This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

• Qué es Facebook• Potencial de Facebook para las PYMES• El argot de Facebook

Modulo 5 – Facebook para PYMES

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu¿Qué es Facebook?

• Facebook es la red social más popular

• Cuenta con un billón de usuarios

• Tiene 665 millones de usuarios activos cada dia

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu¿Qué es Facebook?• Se utiliza sobre todo para

comunicación privada con “amigos” a través de los mensajes del muro, del chat….

• Las empresas utilizan páginas de fans para interactuar con sus clientes.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euEl potencial de Facebook para las PYMES

Ten en cuenta:• Facebook no es una

plataforma de ventas • Facebook es una

plataforma de comunicación

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euEl potencial de Facebook para las PYMES

No te compliques:Facebook es perfecto para construir nuevas relaciones e interactuar con clientes Esto es la base de un negocio exitoso

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

El potencial de Facebook para las PYMES

Facebook te permite: • Generar confianza• Crearte una buena reputación• Acelerar el envío de información• Hacer que la gente se interese por lo que

haces y esté pendiente de ello. • Difundir información adicional

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

El potencial de Facebook para las PYMES

Facebook te permite: • Recibir comentarios directamente de los clientes

sobre los servicios/productos que han utilizado. • Observar lo que hacen los competidores• Hacer que te encuentren más fÁcilmente en

Internet• Dirigirte a tu público o clientela de manera

directa.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euEl “argot”• Administrador• Aplicaciones• Evento• Fan• Amigo• Grupo• Me gusta

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euEl “argot”• Noticias • Notificaciones• Página• Toque• Perfil• Etiquetas• Biografía https://www.facebook.com/help/www/219443701509174