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GREATERLYON

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Since the invention of cinema, a little over a century ago, the visual technologies and entertain-ment industries have undergone innumerable changes and developments. The latest such deve-

lopment from the public’s viewpoint is undoubtedly the arrival of 3D imagery on the big screen, and now the small screen as well. With cinematic innovations such as this, which appear to

hold particularly fascinating prospects in store for the coming years, it is easy to forget the speed at which other media have developed, in just a few decades. Since the release of Pong, in 1972, video games, animation, multimedia and the internet have not only utterly

transformed the world of visual technologies and entertainment, but have also had a las-ting influence on our cultures.

But these developments are still in their infancy. Close ties are increasingly being established between different sectors in terms of creation and distribution, with a view to producing ever larger and more comprehensive transmedia projects. On the initiative of visionary artists and businesses, projects are now under way

that involve different media, either in parallel or on a complementary basis, and which offer new experiences to the public. Whether content adapted and produced

for multiple media, alternate reality games or total fiction projects, the future lies in a transversal approach to media and visual technologies, connected to

produce a narrative, a universe or a story – all creating ever more fascinating experiences.

These exciting future prospects are the basis for the approach that Greater Lyon is seeking to develop across the metropolitan area. The importance

and renown of the companies based in Lyon, together with the quality and complementary nature of their skills, encouraged us to give this

movement its full support. This desire has become a reality, in the form of the Imaginove competitiveness cluster, the creation of internatio-

nal events dedicated to the different parts of the visual technologies sector, and support for businesses. In the coming years, this com-

mitment is sure to find even more ways to express itself, and to reach out to all those who wish to join us in a metropolis creating

the image of tomorrow.

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GREATERLYON

GREATERLYONLYON

GREATER YOUR IMAGE

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unmissable events such as Cartoon Movie, the Lumière Film Festival, Serious Game Expo, and Lyon BD Festival.

First-class facilities in particular, the PIXEL technology cluster in Villeurbanne, a 16,000 m2 site that is home to three film studios, a business service centre (PIXEL Entreprises), sound and image service providers (such as Transpalux, Panavision, and Pilon Cinéma), and production companies.

renowned training structures such as Émile Cohl, ESIA 3D Bellecour, Gamagora, the École Nationale des Beaux-Arts, and ARFIS.

Development support options including the Imaginove moving-image competitiveness cluster, the regional co-production fund Rhône-Alpes Cinéma, the Rhône-Alpes Film Commission, and the Lyon Bande Dessinée Organisation.

a first-class regional setting that includes the International Animated Film Festival and CITIA (Centre for the Moving Image) in Annecy, as well as Folimage and La Cartoucherie in Bourg-lès-Valence.

ThE LyON METROPOLITAN AREA IS NOw ALSO BECOMING kNOwN INTERNATIONALLy AS AN ATTRACTIVE, CREATIVE PLACE ThAT CONTINuES TO GO FROM STRENGTh TO STRENGTh, thanks to:

As the birthplace of cinema, via the Lumière brothers, Lyon has, for over a century, been the city of images, both moving and still. The Lyon urban area – a pioneer in the video games and multimedia sectors, and at the cutting edge of graphic arts and web technologies – continues to reinvent the cinema of today and tomorrow.

here, visual technologies firms develop within the context of a wider industry presence across the whole Rhône-Alpes region, which is home to some 650 companies, including several European and world leaders, 23 research laboratories, 28 training programmes and numerous international events. Furthermore, with 40% of the French digital entertainment industry, Greater Lyon has one of the country’s highest concentrations of businesses and jobs in this sector, after the Île-de-France (Paris) region.

>FROM ThE BIRTh OF CINEMA TO ThE ARRIVAL OF TRANSMEDIAMore than a century of images IN LYON

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This range of initiatives is part of the

urban Community’s policy to support the development of the

creative industries and make Greater Lyon one of the leading European centres for innovation and creation.

