L.A. Pintsov and A. Obrea Pitney Bowes Inc. 30 April 2009
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L.A. Pintsov and A. Obrea Pitney Bowes Inc. 30 April 2009 Postal Product Innovation
description
Postal Product Innovation. L.A. Pintsov and A. Obrea Pitney Bowes Inc. 30 April 2009. “The problem that is usually being visualized is how capitalism administers existing structures, whereas the relevant problem is how it creates and destroys them” Joseph Schumpeter - PowerPoint PPT Presentation
Transcript of L.A. Pintsov and A. Obrea Pitney Bowes Inc. 30 April 2009
L.A. Pintsov and A. ObreaPitney Bowes Inc.
30 April 2009
Postal Product Innovation
“The problem that is usually being visualized is how capitalism
administers existing structures, whereas the relevant problem
is how it creates and destroys them”
Joseph Schumpeter In “Capitalism, Socialism and Democracy”, 1942
The problem that is usually being visualized is how Posts administer existing products, whereas the relevant problem
is how they create and destroy them
OutlineOutline
• Mailers and their needs– Mailing requirements of business applications– What if mailers have complete control over mail communications?
• Postal Product– Integrates business applications with postal processes
• EPPML - The technology that integrates mailer application with postal processes– Definitions– Postal Product innovation with EPPML
• Examples – from business applications to postal products– Mutually Trusted Mail– Vote By Mail – show PPDF– Mail with Provable Content
• Conclusions – What do we want? What do you want?
3
OutlineOutline
• Mailers and their needs– Mailing requirements of business applications– What if mailers have complete control over mail communications?
• Postal Product– Integrates business applications with postal processes
• EPPML - The technology that integrates mailer application with postal processes– Definitions– Postal Product innovation with EPPML
• Examples – from business applications to postal products– Mutually Trusted Mail– Vote By Mail – show PPDF– Mail with Provable Content
• Conclusions – What do we want? What do you want?
4
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Forecast for “information” mail Forecast for “information” mail
• The volume of traditional letter mail products is declining– …and will continue to decline irrespective of the overall economic conditions– First and Second class mail are easiest targets for electronic diversion
• Mail as a information communication media is undergoing transformation from the dominant media to a specialized form (according to Marshall McLuhan)
• Consequences: – Traditional letter mail products will be transformed to a much more diverse and
multi-featured postal products that will be custom tailored to specific applications and specific vertical and geographic market segments
– New custom-tailored letter (information) mail products will be value priced even in in the markets where USO postal operators will retain monopoly over letter mail products
– Posts that will excel in this transformation will remain profitable– Commercial success of letter mail will be much less dependent on volume and
cost!
Business ApplicationsBusiness Applications
• Human Resources– Payroll– Benefits– Education and training– Hiring– Recruiting and staffing– Records management
• Payment services– Card services– Check processing– EDI
• Sales, Marketing and Customer Care– CRM– Database marketing– Telesales and marketing– Web sales and marketing
• Administration– Tax processing– Claims Processing– Asset management– Document management
• Finance and Accounting– Billing– Accounts Payable /Accounts Receivable– General Accounting– Taxes management– Risk management– Financial reporting– Financial analysis– Financial managements– Investor relationships– Mergers and Acquisitions/Corporate
development• Logistics and Distribution
– Materials management– Fulfillment– Warehouse/Inventory management– Transportation– Procurement
All business processes with a communication component can benefit from integration with postal products
Your Business
Communications - Business ApplicationsCommunications - Business Applications
Sales, Marketing
CRM,Accounts Receivable
Investor Relationship
Accounts Payable, ERP
Accounts Payable
Government Compliance
Benefits Management
Potential Customers
Existing Customers
Stockholders
Suppliers
Service Providers
Government Entities
Employees
Your Business
Communications - Business ApplicationsCommunications - Business Applications
Sales, Marketing
CRM,Accounts Receivable
Investor Relationship
Accounts Payable, ERP
Accounts Payable
Government Compliance
Benefits Management
Potential Customers
Existing Customers
Stockholders
Suppliers
Service Providers
Government Entities
Employees
Benefits of Integrated Communication ChannelBenefits of Integrated Communication Channel
• The postal product and the business application evolve independently – Automating the maintenance of these linkages minimize ‘friction’ and
complexity of execution (EPPML does that)
• Mail item design for maximum attractiveness to the recipient
• Data services
• Workflow, exception processing, services
• Better control of time and location of:– induction – delivery
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OutlineOutline
• Mailers and their needs– Mailing requirements of business applications– What if mailers have complete control over mail communications?
