LA JOLLA CONCOURS D’ELEGANCE AND THE LA …...LA JOLLA CONCOURS D’ELEGANCE AND THE LA JOLLA...

L A J O L L A C O N C O U R S D ’ E L E G A N C EA N D T H E L A J O L L A M O T O R C A R C L A S S I C

A T T H E C O N C O U R S

WORLD CLASS CARS, WORLD CLASS ExpERIENCE. A p r i l 1 0 – 1 2 , 2 0 1 5

C E L E b R A T I N G C O A C H b U I L T C L A S S I C S O f T H E 3 0 ’ s A N D 4 0 ’ s

p R E S E N T E D b y L A J O L L A H I S T O R I C A L S O C I E T y

S p O N S O R b R O C H U R E

11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

2 • Presented by La Jolla Historical Society


p R E S E N T E D b y L A J O L L A H I S T O R I C A L S O C I E T yW E L C O M E

Founded in 1963, the La Jolla Historical Society is a champion for La Jolla’s heritage by discovering, collecting and preserving the

community’s historical documentation, artifacts, sites and structures. The Society is committed to increasing the community’s awareness and appreciation of its heritage by providing access to and interpretation of its collection for the public and presenting educational programs for all ages.

The Society is a 501(c)(3) nonprofit organization with more than 800 members. The Society owns three historic buildings on the site of what was once the estate of famous philanthropist Ellen Browning Scripps, including the historic 1904 Wisteria Cottage, a 1909 beach cottage that serves as the Society’s offices and public research, and the adjacent 1894 carriage house. The Society is in the final stages of a multi-million-dollar capital campaign to raise funds to restore the historic property for public exhibitions, educational programs, gift shop, research facilities, modern archives storage and offices.

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T H E M O N A R C H S C H O O L p R O J E C TG I V I N G b A C K

The Monarch School provides an accredited education to homeless and at-risk children, while also caring for their basic needs such as

healthcare, food, clothing and personal hygiene. The project was formed as a California not-for-profit corporation to fund renovations, furniture and fixtures.

This unique public school serves students in grades K-12 who have been impacted by homelessness, providing them with an accredited education and an after school program, as well as basic necessities such as medical and dental care, food and clothing, hygiene kits, transportation, and family assistance. Currently there are more than 15,870 homeless students in our county, according to San Diego County School Districts. Monarch students live in shelters, motels, single room occupancy housing, double- or tripled-up with other families in small apartments, in campsites, cars, or on the streets.

The La Jolla Historical Society was the final stop of the 2011 La Jolla Motor Car Classic Tour, sponsored by Ferrari Maserati of San Diego.

11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS11TH ANNUAL • LA JOLLA CONCOURS D’ELEGANCE & THE LA JOLLA MOTOR CAR CLASSIC AT THE CONCOURS

April 10 - 12, 2015 • 3

L A J O L L A C O V E

T H E J E W E L & T H E C O N C O U R S

It is fitting that when translated into Spanish, La Jolla means “the jewel,” because La Jolla truly is the diamond of the West Coast. La Jolla has become the embodiment of luxury, class and style in San Diego. The chic allure of La Jolla’s avenues has drawn the finest automobiles to this coastal town for the past ten years at the La Jolla Concours d’Elegance and The La Jolla Motor Car Classic at the Concours.

The La Jolla Concours d’Elegance features various types of fine automobile gems. Past years have showcased horseless carriages, Italian marques, British marques, Woodies, 50’s classics, American sports cars (with a salute to GM on their 100th anniversary), and the automobiles of Carroll Shelby. Spectators from all over the nation come to the breathtaking shores of La Jolla to view their favorite classics. As the La Jolla Concours d’Elegance rolls into its eleventh year, it will be Celebrating Coachbuilt Classics of the 30’s and 40’s. We hope once again that if diamonds are forever, then cars are timeless.




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April 10 - 12, 2015 • 5

Concours d’Elegance. According to Webster, “Concours” comes from the French, and means “a crowd or confluence of things; also a park promenade.” The term conjures up romantic visions of beautiful women in haute couture in a park-like setting surrounded by sparkling coaches, glistening groomed horses, gorgeous flowers, champagne, fine art and sculpture, and later, by the finest automotive art.

Man, being the perpetual competitor, has generally sought to triumph. Civilized chivalry, combined with grandeur, became the prevailing spirit of the Concours d’Elegance. Originating in the late 17th century, the early Concours was a leisurely social affair where light-hearted competitions among coaches and fashions were rewarded with rosettes, wine and champagne. As coaches and carriages segued into automobiles in the late 19th century, the competitions became more defined. By the mid 1920s, no society season on the French Riviera was complete without a variety of organized Concours events.

