1.January 11, 2012SCOTT GALLOWAYNYU Stern Mobile IQ L2 2012 L2ThinkTank.com

2. CLInIC MobilenYCJanuary 19, 2012 nYU Stern Paris January 24, 2012 Palais Brongniart reGISTer nOW reGISTer nOWModule 1: WelcomeModule 1: WelcomeSCOTT GALLOWAY Founder, L2 SCOTT GALLOWAY Founder, L2Digital Omnivores: Key Insights Into Todays The Mobile Landscape in europeConnected Consumer JereMY COPP VP, Mobile, Europe, comScore, Inc.MArK DOnOvAn SVP Mobile, comScore, Inc. evolving Strategy for Creative execution in MobileMobile is Dead, Long Live Mobile KenT vALenTIne Engagement Director, Last exitAnDY WeISSMAn Partner, Union Square ventures retail Forever TransformedThe Game Changer on the Path to Purchase CHUCK GOLDMAn Chief Strategy Officer, Apperian, Inc.JereMY ArnOn Strategic Partner Development, Google Case Studies & Best Practices in Prestige MobileQ&A SessionPATrICK SArKISSIAn CEO & Founder, Sarkissian Mason Q&A SessionModule 2: evolving Strategy for Creative execution in MobilenUrI DJAvIT Partner & CEO, Last exit Module 2: The Google Mobile PlatformHTML5: Going Web vs. Going App rOBBIe DOUeK Head of Mobile Sales & Operations, Google FranceJASOn BAPTISTe Cofounder & CEO, OnSwipe L2 Mobile researchLessons from The CollectionMAUreen MULLen & COLIn GILBerT Research & Advisory, L2MZ GOODMAn & SIMOne OLIver new York Times Hugo Boss: A Case StudyInfluencing Real Life Networks MArKUS ALLer Teamleader, Online Media, Hugo BossTAnUJ PArIKH Business Development Manager, GroupMe JOACHIM BADer Director, Mobile, SapientnitroInsights from Prestige 100: Mobile IQ Q&A SessionMAUreen MULLen & COLIn GILBerT Research & Advisory, L2Q&A Session 3. Want to know more about your brands Mobile IQ? CONTACT USMobile IQMobile: End of the BeginningIn the fourth quarter of 2010, more smartphoneswere shipped than PCs for the first time.1 By 2015, moreAPPealusers will access the Internet wirelessly via a mobile device thanPrestige brands have been prudish with mobile.from a wired Ethernet connection.2 Over the next five years,The mobile strategy for most brands has been dominated bym-commerce sales are set to quintuple.3 On the years biggest blind investments in iOS apps that lack utility and stickiness. 1. Smartphone Shipments Surpass PCs for the Firstshopping day, Black Friday, online retail traffic from mobile Seven in 10 brands in the Index maintain at least one iOS app, but Time. Whats Next? ChloeAlbanesius, PC Magazine,devices comprised 14.3 percent of page views, up from 5.6 less than a third of all apps produced are commerce-enabled. February 8, 2011.percent last year, and mobile sales ballooned to 9.8 percent of Use of features such as notifications, geolocation, and2. IDC: Mobile Internet toPass PCs by 2015, Mark online sales, up from 3.2 percent last year.4 Throughout the past language specification is more limited. Less than a fifth of Hachman, PC Magazine, September 12, 2011.decade, analysts have relentlessly predicted The Year of Mobile.brands have developed a distinct, iPad-specific experience.3. Mobile Commerce It now looks as if we are in the fledgling innings of a mobile era.Forecast: 2011 to 2016, Sucharita Mulpuru, Forrester,M-CommerceJune 17, 2011.Game ChangerWe believe the game will be won or lost via develop-4. Shoppers Research Deals via Mobile and Online AheadThe introduction of the iPad in April 2010 has escalat- ment and optimization of robust, device-agnostic of 2011 Black Friday Sales,Miranda Miller, Search Engine ed the mobile opportunity. Tablets register e-commercemobile commerce sites. Although two-thirds of brands Watch, November 28, 2011.conversion rates of four to five percent versus three percent oncurrently maintain a mobile site (the majority launched within5. Tablets: Ultimate BuyingMachines, Dana Mattioli, traditional PCs.5 The user demographics