• Postal Product– Integrates business applications with postal processes
• EPPML - The technology that integrates mailer application with postal processes– Definitions– Postal Product innovation with EPPML
• Examples – from business applications to postal products– Mutually Trusted Mail– Vote By Mail – show PPDF– Mail with Provable Content
• Conclusions – What do we want? What do you want?
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New approach to Postal Products New approach to Postal Products • Information technology can play far more significant role in
postal product innovation and consumption
• How? Hint: Teach computers the notion of “postal product” – What is the “postal product” from human and computer
perspectives?
• All known postal products (existing and planned) have a deep structure that can be formalized for computer processing while preserving their essential human processability
• Postal product can be described as a collection of named attributes which have measurable values
• Postal product can be represented for computer processing using modern mark-up language (à la XML)
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Model Model
• Mail creation, induction, processing and delivery driven by standardized information interfaces between all parties involved
• Model to emulate: e-commerce – ubiquitous computing– connectivity – information presentation standards (XML/HTML)
• Postal product is a (multi round) communication protocol between Post and customers – standardized set of interfaces 12
Structure of postal productStructure of postal product• Physical elements described by data attributes
– Physical parameters (dimensions, volume, density, material characteristics) and content (restricted for certain services)
– Network Parameters (geography of induction and delivery)– Priority & (where there are options) routing information– Timing and frequency of collection and delivery
• Information about– Events that occurred during mail item processing– Other mail items linked to the mail item being served – Objects linked to the mail item being served (box, signatory, …)– Other mail sent, received or replied to by sender or recipient
• Rules – Conditions imposed on physical and informational elements
(mail unit, mail unit content, mail unit attributes, money)• If (attribute X meets this condition) Then (do this)
– Remedies for when service could not be delivered as specified 13
Postal product access requirements Postal product access requirements
• Mail Item make up – data, format and placement
• Computerized data to accompany mailing – timing, messaging and protocol requirements – examples: Statement of Mailing Submission (SMS), Manifest, PostalOne
documentation etc.
• Grouping and containerization – pre-sort and mail unit nesting requirements
• Pricing and payment requirements– Rates and accounting rules
• Offering requirements
• Validity period14
OutlineOutline
• Mailers and their needs– Mailing requirements of business applications– What if mailers have complete control over mail communications?
• Postal Product– Integrates business applications with postal processes
• EPPML - The technology that integrates mailer application with postal processes– Definitions– Postal Product innovation with EPPML
• Examples – from business applications to postal products– Mutually Trusted Mail– Vote By Mail – show PPDF– Mail with Provable Content
• Conclusions – What do we want? What do you want?
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What is EPPML?What is EPPML?