As the romance of the Roaring 20s and the refined elegance of the 30s gave way to the perils of world war, we find the demise of the Concours as it gave way to the bare survival of nations. Once the free world was able to right itself and move beyond subsistence, it was the troika of visionaries Jules Huemann, Reverend Paul Woudenberg and Loren Tryon who in 1950 created what was to become the grandfather of all post-war Concours—Pebble Beach.

So, what for centuries had been a European staple has become a true international tradition. It pays homage to its French roots by its very name, and is patterned by the defined structure of judging rules. We wish to acknowledge and thank all of our past and present sponsors who have supported the La Jolla Historical Society in hosting such a first- class event. The La Jolla Concours d’Elegance today gives our competitors and spectators the opportunity to share this time-honored tradition. Enjoy!

Dr. Cy Conrad

Chief Judge

C o n C o u r s d ’ E l E g a n C EA b R I E f H I S T O R y




G . M I C H A E L D O R V I L L I E RCHAIRMAN, LA JOLLA CONCOURS D ’ELEGANCE

The La Jolla Historical Society welcomes back Michael Dorvillier as chair of the 2015 La Jolla Concours d’Elegance, one of the Society’s major fundraising events. A Registered Principal and Financial Advisor with Symbio Financial Partners and LPL Financial, Michael is a passionate antique car collector who is committed to the ongoing success of the La Jolla Concours d’Elegance. Born and raised in San Juan, Puerto Rico, Michael moved to New Hampshire in 1979. He graduated from the University of New Hampshire in 1989 and relocated to Southern California to start his professional career. He lives in La Jolla and is the father of two wonderful children, Madeline and Blake.

H E A T H f O xExECUTIVE DIRECTOR, LA JOLLA HISTORICAL SOCIETy

Heath Fox is the Executive Director of the La Jolla Historical Society. He received an MA in Museum Studies from the University of Leicester and a BS in Business Finance from Virginia Tech, and is a graduate of the Getty Leadership Institute and the Harvard Business School executive education programs. He previously served as the Deputy Director for Operations at The Broad Art Foundation; Assistant Dean of Arts and Humanities at the University of California, San Diego; Director of Administration at the San Diego Museum of Art; and Associate Director of Administration at the Museum of Photographic Arts. He is a retired U.S. Marine Corps Lieutenant Colonel.


April 10 - 12, 2015 • 7

K E I T H M A R T I NEMCEE

La Jolla Concours d’Elegance and the La Jolla Historical Society are thrilled to welcome back Keith Martin as emcee of this year’s show. “In 2012 the event raised it’s bar significantly. It has all the requisite pieces in place to move up the ladder of nationally known concours. The setting is spectacular, almost Pebble Beach-esque,” says Keith.

In addition to being the founder and publisher of the monthly Sports Car Market and Corvette Market magazines, Martin’s columns on collecting and reviewing of exotic cars have appeared in The New York Times, Automobile, AutoWeek, Road & Track and other publications. His Keith Martin on Collecting series, published by Motorbooks International, includes books on Ferrari, Jaguar, Alfa Romeo, Porsche, Austin-Healey, MG and Triumph, as well as two editions of Keith Martin’s Guide to Car Collecting.

In 2011, Martin and eBay Motors released a proprietary web-based value-tracking tool, the Collector Car Price Tracker, the first real-time collector car price guide in the world. On television, Martin’s most recent show is What’s My Car Worth, now showing on the Velocity channel (formerly Discovery HD Theater). For eleven years, he was an analyst at the Barrett-Jackson auction for Speed Channel. Known for his incisive knowledge of collector cars coupled with a warm sense of humor, Martin is the morning host for the Pebble Beach Concours d’Elegance, emcee of Concourse Italiano and the Keels and Wheels Concours in Houston, and the co-emcee, along with Edward Herrmann, of the Kirkland Concours, in Washington.

S C O T T J A C O b S pOSTER ARTIST

The Harley-Davidson or classic collectible car stands proud with the sun reflecting in its polished chrome. Every detail is perfection, right down to the reflections. Admirers are often surprised to discover that the image before them is not a photograph, but a Scott Jacobs painting. In 1993, Scott became the first officially licensed Harley-Davidson artist and still proudly holds that honor. Added to that list are: Chevrolet, Ford, Mattel, Marilyn Monroe Estates and Elvis Presley Enterprises.

Scott began his career in art, not with his painting, but by buying a failing gallery at 19 with money he had saved from working odd jobs. At 21, Scott had the cash and customer base to open Reflections On Canvas Gallery in Westfield, N.J., a gallery that met with much success. Scott’s images can be seen on a variety of objects from limited editions graphics to Franklin Mint Collector plates, coffee mugs, beach towels, clocks and many others. 2010 saw the release of his second book, The Art of Scott Jacobs - The Complete Works.




E D G I L b E R T S O N HONORARy CHIEf JUDGE

The La Jolla Concours d’Elegance is honored to have Ed Gilbertson return as our Honorary Chief Judge for the fourth year in a row. Ed Gilbertson has been the Chief Judge for the Pebble Beach Concours d’Elegance since 1999. He previously served as our Ferrari Chief Class Judge for 16 years.