for the iPad and otherthe past year), only 67 percent of these sites are commerce-Wall Street Journal,September 28, 2011. tablets illuminate the opportunity for prestige brands: 20 percentenabled. Furthermore, use of such marketing tactics as mobile- 6. Why Millionaires Loveof individuals with $1 million or more in investable assets own optimized search marketing, cross-platform mobile promotion,Steve Jobs (and the iPad), Robert Frank,a tablet and spend 50 percent more time on the device thanand mobile display advertising is scant.WSJ Blog: The Wealth Report,August 25, 2011.on their smartphone.6 L2 2012 L2ThinkTank.com3 4. Want to know more about your brands Mobile IQ? CONTACT USMobile IQPreSTIGe 100 MOBILe InveSTMenTS Iconic, but Immobile (December 2011) While more than half the brands in the Index maintain both an app and a mobile site, 16 percent of brands have yet to produce either. Icons such as Herms, Patek Philippe, Bottega Veneta, and Marc Jacobs rely exclusively on their traditional site experience, which in some cases proves inaccessible on mobile devices. Mobile competence may be a crystal ball for a brands global prospects. Ground zero for growth in prestige exists in emerging markets among a burgeoning70%52% 66%16% middle class who are increasingly turning to a small screen toMobile AppBothMobile-NeitherOptimized learn about and ultimately purchase prestige brands products. Site Mobile IQ = Innovations Canary in the Coal Mine Our thesis is that competence in mobile is inextricably linked to shareholder value in the prestige industry. Key to managing and developing a competence is an actionable metric. This study attemptsMOBILe COMMerCe SALeS FOreCAST 20102016 to quantify the mobile and tablet competence of PrestigeUnited States 100 brands. Our aim is to provide a robust tool to diagnose (Source: Forrester, June 2011) strengths and weaknesses and help managers achieve 31 greater return on incremental investment. Like the platforms we are assessing, our methodology is25 dynamic, and we hope you will reach out to us with comments BILLIONS OF DOLLARS cagr: 39% that improve our investigation and findings. You can reach19 me at scott@stern.nyu.edu. Regards,1410 6 SCOTT GALLOWAY3 Founder, L2 Clinical Professor of Marketing, NYU Stern 2010 2011 201220132014 20152016 L2 2012 L2ThinkTank.com4 5. Want to know more about your brands Mobile IQ? CONTACT US Mobile IQMethodology Mobile IQ Classes 40%MOBILe SITeS: IQ RangeClassMOBILe-OPTIMIzeD SITeS:TABLeT exPeRIeNCe: 140+GenIUS Technology CompatibilityMobile competence is a point of navigation & Search Ability to Transactdifferentiation. Brands pursue a Social Media Integration HTML5 Supportdevice-agnostic app/site strategy, Customer Serviceembrace m-commerce, and Product Pageconsciously integrate mobileacross wider digital footprint. Account & Check-Out110139 GIFTeD 30%MOBILe APPLICATIOnS:Brands demonstrate high-quality,high-impact approach to mobile withinAvAILABILITY:APP STORe PeRFORMANCe: FUNCTIONALITY:a select dimension, sometimes at the iOS (iPad Differentiation) ratings navigationexpense of a wider mobile offering. Android Comments Pathway to Purchase Blackberry Update Frequency Personalization Windows Phone Series 7 Language Support Phone Feature Utilization90109AverAGe Symbian Efforts are siloed and inconsistent.Mobile presence suggests explicitpreference for site versus appstrategy or is primarily concentrated in 15%MOBILe MArKeTInG: low-cost entry platforms (e.g., geolocal). Mobile SeO on Google & Bing email: Mobile Compatibility & Cross-Promotion of Mobile Properties SMS: Sign-Up & Activity7089CHALLenGeDLimited mobile investment reflectslow prioritization relative to otherdigital efforts. 