Lab80 unicorn ranch-agilekorea2012

unicorn ranchkeywon chung

httpwwwflickrcomphotosrobboudon6035811624


weird title Bad news

How ldquounicornsrdquo amp t-shaped people rule this age of software innovation

how wersquore disappointed with the korean talent pool

outline


WHAT IS A UNICORN

why is everyone looking for unicorns

what is a unicorn ranch

How do we build a ranch

can we build it in korea

what do you think

what is a unicornHow do you evaluate talent

What makes your talent more valuable than others

what is a unicornhistorical perspective

Why is it so difficult to explain to my parents what I do

I asked

I was studying Design amp Human-Computer Interaction at Carnegie Mellon in 2001

You need a history lesson

Richard Buchanan said

He was the dean of School of Design at Carnegie Mellon and a prominent academic

law medical banking art cooking

Understand lawAdvise people

Represent people

Memorize anatomyDiagnos illnessPerform surgery

Learn bank productsMake calculationsEnroll customers

Learn to drawMaster your mediumSell your paintings

Memorize recipesPractice the dishes

Shop for ingredients

License examLaw books

Case studies

Anatomy bookScalpel

Pills and herbs

CalculatorSpreadsheet

Customer Rolodex

CanvasOil paint

Sketchbook

Recipe bookKnivesOven

lawyer doctor banker painter chef




Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook




This is verticalTrade or domain



Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook




This is horizontalAcross multiple domains


Middle Age VerticalsEveryone was in their narrow trench



Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook




Renaissance HorizontalThink Da Vinci a Renaissance Man


Post-Renaissance Verticals againThink Industrial Age 20th Century



Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook



law medical banking art Design


Represent people




Draw logosMake clay modelsProof CMYK print


Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook

Offset printerPhotoshop

Foam models

lawyer doctor banker painter Designer


Design started as a verticalIndustrial design car design logo design



Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models



New types of design is emergingProblem solvers strategists experience

These designers work across verticalsMedical device credit card charity branding

Design is both horizontal and verticalMaking it very confusing to others



Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models



But these horizontal types are not unicorns

These are just generalists

what is a unicorndefinition

Someone who can perform multiple specialty functions and

solve a broad set of problems your team faces

what is a unicornexample

ldquoSeed-stage startup looking for rockstar junior designer to sketch wireframes and design beautiful mockups Yoursquoll be responsible for crafting our logo and brand and writing UI copy Must know how to run usability studies prototype and write production-ready HTML and CSSrdquo

Braden Kowitz

research interaction writing visual Ui dev

user researcher

usability expert

product analyst

what is a unicorna unicorn designer

product designer

interaction designer

ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer

communica-tion designer

gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer

This job posting describesSomeone both broad and deep


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer

ldquoUnicornrdquo DesignerThey exist But unlikely you can find or hire them


user researcher

usability expert

product analyst

what is a unicornldquoT-Shapedrdquo Designer

product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer

T-Shaped DesignerYou can find them only in certain places

what is a unicornwhat is ldquot-shapedrdquo

Disposition for collaborationAcross different disciplines Curiosity enthusiasm empathy

Depth of skillContribute to creative processCompetitive amp competent

Tim Brown CEO of IDEO

what is a unicornHorizontal stroke = defining factor




what is a unicornunicorn vs t-shaped

The pyramid is skewedMuch fewer unicorns than Ts exist

The Rest

Most are neither unicorns nor TsA lot more mediocre people

what is a unicornunicorn + t-shaped

Value increases exponentiallyBoth provide much better value than the rest

The Rest


In this presentation we will use the term ldquounicornrdquo for

Existing unicorns+

T-shaped people striving to evolve into a unicorn

why is everyone looking for unicornsa recent phenomenon

Everyonersquos looking for a unicorn

why is everyone looking for unicornswhorsquos looking


Braden Kowitz

Designer


SiliconFloristcom

Developer


1) Exceptional at deep analysis of data and running tests

2) Gifted at creating content and

3) Brilliant at branding

Oh and it would be awesome if they were also world-class project managers

Dharmesh Shah

Marketer


ldquoSomething has gone terribly out of whack in looking for realistic talentrdquo Ms Weinstein said Many companies are looking for ldquoa five-headed monsterrdquo focusing on creative and highly technical skills (number crunching data visualization quantitative analysis) and a strong business acumen