Mr. Gilbertson has been actively involved in concours judging for 37 years and is a noted authority on judging procedures, proper preservation, and correct restoration. He is also Chief Judge for the Palm Beach Cavallino Classic and the Legend of the Motorcycle International Concours and Chief Judge Emeritus of the Ferrari Club of America. He was Honorary Chief Judge for the 60th Anniversary of Ferrari in Maranello, Italy, and Chief Judge for the famed FF40 show in Brussels, among many others.

He is the Founder and Chairman Emeritus of the International Advisory Council for Preservation of the Ferrari Automobile (IAC/PFA) and is a Contributing Editor for Cavallino, the international Ferrari magazine. He also co-authored a book on the Ferrari Spyder California. He has served as regional director of the Ferrari Club of America, as president of the Ferrari Owners Club, and is a member of many other car clubs.

D R . C y C O N R A DCHIEf JUDGE

Dr. Cy Conrad has been judging concours for approximately 47 years, the last 37 years as Chief Judge, at many different shows. In 2012 he was invited to judge at the Pebble Beach Concours d’Elegance. Initially, Dr. Conrad served as the Chief Judge for the Deer Park Concours. His reputation led to being invited to serve as the Chief Judge for Palm Springs, Palm Desert, Rancho Mirage, San Diego Auto Museum, Le Cercle (Los Angeles/Beverly Hills), Rancho Santa Fe, visiting guest Chief Judge for the Bentley Drivers Club Concours in London, England, Del Mar, and the La Jolla Motor Car Classic (now the La Jolla Concours d’Elegance). Further, he was a guest seminar presenter and Chief Judge for the Reno (Nevada) Hot August Nights for several years.

Dr. Conrad has authored articles on concours and judging for several magazines including a column entitled “Conrad’s Comments” for Collector Car News; articles for Auto Afficiado, the Bentley Drivers Club Newsletter; The Rolls-Royce Owners Club and Silver Coast News. In addition, he has created & presented Judging Seminars and Pre-Judging Seminars on Concours judging. Dr. Conrad has written a Concours judging handbook that has been fully embraced by Concours judges everywhere, including Ed Gilbertson of the Pebble Beach Concours.


April 10 - 12, 2015 • 9

D E M O G R A p H I C S

Car oWnErsHIP garagE sPaCEs EVEnT ParTICIPaTIonour aVEragE ExHIbITor oWns 9 auTomobIlEs:

• 3 CollECTor Cars• 3 HIsTorIC raCE Cars• 3 sTrEET/famIly Cars

• 51% maintain one or more collector car insurance policies

• 40% plan to buy a new race or collector car in the coming year

CollECTor Cars oWnEd• 44% European Sports/GT• 24% American Sports/GT Muscle Car• 17% Classic/Touring• 12% Prewar

famIly Cars oWnEd• 26% Luxury/High Performance Sedan• 25.2% SUV• 22.3% Sports Car• 19.4% Pickup/Van• 4.4% Exotic Car

our aVEragE ExHIbITor Has sToragE faCIlITIEs / garagE sPaCE for nInE VEHIClEs aT sEVEral loCaTIons

• 98% have, on average, a 4-car garage at their primary residence

• 28% have, on average, a 5-car garage at a secondary residence

• 31% have, on average, an 11-car storage facility elsewhere

• 20,000 people (approx.) attend the La Jolla Concours d’ Elegance and the La Jolla Motor Car Classic at the Cove

• 64% exhibit their cars at concours & classic car shows

• 17% participate in touring rallies

PErsonal InComE TraVEl sPEndIng• Age: 20% - 25 to 39 Years Old 30% - 40 to 64 Years Old 19% - 65 Years Old or Over

85.72% Married Family Household

• Home Ownership 61% Owner Occupied • Median Housing Price: $1,285,000 24.99% - Valued $500,000-$749,999 28.50% - Valued $750,000-$999,999 23.18% - Valued More than $1,000,000

• Education 34.31% Completed Bachelors Degree 35.56% Completed Graduate Degree

• Average Household is over $205,000

Of Households over $205,000 per year, 60% have income of $100,000 to $500,000

10% have an income in excess of $500,000/yr

• Average net worth exceeds $2 million 45% net worth of $1-$4 million 15% net worth of $4-$10 million+

• Travel Time to Work 30.13% - Travel Time Less than 15 Min 48.73% - Travel Time 15-29 Min 17.21% - Travel Time 30-59 Min

• Mode of Transportation 73.83% - Personal Vehicle

• Business & Vacation Travel 30% travel more than 21 days per year on business 45% travel more than 21 days per year for pleasure 45% purchase more than 21 days per year of hotel accommodations

• Number of Vehicles Per Household 2 Vehicles 41.29% 3 Vehicles 13.99%

This is one of the wealthiest neighborhoods in the United States. Residents are older, married couples, and cosmopolitan. They drive luxury cars and visit museums.