15%InnOvATIOn & InTeGrATIOn: Integration: Promotion of Mobile Efforts on Site, Facebook, and Twitter < 70 FeeBLe Geolocal: Presence & Activity on FoursquareInvestment does not match Innovation: Mobile Ad Campaigns, QR Codes, Mobile Wallet Support, etc.opportunity. L2 2012 L2ThinkTank.com 5 6. Want to know more about your brands Mobile IQ? CONTACT US Mobile IQBrandBeauty &Fashion Hospitalityretail Watchesranking Skincare& Jewelry rank Brandcategory Parent Mobile IQ classDescription 1 SEPHOra RetailLvMH164 Genius Long-standing, sustained, iterative investment in mobile pays offNew mobile app leapfrogs peer efforts with firm link between in-app and 2 NOrDSTrOM Retail Nordstrom, Inc.156 Geniusin-store experienceActive SMS program and Xmas app experience add unique elements to strong 3 MacYSRetailMacys, Inc.155 Geniusmobile portfolio Compagnie Financire Unique apps for local promotions, store exclusives, and spinoffs complement 4 NET-a-POrTErRetail143 Genius Richemont S.A. strong mobile site 5 BLOOMINgDaLESRetailMacys, Inc.135 Gifted Engaging, offer-centric mobile site overshadows generic iPad catalog app LOccITaNE EN LOccitane 6 Beauty & Skincare 133 Gifted Both mobile app and site feature weak aesthetics, but excel in functionality PrOVENcE International S.A. 6 TIFFaNY & cO. Watches & JewelryTiffany & Co.133 Gifted What Makes Love True mobile app demonstrates strong geolocal aptitudeDifferentiated app approach on iPhone (Gifts) vs. iPad (Catalog) works 8 NEIMaN MarcUS RetailNeiman Marcus Group 125 Giftedto its advantage INTErcONTINENTaL InterContinentalPresence across four of the five mobile app platforms; Concierge Insider 9 Hospitality 119 Gifted HOTELS & rESOrTS* Hotels Group plc Guides iPad app provides unparalleled local insights for 100+ global properties este Lauder Illumination iAd campaign and high-functioning mobile site compensate for 10ESTE LaUDErBeauty & Skincare 115 Gifted Companies, Inc.one-dimensional apps este Lauder New My Style app invites users to upload personal hairstyle while mobile site 11aVEDa Beauty & Skincare 113 Gifted Companies, Inc.provides exclusive offers for mobile customersRalph LaurenDigital innovator demonstrates balanced investment across mobile app, mobile 12raLPH LaUrENFashion 112 Gifted Corporationsite, tablet experience, and mobile advertising 13SaKS FIFTH aVENUE RetailSaks, Inc.111 Gifted Strong iPad catalog app compensates for low-impact mobile site L2 2012 L2ThinkTank.com 6 7. Want to know more about your brands Mobile IQ? CONTACT US Mobile IQBrandBeauty & FashionHospitalityretail Watchesranking Skincare& Jewelry rank BrandcategoryParentMobile IQ class Description 13YVES SaINT LaUrENTFashion Gucci Group (PPR) 111 GiftedNew mobile site brings fashion label in sync with advanced, beauty-centric apps 15DaVID YUrMaNWatches & Jewelry David Yurman, Inc.104 Average Mobile site launched in November is a welcome replacement for aging iPhone app DIaNE VON M-commerce does not carry over from site to app; instead promotes exclusives like 16Fashion Diane von Furstenberg 102 Average FUrSTENBErg Signature Skin iPhone covers, the App Wrap dress, and DVF-endorsed music ermenegildo zegna Singular focus on iPad virtual store, which is consistently promoted across all 17ErMENEgILDO ZEgNa Fashion 101 AverageHolditalia S.p.A.digital properties MaNDarIN OrIENTaLJardine Matheson Cities by MO provides expansion content for MOHotels app depending on 17Hospitality 101 Average HOTEL grOUP Group users destination or interest Marriott International, Simple, streamlined mobile site and World Concierge campaign on Foursquare 17rITZ-carLTON* Hospitality 101 AverageInc. compensate for disappointing apps FOUr SEaSONS HOTELS Four Seasons 20Hospitality 100 Average Industry leader in Foursquare followers, with tips for 83 properties aND rESOrTS Hotels, Inc. Sophisticated, technologically advanced Gucci Style app immerses user in 