• Extensible Postal Product Model and Language
• EPPML enables standardized definition of almost unlimited variety of postal products – Standard: UPU S54
• A postal product expressed in EPPML:– Is an information object (suitable for computer
processing)– Can be represented by elements organized as an
extensible collection of measurable attributes– All postal products represented in EPPML have a common
structure across all carriers/posts (defined by EPPML standard schema)
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Postal Product RepresentationPostal Product Representation
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<PostalProduct xsi:noNamespaceSchemaLocation=…... <UniqueProductID>CD12-9123-FFE5-912E-... </UniqueProductID>... <MailUnitAttributeConstraints> <AccessRequirements> <MailUnitPhysicalAttributes> <Weight>0-2</Weight> </MailUnitPhysicalAttributes> </AccessRequirements> </MailUnitAttributeConstraints>...</PostalProduct>
<PostalProduct xsi:noNamespaceSchemaLocation=…... <UniqueProductID>CD12-9123-FFE5-912E-... </UniqueProductID>... <MailUnitAttributeConstraints> <AccessRequirements> <MailUnitPhysicalAttributes> <Weight>0-2</Weight> </MailUnitPhysicalAttributes> </AccessRequirements> </MailUnitAttributeConstraints>...</PostalProduct>
governs the structure ofgoverns the structure of
DMM
contains contains contains contains
contains contains
ProductDefinition(XML doc)
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Postal Product XML Schema
Top Level Outline
Postal Product RepresentationPostal Product Representation
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The common structure for representing Postal Products is defined by EPPML Schema
(draft UPU Standard)
The common structure for representing Postal Products is defined by EPPML Schema
(draft UPU Standard)
attributeattribute
value of an attribute
value of an attribute
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1. Designing new product
2. Evaluating new product operational feasibility
3. Evaluating new product economic feasibility
4. Marketing and selling new product
5. Production (delivering new product)
Note: – First three activities are essentially information gathering and processing– Fourth activity can be organized also as information processing– Production is a set of physical and information processing activities (mail
creation, collection, induction, sorting, transportation, delivery and data services)
Postal product innovation with EPPMLPostal product innovation with EPPML
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1. Designing new product2. Evaluating new product operational feasibility
– Access requirements3. Evaluating new product economic feasibility
– Costing and pricing4. Marketing and selling new product
– Distribution channel– Enabling access to new products
5. Production (delivering new product)– Mail creation (mailer)– Mail processing and delivery (post)
Postal product innovation with EPPMLPostal product innovation with EPPML
Designing new productDesigning new product
Postal product design must encompass and leverage collective customers’ knowledge rather than simply "marketing existing products to existing customers".
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Capturing mailer’s needs and constraintsCapturing mailer’s needs and constraints
23Mailer Domain
Mailer’sNeeds and
Cons-traints(XML)
Mailer’sNeeds and
Cons-traints(XML)
<MailerNeeds xsi:noNamespaceSchemaLocation=…... <MailerID>1234PB6789-... </MailerID>... <MailUnitAttribute> <Weight>6</Weight> </MailUnitAttribute>...</ MailerNeeds >
<MailerNeeds xsi:noNamespaceSchemaLocation=…... <MailerID>1234PB6789-... </MailerID>... <MailUnitAttribute> <Weight>6</Weight> </MailUnitAttribute>...</ MailerNeeds >
Tracking
InductionEvery DayNone
InductionEvery DayNone
Chicago
Chicago
Mail Operations
Weight (Kg)6
Delivery TimeTuesday
Comm. owner
XML representation for postal product XML representation for postal product
Postal Operator Domain
Postal Product (XML)
Postal Product (XML)
Postal Product (XML)
Postal Product (XML)
Postal Product (XML)
Postal Product (XML)
<PostalProduct xsi:noNamespaceSchemaLocation=…... <UniqueProductID>CD12-9123-FFE5-912E-... </UniqueProductID>... <MailUnitAttributeConstraints> <AccessRequirements> <MailUnitPhysicalAttributes> <Weight>0-2</Weight> </MailUnitPhysicalAttributes> </AccessRequirements> </MailUnitAttributeConstraints>...</PostalProduct>
<PostalProduct xsi:noNamespaceSchemaLocation=…... <UniqueProductID>CD12-9123-FFE5-912E-... </UniqueProductID>... <MailUnitAttributeConstraints> <AccessRequirements> <MailUnitPhysicalAttributes> <Weight>0-2</Weight> </MailUnitPhysicalAttributes> </AccessRequirements> </MailUnitAttributeConstraints>...</PostalProduct>
Weight Range
Induction0-30 Kg10-100 Kg
Induction0-30 Kg10-100 Kg
0-2 Kg
0-2 Kg Max. Transit Time
2 d5-7 d
2 d5-7 d
2 d
1 d2 d
marketing
Confirmation of events
InductionFirst processingDelivery
InductionFirst processingDelivery
InductionInduction
operations
Redirection and positive proof of identity product as an EPPML document
Redirection and positive proof of identity product as an EPPML document
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Postal product innovation with EPPMLPostal product innovation with EPPML