They rank highest on most consumer expenditures with families being married couples in their peak earning years. This highly educated type is the top-ranked group for investments, drinking wine, and invest in collections such as fine watches, motorcycles scale models, fine art, antiques and automotive art to name a few.La Jolla residents

are in the Top One percent

economically


1 0 • Presented by La Jolla Historical Society


TITLE SpONSORSHIp $75,000

pRESENTING SpONSORSHIp $35,000

pREMIER SpONSORSHIp $15,000 2 Available!

See additional pages for the following sponsorships:

VIp HOSpITALITy AREA SpONSORSHIp $20,000

RESTORER SpONSORSHIp $15,000

CAR DEALERSHIp SpONSORSHIp $15,000

fRIDAy NIGHT ROLLS-ROyCE MOTOR CARS CONTEMpORARy CLASSIC COCKTAIL pARTy $15,000

MOTOR CAR CLASSIC SpONSORSHIp $15,000

MOTOR TOUR SpONSORSHIp $15,000

DRIVE & RIDE SpONSORSHIp $15,000

SATURDAy EVENING VIp RECEpTION SpONSORSHIp $15,000

SUNDAy VIp RECEpTION SpONSORSHIp $10,000

MAIN STAGE SpONSORSHIp $10,000

TROpHy SpONSORSHIp $10,000

JUDGES SpONSORSHIp $10,000

MOTORCyCLE CLASS SpONSORSHIp $5,000

VALET SpONSORSHIp $5,000

EMCEE SpONSORSHIp $5,000

ON-LINE TICKET SpONSORSHIp $5,000

TECHNOLOGy SpONSORSHIp $5,000

MOTOR TOUR LUNCH SpONSORSHIp $5,000

VIp HOSpITALITy SUITE $4,900 | 12 AVAILABLE

pLATINUM EVENT SpONSORSHIp $3,500 | 6 AVAILABLE

pHOTOGRApHy SpONSORSHIp $2,500

MOTOR TOUR bREAKfAST SpONSORSHIp $2,500

MOTOR TOUR GIfT SpONSORSHIp $2,500

CAR GIVE-AWAy SpONSORSHIp In-Kind

HOTEL pARTNERS In-Kind

2 0 1 5 S p O N S O R S H I p M E N U


April 10 - 12, 2015 • 1 1

T I T L E S p O N S O R S H I pb R A N D I N G O p p O R T U N I T I E S – $75,000 (ONE AVAILAbLE)

y 10’ x 10’ exhibit booth at premier location and space to display 3 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all

signage listing multiple sponsors

y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

DISpLAy/SIGNAGE y Banner ad/link on LaJollaConcours.com home page y Full page ad in the program in inside front or inside back cover y Two TV spots promoting the La Jolla Concours, dates TBD y Present “Best in Show” award y Thirty, 15-second radio commercials y 3” x 3” ad on the click-and-print on-line ticket y Two email blasts with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but

not limited to: • Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa Fe

Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News

ADVERTISING

y Top tier logo placement y LED screen on main stage y Champagne glasses for Sunday VIP y Water bottle in each vehicle y Car placards y Tour and Concours ribbons y Event ticket y Flyers and posters y Confirmation and welcome emails to registrants y Credentials

LOGO RECOGNITION

VIp RECEpTIONS | MOTOR TOUR | CONCOURS

y Logo on the reception invitation to all sponsors, media and car entrants

y 10 tickets to the Friday Night Rolls-Royce Motor Cars Contemporary Classic Cocktail Party

y 20 tickets to the exclusive Saturday evening VIP reception

y 20 General Admission tickets to Sunday, La Jolla Concours d’Elegance

y Opportunity to address the crowd at the reception and Motor Tour lunch

y Company logo incorporated on the window decals for each tour entrant

y 4 car entries in the Motor Tour which includes 1 passenger per car entry

y Feature promotional products or materials in goodie bags

y 10’ x 20’ VIP Hospitality Lounge

• 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added) • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge • Mediterranean catering package for 40

y 12 staff credentials y First right of refusal for the 2016 La Jolla Concours d’Elegance Title Sponsorship




b E N E f I T I N G T H EL A J O L L A H I S T O R I C A L S O C I E T y A N D T H E M O N A R C H S C H O O L


April 10 - 12, 2015 • 1 3




p R E S E N T I N G S p O N S O RbRANDING OppORTUNITIES – $ 35,000 (ONE AVAILAbLE)

DISpLAy/SIGNAGE y 10’ x 10’ exhibit booth at premier location and space to display 2 vehicles

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Ticket booth y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

