La Vida Centre Presentation FINAL - Updated[1]

8/6/2019 La Vida Centre Presentation FINAL - Updated[1]

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LA VIDA CENTRE

A PLACE YOU BELONG TO


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LA VIDA CENTRE A PLACE YOU BELONG TO

BUSINESS PLAN FOR LA VIDA CENTREPREPARED BY:

Karim Selo


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Introductiony

La V id a is a p riv a te a nd p rofit abl e Centre loc a ted in Qiwa na re a. In La V ida C entre you ca n find va riet y of h igh q ual ityservices in one pla ce wit h friend ly a nd re lax ing a tmos ph ere enjo y ing th e cla ssic al music from th e surrounding system .

y La V ida C entre p rovides m a ny services: A pla ce to stud y in wh et h er for individu al s or for grou p s

considering all a ges from students, ch ildren a nd ot h er re a d lovers .A b ig hall for different events ( individu al s a nd b usinesses)De licious b ever a ges, co ld a nd h ot sa ndwic h es in La V idaCa fe Pa inting a re a for all pa inting f a ns, fine a rt a nd a rc h itectures studentsA ll needed e q uip ments to f a cilita te stud y ing a nd working


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Mission:La V ida centre (24\7 ) wi ll b e t h e first c h oice for t h e loc alcommunit y a nd students by p roviding a h igh er q ual ityservices t ha n a ny com p etitor . It ll give t h e c h ildren a nopp ortunit y to e xp erience t h e enjo yment of re a ding a nd t h ee xcitement of discovering know ledge a nd works of im a gin a tion . Moreover, La V ida hall wi ll b e t h e first c h oice forall p otenti al customers

V ision :To b e th e le a ding p riv a te org a niz a tion su pp orting liter a cyth roug h th e p rovision of stud y a re a s a nd f a cilities to encour a ge a nd p romote re a ding .

Commitment to q u al ity a nd p eo pl e val ues wh en we ta ke agre a t p ride on our h igh er q u al ity services wh ile tr y ing to kee p costs re la tive to our customers


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Service Plan


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y La V ida is a 24\7 day s op ening center .y La V ida C entre ha s th ree f loors wit h sever al de pa rtmentsy Internet a ccess is a va ilabl e ever ywh ere a nd p eo pl e ca n enjo y

th e cla ssic al music in all a re a s e xce p t for th e q uiet a re ay La V ida C entre ha s a n e lev a tor to f a cilita te th e movement

b etween th e f loors es p eci ally for th e dis abl ed p eo pl e

y It is divided to th e fo llowing f loors:


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U nderground floor (La Vida Hall):y is a b ig hall tha t fits for ab out 400 p eo pl e to h old different events like

works h op s, semin a rs, conferences or educ a tion al events for ch ildren a nd for students .

y T h e hall ca n b e b ooked one mont h in a dv a nce all owing us to sc h edu le our own events a ccording ly, wit h down pay ment up to 20% of th e tot alpay ment in ca se of b ooking ca nce lla tion

y

For th e sp eci al events wh ich will ta ke pla ce in La V ida hall , a dvertising ca m pa ign will st a rt b efore one mont h , a nd th e tickets will b e so ld in LaVida s ca f

y La V ida hall will coo p er a te wit h la V ida ca f, ca tering ca n b e a rr a nged from it a nd al so we ca n get h e lp from th e ca f em pl oyees .

y T h e num b er of em pl oyees will b e four a nd th e h ours of working de p end on th e events tha t will ta ke pla ce .

y A ll th e em pl oyees sh ou ld b e friend ly to th e customers, nice, tid y a nd ne a t . T h ese em pl oyees will greet th e customers se a t th em a nd res p ond to th eir re q uests a nd q uestions .


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F irst F loor: La Vida Caf and La Vida bookshop

y La V ida ca f ha s two a re a s: one for smokers a nd ot h er for non smokers

y In La V ida C entre, th e q ua ntit y of comfort abl e cha irs, tabl es a nd couc h es wit h th e friend ly a nd re lax ing design will a ttr a ct th e customers to visit th e ca f ever yday

y La V ida ca f offers su p erior coffee p roducts, de licious pa stries, fres h juices a nd ot h er h igh q u al ity a nd low costs b ever a ges . It al so serves va riet y of b re a kf a st me al s, sala d wit h fres h veget abl es, co ld a nd h ot sa ndwic h es, in a ddition to th e de licious desserts

y A ll fruits a nd veget abl es must b e wa sh ed a nd cle a ned ver y we ll b efore use, in a ddition, th e ha nds of th e cook must b e wa sh ed on a routine ba sis

y T h ere will b e 22 em pl oyees to work in th e ca f inc luding su p ervisor, cook, kitc h en workers a nd ca sh ier wit h in th ree sh ifts

y A ll wa iters will b e re q uired to p resent a cle a n app e a ra nce . A uniform consisting of wh ite sh irt wit h La V ida C entre logo . T h e y sh ou ld b e p o lite, friend ly, a nd h e lp fu l, not on ly to th e customer b ut to th e ot h er st a ff a s we ll.