New York Times

Advertisingand the list goes on

why is everyone looking for unicornswhatrsquos causing this rush

WhySudden high demand for unicorns

python ruby

why is everyone looking for unicornssoftware development has changed

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first

analyticssoftware as a

service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source

What kind of people thrive in (and define) this new era

why is everyone looking for unicornsstandout companies

Silicon Prarie News

Creators of Ruby on Rails Design company -gt Web appsBasecamp Backpack Campfire

Creators of Paper iPad App 15M downloads in 2 weeksApple Design Award winner

FiftyThree

why is everyone looking for unicornsbecause you need them

What do you think is required to build and join these standout companies

Technical knowledge Not reallyGood schools Screw that

8 tenets of standout tech companies

8 tenets of standout tech companies18

Love your problemAre you solving a problem that you truly care about

Are you scratching your own itchhttpwwwflickrcomphotos9516941N082286083797

Scratch your own itchBe your own customer


Love your customersThey are your allies and partners with the same itch you have

You exist to make their lives simpler and betterhttpwwwflickrcomphotoseurleif66875875

Empathy for customersThink like your customers


Make opinionated productTake sides Pick an enemy Have a vision and attitude

httpwwwflickrcomphotosviagallery2037438708 httpwwwflickrcomphotosoxtopus5102485260

Anti-Tablet PC = iPadldquoFinger is the ultimate input devicerdquo


cross-functionCreate opportunities to expand yourself

Do only what you already know -gt Create only what already existshttpwwwflickrcomphotosaltuwa4398216485


learn quicklyLearn problem solving not the answers

Ask questionshttpwwwflickrcomphotosajkjuu3671301881 httpwwwflickrcomphotosrsms4794163953

Screw textbookJust start hacking and designing

httpwwwflickrcomphotoster-burg5520205712

Or better yetStart a project with a peer or mentor


momentum-sensitiveWin small victories consistently

Push your product forward every day every weekhttpwwwflickrcomphotosorcmid3879260297

Decisions are temporaryldquoDonerdquo is the magic word


Quick decisionsBring in your own point of view

Simplify the product for your customershttpwwwflickrcomphotoslyndonhill6911975683

Stay away from PreferencesBe decisive for users and move it forward


good communicatorGood speakers and writers make good designers and coders

httpblogshbrorgcs201207i_wont_hire_people_who_use_poohtml

Effective concise thinkingValuable in every aspect

love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator

World view value system passion for improvement

love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator

This is about attitudeNot as much about resume or skills

itrsquos more about attitude than skillsthis is a cultural shift

ideostripe

facebook

airbnbgoogle

dropbox

Same situation at other idolized companies

all these companies are lookingstill most people are ldquoI-shapedrdquo

High demand low supply

httpwwwquoracomDesignersWhy-is-there-such-a-stunningly-short-supply-of-designers-in-Silicon-Valley-right-now httpwwwquoracomSilicon-ValleyWhy-is-there-such-a-stunningly-short-supply-of-good-developers-in-Silicon-Valley-right-now

do i need unicornsWhy do they offer higher value

Value increases exponentiallyUnicorns and Ts provide much better value

The Rest

yes you need unicornsthe difference is simply too big

Unicorns are no accidentThey are self-aware and culture-aware

yes you need unicornsadvantages of unicorns

They get the culture we compete inNo need to explain all this

Passion for improvement and innovation included

Improving oneself beyond whatrsquos offered by school or work system included

Quick learning included

Problem solving included

Ability to deal with ambiguity included

Empathy and cross-functional growth included

Point of view and decision making ability included

Good communication included

yes you need unicornsis it greedy no

You donrsquot need unicorns for new hires but

you need T-shaped people to compete in this age

yes you need unicornsit is necessary

And one more thing

Founders need to become unicorns if they arenrsquot already

unicorn ranchbuilding a collective

httpwwwflickrcomphotosrobboudon

unicorn ranchwe are unicorns

InfographicsHTMLCSS

Visual UI DesignInteraction Design

Copywriting

XCode Storyboarding

Market Sizing

HRRecruitingMotion Graphics

User Interviews

Trend Research

Competitive Analysis

Branding and IdentityPitch and Presentations

Interactive Media Art

Physical Prototyping

Sketch storyboard wireframe

Look amp Feel Moneyshot

Guidelines amp Documentations

PhotographyVideography Event Organization

PythonDjango

Academic Paper SEO AnalyticsFinancial Modeling

Data Mining

Patent FilingPitch and Presentations

SEM Campaigns

Machine Learning

Handwriting Recognition

Natural Language Processing

Production Backend

Objective C Prototyping

Production JS and FrontendFundraising

Source ControlDeployment

Statistical AnalysisAcquisition

Press and PR

VC Relationship

Recommendation Engine

Academic Paper

Print Design

UI Design Review

Code Review

Facilitation

Professional Brainstorm

Market Sizing

Software Testing

Mathematical Algorithms

Performance Optimization

HTMLCSS

UI Designer and Tester

VisualGraphic Designer

Product Planner amp Manager Customer

Researcher

Computer Scientist

SoftwareDeveloper

Quantitative MarketingVenture

Founder

Keywon Michael

unicorn ranchthree ranches we lived in

httpwwwflickrcomphotosjurvetson2475731 httpwwwflickrcomphotoslaughingsquid413378149httpwwwflickrcomphotosedublogger838786841

