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Microblogs• ¿Qué son los Microblogs?• ¿Por qué utilizar microblogs? • ¿cómo usar un microblog?

Módulo 7 – Twitter y Blogs para PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu¿Qué son los Microblogs?Al contrario que un blog convencional, un microblog se limita a publicar mensajes cortos similares a los mensajes de texto de los móviles. -El microblog más conocido es Twitter.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Por qué utilizar microblogs?• Corto y preciso ( limite de 140 caracteres –

menos es más)• Transparente (todo el mundo puede ver tus

tweets)• Muy rápido• Breve tiempo de respuesta• Es gratuito.• Efecto multiplicador (retweet)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Por qué utilizar microblogs?• Fácil de crear audiencia • Muy fácil de usar • Es fácil contactar con los

usuarios y llegar a clientes potenciales

• Puedes posicionarte como experto

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?Crea una cuenta en twitter• https://twitter.com/

Completa los datos de tu perfil• Encuentra un buen nombre para tu cuenta de twitter • Sube una foto• Comienza a twittear

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?• Tweet -> un tweet es una entrada

o publicación en twitter• Seguir -> seguir a alguien significa

que te suscribes a los tweets de un usuario.

• Seguidores -> seguidores son personas que se suscriben a tus tweets

• Siguiendo -> muestra a las personas a las que te has suscrito.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?

• Hash-Tag -> un hash-tag es una palabra clave en twitter y para definirla como palabra clave utilizas el símbolo #

• Retwittear -> un retweet es una respuesta a un tweet que incluye el tweet original (Multiplicación de tweets). P.ej. Uno de tus seguidores lee tu tweet, piensa que es interesante y lo retwittea. Ahora también sus seguidores podrán leer tu tweet.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?• Twitter se basa en seguir y

tener seguidores • Te llegarán los mensajes de

la gente a la que sigues, y a la gente que te sigue a ti les llegarán tus mensajes.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?El objetivo es tener muchos seguidores (followers), pero tratando de que el número de personas a las que sigues sea siempre menor que el de personas que te siguen a tí.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?• Está bien publicar en twitter

varias veces al día (con más frecuencia que por ejemplo en Facebook)

• Sin embargo, no tienes que perseguir cifras. Si tienes algo que decir, twittea, si no, no pasa nada por no twittear un día

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?• En Twitter la gente usa un

lenguaje especial (debido al límite de los 140 caracteres)

• Observa y aprende

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?• El contenido es el protagonista • Retwittea mensajes útiles• Twittea enlaces útiles o

interesantes • Observa que tweets son los que

más se retweetean y mejora tu práctica.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

Ten siempre en cuenta:Al igual que otros canales de redes sociales, Twitter no es una plataforma de ventas

¿Cómo usar los microblogs?

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?Twitter también ofrece varios productos de publicidad de pago. • Tweets promocionados• Cuentas promocionadasTienes que decidir si esto te merece la pena – en función de tu estrategia y recursos.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

¿Cómo usar los microblogs?

-https://twitter.com/gallinablanca-https://twitter.com/dazamalaga-https://twitter.com/PELUFRANCIS-https://twitter.com/AXASegurosEs