1. Designing new product2. Evaluating new product operational feasibility
– Access requirements3. Evaluating new product economic feasibility
– Costing and pricing4. Marketing and selling new product
– Distribution channel– Enabling access to new products
5. Production (delivering new product)– Mail creation (mailer)– Mail processing and delivery (post)
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New product cost accounting in post-reform environment
New product cost accounting in post-reform environment
• Quick introduction of new products requires quick and reliable estimation of their costs
• Need to accommodate customized products
• Dynamic costing and pricing
• Automated cost accounting process is the way to go
• Two modes:– Pre-computed cost (before product introduction) as a
function of anticipated demand (volume)– Post-computed cost based on actual demand with the
demand data collected in real time (on-line)
Cost accounting in EPPML-enabled environment (ABC method)
Cost accounting in EPPML-enabled environment (ABC method)
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Postal Process DecompositionPostal Process Decomposition
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PPDF mapping to postal process
• Postal Product Definition File (EPPML) is ‘compiled’ to map to the post’s operational capabilities
• Results:– Activity list– Parameter values
• Add activity– Identify parameters– Identify values
• Feed into cost drivers
Postal product innovation with EPPMLPostal product innovation with EPPML
1. Designing new product2. Evaluating new product operational feasibility
– Access requirements3. Evaluating new product economic feasibility
– Costing and pricing4. Marketing and selling new product
– Distribution channel– Enabling access to new products
5. Production (delivering new product)– Mail creation (mailer)– Mail processing and delivery (post)
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Post / CarrierPost / Carrier
Creation of Postal Product
Creation of Postal Product
Operations Operations
Data Center Data Center
product(XML)
product(XML)
product(XML)
definitionsof postal products
Post / CarrierPost / CarrierPost / CarrierPost / Carrier
Mailer DomainMailer Domain
Post / CarrierPost / Carrier
Download Postal Products
Download Postal Products
Operations Operations
Data Center Data Center
product(XML)
product(XML)
product(XML)
Data Center Data Center
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
Mailer DomainMailer Domain
Post / CarrierPost / Carrier
Mailer Selects Product
Mailer Selects Product
Operations Operations
Data Center Data Center
product(XML)
product(XML)
product(XML)
Data Center Data Center
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
Mailer DomainMailer Domain
Post / CarrierPost / Carrier
Mail Generation and Induction
Mail Generation and Induction
Operations Operations
Data Center Data Center
product(XML)
product(XML)
product(XML)
Data Center Data Center
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
mail tray
MailCreation
Instructions
Mailer DomainMailer Domain
Post / CarrierPost / Carrier
Mailer Requests New Postal Product
Mailer Requests New Postal Product
Operations Operations
Data Center Data Center
product(XML)
product(XML)
product(XML)
Data Center Data Center
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
Request new
product
request received
Mailer DomainMailer Domain
Post / CarrierPost / Carrier
New product consumptionNew product consumption
Operations Operations
Data Center Data Center
product(XML)
product(XML)
product(XML)
Data Center Data Center
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
product(XML)
mail tray
MailCreation
Instructions
request received
newproductavailable
newproductin use by mailers
days
product(XML)
product(XML)
product(XML)
product(XML)
Designing New Postal Product Designing New Postal Product
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Post
Regulator
Postal Product Development
Operations
Recipient
Application for new product
(EPPML)
New Product Definition File
Operational Constraints
Application for new product
(EPPML)
Mailer Recipient
Mailer’s BusinessCommunication Requirements
New or Updated Carrier Products
On-demand New Postal ProductsOn-demand New Postal Products
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Mailer Post
Postal Ops
Updates and additions to Postal Product Definition
Files
Request
for Postal Product
Postal product innovation with EPPMLPostal product innovation with EPPML
1. Designing new product2. Evaluating new product operational feasibility
– Access requirements3. Evaluating new product economic feasibility
– Costing and pricing4. Marketing and selling new product
– Distribution channel– Enabling access to new products
5. Production (delivering new product)– Mail creation (mailer)– Mail processing and delivery (post)
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Postal Product DeliveryPostal Product Delivery
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Post
Data Center
Operations
Recipient
Product Definition File(s)
Operational Data
Customer-directed information
Mail UnitMail Unit
Customer-directed information