GREATER LyON the transmedia lab

The density and diversity of active players in the conurbation means that transmedia development projects are taking on a whole new dimension in the area. The challenge for Greater Lyon is to increase the number of links between companies working on various approaches to image technology in order to foster collaboration on joint projects.

RhÔNE-ALPES active and interactive region!

with a number of renowned video game publishers: Electronics Arts, Namco Bandaï or ubisoft. And development studios: Eden Games, Arkane Studios, Etranges Libellules and other companies in the animation field: Folimage, Pinka, Pictor Media.

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1 © Panavision • 2 TEST DRIVE® UNLIMITED 2 © 2010 Atari, Inc. • 3 JOHNNY JUNGLE © Artwork : Jérôme Jouvray - Screenplay : Jean-Christophe Deveney - Colours : Anne-Claire Jouvray (published by Glénat) • 4 LIBERTÉ by Tony Gatlif © Philippe Quaisse and Marina Obradovic • 5 © DR • 6 OLD SKULL by B-GNET published by « 6 pieds sous terre »

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TANUKIStransmedia design studio

How would you describe your approach?Tanukis has been steadily growing for almost ten years now. Our approach today is to develop innovative projects which combine all media at screenplay level. A story might begin, for example, in a video game, before moving to TV and then into a book. This is how we tell stories and draw our audience into our world.

What stage have you reached now and what are your future plans? we have redefined our various clusters (animation, publishing, interactive, buzz) and are currently working on several in-house productions: firstly, the sequel to Lovely Juliet, our interactive romantic comedy web series which will soon be available online.This game will allow our loyal gaming community to catch up with their heroine, Juliet, approximately three years after the first season. we are also planning to release our social networking game, Neighbors, on Facebook soon, in which you can hang out with your Facebook friends and have lots of adventures. In terms of client projects, we have just completed an innovative serious game combining video and interactive features, which will be launched in late September.

Damien BRIATTEManaging Director

Tanukis – transmedia creations

Tanukis design studio was created in 2003. we now divide our operations between Villeurbanne (where we have our interactive cluster: website design, online gaming, serious games) and Valence (where our animation cluster is based).

Why did you decide to set up in the Greater Lyon area?Greater Lyon offers an ideal growth environment for a company like ours. Media innovation is key to Greater Lyon. Major companies in this sector started out here, but they have left scope for smaller businesses by offering them the resources they need. This dynamic has now been jump-started and boosted by the Imaginove competitiveness cluster. Furthermore, the area is ideally located between the sea and the mountains, and especially between Paris and the rest of the world on account of its international airport, but it retains an exceptional quality of life.

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CINEMA & AuDIOVISuALthe city that gave the world the Lumière brothers is still under the spotlight!

In Greater Lyon, our love of film and cinematic culture doesn’t end with the Lumière brothers. with the Rhône-Alpes Studios and the PIXEL technology cluster, Lyon boasts major support and production facilities, catering to every aspect of audiovisual creation.

And this love for film extends beyond Greater Lyon into the whole Rhône-Alpes region:

28 film festivals, € 5,000,000 of funding per year from Rhône-Alpes Regional Council,

700 days of filming in 2010, supported by the Rhône-Alpes Film Commission,

300 cinema screens, 18 million cinema-goers.

ANIMATIONa boom sector

As the birthplace of cinema, it is only natural that Lyon should become known as the city of the moving image, home as it is to a number of animation studios. The cross-media approach adopted across Greater Lyon, particularly in connection with the Cartoon Movie forum, has highlighted the links between animation professionals and video games professionals, who are increasingly working together to produce breathtaking results.

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From animation to cinema, 2D to 3D, games to multimedia, all aspects of the visual technologies sector are represented in Greater Lyon. Emerging businesses and proven leaders alike have chosen Lyon as the place to develop their future image-related activities.