LOGO RECOGNITION

y First tier logo recognition y LED screen on main stage y Car placards y Flyers and posters y Confirmation and welcome emails to registrants y Credentials


y Logo on the reception invitation to all sponsors, media and car entrants

y 8 tickets to the Friday Night Rolls-Royce Motor Cars Contemporary Classic Cocktail Party

y 16 tickets to the exclusive Saturday evening VIP reception

y 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance

y 2 car entries in the Motor Tour which includes 1 passenger per car entry

y Feature promotional products or materials in goodie bags

y 10’ x 20’ VIP Hospitality Suite • 40 Hospitality Suite passes - includes entrance to the Concours (additional tickets at pre-event pricing may be added) • Bottle service to include vodka, wine, beer and champagne in the VIP hospitality lounge • Mediterranean catering package for 40

y 8 staff credentials

y First right of refusal for the 2016 La Jolla Concours d’Elegance Title Sponsorship

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y One TV spot promoting the La Jolla Concours, dates TBD

y Present “Reserved Best in Show” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho Santa

Fe Record, Carmel Valley Leader, Solana Beach Sun, Rancho Santa Fe Review, Del Mar Village Voice, and Carmel Valley News


April 10 - 12, 2015 • 1 5

p R E M I E R S p O N S O Rb R A N D I N G O p p O R T U N I T I E S – $15,000 (THREE AVAILAbLE)

DISpLAy/SIGNAGE y 10’ x 20’ exhibit booth at premier location with a courtyard and space to

display 2 vehicles (Opportunity to bring in outside catering however, no outside alcohol may be brought in)

y Banner in Exhibit Area y Main entrance y Feature position on all signage listing multiple sponsors y Truss arches y Towers y VIP area y La Jolla Concours d’Elegance y La Jolla Motor Car Classic y Main Stage Banner

ADVERTISING

y Banner ad/link on LaJollaConcours.com home page

y Full page ad in the program

y Present “Specialty” award

y One email blast with your ad and choice of message y Company logo in most Concours advertisements in magazines such as, but not limited to:

• Sports Car Market • Hemmings Motor News • Finish Line Magazine (Petersen Museum) • Bulletin (Classic Car Club newsletter) • Ranch & Coast Magazine • Riviera Magazine • SD Suburban News, La Jolla Light, Del Mar Times, Rancho

Santa Fe Record, Carmel Valley Leader, Solana Beach Sun Rancho Santa Fe Review, Del Mar Village Voice, Carmel Valley News

LOGO RECOGNITION

y Second tier logo recognition

y LED screen on main stage

y Flyers and posters

y Confirmation and welcome emails to registrants

y Listing below title and presenting sponsors on pre-event press releases


y Logo on the reception invitation to all sponsors, media, and car entrants y 6 tickets to the Friday Night Rolls-Royce Motor Cars Contemporary Classic Cocktail Party y 10 tickets to the exclusive Saturday evening VIP reception y 10 General Admission tickets to Sunday, La Jolla Concours d’Elegance y 1 car entry in the Motor Tour which includes 1 passenger per car entry y Feature promotional products or materials in goodie bags y 20 VIP passes to Sunday, La Jolla Concours d’ Elegance, to include complimentary food and beverage y 6 staff credentials y First right of refusal for the 2016 La Jolla Concours d’Elegance Title Sponsorship




TELEVISION

y “On-Air” Promotions from Channels 9, 5, 8 and 7

y KUSI Channel 9 (3 spots) y FOX 5 y KFMB/CBS Channel 8 y NBC Channel 7

DAy Of COVERAGE y KUSI Channel 9 and NBC 7

RADIO COVERAGE y Easy 98.1, KSON, XTRA, KOGO, and KGB

COLLATERAL MATERIALS

y Calendar Notice y Press Release featuring Concours events y Press Release featuring top Concours automobiles y Media Alert y Event Posters y Event Flyers y Event Tickets

pRINT ADVERTISEMENTS y American Car Collector – (1) Full Page 4C, March Issue

y Carmel Valley News – (1) Full Page 4C, April 3rd, 2014

y Del Mar Times – (1) Full Page 4C, April 3rd, 2014

y Dream Villager/ Dream Homes San Diego – (2) Page Spread 4C Advertisement & Editorial Coverage in April Issue. Event featured on cover page of Dream Villager.

y Fine Magazine – (1) Full Page 4C, April Issue

y Finish Line Magazine – (2) Full Page 4C, Winter/Spring Issues

y Hagerty Car Collector – (1) Full Page 4C, Spring Edition

y La Jolla Light – (1) Full Page 4C, April 3rd, 2014

y Old Cars Weekly – (1) Full Page, March 13th, 2014

y Pacific San Diego Magazine – 1) Full Page 4C, April Issue

y Ranch and Coast Magazine – (1) Full Page 4C, April Issue, Editorial Inclusion

y Rancho Santa Fe Record – (1) Full Page 4C, April 3rd, 2014

y San Diego Home/Garden – (1) Full Page 4C, March Issue, Editorial Inclusion April Issue

