L18 The Social Layer
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Transcript of L18 The Social Layer
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Lecture L18 THE SOCIAL LAYER
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before social media?
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READ ONLY CULTURE
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CONSUMERS
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STANDARDISED, INDUSTRIALISED
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before broadcasting?
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SINGING THE SONGS OF THE DAY
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CONVERSATION
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First email sent1971
First online bulletin board
1979
World WideWeb1991
GeoCities1994
Instant Messages IM1996
BROADCASTING
1970 20101980 1990 2000 2010
TheGlobe.com1995
LiveJournalP2P, Napster
1999
Friendster2002
MySpaceLinkedin
PhotobucketDelicious 2003
Facebook2004
Youtube2005
Twitter2006
END OF BROADCASTING
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END OF BROADCASTING
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YouTube's Origins as a Dating Site
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The tools of productionare in people’shands
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What happens when you connect people
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Why do People share?
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Why do People Contribute?
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Why does Open Source work?
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PRISONER’S DILEMMA
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THE NEW SHARING ECONOMY
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HIERARCHAL NETWORK
20th Century 21th Century
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http://www.flickr.com/photos/piet_musterd/
Crowdsourcing
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Source: Picutre from IMDb, Film Juno
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Source: Picutre from Amazon.
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Source: http://www.flickr.com/photos/webrevenu/
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Source: Facebook
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Network effect
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Source: Wikipedia
!
!
1.23 billion people
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Disruption
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http://www.flickr.com/photos/leostefansson/
Organizing
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The Rise of Collaboration
Citizen Journalism
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Nada
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Julia Klöckner, of chancellor Angela Merkel’s CDU, told her Twitter “followers” on that afternoon: “People, you can watch the football in peace. The vote was a success.”
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“four more years”
In three hours, the message had been re-‐tweeted about 455,000 times
770.000 retweets
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3 million retweets
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Source: Belle Beth Cooper http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
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Launched September 2011
Snapchat
Users: 27 million (US)
Popular with users age 13-23
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Launched October 2010
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NEXT: !
LOCAL or Predictive Intelligence