> hERE, IMAGES COME TO LIFEin all ThEIr FOrmS

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VIDEO GAMESHome to the crème de la crème of publishers and studios

The conurbation has one of the highest concentrations of companies and jobs in this sector in France. world-famous software houses such as Namco Bandai and Electronic Arts have all chosen Lyon, together with renowned development studios like Eden Games, Arkane Studios and Étranges Libellules.

MuLTIMEDIA AND DIGITAL INDuSTRIES the heavyweight and its imitators

with more than 30.000 jobs in 2.000 companies, the Lyon region is one of the world’s major clusters of the digital industries, and is a key player in the European information society. In addition to software houses, web agencies and developers, many companies work in sectors as diverse as interactive media, serious games, virtual reality and robotics.

COMICS2D takes off!

Comics are booming in Lyon, thanks to the convergence of several phenomena: comic book creators are setting up in – or returning to – Lyon; a new generation of comics book artists has emerged centred around a number of talented workshops, often based at specialised art schools in Lyon (such as Émile Cohl and ESIA 3D); the city has an extensive range of bookshops specialised in comic books; and the Lyon Comics Festival, in June, now in its sixth year, is going from strength to strength.

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VIDEO GAMESSERIOUS GAME EXPO

Where games are a serious businessSerious Game Expo is today the benchmark event in its field, offering professionals in this sector a place to meet and discuss. Serious games – increasingly used for applications such as health, civil security, the army, industry and training – are IT applications intended for training purposes and developed using video games technologies.http://www.sgexpo.fr/

ANIMATION & MuLTIMEDIACARTOON MOVIE

Innovation and animation go hand in hand in Lyon!This professional forum – the only one of its kind – brings together producers, investors and distributors of feature-length animated films. The result: 156 films have already been made courtesy of Cartoon Movie! Furthermore, Cartoon Movie and Imaginove have signed a partnership agreement in order to develop links between professionals in the video games and animation sectors.http://www.cartoon-media.be/MOVIE/

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The year in Lyon is punctuated by major events, which now include international games and animation conventions. Some are intended mainly for professionals, others for the general public, but all of them seek to offer the very best in visual technology.

>EVERy yEAR, ThE wORLD OF VISuAL TEChNOLOGIESchecks in TO LYON

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CINEMA & AuDIOVISuALLUMIÈRE – GRAND LYON FILM FESTIVAL

an eternal love affair between Lyon and the cinema!As a city with an illustrious cinematic history, Lyon now has its own major international event dedicated to the "seventh art", organised by the Institut Lumière. Through this festival, the public can discover and rediscover major works from the history of cinema. The 3rd Lumière Prize will be awarded to Gérard Depardieu for his body of work and for the links which he fosters with the history of cinema.http://www.festival-lumiere.org

COMICSLYON BD FESTIVAL

the small festival that’s making a big impact...The Lyon BD (Comics) Festival was created in 2006, and each year welcomes an ever growing number of visitors. It is organised by the Lyon Bande Dessinée Organisation. Its aim is to make this an unmissable event for comic strip professionals and it is one of the top five comics festivals in France.

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Other events are also organised in the Lyon metropolitan area, notably

La Bulle d’Or Brignais, BDécines and BD Écully.

LBDO: Mathieu DIEZ contact@lyonbd.com

CONTACT

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PIXEL CLUSTER

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wELCOME TO GREATER LyON,

a region ofimages

GREATER LyON OFFERS EVERyThING yOu NEED to build your image

INFrASTrUcTUrES to help you set up business

pArTNErS to support you

TrAINING prOGrAmmES to help you find qualified personnel...

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with the creation of the PIXEL CLuSTER in Villeurbanne, Greater Lyon and the Rhône-Alpes Region are developing the number one French regional cluster specialised in visual technologies, sound services, new media and the creative industries (audiovisual, radio, performance art, video games, etc.).

The site, which is organised around 3 cinema sets [Rhône-Alpes Studios], is home to sound and image technical service providers, companies operating in the audiovisual sector, film, video games, new media and communications, as well as the Imaginove competitiveness cluster, NACre Rhône-Alpes (live performance support structure), GRAC (regional cinematographic support activities), Rhône-Alpes Cinéma, a film school and even a restaurant.