Mailing Information
Mailer Recipient
Mail assembly
and finishing
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Mail creation driven by EPPML
Mail creation driven by EPPML
Mailer
Postal Product (XML)
Postal Product (XML)
Postal Product (XML)
Postal Product (XML)
Postal Product (EPPML)
Postal Product (EPPML)
Mailer’sNeeds
(EPPML)
Mailer’sNeeds
(EPPML)
Post
Mailer’sConstraints
(EPPML)
Mailer’sConstraints
(EPPML)
Mail Production Systems
mail tray
Instructionsfor
Mail Production
(EPPML)
Instructionsfor
Mail Production
(EPPML)
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Working in Concert
Working in Concert
PostMailer
UPU
product(XML)
product(XML)product
(XML)
New Products
New Mailing
schema(XML)schema
(XML)
schema(XML)
Cons
train
ts
XML CDI
mail traySMS
Operations
Needs(XML)
product(XML)
product(XML)product
(XML)
Needs and Preferences
Instructions(XML)
OutlineOutline
• Mailers and their needs– Mailing requirements of business applications– What if mailers have complete control over mail communications?
• Postal Product– Integrates business applications with postal processes
• EPPML - The technology that integrates mailer application with postal processes– Definitions– Postal Product innovation with EPPML
• Examples – from business applications to postal products– Mutually Trusted Mail– Vote By Mail – show PPDF– Mail with Provable Content
• Conclusions – What do we want? What do you want?
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Examples of Innovative Postal Products:
Mutually Trusted Mail (MTM) Product
RequirementsRequirements
• Sender wishes to be assured that a given mail unit has been delivered and received by the specified recipient at a certain time and at a certain place
• Sender wishes to keep the content of the mail unit intact and secret (only sender and recipient are supposed to know the content and the content arrived as it has been sent)
• Recipient wishes to be assured that mail unit came from the right source (sender) and that it contains content that recipient ordered or expected
• Recipient wishes to be able to redirect delivery of the mail unit after it has been sent
Robert Dupont
Rue d’Example
1000 Lausanne
12345678901234
Mail Unit
Tracking Number (Mail Unit Identifier)
Evidence of Postage Paid (Stamp, Meter Impression,Or Permit)
Partial Ciphertext(Ciphertext1)
Mail Unit Production System (Sender)
Computer
Postage MeterOr Mailing MachineOr Inserter
Label printer
Office Printer
Robert Dupont
Rue d’Example
1000 Lausanne
123456
Data CenterRecipient
SpecialServices Data Internet
Database
Mail Unit
Database Record ContentDatabase Record Content
Mail Unit Tracking Number
(Mail Unit Identifier)
Recipient Name/ Address
Informationand
Location Information in
geographic coordinates
Mail Unit Content
Mail Unit Physical Attributes:Weight
Mail Unit Physical Attribues:Dimensions
Mail Unit Physical Attributes :Color
Ciphertext1: InformationIn the bar code present on Mail Unit(hexadecimal10 bites)
Ciphertext2:Information stored in the (200 bytes)
Decryption Key Part1:One TimeRecipient Identification Code (OTRIC)(Decimal)20 bits
Decryption Key Part 2: Information stored in the (Decimal)108 bits
57.xxx.001 Robert DupontRue d’Example1000 LausanneSwitzerland
Geocordinates:Latitude 42 deg 40 min 62.55 sec N Longitude 3 deg 39 min 34.57 sec E
Viagra Tablets Rx 12356799PhilomelRx 23459875
357 gr 23x18x15 cm Brown A01BFT985AB885EC768C
B01BFT985FEF183E076EFA4311DF51B35………………..F34CB7A5931
12345 9874653022781374103266013953
Portable Wireless Scanning device (PWS) for Delivery Agent
Display
Key Entry Pad
Scanning Camera
Data Center
Carrier
Sender
MailUnit
Recipient
DeliveryAgent
PWS
Mail Unit
Mail Unit
Internet
DataBase
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Examples of Innovative Postal Products:
Vote by Mail
RequirementsRequirements
• One voter one vote– No votes are lost– No more than one vote per voter
• All ballots are delivered to voters (Sender is Voting Commission)
• All votes are counted(Sender is the voter)
• Privacy – the vote should be private to the voter(The ballot cannot be traced to the voter)
System DiagramSystem Diagram
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Mail Piece with Voting BallotMail Piece with Voting Ballot
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Ballot Type
Mail Piece Identifier
Mail Piece with VoteMail Piece with Vote
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Voting Commission101 Washington BlvdCentertown, CT 06499-4321
Mail Piece Identifier
Return envelope provided by the Voting Commission
Example: Integrating processes inVoting Commission and Post
Example: Integrating processes inVoting Commission and Post
Votes are accounted for from induction to counting in the Voting Commission:– Potential attackers:
• Employees of the voting commission or their contractors• Postal employees or contractors• Intruders
– Attacks:• Remove votes from the set of returned votes or otherwise render the votes uncountable
– The process of detection and reporting:• The Voting Commission communicates to the Post the list of unique identifiers assigned
to return envelopes • The post counts the votes observed in the mailstream (their identifiers are a subset of
