOOGLE SEARCH ENGINE?

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WHAT IS ADWORDS?

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‣ The online keyword based advertising service provided by Google.

‣ A -wide range of flexible settings- service that allows you

to target your customers and develop your online visibility.

‣ Based on a Pay Per Click* (PPC) system.

* also called Cost Per Click (CPC)


BASIC DEFINITION: PAY PER CLICK (PPC) / COST PER CLICK (CPC)

Click: The action a user takes to select your ad to be redirected

to your website.

Google only charges the advertiser when a user clicks on your ad.

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Sample of an AdWords ad Destination Website


EXAMPLE: GOOGLE ADS

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A TYPICAL ADWORDS AD

Ad Title (25 character limit)

Display URL (35 character limit)

Ad Text (35 character limit)


WHAT GOOGLE CAN DO FOR ADVERTISERS

‣ Advertising on Google can help you to meet many objectives

‣ Determining, measuring, and tracking metrics helps ensure success

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Objectives Example Success Metrics


LOCATION & LANGUAGE TARGETING STRATEGY

‣ Regional/Local, Country, Global & Customized Targeting.

‣ 44 different languages to target your market.

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IS GOOGLE SEARCH STILL POWERFUL?

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WHY?

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WHY ADVERTISE ON ADWORDS?

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‣ www.google.ch is the website n°1 in Switzerland.

‣ +66% of users in the world go on Google for web search.

‣ Google is the search engine that gives the highest satisfaction to

the mass users.

‣ You need to be seen to exist.

‣ Your website = Your existence.

http://www.google.ch

http://www.google.ch


BENEFITS OF ADWORDS

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‣ Reach

‣ Cost

‣ Timing

‣ Flexibility


HOW?

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4 KEY STEPS

‣ Discovery & Strategy

‣ Creation & Set up

‣ Real Time Management & Optimization

‣ Results Analysis

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DISCOVERY & STRATEGY

‣ Studying the exist communication initiaves

and the brand challenge.

‣ Define goals for the program.

‣ Estimate profit vs advertising costs.

‣ Define and architect scope for the initiative.

‣ Establish the framework and KPIs for the campaign.

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CREATION & SET UP

‣ Identify the creative and content needs.

‣ Architect a pilot which can be executed in phases.

‣ Launch a pilot program.

‣ Manage the keywords, bids and the creative objects in real time.

‣ Measure via defined KPIs.

‣ Refine. Re-measure. Refine.

‣ Validate.

‣ Launch the campaign.

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REAL TIME MANAGEMENT

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REAL TIME OPTIMIZATION

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RESULTS ANALYSIS

‣ Real time analysis

‣ Final or punctual results analysis

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EXAMPLE OF RETURN ON INVESTMENT (ROI)

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WHO?

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LABEL.CH

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We combine the best tools of

‣ social & search marketing‣ online‣ offline

to help you better interact and communicate

with your customers to meet your business objectives.


SOCIAL & SEARCH ONLINE OFFLINE

audit website branding

monitoring intranet advertising

engagement blog poster

coaching multimedia TV & radio spot

SMA (Social Media Advertising) mobile app publishing

SEA (Search Engine Advertising) e-mailing POS

SEO (Search Engine Optimization) analytics packaging

THE LEADING MULTICHANNEL AGENCY IN "SUISSE ROMANDE"

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Adwords @ LABEL11/08/2011 25

LABEL.ch18, Quai du Seujet1201 Genève, Suisse

facebook.com/see.a.bigger.picturetwitter.com/LABEL_ch

T. +41 22 999 67 [email protected]

www.label.chflickr.com/photos/label_ch

FOR MORE INFORMATION, CONTACT US

mailto:[email protected]

mailto:[email protected]

http://www.label.ch

http://www.label.ch


THANK YOU

LABEL.ch - Redefine your Online Strategy with Adwords

Technology

Transcript of LABEL.ch - Redefine your Online Strategy with Adwords