La Vida Caf


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y W h en customers enter La V ida C entre, th e y will b e greeted by th e ca fs sh ift su p ervisor wh o will a sk th em p o lite ly wh et h er th e y wa nt to visit LaVida ca f or th e y wou ld like to visit La V ida stud y zones .

y If th e customers wa nt to visit La V ida ca f, th e su p ervisor will se a t th em, th en th e wa iter will greet th em a ga in wit h a smi le a nd p rovide th em wit hmenu

y Since La V ida ca f fo llows th e se lf-service system, th e customers sh ou ld go to th e se lf-service ba r to order from La V ida de licious menu . T h e order sh ou ld b e re a dy from 4 to 10 minutes, a nd th e wa iter is res p onsi bl e to de liver th e order to th e customers tabl e

y T h e wa iter is al so res p onsi bl e for ch ecking on th e customer in a time lym a nner, th is sh ou ld b e done in a n unrem a rk abl e m a nner .

y T h e wa iter will m a int a in th e tabl es in a cle a n a nd sa nit a ry condition . Dirt ydis h es a nd pla tes must b e removed immedi a te ly. M oreover, no smoking is all owed in a ny food p re pa ra tion a re a

y La V ida ca f al so ha s a coffee ba r for 50 m/s in th e second a nd th e th ird f loor . T h ese coffee ba rs will p rovide de licious drinks (h ot a nd co ld) al so fo llow th e se lf-service system a nd th ere wou ld b e 6 em pl oyees in e a chcoffee ba r wit h in th ree sh ifts


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La Vida bookshopth ere is a 100 m/s b ooks h op tha t is rented out for alib ra ry in ye a r ly ba sics a round th e b ooks h op th ere a re m a ny couc h es wh ere you ca n b ring your f a vorite b ook to re a d, or you ca n ch eck th e b ooks wh ich a re for sal e .


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Second floor:

This floor has three sections:

1. Children Section: th is section o p ens a t 8 a m a nd c loses a t 8 p my La V ida ch ildren section p rovides its services to ch ildren wh ose a ges b etween 3

to 10 y e a rs o ld a nd enjo y pa rtici pa ting in grou p a ctivities, pa rents gener ally do not need to st ay wit h th eir kids th roug h out th ese events . P op u la r a ctivities inc lude re a ding al oud, stor y te lling, films, p upp et s h ow, a nd a rts a nd cr a fts, in a ddition to th e entert a ining events for ch ildren to invite th eir pa rents in order to s ha re th e joy a nd le a rn more ab out th eir kids

y It al so p rovides a n opp ortunit y for th e teen a ger to h e lp wit h vo lunteering p rogr a ms for younger ch ildren suc h a s tutoring summer re a ding p rogr a ms a nd stor y te lling

y To ensure th e s a fet y of th e ch ildren, four e xp erienced a nd tr a ined em pl oyees wi llta ke ca re of th em . M oreover, all our e q ui p ments a nd furniture a re s a fet y so pa rents wi ll not worr y ab out th eir ch ildren .

y Customer service em pl oyee wi ll we lcome th e ch ildren; ch eck th eir mem b ers h ipca rd to set th e time of entr y, th en th e ch ildren section st a ff wi ll ta ke th em inside


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2 . G roup study area : La V ida center ha s a grou p stud y ing a re a for all customers wh o like to stud y wit h th eir co lle a gues, ha ve a ssignments a nd need to work in grou p s or for customers wh o dont like to stud y in q uiet pla ces .

y La V ida grou p stud y zone ha s 14 different sized rooms for grou p a re a stud y a nd th e y al so ca n b e used a s meeting rooms . Ea ch one ha s a round tabl e a nd m a ny comfort abl e cha irs a round it, a nd th ere is a g la ss pa rtition b etween e a chone a nd ot h er:

Four rooms to fit u p to five p eo pl eFour rooms to fit u p to ten p eo pl eTwo rooms to fit u p to 15 p eo pl eTwo rooms to fit u p to 20 p eo pl e

y Th e customer service em pl oyee will we lcome th e customers wit h a smi le, ch eck th e mem b ers h ip ca rd to set th e time of

entr y, a nd th en ch eck th e a va ilab ility of em p ty cha irs to se a t th em .


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3 . Presentation rooms : most of La V ida s p otenti al customers ha ve p resent a tions to give a nd need a pla ce to re h e a rse . La V ida C entre p rovides four different sized p resent a tion rooms wit h p rojector a nd screen to f a cilita te re h e a rsing for customers .

y T h e p resent a tion rooms a re a s fo llows:Two rooms to fit up to 5 p eo pl eTwo rooms to fit up to 10 p eo pl e

y To rent th e p resent a tion rooms, customers dont ha ve to b e mem b ers in LaVida C entre, since th e y a re rented p er h our de p ending on size of th e room .Peo pl e ca n b ook th e p resent a tion rooms wh et h er by ph one or by coming to our centre

y Customer service em pl oyees will we lcome th e customers, a sk th em if th e yve b ooked th e p resent a tion room, if not th e customer service em pl oyee will ch eck th e a va ilab ility of p resent a tion room th en set th e st a rt time of using th e room

y A fter th e customer finis h using th e p resent a tion room, h e \ sh e will go ba ck to th e customer service to sett le th e pay ment of using

y In order to a ch ieve more b enefit to th e customers, la V ida C entre ca n p rovide a sp eci al tr a iner in th e p resent a tion ski lls for p eo pl e wh o wa nt to im p rove th eir p resent a tion ski lls .


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T hird floor:T h is f loor is divided to th ree sections:

1. Q uite study zone:y T h ere a re q ua ntit y of comfort abl e cha irs a nd tabl es to stud y wit h a g la ss

pa rtitions se pa ra ting e a ch cha ir a nd tabl e

y T h ere will b e eig h t customer service em pl oyees wit h in th ree sh ifts y T h e customer service em pl oyees sh ou ld b e cle a n, tid y, h e lp fu l a nd

res p ectfu l

y W h en th e customers visit th e q uiet stud y a re a , th e customer service em pl oyees sh ou ld greet th em, ch eck th eir mem b ers h ip ca rd, to ensure th e h ours bala nce a va ilab ility, a nd th en se a t th em

y A t a ny time, th e customers ca n enjo y th e de licious drinks from th e coffee ba r

y A fter th e customers finis h ed, th e y sh ou ld go ba ck to th e customer service em pl oyee to rec h eck th e mem b ers h ip ca rd h ours bala nce

y T h e cle a ner must m a int a in th e hy giene in th e f loor, a nd must cle a n th e tabl es a fter th e customers finis h