y San Diego Magazine – (1) Full Page 4C, April Issue

y Solana Beach Sun – (1) Full Page 4C, April 3rd, 2014

y Sports Car Market – (2) Full Page 4C, February & April Issues

y Sports Car Market – Concours & Events Guide Supplement - (1) Full Page 4C, March Issues

y U~T Night&Day – (1) Full Page 4C, April 10th

EDITORIAL fEATURES IN pRINT & ONLINE y 101 Things To Do San Diego – Article, event breakdown, photos, gallery and

graphics

y 365 San Diego – Article with event details

y Alfa Romeo Owners Club USA – Event calendar listing

y Auto Classic – Event listing, video, map and graphic

y Black Top Rebels – Event listing with details and link to website

y California Car Clubs Santa Anita A’s – Event featured in newsletter April 2014

y Carmel Valley News – Event featured in article

y Cars and Parts – Article and photo

y Carshow HQ – Event calendar listing

M E D I A O p p O R T U N I T I E SIn the past, the La Jolla Concours d’Elegance has attracted the attention of a significant number of local and national media outlets, and we expect to continue receiving this level of publicity. Following are several examples of last year’s extensive media coverage:


April 10 - 12, 2015 • 1 7

y Casa Paloma – Event breakdown of weekend events with map

y Central Coast British Car Club – Event listing

y Classic Car Club – Event listing with link to page

y Classic Car Club of America Southern Region – Event listing in calendar

y Classic Cars – Article with photos

y Classic Motorcycles – Listing for upcoming bike events

y Classic Showcase – Event feature with photos and graphics

y Classic Vintage Cars UK – Event article and video

y Concours Dates – Full calendar listing with photo

y Concours Dates – Calendar listing, photo gallery, and article

y Corvettes of San Diego – Event calendar listing

y Cruise 4 Kids – Event information, graphic and video

y Del Mar Times – Event featured in article

y Dream Villager – Event article in magazine

y Dream Villager – Event photo with link to article on homepage

y Drive with Dave – Event listing with link to website

y Easy 98.1 – Article, logo and photo

y Estancia La Jolla – Event featured in calendar

y Estate Wedding & Events – Article on events and photos

y Event Crazy – Article, photo and map with link to page

y EventChiladas – Event listing with map and photo

y Exotic Spotter – Photos and comments

y Expert Agent Real Estate – Article and photo

y Flying Dutchman Company – Information with photo in “Events”

y GoBop – Event calendar listing with photo

y Gonna Happen – Event calendar listing with logo

y Greyston Hotels – Event calendar listing with map

y Heart Best Classic Chevys – Event calendar listings

y Hemmings Blog – Large color photo with article, photo gallery, video, and subscriber comments

y J.A.G. The Worlds Oldest Jaguar Club – Meet up event calendar listing

y Just a Car Guy – Article and graphics

y KOGO – Event contest giveaway for tickets

y KPBS – Article with logo and video

y KPBS – Calendar listing with photo

y KSON – Event listing with link to page and map to event

y La Jolla Blue Book – Event featured in calendar listing for San Diego Events

y La Jolla Blogs – Event listing and description with link to page

y La Jolla by the Sea – Information and photo

y La Jolla by the Sea – Concours and Rolls-Royce Contemporary Classic Cocktail Party Event Listings

y La Jolla Historical Society – Event listing

y La Jolla Inn – Event listing with link to website

y La Jolla Light – Event featured in article

y La Jolla Light – Large color photo with article

y La Jolla Light – Listing and link in outdoor events

y La Jolla Light – Event listing with detailed article on weekend breakdown of events for La Jolla Concours d’Elegance

y La Jolla San Diego Homes – Article with photos

y La Jolla San Diego Homes – Article “La Jolla VIP Weekend of Elegance”

y La Jolla Travel Information – Article with multiple photos and map

y Maserati.net – Event calendar listing with details

y McMullen Group, Inc. – Event calendar listing and photo

y Meet Up – Article, event listing, link to page and viewer comments

y Mercedes Benz Club America – Event listed in “Star Bulletin” newsletter

y MW Restoration – Featured in event calendar




EDITORIAL fEATURES IN pRINT & ONLINE CONT’D

y NBC Los Angeles – Article “Posh Wheels: La Jolla Concours D’Elegance” featured in Worth The Drive with photo