the list provided by VC)• The count and the list is provided to Voting Commission via Manifest (arrow 10) • The Post delivers mail items with votes (arrow 7)• The Voting Commission detects discrepancies (addition, deletions, duplicates)
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Supporting Information Supporting Information
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• Discrepancies of thickness and weight together with mail item identifiers• Discrepancies of ballot types together with mail item identifiers• Multiple entries together with mail item identifiers• Missing names / addresses and identifiers to the voting commission• Fraudulent (identifiers not included in the list provided by the Voting
Commission) or duplicate identifiers to the voting commission
• Discrepancies of thickness and weight together with mail item identifiers• Discrepancies of ballot types together with mail item identifiers• Multiple entries together with mail item identifiers• Missing names / addresses and identifiers to the voting commission• Fraudulent (identifiers not included in the list provided by the Voting
Commission) or duplicate identifiers to the voting commission
• Mail item identifiers and their ballot types • Names / addresses and identifiers of voters• Mail item thickness and weight
• Mail item identifiers and their ballot types • Names / addresses and identifiers of voters• Mail item thickness and weight
Attributes of Postal Products – outgoing ballotAttributes of Postal Products – outgoing ballot• Mail item design
– (Visible) Ballot type (Data content, Data format, Placement) – Voter name / delivery address (Data content, Data format, Placement )– Mail item identifier (may be placed either on the outbound envelope or on a visible insert, i.e. address bearing
document) (Data content, Data format, Placement )
• Product characteristics– transit time– geography of induction, geography of delivery
• Access requirements.– SMS (as defined in CEN 15523), no later than induction time – List of voter names and addresses together with corresponding ballot type– Info about physical characteristics of mail item (SMS)
• Customer Directed Information (includes information identifying the processing step and its time and location)
– Mailer (Voting commission) Directed Information• Discrepancies of thickness and weight together with mail item identifiers• Discrepancies of ballot types together with mail item identifiers• Multiple entries together with mail item identifiers• Missing names / addresses and identifiers to the voting commission.• Fraudulent (identifiers not included in the list provided by the Voting Commission) or duplicate identifiers to the voting
commission.– Recipient (Voter) Directed Information
• Contingencies– Handling of undeliverable mail items 59
Attributes of Postal Products – returned voteAttributes of Postal Products – returned vote
• Mail item design– Delivery address (Voting commission address) (Data content, Data format, Placement) – Mail item identifier (Data content, Data format, Placement) – (Visible) Ballot type (necessary to group and deliver info to recipient VC) (Data content, Data format, Placement)
• Product characteristics (transit time, geography of induction, geography of delivery)– geography of induction (limit the geography for each instance of the product – that implies that for each customer
there is another product)– geography of delivery
• Access requirements• Customer Directed Information
– Mailer (Voter) directed information– Recipient (Voting commission) Directed Information
• List of multiple entries together with mail item identifiers• List of fraudulent or duplicate identifiers (resulting from comparing the identifiers of returned mail items
received by the post against the list of return mail items identifiers provided by the Voting Commission).• Manifest of return mail items (votes) received by the post• Manifest of return mail items (votes) delivered by the post to the Voting Commission
• Contingencies– Handling of undeliverable mail items
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Examples of Innovative Postal Products:
Provable Content Product
RequirementsRequirements
• Sender wishes to prove to a third party (court of law) that certain text (message) has been delivered and received by the specified recipient at certain time
• Sender wishes to keep the text of the message private (only sender and recipient are supposed to know the message)
Jelto J. Stant
Universal Postal Union
3000 BERNE 15SWITZERLAND
Cancellation Notice
Your franking privileges (Rental Agreement
# 123626) are cancelled as of
November 7, 2008
Reason---------------------------------------------Action Required------------------------------
Appealing----------------------------------------
Vienna, AUSTRIA
Original Cancellation NoticeOriginal Cancellation Notice
Jelto J. Stant
Universal Postal Union
3000 BERNE 15SWITZERLAND
GMBHVienna, AUSTRIA
pitney.bowes
Hash value of the document message
Graphic security elements
CANCELLATION NOTICE
Document message:Cancellation Notice
Franking Rental Agreement # 123626Date: November 7, 2008
Unique Identifier includes Email address of the sender
Mail Item Containing Original Cancellation Notice