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2. Eq uipments and customer service:y th ere a re 15 com p uters for rese a rc h ing, surfing th e net a nd th e yal so inc lude enc yclop edi a for rese a rc h ers

y T h ere al so will b e 3 p rinters ( two co lor, a nd one bla ck a nd wh ite ); 1 ph otoco p ier a nd 3 sc a nners to meet th e customers needs

y W h en th e customers need to p rint or use a ny of th ese m a ch ines, th e y sh ou ld go to th e customer service em pl oyee to h e lp th em wit h p rinting, sc a nning or ph otoco py ing

y T h e customer service em pl oyees sh ou ld res p ond wit h a smi le a nd h e lp th e customers wit h out getting a nno yed

y

T h e customer service em pl oyees will al so b e res p onsi bl e to a rr a nge using th e com p uters for rese a rc h ing, in ot h er word, th e ysh ou ld m a int a in th e disci pl ine

3 . O ffices:


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Last floor (Painting area):

y La V ida pa inting a re a is a pla ce wit h a nice view, enoug h spa cea nd good environment for t h e fine a rts a nd a rc h itecture f a nswh ere t h e y ca n pa int a nd do p rojects w h ile enjo y ing t h ewonderfu l view .

y T h ere a re 25 pa inting st a nds to receive t h e la rgest p ossi bl enum b er of customers .


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Management Summary:y

La V ida m a na gement structure is one of its gre a test strengt h s . La V idam a na ges its op er a tions a nd workforce in a decentr al ized m a nner in order to stre a m line th e decision-m a king p rocess, sa tisf y l oc al dem a nd for sp ecific services .

y It ha s e xp erienced a nd strong m a na gement te a m wh ich give it asignific a nt com p etitive a dv a nt a ge

y Ea ch mont h th ere will b e a st a ff meeting in order to ca tc h up wit hla test up da tes wit h in e a ch section

y La Vida has six departments as follows:G ener al Ma na ger Ra gha d di bMa rketing a nd sal es Ma na ger Ma ria A waHR Ma na ger Da na Kh ier allah

Fina nce Ma na ger La ila Ka ddour aCustomer service to b e app ointedOp er a tions m a na ger to b e app ointed


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M arketing/sales Plan


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Market R esearch

40%

15%

10%

20%

15%

Survey's Distribution Places

public/private universities

educational centres

architecture and fine arts universities

cafe's

Sham mall


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Situational analysis:y W h ere p eo pl e p refer to stud yy W ha t e q uip ments th e y need th e mosty W ha t m a kes th em distr a cted wh ile stud y ingy W hat fine art students need the most

y Children section


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T arget market: (segments served)y U niversit y a nd sc h oo l students

y W orking/ b usiness p eo pl e

y

Re a ding Lovers

y Ch ildren

y Pa rents

y Peo pl e wh o cou ld come to La V ida hall a nd ca fe


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Ma rketing Ob jectivesy Inform p eo pl ey A ch ieve m ax imum e xp osurey Ret a in current customersy A ttr a ct new customersy Incre a se sal es a nd p rofits


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C ompetitive Advantagey 24 /7 op ening h oury T h e str a tegic pla ce of our centrey Ava ilab ility of most of wha t p eo pl e need in one pla cey T h e size of our hally

Our inter a ctive m a na gement systemy T h e p rice tha t p eo pl e pay in order to use our f a cilities a nd

servicesy A pla ce th e wh o le f a mi ly ca n go to for stud y ing a nd ha ving fun


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Swot analysis/ strengthsy La V ida centres loc a tiony Friend ly a tmos ph erey 24 /7 op ening h oursy A

day to st ayy Lectures tha t a re given p eriodic allyy su p erior q ual ity services y Loyal ty p rogr a ms


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Swot analysis/weaknessesy T h e h igh cost of tr a ining th e st a ff .y La ck of e xp erienced st a ff y th e conce p t is new to Sy riay 24 /7 op ening is risk yy T h e strugg le to b ui ld b ra nd e q uit y


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Swot analysis/ Opportunities:y U na va ilab ility of ot h er com p etitors in our fie ld

of b usinessy T h e new emerging trends a nd th e incre a sing

dem a nd of th e p ubl ic to stud y outy T h e need for e xpa nding of soci al networksy G re a t dem a nd for our uni q ue centre


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Swot analysis/threatsy T h e dem a nd is se a son aly T h e entr a nce of new com p etitors .y Economic crisis wh ich we ca nnot contro l

tha t le a ds to la ck of m a ny sp ending in our b usiness

y Com p etition re p resented by our p resent com p etitors


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Seven Ps1.producty U se of p us h a nd p u ll str a teg y- th e p us h str a teg y will b e used b ec a use our services

offered a re sti ll unf a mi lia r to our ta rget m a rket a nd we need to m a ke th em a wa re of it .

- th e p u ll str a teg y b eside th e p us h str a teg y a fter one ye a r.In th e p u ll str a teg y, we will p romote our services a nd p roducts direct ly to th e customer in order to deve lopstrong customer dem a nd


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Seven Ps1.producty La V ida ca fe wh ich is op en 24 /7y Different sections a nd zones a re a va ilabl e in La

Vida centre y Ch ildren sectiony W ire less a ccess to th e internet

(24 /7 ), com p uters a nd enc yclopa edi ay La V ida hall


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seven Ps2.pricey Mem b ers h ip feesy Present a tion roomsy Printing a nd sc a nning feesy

La V ida ca fe y La V ida Hally Book sh opy Ch ildren section


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Seven Ps3. placey La V ida centre loc a tion is in th e midd le of th e cit y, wh ere

it is e a sy for ever yone to get to it wit h out getting losty La V ida s str a tegic pla ce tha t is close to th e p ubl ic

universit y a nd to th e students dormsy

th e view surrounding it wh ich wa s one of th e dem a nds wh en we ch ose ity Ava ilab ility of a pa rking loty T h e surrounding a re a of th e centrey T h e b ig size of our centre


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Seven Ps4-Peopley Our st a ff tha t we recruit sh ou ld ha ve

app ro p ria te inter p erson al ski lls, a ttitude a nd know ledge of th e services tha t we offer in order to p rovide th e service tha t th e customers a re pay ing for a nd to give our centre acom p etitive a dv a nt a ge reg a rding th e service offered .