y NBC San Diego – Article with photo and video of event

y NBC San Diego – Event listing with photo and details

y NorCal Chevelles – Event calendar listing

y North County Sun – Event information, logo and details

y Octane Magazine – Event listing in calendar section with full color photo

y Old Cars Weekly – Event listing for Call of Entries

y Only American Girl – Event listing for Motor Tour and video

y Pacific San Diego – Event listing with prices and link to page

y Panerai Central – Article and photos

y Panerai Watch – Article and photos

y Personalized Auto Haus – Event calendar listing

y Ranch & Coast Magazine – Article and photo

y Saddle Back – Event calendar listing

y Sally’s 52 – Article and photos

y San Diego CityBeat – Event listing with details and map

y San Diego Downtown News – Event featured in April events’ calendar

y San Diego Coastal Life – Article with event listing, photo and link to page

y San Diego Event Guide – Event calendar listing

y San Diego Home and Garden – Article with photo of flyer and link to page

y San Diego Home/Garden – Feature local car collector in SDHGL’s

y (SD Life profile) April issue

y San Diego Magazine – Event listing and article

y San Diego Reader – Event calendar listing with logo

y San Diego Reader – Event photo and listing

y SanDiego.org – Large color photo with details and link to website

y San Diego.org – Event calendar listing with logo

y San Diego Visitor’s Guide – Event calendar listing

y Scott Jacobs Studio – Event calendar listing

y San Diego Eventful – Article with information and details

y SD Car Watcher – Event information and photos

y SD News – Full page article “La Jolla’s Concours d’Elegance slated to hit the road again” with photo

y SD Rock Church – Article and photo

y Skabrat – Article with photos

y Skinny Option – Event information and photos

y SoCal Paint Works – Featured listing on calendar

y Sports Car Market – Detailed article of the whole weekend with photos and link to page in “Keith’s Blog: La Jolla Takes it Up a Notch”

y Sports Car Market – Calendar listing in Concours Guide

y Symbolic La Jolla – Graphic with brief description

y Taste of California – Event calendar listing

y The Coast News – Article “Concours d’Elegance brings the best in autos”

y The Gellens – Event information and photo featured on blog “News”

y The Rancho Santa Fe News – Article “Concours d’Elegance brings the best in autos”

y The San Diego Coast – Event listing for Saturday Evening VIP Reception

y The Sports Coupe – Event calendar listing with photo

y Title Advantage – Event listing for Saturday Evening VIP Reception

y Time Zone – Photo gallery and event information

y UT San Diego – Article with photo and link to video interview with G. Michael Dorvillier

y UT San Diego – Article “La Jolla Concours Motor Tour an exclusive experience” with photos

y Valve Chatter – Event calendar listing in newsletter

y Views of La Jolla – Article with photos in “What’s Happening”

y Vintage Motorsports – Event calendar listing

y XTRA Sports – Event contest for tickets

y Xtra Sports 1360 – Event listing, event logo, article and link to page

ONLINE pROMOTIONS y 101 Things To Do San DiegoPersonalized landing page, 7 day home page scrolling banner ad on 101sandiego.com, Social media postings, promotions prior and during events, online event calendar listings and inclusion in e-newsletter.

y La Jolla Blue BookDedicated profile page under visitor information category; social media support via Facebook, Twitter, LinkedIn & Google+; two articles on the La Jolla Blue Book blog; calendar event listing and a web banner on the home page starting Monday, April 7th-Sunday, April 13

y La Jolla Village Merchants Association Banner ad on homepage, event featured with article, photos and information

on calendar section


April 10 - 12, 2015 • 1 9

y Ranch & Coast Magazine Digital advertising during March & thru event date: Two (2) Web site Towers ads standard placements and Editorial piece to run online on R&C’s Web site

y San Diego Home/Garden LJCDE Event Listings on www.sandiegohomegarden.com for one (1) month prior to event. Includes image + hyperlink to LJCDE’s registration site – post on 3/11/14. LJCDE ’14 post-coverage in SDHGL’s On the Scene (print and online) society pages; LJCDE ’14 video recap on website for one (1) full year.

y Sports Car Market (2) banner ads on website 728 px x 90 px & 250 px x 250 px

y U~T San Diego Skin/takeover web banners featured on March 31st-April 11th. Entertainment Newsletter Big Box on April 11th. DiscoverSD.com Big Box on March 31st-April 11th. DiscoverSD.com Leader Board on March 31st-April 11th.

EMAIL bLASTS y Xtra Sports 1360 – Event listing, event logo, article and link to page American

Car Collector (2) event listings in American Car Collector newsletters. News-letters get posted to Facebook automatically.

y Classic Showcase – Event graphics, information and photos featured in Spring 2014 newsletter

y Hagerty Car Collector Insurance – Event featured in email blasts to members

y Hemmings Motor News – Event featured in February online newsletter to members

y Just My Ticket – Featured inclusion in “Fun Things to Do This Weekend” sent to 17k+ subscribers

y La Jolla Village Merchants Association – Event featured in email blasts to members

y McFarlane Promotions – Multiple email blasts to 12k+ subscribers

y Ranch and Coast Magazine – Top billing in one R&C email newsletter to 12,000+ subscribers

y San Diego Home/Garden – Four SDHGL weekly eClub newsletter sponsorship banner tiles sends twice in March and twice in April with premium positioning

y San Diego Magazine – Banner ad inclusion, event name in subject line and calendar listing

y Secret Car Club – Inclusion in multiple email blasts to subscribers

y Sports Car Market – (2) event listings in Sports Car Market newsletters. Newsletters get posted to Facebook automatically.