20gUccI Fashion Gucci Group (PPR) 100 Average brand-curated content that extends well beyond the clothes Second highest-scoring mobile site in Fashion enables brand to compete without 22BUrBErrYFashion Burberry Group plc99Average investing in appseste Lauder Early adopter of in-store iPad kiosks and one of only three beauty brands with an 22cLINIQUEBeauty & Skincare 99AverageCompanies, Inc.active SMS campaign Marriott International, Universal Marriott International app allows booking at JW properties and 22JW MarrIOTT*Hospitality 99AverageInc. provides external links to strong mobile web assetsHyatt Hotels Cross-brand Hyatt app allows booking at Park Hyatt hotels; parents mobile site 25ParK HYaTT* Hospitality 98AverageCorporationprovides extensive photo galleries of Park Hyatt properties Strong search elements on mobile site; fragrance release (Thierry Mugler Angel) 26cLarINS Beauty & Skincare Clarins S.A.94Average proves a fan favorite in the app store L2 2012 L2ThinkTank.com 7 8. Want to know more about your brands Mobile IQ?CONTACT US Mobile IQBrand Beauty &FashionHospitality retail WatchesrankingSkincare& Jewelry rank BrandcategoryParent Mobile IQ classDescription Touch-enabled mobile site compensates for unfocused, fragrance-centric app 26gIOrgIO arMaNIFashion Giorgio Armani S.p.A.94Average store offering 26OMNI HOTELS & rESOrTS Hospitality TRT Holdings 94AverageMobile app and site do little to go beyond the basics 29TOrY BUrcHFashionTory Burch LLC92AverageMobile store finder features Foursquare integration; no apps Shoe Salon app and Foursquare Mayor specials prevent brand from falling too 30BErgDOrF gOODMaNRetailNeiman Marcus Group91Average far behind fellow retailers in absence of mobile site Mobile users greeted with in-store signage that unlocks exclusive information on 31cOacH Fashion Coach, Inc.90Average Kristin collection Leverages Accor Hotels app and parents mobile site to its advantage, but 31SOFITEL*HospitalityAccor 90Average these assets dilute Sofitel brand Fashion and accessories elements of mobile site still prove inaccessible, forcing 33cHaNELFashionChanel S.A. 89Challenged strict reliance on apps cONraD HOTELS Unique app development for Conrad brand that proves interoperable with Hilton 33Hospitality Hilton Worldwide 89Challenged & rESOrTS*Honors accountDolce & GabbanaFashion Channel replicated across both mobile site and apps, but stops short 33DOLcE & gaBBaNa Fashion89Challenged Industria S.p.A.of m-commerceeste Lauder Mobile site features extensive user reviews of products but provides no way to 36OrIgINS Beauty & Skincare88ChallengedCompanies, Inc.submit ones own opinions on the go Compagnie FinancireMultiple iPad apps and strong universal Cartier Bridal app, but mobile shopping 37carTIEr Watches & Jewelry87Challenged Richemont S.A.experience leads to Call an Advisor FaIrMONT HOTELS Fairmont RafflesPresidents Club participation allows guests to share stories, with user photos 37Hospitality87Challenged & rESOrTS Hotels Internationalappearing alongside official property images CK One augmented reality experience available on three of the five mobile 39caLVIN KLEINFashion PvH Corporation86Challenged platforms assessed L2 2012 L2ThinkTank.com8 9. Want to know more about your brands Mobile IQ?CONTACT US Mobile IQBrandBeauty &FashionHospitalityretail Watchesranking Skincare & Jewelry rank BrandcategoryParentMobile IQ classDescription WESTIN HOTELS Starwood Hotels &Innovative ad campaign in Weather Channel iPad app takeover; eight property-specific 40Hospitality 85Challenged & rESOrTS*Resorts Worldwide, Inc.apps with limited functionality undercut superior utility of SPG cross-brand appInnovative tie-in between Amble app and Foursquare does not save dead-end 41LOUIS VUITTON Fashion LvMH84Challengedmobile site experienceeste