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Seven Ps7-Promotion

y W ord Of Mout hy Nove ltiesy Interviewsy

Op inion le a dery Customer sa tisf a ction surve yy Sp onsors h ip s


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Advertisingy Ra dio a nnouncementsy Mob ile A dvertisingy Flyers, b roc h ures a nd p ostersy News pap er: Bala dn ay Ma ga zines: Forw a rd- A liq tis a di


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Advertisingy Ye llow on line Pa gesy W e b a dvertisementsy La V ida we b sitey Soci al networkingy Ma ss em a il m a rketing y Mont hly e-news letter


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Com p etitors y D irect competitors- T h e A ss a d Na tion al L ib ra ry.- It a na l ib ra ry

I ndirect competitors:- Pa ges ca fe a nd ot h er ca fes- Publ ic universit y l ib ra ry- A l-Ma dine h A l ja miie h ( th e p ubl ic U niversit y dormitories

lib ra ry )


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Market PositioningLa V ida centre will p osition its se lf a s:y Innov a tivey A fford abl ey High -q ual ity service centre


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Public relationsy Publ ic re la tions it ha nd les crisis a nd inf luence

th e p ubl ic op inion .y Objectives of public relations- T h e PR de pa rtment ta kes contro l of situ a tions

in ca se of a crisis happ ening- Stimu la te dem a nd for La V ida s p roducts or

services- Strengt h ens th e centres im a ge a nd

p erce p tion


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Public relationsPublic relations responsibilities

y Viewing a nd re ply ing to a ny comments m a de on La V ida centre

y W riting a rtic les in m a ga zines ab out La V iday Event org a nizing a nd p ress conferencesy Sp onsoring events y Protecting th e centres im a ge in ca se of a ny

crisis tha t happ ens .


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Human Recourse Plan


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Organizational C hart


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R ecruitment:

Our first course of a ction wh en a va ca nc y is identified is to recruit intern ally. T h is p rocess all ows our em pl oyees to grow wit h in th e com pa nya nd p rovides th em wit h th e necess a ry motiv a tion to work ha rd to a ch ieve h igh er ra nks wit h in th e org a niz a tion .

If we a re un abl e to find a q ual ified ca ndid a te intern ally th en we will resort to eit h er; p utting a n a dvertisement in th e news pap er for th e va ca ncies or by th e La V ida centre we b site . T h e ch oice willde p end on th e n a ture of th e p osition a nd th e e xp edienc y re q uired for th e p osition .


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Selection:

T h e se lection criteri a will al way s b e ba sed on th e job a nd p erson re q uirements . Ex isting st a ff wh o apply for th e va ca ncies will undergo th e sa me p rocess a s e x tern al.


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Ca ndid a tes wh o ha ve pa ssed successfu lly th e wh o le p rocess a re a sked to sign a n em pl oyment contr a ct for one ye a r wh ich will a utom a tic ally b e renewed ba sed on th eir p erform a nce app ra isal outcome . T h e first three monthsof th e em pl oyment contr a ct a re considered a s aprobationary p eriod .

I nterviewing:

Ca ndid a tes wh o pa ssed successfu lly th e tests go th roug hth e interviewing p rocess . T h e y a re first interviewed by th e recruitment a nd se lection officer a nd, th en tr a nsferred to th e concerned m a na ger . T h e la st ste p in th is p rocess is for th em to b e interviewed by th e gener al m a na ger for finalapp rov al.

Hiring:


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Attendancey T h e working sc h edu le is divided into th e th ree fo llowing sh ifts:

09 : 00 A M 05 : 00PM05 : 00PM 01 : 00 A M01 : 00 A M 09 : 00 A M

Ea ch em pl oyee ha s th e rig h t to ta ke a one-hour breakduring h is/ h er sh ift .A utom a tic device must b e used to monitor th e entr a nce a nd th e e x it of th e p romises .

T ardiness:For ever y a ccumu la ted 120 minutes of ta rdiness, hal f aday will b e deducted from th e em pl oyee le a ve bala nce .


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L eaves

PaidL

eaves:a ) A nnu al L e a vesb ) Ma ternit y L e a vec) Nursing Le a ved) Em pl oyees m a rri a ge le a vee) Pa ternit y l e a vef) De a th l e a veg) Emergenc y L e a ve

L a V ida code of conduct:a ) Our work environmentb ) Em pl oyees rig h ts:y Em pl oyee p riva cyy Fa ir tre a tment


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Orientation, training and employee development

O rientation: a p rocess for p roviding new em pl oyees wit h ba sic ba ckground inform a tion ab out La V ida centre .

F ollow-up and monitoring: th e HR m a na ger willmonitor th e p rogress m a de by e a ch new em pl oyee a nd ensure tha t p ro p er tr a ining a nd encour a gement a re given .

T he probationary period:T h is th ree mont h s p eriod gives th e new em pl oyees

su p ervisor or m a na ger, th e opp ortunit y to determine wh et h er th e new em pl oyee ca n p erform th e work

re q uired of h im \h er, or ca n b e ta ug h t or tr a ined to p erform it .


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T raining: th e p rocess of te a ch ing new em pl oyees th e ba sic ski lls th e y need to p erform th eir job s .

T raining needs analysis: Ea chsu p ervisor/m a na ger will monitor a nd ev al u a te th e em pl oyees p erform a nce . If th e su p ervisor/m a na ger notices a ny deficienc y in h is/ h er p erform a nce, h e will re p ort th is to th e HR de pa rtment wh o will decide wh et h er to send th e em pl oyee to tr a ining centers in order to im p rove h is/ h er p erform a nce .

