La Fée Absinthe Return of the notorious Green Fairy Document Copyright belonging to Green Utopia...
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La Fée Absinthe Return of the notorious Green Fairy Document Copyright belonging to Green Utopia Ltd. brand owner La Fée. Contact: George Rowley MD [email protected]
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Transcript of La Fée Absinthe Return of the notorious Green Fairy Document Copyright belonging to Green Utopia...
La Fée AbsintheReturn of the notorious
Green Fairy
Document Copyright belonging to Green Utopia Ltd. brand owner La Fée. Contact: George Rowley MD [email protected]
La Fée Absinthe:
High consumer interest in category
High gross margin
High visibility impact and serve
The definitive absinthe range
Provenance the key to true Absinthe – La Fée
The definitive absinthe range
“In early 1998 I started our pioneering work to bring absinthe back since it’s ban of 1915. I secured the documentation that legalised Absinthe within the EU allowing us to develop La Fée.
My strategy was simple: understand the history, distillation methods and absinthe category to its fullest, working with the best people in the industry.
With the clear objective of ensuring absinthe's long term future using historical and geographical accuracy - This simple philosophy has never been rushed.
La Fée is the only Brand producing authentic Absinthe in Switzerland, France and Czech Republic being the regions of provenance for historical distillation.”
George Rowley – MD La Fée Absinthe.
George Rowley with Marie-Claude Delahaye: Founder and curator of the French Absinthe Museum
The definitive Superior absinthe range
The definitive Premium absinthe range
La Fée Parisienne
The definitive Premium absinthe range
A full-strength Absinthe, based on an original 19 th century French recipe developed with Marie-Claude Delahaye and distilled in Paris.
Each distillation is authenticated by Marie-Claude Delahaye, world-renowned founder of La Musée de l’Absinthe, Auvers-sur-Oise, France, and contains wormwood [ Artemisia absinthium ]
Pour one measure of La Fée Absinthe Parisienne into a glass. Drip 4-6 parts iced water over sugar placed on an absinthe spoon and stir.
"The first traditional absinthe to be commercially produced in France since the ban of 1915"
— Marie-Claude Delahaye
La Fée Bohemian
A modern high strength Absinth containing Wormwood (Artemisia Absinthium) that is distilled south of Prague, in the heart of Bohemia.
Our Bohemian “sugar and burn” ritual is a favorite amongst the underground bar and club scene of Prague today and style bars across the world.
Bohemian Absinth contains less anise than traditional French absinthe and its subtle undertones of fennel and mint make it a perfect cocktail ingredient.
The definitive Premium absinthe range
Mix with 2 - 3 parts iced water and sugar.
La Fée X•S
The definitive Superior absinthe range
Absinthe was first produced back in 1792 in the town of Couvet in the Val-de-Travers, Switzerland, the valley runs right through to Pontarlier, in France.
It is here you can literally taste the weight of absinthe history and distilling in the fabric of the surrounding French and Swiss Alps and fields of wormwood, that are starting to return.
Our boutique X•S Suisse and X•S Française are both grape based Amers – allowing a significant increase in herbal content.
Each bottle of our artisan La Fée X•S range carries within its embossed presentation box its own unique hand numbered certificate.
La Fée X•SSuisse
A classic boutique drink infused with wormwood and other botanicals.
La Fée X•S Suisse is hand-crafted in tiny quantities in Switzerland’s Val-de-Travers region, the birthplace of absinthe.
The finest aromatic plants, including locally grown wormwood (Artemisia absinthium), and a grape alcohol base are carefully distilled to create an absinthe which is highly elegant and perfectly balanced.
The definitive Superior absinthe range
Mix with three to four parts iced water [ no sugar is used ] following traditional Swiss methods.
La Fée X•SFranÇaise
A classic boutique drink infused with wormwood and other botanicals.
La Fée X•S Française is hand crafted in Pontarlier the French homeland of absinthe, using original 19th Century stills.
The finest aromatic plants, including locally grown wormwood (Artemisia Absinthium) and a grape alcohol base, are distilled to create an absinthe with a delicious and complex floral character.
The definitive Superior absinthe range
Mix with four to six parts iced water poured over sugar in the traditional French method.
La Fée Point of Sale
The definitive absinthe range
La Fée Absinthe Serving Spoon:
La Fée Absinthe Glass:
La Fée Absinthe T-Shirt
Gift Box for:
La Fée Parisienne 50cl and 70cl [ 68% abv ]
La Fée Bohemian 50cl and 70cl [ 70% abv ]
La Fée X•S luxury gift box with unique certificate comes as standard with each bottle.