LauderStrong video content and MAC Artist profiles only exist on mobile site, not the 41Mac cOSMETIcS Beauty & Skincare 84ChallengedCompanies, Inc. app storeAdvanced user-generated content element of mobile apps only partially 43LaNcME Beauty & Skincare LOral Group 82Challengedcompensate for lack of mobile site Starwood Hotels &E-Butler app provides guest-specific functionality that goes beyond the basic 43ST. rEgIS*Hospitality 82Challenged Resorts Worldwide, Inc.guest services bookBrochure-ware app mitigated by functional mobile site leveraging Hilton 43WaLDOrF aSTOrIa*Hospitality Hilton Worldwide82ChallengedHonors systemClean mobile site navigation provides outlet for browsing but not buying 46KIEHLS Beauty & Skincare LOral Group 81Challenged(Call to Order) Starwood Hotels &Heavy reliance on SPG app for mobile bookings; property-specific app limited 46LE MrIDIEN*Hospitality 81Challenged Resorts Worldwide, Inc.to DubaiShiseido Company, Be a Force of Beauty campaign incorporated QR codes tied to models bio, 48BarE EScENTUaLS Beauty & Skincare 80Challenged Limitedlook, and associated beauty products 49raYMOND WEILWatches & JewelryRaymond Weil S.A.79Challenged December launch of official app rounds out mobile investment Audemars PiguetComprehensive promotion of mobile footprint on site as brand extends app 50aUDEMarS PIgUET Watches & Jewelry 76Challenged Holding S.A. experience to AndroidApp Guides provide novel path to property discovery, but R&C remains the only 50rELaIS & cHTEaUX Hospitality n/a - Global Fellowship 76Challengedhospitality brand without a mobile site SHaNgrI-La HOTELSShangri-La Asia Tokyo and Manila property apps do not extend to wider resort portfolio; mobile 50Hospitality 76Challenged aND rESOrTSLimited site allows for limited property exploration L2 2012 L2ThinkTank.com9 10. Want to know more about your brands Mobile IQ? CONTACT US Mobile IQBrand Beauty &FashionHospitalityretail WatchesrankingSkincare & Jewelry rank BrandcategoryParent Mobile IQ classDescription valentino Fashion Site and apps still lack m-commerce, but do include innovative features like color 53HUgO BOSS Fashion75Challenged Group S.p.A.matching via camera image Compagnie FinancireMy Reverso app provides user the freedom to visualize custom engraving 53JaEgEr-LEcOULTrEWatches & Jewelry75Challenged Richemont S.A.before reaching out to a concierge SCVNGR hunt in London demonstrates willingness to experiment beyond the 55SWarOVSKI Watches & JewelrySwarovski AG73Challenged app store Emirates Towers property claims sole app; iPad defaults to mobile site designed 56JUMEIraHHospitalityJumeirah Group71Challenged for smaller screen Sections of mobile site (City Guides) revert back to main site; iPad defaults to 57MOrgaNS HOTEL grOUP Hospitality Morgans Hotel Group69Feeble mobile optimized site designed for a smaller screen 58PHILOSOPHYBeauty & Skincare Coty Inc.68Feeble Strong gift finder and navigation filters differentiates mobile site valentino Fashion Encyclopedic iPad app lacks personalized features, but mobile-optimized 58VaLENTINO Fashion68Feeble Group S.p.A.shopping portal hints of progress 60OMEga Watches & Jewelry The Swatch Group, Ltd. 66Feeble Parallel mobile app/site designs feature comprehensive search toolseste Lauder Innovative product QR codes direct users to video tutorial by makeup artist Lori 61SMaSHBOXBeauty & Skincare65FeebleCompanies, Inc.Taylor; recently optimized email marketing for mobile screens Compagnie FinancireMobile placeholder site offers access to catalog and store locator, circumventing 61VaN cLEEF & arPELSWatches & Jewelry65Feeble Richemont S.A.flash-heavy site 360-degree product views, augmented reality features, and video content in app 63HUBLOTWatches & JewelryLvMH64Feeble do not distract from aging mobile site rOSEWOOD