Development:Deve lop ment of our em pl oyees is ke y to our success a nd in line wit h our p o licy to ensure tha t we h ire a nd p romote wit h in .


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Job Descri p tion \ sp ecific a tion

J ob title: Op er a tions m a na ger .D uties and responsibilities:Oversee a ctivities direct ly re la ted to p roviding services .Ma na ge st a ff, p re pa ring work sc h edu les a nd a ssigning sp ecific duties .Oversee st a ffing re q uirements, a nd interviews .Pla n a nd direct a ctivities suc h a s sal es p romotions, coordin a ting wit hot h er de pa rtment h e a ds a s re q uired .J ob specification:Education: ba ch e lors degree in m a na gement .

Experience: minimum 7 y e a rs of e xp erience in op er a tion m a na gement .Skills: Honest y a nd Integrit y, Tec h nic al Ski lls, Pro bl em So lving A b ility, Le a ders h ip A b ility.R eporting to: gener al m a na ger .


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F inancial Plan


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Introduction

y T h is fina nci al pla n wa s designed for five ye a rs st a rting on 1 /1 /2012 a nd ending on 31 /12 /2016. A ccording to our fina nci al studies th e st a rtu p cost is 129 ,490 ,000 a nd th e

payba ck p eriod will in 2015y Our m a rketing b udget will b e for five ye a rs b ut

st a rting on 1 /11 /2011 in order to do am a rketing ca m pa ign to find a nd a ttr a ct investors . T h e m a rketing de pa rtment is res p onsi bl e for h ow to sp end th e m a rketing b udget since th e m a rketing ca m pa ign is different e a ch y e a r.


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L a V ida Bookshop:

y La V ida centres de al wit h th e b ooks h op is for a y e a r lyrent of 3 ,000 ,000 over 100 m/s . T h is renting p rice wa s ba sed on th e p rice of th e meter in Qiwa n a re a wh ere th e 100 m/s ra nge from 2 ,500 ,000 to 4 ,000 ,000.

y Th e b ooks h op is loc a ted in th e ground f loor of th e centre, a nd th e contr a ct will b e renewed e a ch y e a r.


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T h e fina nci al pla n inc ludes th e fo llowing sh eets:

St a rt up bala nce sh eetBala nce sh eetIncome st a tementCa sh f lowExp ense sh eetPredicted Sal esBre a keven p oint ( ca f)

Bre a keven p oint ( tot al centre)Payba ck p eriod s h eet


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Section No. Expense Total


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Caf

Salaries (Cashier) 3 20,000 60,000

Salaries (Workers) 16 12,000 192,000

Salaries 3 20,000 60,000

Variable Costs 405,000

Book Storesecond Floor

Salaries 5 15,000 75,000

child care workers 4 30,000 120,000

Bar salaries 3 20,000 60,000


Third Floor

Salaries 8 15,000 120,000

Mis. Expenses 10,000Bar Salaries 3 20,000 60,000


Main Floor

Salaries 4 15,000 60,000

Marketing 83,333

Elecricity 150,000

Telecom 25,000

Depreciation 595,667cleaner Salaries 13 7,000 91,000

Management Fees 100,000

Adminitrative Salareis 13 340000 340,000

Auditing Fees 1 10000 20,000

Maintanance 25,000

Fuel 50,000

Total Running Expenses 2,754,500

Net Profit Per Month 2,050,000

Startup Balance Sheet For Year 2012


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Startup Balance Sheet For Year 2012Description Sub Total Total Description Sub Total Total

Assets Liabilities & Owner's Equity

Fixed Assets 129,490,000 Owner's Equtiy 129,490,000

Equipments1,990,000 Capital 129,490,000

Decoration and furniture17,500,000

Bulidings48,000,000

Land60,000,000

Contengency2,000,000

Total Assets 129,490,000

Total Liabilities & Owner's

Equity 129,490,000

Loss & Profit Projection (Income Statement) 2012


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Description Jan Feb Mar Apr May Jun

RevenuesCaf 1,620,000 1,652,400 1,684,800 1,717,200 1,749,600 1,782,000

Book Store 250,000 250,000 250,000 250,000 250,000 250,000

Group Area 375,000 382,500 390,000 397,500 405,000 412,500

Presentations 360,000 367,200 374,400 381,600 388,800 396,000

Children 300,000 306,000 312,000 318,000 324,000 330,0002nd Floor Bar 60,000 61,200 62,400 63,600 64,800 66,000

Quiet Area 750,000 765,000 780,000 795,000 810,000 825,000

Drawing Area 75,000 76,500 78,000 79,500 81,000 82,500

Printers 4,500 4,590 4,680 4,770 4,860 4,950

3rd Floor Bar 150,000 153,000 156,000 159,000 162,000 165,000Meeting Room 260,000 265,200 270,400 275,600 280,800 286,000

Events Revenues (Hall Rent) 600,000 612,000 624,000 636,000 648,000 660,000

Events Revenues (Schedual) 163,000 177,500 240,500 73,000 203,000 175,500

Total Revenues 4,967,500 5,073,090 5,227,180 5,150,770 5,371,860 5,435,450



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Jul Aug Sep Oct Nov Dec Total 2012

1,782,000 1,620,000 1,620,000 1,620,000 1,717,200 1,749,600 20,314,800

250,000 250,000 250,000 250,000 250,000 250,000 3,000,000

412,500 375,000 375,000 375,000 397,500 405,000 4,702,500

396,000 360,000 360,000 360,000 381,600 388,800 4,514,400

330,000 300,000 300,000 300,000 318,000 324,000 3,762,00066,000 60,000 60,000 60,000 63,600 64,800 752,400

