La Huella Social_IE Business School
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Transcript of La Huella Social_IE Business School
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¿me quieres?el impacto de los medios
sociales en la sociedad
IE Business School, 26 de Octubre, 2010
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un salto cuantitativo y cualitativo en sólo 40 años
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1M 100 M 1000 M 2000 M
Usuarios de Internet
10M
Historia de Internet
Software
Hardware
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cada usuario es un medio masivo
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La Huella Social
Influencia de nuestras conexiones
¿Cómo medir nuestra huella?
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los medios sociales son una gran galaxia de marcas
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qué hacen los usuarios en los medios sociales
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Medios Sociales en 2010
Fuente: Universal McCann, Social Media Tracker Oct. 2010
Qué hacen los usuarios en las medios sociales
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el marketing ha cambiado, aunque algunos no lo saben
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Las Nuevas Fórmulas del Marketing
+ =
Los nuevos medios
Las nuevas disciplinas
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el cliente tiene un asiento en el comité de dirección
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hay que mover ficha e involucrar a toda la empresa
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Estrategias de Marketing 2.0
Nube Social
VentasVentas
MarketingMarketing
RRPPRRPP
SACSAC
ProductoProducto
¿Dónde estar?
¿Qué hacer?
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Justificar las inversionesROI
¿Qué medimos?
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debemos estar listos para cuando llegan las oportunidades
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Muchas gracias
Rafael Bonnelly Ricart
twitter.com/RafaelBonnellyfacebook.com/RafaelBonnelly
es.linkedin.com/in/rafaelbonnelly
ncayasociados.comsomes.es
lahuellasocial.es
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