"La Evolución del PR a través del marketing de contenidos" - Lee Odden

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@leeodden #8CongresoPRORP

Content Is Powerful

Content Equalizes

Images: ShuQerstock


Content Marke<ng is the planning, crea<on, & promo<on of brand &

customer focused narra<ves that drive measurable business outcomes.

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PR Agency Services in Mexico

Corporate PR 72% Internal Communica<on 36%

PR for Branding 36% Events Organiza<on 33%

Media Rela<ons 44% Social Responsibility 53%

Crisis Communica<on 44% Lobbying 25%

Source: The global public rela<ons handbook

Image source: ShuQerstock

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PR! Brand!Journalism!

Earned!Media! Native!

Ads!Owned!Media!

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If you want to ensure your brand is in the media,

then become the media.

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1.4 Million Words

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“Content is the currency for

building relationships that can boost

earned media.” CB;;5DD;8#

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Brand Publishers Brand Journalism Content Marketing

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Audience Targeting

Cross Channel Integration

Adaptable, Optimizable

Highly Measurable

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90%+ of B2B & B2C Marketers Use Content Marketing

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Discover

Consume

Act

Attract Engage Convert

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Integrated Marke<ng & PR Means: Being the best answer

wherever your audience is looking.

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Preferences Pain Points Behaviors

Search & Social Data Sources

Editorial Calendar, Repurpose

Social & SEO Networking, PR, Linking

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Yes You Can

You Can Do Anything

With a Plan!

Image source: ShuQerstock

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"La Evolución del PR a través del marketing de contenidos" - Lee Odden

Presentations & Public Speaking

Transcript of "La Evolución del PR a través del marketing de contenidos" - Lee Odden