825,000 750,000 750,000 750,000 795,000 810,000 9,405,000

82,500 75,000 75,000 75,000 79,500 81,000 940,500

4,950 4,500 4,500 4,500 4,770 4,860 56,430

165,000 150,000 150,000 150,000 159,000 162,000 1,881,000286,000 260,000 260,000 260,000 275,600 280,800 3,260,400

672,000 896,000 896,000 896,000 896,000 896,000 8,932,000

163,000 177,500 240,500 73,000 203,000 175,500 2,065,000

5,434,950 5,278,000 5,341,000 5,173,500 5,540,770 5,592,360 63,586,430



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Expenses Jan Feb Mar Apr May JunCafCaf Salaries 312,000 312,000 312,000 336,000 336,000 336,000Caf Variable Costs 405,000 413,100 421,200 429,300 437,400 445,500Second Floor

2nd Floor Salaries 75,000 75,000 75,000 82,500 82,500 82,500child care workers 120,000 120,000 120,000 130,000 130,000 130,0002nd Floor Bar salaries 60,000 60,000 60,000 66,000 66,000 66,000Bar Variable Costs 15,000 15,300 15,600 15,900 16,200 16,500Third Floor3rd Floor Salaries 120,000 120,000 120,000 127,500 127,500 127,500Mis. Expenses 10,000 10,000 10,000 10,000 10,000 10,0003rd Floor Bar Salaries 60,000 60,000 60,000 66,000 66,000 66,000Bar Variable Costs 37,500 38,250 39,000 39,750 40,500 41,250Main FloorMain Floor Salaries 60,000 60,000 60,000 66,000 66,000 66,000Events cost (Schedual) 66,000 56,000 99,000 36,000 66,000 54,000

Administrative & Marketing ExpMarketing 83,333 83,333 83,333 83,333 83,333 83,333Electricity 150,000 150,000 150,000 150,000 175,000 175,000Telecom 25,000 25,000 25,000 25,000 25,000 25,000Depreciation 595,667 595,667 595,667 595,667 595,667 595,667

cleaner Salaries 91,000 91,000 91,000 110,500 110,500 110,500Management Fees 100,000 100,000 100,000 100,000 100,000 100,000Administrative Salaries 340,000 340,000 340,000 340,000 340,000 340,000Audit & Legal Fees 10,000 10,000 10,000 10,000 10,000 10,000Maintenance 25,000 25,000 25,000 25,000 25,000 25,000Fuel 50,000 50,000 50,000 50,000 25,000 25,000Total Running Expenses 2,810,500 2,809,650 2,861,800 2,894,450 2,933,600 2,930,750Net Profit Before Tax 2,157,000 2,263,440 2,365,380 2,256,320 2,438,260 2,504,700Tax Expense 150,990 158,441 165,577 157,942 170,678 175,329

Net Profit 2,006,010 2,105,000 2,199,804 2,098,378 2,267,582 2,329,371




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oss & Profit Projection (Income Statement) 2012Jul Aug Sep Oct Nov Dec Total 2012

336,000 336,000 336,000 336,000 336,000 336,000 3,960,000445,500 405,000 405,000 405,000 429,300 437,400 5,078,700

82,500 82,500 82,500 82,500 82,500 82,500 967,500130,000 130,000 130,000 130,000 130,000 130,000 1,530,000

66,000 66,000 66,000 66,000 66,000 66,000 774,00016,500 15,000 15,000 15,000 15,900 16,200 188,100

127,500 127,500 127,500 127,500 127,500 127,500 1,507,50010,000 10,000 10,000 10,000 10,000 10,000 120,00066,000 66,000 66,000 66,000 66,000 66,000 774,00041,250 37,500 37,500 37,500 39,750 40,500 470,250

66,000 66,000 66,000 66,000 66,000 66,000 774,00066,000 46,000 99,000 36,000 66,000 54,000 744,000

83,333 83,333 83,333 83,333 83,335 83,335 1,000,000175,000 175,000 175,000 175,000 150,000 150,000 1,950,000

25,000 25,000 25,000 25,000 25,000 25,000 300,000595,667 595,667 595,667 595,667 595,667 595,667 7,148,000110,500 110,500 110,500 110,500 110,500 110,500 1,267,500100,000 100,000 100,000 100,000 100,000 100,000 1,200,000340,000 340,000 340,000 340,000 340,000 340,000 4,080,000

10,000 10,000 10,000 10,000 10,000 10,000 120,00025,000 25,000 25,000 25,000 25,000 25,000 300,00025,000 25,000 25,000 25,000 50,000 50,000 450,000

2,942,750 2,877,000 2,930,000 2,867,000 2,924,452 2,921,602 34,703,550

2,492,200 2,401,000 2,411,000 2,306,500 2,616,318 2,670,758 28,882,880174,454 168,070 168,770 161,455 183,142 186,953 2,021,802

2,317,746 2,232,930 2,242,230 2,145,045 2,433,176 2,483,805 26,861,078


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Net Cash Flow From


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Net Cash Flow FromOperating Activities

2,601,677 2,700,666 2,795,470 2,694,045 2,863,249 2,925,038 2,913,413 2,828,597 2,837,897 2,740,712 3,028,843 3,079,472 34,009,078

Cash Flow FromInvesting Activities

Equipments-1,990,000 0 0 0 0 0 0 0 0 0 0 0 -1,990,000

Decoration andfurniture

-17,500,000 0 0 0 0 0 0 0 0 0 0 0 -17,500,000

Building

-48,000,000 0 0 0 0 0 0 0 0 0 0 0 -48,000,000

Land

-60,000,000 0 0 0 0 0 0 0 0 0 0 0 -60,000,000

Contengency-2,000,000 0 0 0 0 0 0 0 0 0 0 0 -2,000,000

Net Cash Flow FromInvesting Activities

-129,490,000 0 0 0 0 0 0 0 0 0 0 0-129,490,000

Cash Flow FromFinancing Activities

Financing From Owners 129,490,000 0 0 0 0 0 0 0 0 0 0 0 129,490,000

Net Cash Flow FromFinancing Activities

129,490,000 0 0 0 0 0 0 0 0 0 0 0 129,490,000

Net Cash Flow 2,601,677 2,700,666 2,795,470 2,694,045 2,863,249 2,925,038 2,913,413 2,828,597 2,837,897 2,740,712 3,028,843 3,079,472 34,009,078