HOTELS 63Hospitality New World Hospitality64Feeble One of only two hospitality brands without an app store presence & rESOrTS Brand replicates all product-specific apps across iPhone and iPad without 65BULgarI Watches & JewelryLvMH61Feeble customization; Bulgari Touch site lacks m-commerce L2 2012 L2ThinkTank.com 10 11. Want to know more about your brands Mobile IQ?CONTACT US Mobile IQBrandBeauty &FashionHospitalityretail Watchesranking Skincare & Jewelry rank Brand categoryParent Mobile IQ classDescriptionAugust test of in-store iPad kiosks demonstrates increasing innovation in mobile 66BENEFIT cOSMETIcSBeauty & SkincareLvMH59Feeblespace beyond HTML5 siteHongkong and Shanghai Mobile site requires guest to call or email reservations desk, forcing reliance on 67THE PENINSULa HOTELS Hospitality58Feeble Hotels, Limitedbuggy appStrong demand for third-party reference apps demonstrates (missed) opportunity 67rOLEXWatches & Jewelry Rolex Holding S.A. 58Feeblebeyond mobile site and tablet e-magazineRemains the only retailer in the Index to shy away from the app store; no longer 69BarNEYS NEW YOrK RetailIstithmar PJSC 57Feebleredirecting to mobile siteCompagnie FinancireStrong app presence and product specific-promotions do not compensate for 69MONTBLaNcWatches & Jewelry57FeebleRichemont S.A.lack of a mobile siteApp presence focused exclusively on Happy Diamonds collection; mobile site 71cHOParDWatches & Jewelry Chopard Holding S.A. 56Feeblefeatures simple photo galleryHarry Winston Timepieces app has limited functionality; HTML5 enables solid 72HarrY WINSTONWatches & Jewelry Harry Winston, Inc.52Feebletablet experience 73ELIZaBETH arDENBeauty & Skincare elizabeth Arden51Feeble Mobile site for Prevage line of skincare products onlyLimited mobile site and heavily promoted iPad apps are all about presentation, 74TODSFashionTods S.p.A.50Feeblenot functionalityCompagnie Financire 75aLFrED DUNHILL Fashion49Feeble E-magazine iPad app tests mobile aptitude by mirroring Day 8 micrositeRichemont S.A.Shiseido Company, 76SHISEIDO Beauty & Skincare48Feeble App store experience caters exclusively to Chinese market Limited este Lauder Mobile-friendly email marketing demonstrates awareness of mobile consumers, 77BOBBI BrOWNBeauty & Skincare47Feeble Companies, Inc.despite the lack of mobile apps/site 77DE BEErS Watches & JewelryLvMH47Feeble Lack of a mobile site and apps partially offset by move to HTML5 L2 2012 L2ThinkTank.com11 12. Want to know more about your brands Mobile IQ?CONTACT US Mobile IQBrandBeauty &FashionHospitalityretail Watchesranking Skincare & Jewelry rank Brandcategory Parent Mobile IQ classDescription Compagnie Financire 79IWc ScHaFFHaUSENWatches & Jewelry 44Feeble Best-in-class quarterly e-magazine content does not include comments/ratings Richemont S.A.Popularity on Foursquare compensates for continuing lack of 79Marc JacOBS Fashion LvMH44Feeblemobile apps/siteMobile app with updatable catalog and gift finder make up for the absence 79PaNDOra Watches & Jewelry Pandora A/S 44Feebleof mobile site Compagnie Financire 82cHLO Fashion 43Feeble Mobile site provides look book, but no m-commerce functionality; no apps Richemont S.A. 83VErSacE Fashion Gianni versace S.p.A40Feeble Lack of a mobile site and apps partially offset by move to HTML5Catalogs featured on main site require Flash player, but email marketing 84BOTTEga VENETaFashionGucci Group (PPR)39Feebleis mobile friendlyShiseido Company, Full HTML5 site provides a strong asset from which to build a 84NarSBeauty & Skincare 39Feeble Limitedmobile-specific experienceMobile site is relegated to in-site map; multiple apps pulled from iTunes store 84Tag HEUEr Watches & Jewelry LvMH39Feebleduring study period Christian Dior S.A.App presence only partially compensates for frustrating mobile 87cHrISTIaN