IDEOpalo alto CA

MIT MEdia labboston ma

microsoft researchredmond wa

unicorn ranchpossible for startups Yes

37 signals32 people

fiftythree10 people

stripe31 people

How do we bring this level of excellence to startups

Silicon Prarie News FiftyThree Stripe

unicorn ranchlab80 experiment

Our experiment in unicorn ranching

unicorn ranch at lab80what we are

Personal Investing in the USEarly startup 4 peopleSeoul+SFTargeting US consumers

Unicorn FoundersDesign Thinking + Data Science + Lean Startup

Mission Driven We help people invest in their beliefs

Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul

unicorn ranch at lab80international search for bootstrap city

We opened Lab80 in SeoulldquoGood talent at a lower costrdquo

httpwwwflickrcomphotoscubagallery7690090178

unicorn ranch at lab80benefits of being one in korea

Kevin kellyfounder of wired

tim brownceo of ideo

We get to meet amp host Industry leaders and thinkers from the US

unicorn ranch at lab80principles of a ranch

1 set up an environmentcommon goals

common languagebasic structure amp process

2 we all run as fast as we canin the same direction

3 See who keeps up

Just enough to establish the direction to run toward

Recognition amp flex time

lab80 experiment summer 20121 set up an environment

weekly release

weekly user tests

customer feedback

team synthesis

pitch amp demo to all guests

crit amp checkpoint

lab80 experiment summer 20122 run as fast as we can

8 weeks

5 prototypes 11 releases

16 user interviews

200+ user quantitative test

5+ events amp talks

20+ talents interviewed

lab80 experiment summer 20123 see who keeps up

who thrives

those who really want to improveldquowillingnessrdquo to improve isnrsquot enough

ldquogreedyrdquo and ambitious people do well

people with solid vertical skillsT-shaped gt i-shaped gt generalists

culture fit and point of viewtrumps process or resume

lab80 experiment summer 2012an idea to reinforce the unicorn mentality

immersion in excellence

ldquowork in the valleyrdquo monthevery year

we will take the entire teamto san fracisco

or another unicorn habitatand work there for a month

unicorn ranch at lab80lessons learned 13

The best way to become a unicorn is to

Work with unicorns and see if you can grow into one


You canrsquot teach someone to become T-shaped or a unicorn

Either you are unicorn materialor you arenrsquot


In order to not ldquoburn through peoplerdquo

We have to be rigorous and selective in the beginning

to sum it upthere is a cultural shift

We need T-shaped people to compete in this age

a unicorn ranch in koreadesire vs reality

Desire

Reality

Threadless Allan Faustino

a unicorn ranch in koreawe are frustrated

Wersquove been here 7 monthsinterviewing dozens of people

And wersquove had only one recruiting success

Here are 3 things we are really sick of hearing from the Koreans we meet

a unicorn ranch in koreahow it sucks - 13

After working at a startup

I can get a nice job at Samsung or Google



I can get a nice job at Samsung or GoogleWorking at a startup is a privilege


Oh I need to learn a new skill

Irsquoll buy a book and study it



Irsquoll buy a book and study itFck textbooks Learn by doing


Shit I donrsquot know the answer so

Irsquoll shut up and wait until you tell me the correct answer




We donrsquot care what you already know Problem-solve

a unicorn ranch in koreawe are discouraged

expat recruitinginstead of hiring korean talents

remote collaboration

with unicorns in sfoverseas

instead of looking for Korean talents

hierarchy amp apprenticeship

instead of finding peers who will have a

ldquoseat at the tablerdquo

We are considering

this is not what we want

what do you thinkare we wrong

We donrsquot have a great impression of Korean talent pool so far

Can Korea compete in this environment




Do you see an excellent startup coming out of Korea now Next year Ever

what do you thinkquestion us challenge us

Are you T-shaped Talk to usLab80co

keywonc

references

Richard Buchanan IxDA Keynote How design makes our own subject matter

Tim Brown T-Shaped People ChiefExecutivenet Interview

Unicorn Designer Hiring a Designer

Advertising Talent Gap New York Times article

Quora Short Supply of Designers httpwwwquoracomDesignersWhy-is-there-such-a-stunningly-short-supply-of-designers-in-Silicon-Valley-right-now