ThE LyON-VILLEuRBANNE PIXEL CLuSTER a one-stop shop for creation

CONTACT

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Email: contact@rhones-alpes-studios.fr Website: www.polepixel.fr

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Greater Lyon has three excellence clusters devoted to visual and digital technologies. These clusters are undeniably a major asset in terms of the infrastructures available to companies and the concentration of skills present. They also reflect the level of innovation that abounds in the Lyon area.

> EFFECTIVEand innovative INFrASTrUcTUrES

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The Lyon-Vaise Digital Cluster is a 20-hectare site devoted to companies specialised in information and communication technologies and digital entertainment. Cegid, Electronic Arts, Namco Bandai, and Eden Games are just some of the firms that have already chosen Lyon–Vaise. A 757 m2 incubator is planned in the new “Rives Numériques” building, which will be marketed in 2012 by the developer Icade. It will offer quality real estate based on the “plug and play” concept.

Studio 24 was set up in 2002 by Rhône-Alpes Cinéma in partnership with the Rhône-Alpes Region Council and Villeurbanne City. Since its creation, movies, commercials and television series have been filmed there, and it has also been the site of live performances, including events during the last Lyon Dance Biennial. In 2009, two new studios (Lumière 1 – 860 m²; and Lumière 2 – 380 m²) were added to the Studio 24 site, which in the course of film shoots has been graced by talent such as Sophie Marceau, Emmanuelle Béart, Ludivine Sagnier, Daniel Auteuil, Benoît Magimel and Charles Berling, to name but a few.

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CONTACT

Email: contact@rhone-alpes-studios.fr Tel. + 33(0)472 980 898Website: www.rhone-alpes-studios.fr

LyON-VAISE DIGITAL CLuSTER Dedicated to developing Information and Communication technologies

RhÔNE-ALPESSTuDIOS 5.500 m2 dedicated to production and filming

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Laure GUDGEL • Email: lgudgel@imaginove.frTel. +33 (0)437 568 901 • Website: www.imaginove.com

CONTACT

GREATER LyONGreater Lyon has opted to place image-related technologies at the heart of its economic development strategy. within this framework, Greater Lyon would like to facilitate the growth of transmedia projects by supporting companies with potential, but also by banking on creative talent as part of its policy relating to the creative industries. It is also promoting the development of events for professionals and the general public, which drive forward the development and expansion of the

image sectors such as Cartoon Movie, the Lumière Film Festival, Serious Game Expo, Innorobo and the Lyon Comics Festival.

Sylvain IAFRATE Email: siafrate@grandlyon.orgTel. +33 (0)478 634 230 Website: www.business.greaterlyon.com

CONTACT

ThE IMAGINOVE COMPETITIVENESS CLuSTERImaginove is the spearhead of the ever-changing visual technologies industry – a sector with a particularly high density of companies, training programmes and structural facilities. The cluster is supported by Rhône-Alpes Regional Council, the DIRECCTE (Regional Directorate for Business, Competition, Consumption, Labour and Employment) and the Greater Lyon, and is the driving force behind a number of projects, making it the leading development body for the industry today.

IMAGINOVE, TANGIBLE RESULTS 139 Research and Development projects with a total budget of €240 million ;

187 innovative commercial and international development projects ;

accreditation of 10 new entry-level training schemes such as Gamagora (video game vocational training) ;

Over 1,500 hours of training organised by Imaginove Compétences per year ;

1 digital design competition: Ganuta ; 1 cross-cutting recruitment site: Ganuta Job.

>PARTNERSthere to help AND SUppOrT

competitiveness clusters, regional authorities, associations, etc. These are just some of the partners who can support you and help your business develop.