DIOrFashion| LvMH 37Feeblebrowsing experience 88PraDa Fashion Prada Group 35Feeble Site browsing experience proves untenable on mobile device Compagnie Financire 89VacHErON cONSTaNTIN Watches & Jewelry 34Feeble Snow Golf makes for a poor outing in an industry obsessed with apps Richemont S.A.Flash fail on site; meanwhile, app store presence caters exclusively 90SK-II Beauty & SkincareProcter & Gamble 32Feebleto Korean market 91FENDI Fashion LvMH31Feeble Aging mobile site resembles brochure-ware L2 2012 L2ThinkTank.com12 13. Want to know more about your brands Mobile IQ?CONTACT US Mobile IQBrand Beauty &FashionHospitality retail WatchesrankingSkincare& Jewelry rank Brand categoryParent Mobile IQ class Description Salvatore Ferragamo 92SaLVaTOrE FErragaMOFashion29FeebleSeamless tablet experience has yet to migrate to the phoneS.p.A. Compagnie FinancireThe brands two product-specific apps have not been updated since August 2009 93PIagET Watches & Jewelry28Feeble Richemont S.A.and August 2010, respectively 94HErMS FashionThe Herms Group26FeebleNo app, no mobile site 95aLEXaNDEr McQUEENFashionGucci Group (PPR) 25FeebleFlash fail on homepage, but online store functions 96BaLENcIaga FashionGucci Group (PPR) 24FeebleWhatever you do, dont pinch and zoomOscar de la Renta, 97OScar DE La rENTaFashion22FeebleFlash fail exacerbates lack of mobile site/apps Limited 98BaccaraT Watches & JewelryBaccarat Crystal17FeebleFlash fail; relies on Neiman Marcus to facilitate m-commerce 99MOVaDO Watches & JewelryMovado Group, Inc 13FeebleSite browsing experience proves untenable on mobile device 100 PaTEK PHILIPPE Watches & JewelryPatek Philippe S.A. 8 FeeblePlease Note: the next generation doesnt use Flash*Hospitality brands that leverage mobile assets maintained by a parent company and/or shared by sister brands (reward programs, booking systems, etc.) receive credit for those components L2 2012 L2ThinkTank.com13 14. Want to know more about your brands Mobile IQ? CONTACT US Mobile IQMOBILe IQ DISTrIBUTIOnKey % of Brands per Mobile IQ ClassFindingsSephoraNordstrom gENIUS MOBILE IQMacys Dispersion Bloomingdales>140NeT-A-PORTeR LOccitane en Provence4% Almost half the brands in the Index register Tiffany & Co. as Feebledemonstrating widespread Neiman MarcusgIFTED David Yurman JW Marriott underinvestment in mobile by a considerableInterContinental Hotels & Resorts MOBILE IQ10% Diane vonPark Hyatteste Lauder110139 Furstenberg portion of the prestige sector. The disparity Clarins Avedaermenegildo zegna between the Index leader (164 IQ points)Giorgio ArmaniRalph LaurenMandarin OrientalOmni Hotels and the Index laggard (8 IQ points) suggests Saks Fifth Avenue aVEragE Ritz-Carlton & Resorts that this mobile gap is more the result ofYves Saint Laurent Four Seasons HotelsTory Burch nonparticipation than subpar performance.& ResortsBergdorf GoodmanMOBILE IQ Gucci With a median score of only 76, the majority 19%Coach90109Burberry Sofitel of brands are just beginning to make mobileClinique investments, while a select few early investors are pulling away from the pack.ChanelSt. Regis Conrad HotelsWaldorf Astoria cHaLLENgEDMorgans Hotel GroupIWC Schaffhausen& Resorts Kiehls Philosophy Marc Jacobs Dolce & Gabbana Le MridienvalentinoPandoraOriginsBare escentualsOmegaChlo Cartier Raymond Weil MOBILE IQ Smashbox versaceFairmont Hotels Audemars Piguet 7089 23%van Cleef & Arpels Bottega veneta & Resorts Relis & ChateauxHublot NarsCalvin Klein Shangri-La HotelsRosewood HotelsTag HeuerWestin Hotels & Resorts & Resorts& ResortsChristian DiorHugo Boss BulgariPradaLouis vuittonJaeger-LeCoultreBenefitvacheron Constantin MAC CosmeticsLancme Swarovski FEEBLE The Peninsula Hotels SK-IIJumeirahRolexFendiBarneys New York Salvatore FerragamoMontblancPiagetChopardHermsMOBILE IQHarry Winston 44%