Balance Sheet 31-12-2012


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Balance Sheet 31-12-2012Description Sub Total Total Description Sub Total Total

Assets Liabiliteis & Owner's Equity

Cash & Cash Equivelant 34,009,078 Liabilities 129,490,000

Cash at Bank 34,009,078 Long - Term Liabilities 129,490,000

Fixed Assets 122,342,000 Owner's Equtiy 26,861,078

Equipments1,990,000

Decoration and furniture17,500,000 Retained Earnings

Bulidings48,000,000 Net income 2012 26,861,078

Land60,000,000

Contengency2,000,000

Deduct: AccumulatedDepreciation

-7,148,000

Total Assets 156,351,078

Total Liabilities & Owner's

Equity 156,351,078

Break Even Point 2012


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Description Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total 2012

Revenues

Caf 1,620,000 1,652,400 1,684,800 1,717,200 1,749,600 1,782,000 1,782,000 1,620,000 1,620,000 1,620,000 1,717,200 1,749,600 20,314,800

TotalRevenues 1,620,000 1,652,400 1,684,800 1,717,200 1,749,600 1,782,000 1,782,000 1,620,000 1,620,000 1,620,000 1,717,200 1,749,600 20,314,800

Less: VariableCosts:

Caf VariableCosts 405,000 413,100 421,200 429,300 437,400 445,500 445,500 405,000 405,000 405,000 429,300 437,400 5,078,700

Total VariableCost 405,000 413,100 421,200 429,300 437,400 445,500 445,500 405,000 405,000 405,000 429,300 437,400 5,078,700

Profit Margin 1,215,000 1,239,300 1,263,600 1,287,900 1,312,200 1,336,500 1,336,500 1,215,000 1,215,000 1,215,000 1,287,900 1,312,200 15,236,100

Percent of

Profit Margin 0.750 0.750 0.750 0.750 0.750 0.750 0.750 0.750 0.750 0.750 0.750 0.750 0.750



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Fixed Costs:

Caf Salaries 312,000 312,000 312,000 336,000 336,000 336,000 336,000 336,000 336,000 336,000 336,000 336,000 3,960,000

Administrative &Marketing Exp

Marketing 26,667 26,667 26,667 26,667 26,667 26,667 26,667 26,667 26,667 26,667 26,667 26,667 319,999

Electricity 48,000 48,000 48,000 48,000 56,000 56,000 56,000 56,000 56,000 56,000 48,000 48,000 624,000

Telecom 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000

Depreciation 184,500 184,500 184,500 184,500 184,500 184,500 184,500 184,500 184,500 184,500 184,500 184,500 2,214,000

cleaner Salaries 29,120 29,120 29,120 29,120 29,120 29,120 29,120 29,120 29,120 29,120 29,120 29,120 349,440

Management Fees 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 384,000

AdministrativeSalaries 108,800 108,800 108,800 108,800 108,800 108,800 108,800 108,800 108,800 108,800 108,800 108,800 1,305,600

Audit & Legal Fees 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 3,200 38,400

Maintenance 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 8,000 96,000

Fuel 16,000 16,000 16,000 16,000 8,000 8,000 8,000 8,000 8,000 8,000 16,000 16,000 144,000

Tax Expense 48,317 50,701 52,985 50,542 54,617 56,105 55,825 53,782 54,006 51,666 58,606 59,825 646,977

Total Fixed Cost 824,603 826,988 829,271 850,828 854,904 856,392 856,112 854,069 854,293 851,952 858,892 860,112 10,178,415

Break Even Point 1,099,471 1,102,650 1,105,695 1,134,438 1,139,871 1,141,856 1,141,482 1,138,759 1,139,057 1,135,936 1,145,189 1,146,815 13,571,220


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Break Even Point For The Project Over The Project LifeDescription 2012 2013 2014 2015 2016 Total

Revenues

Caf 20,314,800 21,939,984 23,695,183 25,590,797 27,638,061 119,178,825Book Store 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 15,000,000Group Area 4,702,500 5,078,700 5,484,996 5,923,796 6,397,699 27,587,691Presentations 4,514,400 4,875,552 5,265,596 5,686,844 6,141,791 26,484,183Children 3,762,000 4,062,960 4,387,997 4,739,037 5,118,159 22,070,1532nd Floor Bar 752,400 812,592 877,599 947,807 1,023,632 4,414,031Quiet Area 9,405,000 10,157,400 10,969,992 11,847,591 12,795,399 55,175,382Drawing Area 940,500 1,015,740 1,096,999 1,184,759 1,279,540 5,517,538Printers 56,430 60,944 65,820 71,086 76,772 331,0523rd Floor Bar 1,881,000 2,031,480 2,193,998 2,369,518 2,559,080 11,035,076

Meeting Room 3,260,400 3,521,232 3,802,931 4,107,165 4,435,738 19,127,466Events Revenues (Hall Rent) 8,932,000 11,110,400 11,110,400 11,110,400 11,110,400 53,373,600Events Revenues (Schedual) 2,065,000 2,125,500 2,125,500 2,125,500 2,125,500 10,567,000Total Revenues 63,586,430 69,792,484 74,077,011 78,704,300 83,701,772 369,861,998

Less: Variable Costs:CafCaf Variable Costs 5,078,700 5,484,996 5,923,796 6,397,699 6,909,515 29,794,706Second Floor