y Yelp – Sponsor of Weekly Yelp Email Blast to over 130k+ subscribers

SOCIAL MEDIA y La Jolla Concours d’Elegance Facebook Page - posts daily

y McFarlane Promotions, Inc Facebook and Twitter Page - posts daily

y Ranch & Coast Magazine to promo with a minimum of 3 each Facebook & Twitter posts

y San Diego Home/Garden promote LJCDE on all of SDHGL social media outlets, including Facebook, Twitter and Pinterest leading up to the event

pHOTO GALLERIES y Active Rain - http://activerain.trulia.com/blogsview/4375526/2014-la-jolla-concours-d-elegance-car-show-photo-and-video-highlights

y CJ Charles Jewelers - http://www.cjcharles.com/blog/panerai-and-la-jolla-concours-delegance-2014/

y DiscoverSD.com - http://www.discoversd.com/photos/galleries/2014/apr/14/41314-la-jolla-concours-delegance/

y GT Spirit - http://www.gtspirit.com/2014/04/20/gallery-la-jolla-concours-delegance-2014/

y La Jolla Blue Book - http://www.lajollabluebook.com/blog/

y SoCal Beaches Blog - http://www.socalbeachesblog.com/2014/04/16/2014-la-jolla-concours-d-elegance-car-show-photo-gallery/

y South Bay Autohaus - http://www.autohaussouthbay.com/blog/2014-la-jolla-concours-delegance/

y Sports Car Market – Keith Martin’s Photo Album - https://www.facebook.com/media/set/?set=a.10201280747975299&type=1&l=936e8fe79f

y Symbolic La Jolla Blog - http://symboliclajolla.blogspot.com/2014/04/la-jolla-concours-delegance-2014.html

y Vida Latina San Diego - http://www.vidalatinasd.com/photos/galleries/2014/apr/13/concours-delegance-2014/




VIDEOS y La Jolla Concours D’Elegance, 13 - IV -2014, III - http://www.youtube.com/watch?v=gzYY7ze6Vf8

y NBC San Diego - http://www.nbcsandiego.com/on-air/as-seen-on/Ele-na6A0411_San-Diego-254913901.html?akmobile=o&nms=y

y SoCal Beaches Magazine - http://www.youtube.com/watch?v=75UQzFR4xXo

y Ruy Machado - http://vimeo.com/92257643

y sandiego.org/press/press-releases/2012/san-diego-2013-calendar-of-events. aspx

y pacificsandiego.com/2013/03/25/april-calendar-of-events/

y www.wpxi.com/events/detail/2899249/

y sandiego6.com/san-diego-living/this-week/thursday/La-Jolla-Concours- dElegance--201102971.html?fwcc=1&fwcl=1&fwl&m=y&smobile=y

y lajollabythesea.com/calendar?month=4&year2013

y vintagereplicar.com/2013-la-jolla-concours-de-elegance-photos/2013-04-07 -13-20-05/

y restaurant.blogm4u.com/2013/01/10/win-a-vip-package-to-la-jolla- concours-delegance/

y plus.google.com/117159107146394146114/posts/8i3TXQEeDBt

y sdentertainer.com/arts/events/ninth-annual-la-jolla-concours-delegance-at- the-cove/


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L A J O L L A C O N C O U R S D ’ E L E G A N C E

A N D T H E L A J O L L A M O T O R C A R C L A S S I C

A T T H E C O N C O U R SA p r i l 1 0 – 1 2 , 2 0 1 5

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Design & Printing Provided by LPL Financial

For further information: phone [619] 233-5008 • fax [619] 233-0898 • LaJollaConcours.com

R E A C H S O U T H E R N C A L I f O R N I A ’ S

C R è M E D E L A C R è M E We make it easy to reach the best prospects for luxury goods and

services such as exotic cars, real estate and financial services,

as well as luxury travel and entertainment. Target the crème de la

crème, up close, in person, at the eleventh annual La Jolla Concours

d’Elegance and The La Jolla Motor Car Classic at the Concours from

Friday, April 10 through Sunday, April 12, 2015. This event draws the

most sophisticated audience from San Diego and surrounding areas,

as well as across the nation.

Have an exhibit in a prime location at one of the most beautiful

venues in the world. Reach vehicle exhibitors and guests through

our mailings, in our literature, on our website (where we can link to

yours), signage at partner events and in our media advertising.

Support this premier festival in one of the world’s most prestigious

communities, build brand recognition and earn goodwill within

the community and throughout the region. Proceeds support the

Monarch School for Homeless Children and the La Jolla Historical

Society. Best of all, by getting involved now, you’ll be guaranteed a

place in the event for future years as it grows to become one of the

leading attractions of its kind.

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