Quora Short Supply of Developers httpwwwquoracomSilicon-ValleyWhy-is-there-such-a-stunningly-short-supply-of-good-developers-in-Silicon-Valley-right-now

Quora Facebook amp Google culture httpwwwquoracomFor-a-CS-major-out-of-college-which-is-better-taking-a-job-as-a-Facebook-Software-Engineer-or-Google-

37Signals Getting Real httpgettingreal37signalscom

37Signals FastCompany Interview httpwwwfastcompanycom300085237signals-earns-millions-each-year-its-ceoE28099s-model-his-cleaning-lady

FiftyThree httpwwwfiftythreecomabout

Make Opinionated Products Tablet PC vs iPad httpwwwcultofmaccom126116steve-jobs-created-the-ipad-to-show-one-microsoft-employee-what-a-tablet-really-can-be

What itrsquos like to work at Stripe httpblogalexmaccawcomstripes-culture

Donrsquot Hire People Who Use Poor Grammar httpbitlyTrCjL0

Lab80 Keywon Chung httpwwwlinkedincominkeywon

Lab80 Michael Shilman httpwwwlinkedincominshilman

Why Canrsquot Startups Find Designers


weird title Bad news

How ldquounicornsrdquo amp t-shaped people rule this age of software innovation

how wersquore disappointed with the korean talent pool

outline


WHAT IS A UNICORN





what do you think





I asked







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook






Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references

















outline


WHAT IS A UNICORN





what do you think





I asked







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook






Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references





















I asked







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook






Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook






Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook







Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references





















Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook









Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references





















Represent people







Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook





Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models






Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models








Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Represent people






Case studies

Anatomy bookScalpel

Pills and herbs


Customer Rolodex

CanvasOil paint

Sketchbook


Foam models










Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references






















Braden Kowitz


user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer



user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















user researcher

usability expert

product analyst


product designer


ui designer

ux designer

copywriter

editor

content manager

brand strategist

visual ui designer


gui designer

identity designer

junior developer

frontend dev

ui prototyper

ios developer












The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



























The Rest




The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















The Rest



Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















Existing unicorns+






Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references





















Braden Kowitz

Designer


SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















SiliconFloristcom

Developer






Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references






















Dharmesh Shah

Marketer



New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















New York Times




python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















python ruby


Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source


python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















python ruby

Lean Startup

Agile dev

design first

ab testing

y-combinator

mobile first


service

angelist

open source



Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















Silicon Prarie News



FiftyThree






































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references






















































love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator


love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references

















love your problem

love your customer

make opinionated

productcross-

function

learn quickly

momentum-sensitive

quick decisions

good communi-

cator



ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















ideostripe

facebook

airbnbgoogle

dropbox







The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references






















The Rest

















And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references

































And one more thing





InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references




















InfographicsHTMLCSS


Copywriting

XCode Storyboarding

Market Sizing


User Interviews

Trend Research









PythonDjango


Data Mining


SEM Campaigns

Machine Learning



Production Backend





Press and PR

VC Relationship


Academic Paper

Print Design

UI Design Review

Code Review

Facilitation


Market Sizing

Software Testing



HTMLCSS




Researcher

Computer Scientist

SoftwareDeveloper


Founder

Keywon Michael



IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references



















IDEOpalo alto CA




37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















37 signals32 people

fiftythree10 people

stripe31 people









Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references























Initial idea

Startup Chile

Prototype1

Prototype2

Data processing

Lab80 opens

team of 5

team of 4 + hiring

201102

201104

201106

201108

201111

201202

201206

201209

Peru

Brazil

Srsquopore

Seoul

SF

Seoul

Seoul

Seoul












3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references

























3 See who keeps up




weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















weekly release

weekly user tests

customer feedback

team synthesis


crit amp checkpoint


8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















8 weeks


16 user interviews


5+ events amp talks



who thrives






















Desire

Reality

































We are considering











keywonc

references


















who thrives






















Desire

Reality

































We are considering











keywonc

references


































Desire

Reality

































We are considering











keywonc

references
















































We are considering











keywonc

references


























keywonc

references

















references

















Lab80 unicorn ranch-agilekorea2012

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Transcript of Lab80 unicorn ranch-agilekorea2012