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The Rhône-Alpes Film Commission welcomes film and audiovisual technology professionals from France and abroad wishing to shoot films in the Rhône-Alpes Region. It offers collaboration on a variety of different projects: short and feature-length films, TV dramas, promotional films. In its role as an economic development facility for the

Rhône-Alpes Region, it promotes local locations, settings, the workforce, and technical industries, as well as infrastructures, drawing on a number of tools designed specifically for professionals and expertise acquired since its creation in 1994. The Rhône-Alpes Film Commission has had the pleasure of working with teams led by Pascal Thomas, Philippe Lioret, Mélanie Laurent, Olivier Marchal, Claude Berri, Jean-Paul Rappeneau, Matthieu kassovitz, Bertrand Blier, Étienne Chatiliez, Michel Deville, André Téchiné, Jean-Pierre Améris, Éric Guirado, Jacques Doillon, Jean Becker, etc.

Serge TAChONEmail: sergetachon@comfilm-rhone-alpes.frTel. +33(0)472 980 798 Website: www.comfilm-rhone-alpes.fr

CONTACT

ThE RhÔNE-ALPES FILM COMMISSION

Mathieu DIEZ Email: contact@lyonbd.com

CONTACT

LyON BANDE DESSINÉE ORGANISATIONLyon Bande Dessinée Organisation was created to coordinate the organisation of the Lyon BD (Comics) Festival. It provides support and contacts for comics professionals setting-up, or thinking of setting-up, in the Lyon region.

LES LYONNAIS Olivier Marchal

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Grégory FAES Email: contact.rac@rhone-alpes-cinema.frTel. +33 (0)472 980 898 Website: www.rhone-alpes-cinema.fr

CONTACT

RhÔNE-ALPES CINÉMARhône-Alpes was the first region in France to make a commitment to cinematographic production, with the creation of Rhône-Alpes Cinéma in 1990. In autumn 2011, it will celebrate its 20th anniversary and a 200-film milestone.

The figures speak for themselves: over 200 feature-length films coproduced by Rhône-Alpes Cinéma, i.e. 10-15 films per year ;

170 directors supported by Rhône-Alpes Cinéma ; €300, 000 invested on average per feature-length film; 15 feature-length films coproduced by Rhône-Alpes Cinéma in 2010, for a total of €3,9 M.

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École Émile Cohl Lyon specialised in drawing and digital images.

École de La Poudrière Valence Providing training in animated film direction.

ESIA 3D Bellecour Lyon specialised in 3D computer graphics, 3D animation, video games, and special effects.

Gamagora Lyon a new school dedicated to the video games sector, created in 2008 by Lumière university, Lyon.

École Nationale des Beaux-arts Lyon for graphic design.

Centre Factory Villeurbanne Specialised in the different aspects of artistic creation, setting and staging, and synthesis techniques, opened in 2008.

arfis Lyon dedicated to cinematic and audiovisual training.

École des Gobelins Annecy specialised in multimedia design and realisation, and 3D animation.

Lycée Léonard de Vinci Villefontaine which offers a BTS diploma in audiovisual technologies.

28 RENOwNED SChOOLS In Greater Lyon and the rhône-alpes region

TRAINING to develop essential skills

The visual technologies industry is constantly changing. It is therefore vital to continually develop the latest skills and provide suitable vocational training in order to support businesses’ projects and ensure the region stays one step ahead of the competition. It is this desire that led to the creation of Imaginove Compétences, Magali ROFIDAL

Tel. +33 (0)437 568 901 Email: mrofidal@imaginove.fr

CONTACT

which aims to make access to continuous professional training easier and to help companies develop and obtain the skills they need.

For rhône-Alpes regional council, providing training for future talent in the visual technologies sector is a key priority. Through widely recognised specialist teaching of the highest standard, it offers a unique breeding ground for talent, enabling companies in the area to recruit the qualified personnel essential to their development. And, given the runaway growth of this sector, it is only natural that local authorities should help create new training programmes to provide future talent with the skills they need.