Mail Item Containing Original Cancellation Notice
Jelto J. Stant
Universal Postal Union
3000 BERNE 15SWITZERLAND
Cancellation Notice
Your franking privileges Rental Agreement
# 123626 are cancelled as of
November 15, 2008
-------------------------------------------------------------
-------------------------------------------------------------
--------------------------------------------------------------
Vienna, AUSTRIA
Fake Cancellation NoticeFake Cancellation Notice
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Demonstration of EPPML Software Tools
Implications for mailers and recipientsImplications for mailers and recipients• User-friendly way of telling posts mail users’ needs
– expressing needs and wants in common language – automatically translatable into EPPML-structured candidate product
definition files• Automated access to postal products tailored to mailers needs• Mailers’ equipment can “translate” EPPML product descriptions into
executable design of mail items and mailings automatically consistent with postal product access requirements– Reduction or complete elimination of special expertise required for access
to sophisticated new products (mail make up, machine readable marks, data services)
• Operational cost reduction associated with reduced mail defects and costly exception processing
• Integrating mail with business applications– Example: Customer Relationship Management integrating information from
multiple sources including mail• Negotiating services (future)• Recipients participate too!
– Communicating with postal operators and carriers naturally
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Implications for Postal MarketingImplications for Postal Marketing
• Adaptive marketing and demand-driven postal products – Responsive to senders and recipients communication needs and desires– new products- new revenue
• Internet and web take care of product distribution channel and product (free to Post)
– awareness even for very small market segments with very specialised needs• Virtual Private Channel
– lock in customers by providing private access to product details and pricing for selected customers
– 1:1 marketing and value-based pricing (higher margins on postal products custom-tailored to mailers and recipients needs)
– branding– information privacy and security via secure authenticated communication channel
and automation of contractual requirements• Cryptographic solutions already exist
• Cross-border mail– improved consistency of products between participating postal operators– computerized mailer generated information for customs clearance– full Track &Trace capabilities including delivery confirmation for mission-critical mail
items (e.g. eBay applications)
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Implications for postal product delivery (Postal Operations)
Implications for postal product delivery (Postal Operations)
• Significant postal operations cost savings due to reduction (or complete elimination) of mail items defects as a result of:– Fully automated computer-assisted mail production
• Mail make up and address quality• Mail packaging• SMS (providing computerized information about mail via Internet)• Postal Revenue Protection
• Operations planning, dynamic capacity management, network rationalization and process optimization will benefit from availability of up to date and timely computerized information from mailers
• Operational constraints can be automatically analyzed and incorporated into product design
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Implications for postal financeand governance
Implications for postal financeand governance
• More effective, simplified and accurate cost accounting due to availability of information from customers (mailers and recipients)
• Product costing can be automated - absolute necessity for quick product introductions– Cost causative product parameters captured in EPPML
product description files – Activities and activity-based costing method
• Essential (regulated), non-essential (competitive) and non-essential/regulated products– Requires freedom to define and price non-essential/
regulated letter mail products – Automated rate cases (data preparation)– Negotiated Service Agreements
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SummarySummary
• New vision for mail leveraging modern IT : e-Postal commerce or EPPML-enabled mail
• e-Postal commerce offers unprecedented opportunities in postal product innovation
• New tool (EPPML) – standardized and tested
• By effectively integrating customers and carriers e-Postal commerce creates:
– new automated distribution channel for postal products
– mail provably consistent with postal products access requirements reducing operational cost for mailers and posts
– Virtual private channel for privacy, consistency and legal contracts
• Challenges:
– cultural change to radical and open innovation
– rigidity of postal operations and infrastructure
– regulatory framework
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OutlineOutline
• Mailers and their needs– Mailing requirements of business applications– What if mailers have complete control over mail communications?