Bar Variable Costs 188,100 203,148 219,400 236,952 255,908 1,103,508Third FloorBar Variable Costs 470,250 507,870 548,500 592,380 639,770 2,758,769Main FloorEvents cost (Schedual) 744,000 744,000 744,000 744,000 744,000 3,720,000Total Variable Cost 6,481,050 6,940,014 7,435,695 7,971,031 8,549,193 37,376,983Profit Margin 57,105,380 62,852,470 66,641,316 70,733,269 75,152,579 332,485,015Percent of Profit Margin 0.898 0.901 0.900 0.899 0.898 0.899


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Fixed Costs:Caf Salaries 3,960,000 4,536,000 5,040,000 5,544,000 6,264,000 25,344,0002nd Floor Salaries 967,500 1,080,000 1,200,000 1,320,000 1,500,000 6,067,500child care workers 1,530,000 1,680,000 1,800,000 1,920,000 2,040,000 8,970,000

2nd Floor Bar salaries 774,000 900,000 1,008,000 1,116,000 1,260,000 5,058,0003rd Floor Salaries 1,507,500 1,620,000 1,740,000 1,860,000 2,040,000 8,767,500Mis. Expenses 120,000 120,000 120,000 120,000 120,000 600,000

3rd Floor Bar Salaries 774,000 900,000 1,008,000 1,116,000 1,260,000 5,058,000Main Floor Salaries 774,000 864,000 960,000 1,056,000 1,200,000 4,854,000

Administrative & Marketing ExpMarketing 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 5,000,000Electricity 1,950,000 1,950,000 1,950,000 1,950,000 1,950,000 9,750,000Telecom 300,000 300,000 300,000 300,000 300,000 1,500,000

Depreciation 7,148,000 7,148,000 7,148,000 7,148,000 7,148,000 35,740,000cleaner Salaries 1,267,500 1,560,000 1,872,000 2,184,000 2,652,000 9,535,500

Management Fees 1,200,000 1,500,000 1,800,000 1,980,000 2,160,000 8,640,000Administrative Salaries 4,080,000 4,080,000 4,080,000 5,304,000 5,304,000 22,848,000

Audit & Legal Fees 120,000 120,000 120,000 120,000 120,000 600,000Maintenance 300,000 300,000 300,000 300,000 300,000 1,500,000

Fuel 450,000 450,000 450,000 450,000 450,000 2,250,000Tax Expense 2,021,802 2,292,113 2,432,172 2,516,169 2,665,921 11,928,176Total Fixed Cost 30,244,302 32,400,113 34,328,172 37,304,169 39,733,921 174,010,676

Break Even Point 33,676,812 35,977,653 38,158,436 41,508,028 44,253,965 193,572,442


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Pay back periodInvestment pay back period can be calculated by dividing investment amount over net cash flow

generated during the investment period. We can use the mentioned calculation if the annual cash flow

is equaled. In our case, the annual cash flow are not equaled so we have to add the annual cash flow

to reach to the desired amount of the investment

Investment AmountNet Cash Flow

2012 2013 2014 2015 2016

129,490,000 34,009,078 37,600,357 39,461,144 40,577,100 42,566,658

Total Net Cash Flow Till 2012 34,009,078

Total Net Cash Flow Till 2013 71,609,436Total Net Cash Flow Till 2014 111,070,580



In this project we the payback period will be within the year 2015


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L a V ida social responsibilities:y La V ida C entre wi ll not on ly p rovide services tha t s a tisf y th e customers, b ut al so

wi ll op er a te in a soci ally res p onsi bl e m a nner tha t societ y incre a sing ly dem a nds

y La V ida C entre by p roviding th e f a cilities to stud y a nd re a d in a good environment is im p roving th e societ y, es p eci ally for th e ch ildren wh o a re Syriane x t gener a tion .

y La V ida wi ll not p rovide its services on ly for th e norm al p eo pl e a nd students, b ut al so to th e dis abl ed p eo pl e, th ere wi ll b e a n e lev a tor to f a cilita te th e movement a mong th e f loors for th em, in a ddition to th e centres entr a nce wh ere th ere is a

pla ce for th e dis abl ed p eo pl e

y La V ida C entre wi ll coo p er a te wit h B A SMA ch ildren wit h ca ncer su pp ort a ssoci a tion to org a nize a visit to th e ch ildren wit h ca ncer wh o ha ve to st ay in th e h os p ital , to do some a ctivities wit h La V ida C entres ch ildren mem b ers like: stor y te lling a nd ot h er interesting a ctivities

y La V ida C entre wi ll al so h o ld a s p eci al event for th e ch ildren wit h ca ncer wit h

th eir f a mi lies, to s ha re th e joy

y La V ida wi ll al so p recise a day for th e or pha ns in Syria to let th em visit th e centre a nd enjo y its services like stud y ing, re a ding a nd ot h er services for free

R d i


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C onclusion:y La V ida C entre is th e on ly centre tha t p rovides all th ese h igh

q ual ity services in th e sa me pla ce . It encour a ges p eo pl e to stud y a nd re a d by offering a so ph istic a ted a tmos ph ere; it al so

b ui lds a n educ a ted gener a tion of ch ildren . In ot h er word, LaVida C entre will im p rove th e societ y ; en ha nce a new trend in Sy ria

R ecommendation:y La V ida C entre is a n opp ortunit y, since we sti ll don't ha ve centres

like ours . So we sh ou ld ta ke th e cha nce a nd b e th e b usiness le a ders in th is sector b efore a ny ot h er com p etitor ta kes th is ide a.

y W e a im a t encour a ging p eo pl e to stud y a nd re a d more byp roviding different f a cilities tha t m a kes it e a sier for th em to stud ya nd re a d .

y La V ida centre will introduce a new leve l of q u al ity a nd f a cilities a nd will b ecome th e le a der com pa ny over th e ne x t fifteen ye a rs .


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T HANK Y OU FO R Y OU R A TTE N TI O N


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La Vida Centre Presentation FINAL - Updated[1]

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