• Postal Product– Integrates business applications with postal processes
• EPPML - The technology that integrates mailer application with postal processes– Definitions– Postal Product innovation with EPPML
• Examples – from business applications to postal products– Mutually Trusted Mail– Vote By Mail – show PPDF– Mail with Provable Content
• Conclusions – What do we want? What do you want?
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Background and Illustrative materials
74
Mail Communication System
Postal Infrastructure
Postal Financial Institution
Internet / Public Communication Network
Vendor Infrastructure
Financial Institution
Sender
Recipient
Processing
Transport
Delivery
Submission
Terminals
Postal Network
What should be considered as a communication selection criteria from a sender viewpoint?
What should be considered as a communication selection criteria from a sender viewpoint?
• Value of communication content/message physicality– to sender– to recipient
• Purpose of communication/message (sender’s view)– inform– solicit action by recipient e.g.
• payment• order of merchandise or service• acknowledgement
– required by law
• Communication content (message) processability by recipient’s computer
• Potential for a dispute between sender and recipient and potential for exception processing (when something goes wrong with communication)– impact of physicality on disputes and exception processing
• Cost of switching to alternative communication means
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Observation
( (mail_unit.damaged == true) or (mail_unit.weight(t1) < 0.9 * mail_unit.weight(t0)) or (mail_unit.height(t1) < 0.85 * mail_unit.height(t0)) or (mail_unit.width(t1) < 0.85 * mail_unit. width(t0)) or (mail_unit.length(t1) < 0.85 * mail_unit. length(t0) )and (mailer_requests_redirect == true)
mail_unit.weight(t1)mail_unit.height(t1)mail_unit.width(t1)mail_unit.length(t1)mail_unit.damaged(t1)
mail_unit.weight(t0)mail_unit.height(t0)mail_unit.width(t0)mail_unit.length(t0)mail_unit.damaged==false
mail_unit.location == alternate_address
amount
mailer
mailer, recipient
1..RuleRuleRules
RuleID
Observation1..
ObservationExpectation1..
EventTriggerFunction
Action_List
Observation
1..RuleActionActions
ActionID
PhysicalAction1..
ObservationInformationalAction1..
ObservationMonetaryAction1..
Expectation
TimingOfAction
ActionType
TimingOfAction
AttributeName
PartyID
AmountCalculation
TimingOfAction
PartyID
PostalProduct
PhysicalAttributes
InformationalAttributes
AccessRequirements
Damage Reporting and Redirect ProductDamage Reporting and Redirect Product
System DiagramSystem Diagram
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Scanner
Printer/Envelope Printer
Data
Office Station
Computer
Internet/Web
Postal IT Infrastructure
Postal Product Definition File (EPPML)
Postal Product Definition File (EPPML)
Postal Product Definition File EPPML
Induct into Postal Network
Induct into Postal Network
mail traymail tray
mail tray
Postal Bank
mail item make up
SMS
containerisation
payment
CDI