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>CuTTING-EDGE TRAININGto produce highly qualified prOFESSIONALS

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TOUTES NOS ENvIESby Philippe Lioret

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ThE ANNECy INTERNATIONAL ANIMATED FILM FESTIVALsetting the world standard for animated creation

The world-leading Annecy International Animated Film Festival has been offering an opportunity to discover masterpieces of animation for 50 years.This unmissable event in the animated film industry takes place in parallel with the main festival, at the Impérial Palace hotel in Annecy.It brings together all those involved in the animation industry for television, cinema, video, VOD, the web and mobile telephony.http://www.annecy.org/

LES ÉTATS GÉNÉRAuX Du DOCuMENTAIREthe essential reference in the field of documentary films

Lussas Tel. +33 (0)475 942 806Email: contact@lussasdoc.org

CONTACT

In the Ardèche département, the Lussas excellence cluster has been hosting Les États Généraux du Documentaire, the definitive documentary films convention, for 20 years now. The cluster has successfully built on this event to develop activities all year round, with the creation of the Maison du Doc’ resource centre, the École du Doc’ training centre, documentary direction workshops, a masters course in docufiction set up by Stendhal university, Grenoble, and a specialist site that is home to production and distribution companies.

The worldwide renown of the International Animated Film Festival and market in Annecy and the Folimage animation studio in Valence makes the rhône-Alpes region a major centre for creation and exchanges between artists and the whole production chain associated with the animated image. The village of Lussas, in the Ardèche département, also plays an active role in the economic development of this sector.

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>GREATER LyON:at the heart of a region DEVOTED TO ThE mOVING ImAGE

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The cluster companies can boast: short and feature-length films, series, made-for- TV films, educational films and specially commissioned films.

This inaugural transmedia business convention, organised by Imaginove in collaboration with CITIA, took place on 10 June. The event provides a unique opportunity for these creative designers to present their transmedia projects and meet potential partners [distributors, video game publishers, websites, etc.] in a friendly, one-to-one atmosphere.http://www.global-media-connect.com

GLOBAL MEDIA CONNECTa springboard for transmedia projects

Ilan uRROZTel. + 33 (0)620 824 474Email: ilan.urroz@valenceagglo.frWebsite: http://www.lacartoucherie.fr

CONTACT

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rhone-alpes’ second excellence cluster dedicated to animation

This 7-hectare site is home to the Folimage design studio, La Poudrière, a European school which trains about a dozen directors every year, as well as the associations L’Equipée and Les Écrans. Moreover, Films du Nord, Fargo, Tanukis, Team TO and Foliascope have also moved into La Cartoucherie.

Aderly can help you to set up and to develop your projects and partnerships in the Greater Lyon Area.Their team of experts with 30 years of experience in the field can offer a number of customised services:

Information about the region, its economy and industrial fabric.

Real estate solutions to suit every requirement (space, logistics, connectivity, facilities).

An interface with players in the creative industries network.

Support in dealing with local authorities and administrative formalities.

help with recruiting qualified staff.

Assistance with expatriate staff relocation (accommodation, schools, job-seeking for spouses).

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As France’s second city and capital of the dynamic Rhône-Alpes region, Lyon combines a strong economy with a high quality of life.

Located at the heart of the European high-speed rail network, Lyon is just 1 hr 55 min from Paris (with trains every 30 minutes at peak times).

The city’s international airport links Lyon with over 100 national and international destinations, and now boasts a highly developed low-cost hub.

Lyon was voted third best city in France by Le Point magazine in 2008 for its quality of life, cultural activities, leisure opportunities, uNESCO world heritage Site, and its status as a European capital of gastronomy.

The city is located in one of the most visited regions in France: just an hour from the 190 ski pistes of the Alps, 30 minutes from the hills and vineyards of the Beaujolais, and two hours from the beaches of the Mediterranean.

Finally, Lyon plays host to major cultural events: the Festival of Light, Nuit Sonores, Biennales de Lyon, Lumière Film Festival, Nuits de Fourvière cultural festival, and many more besides!

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Julie BERLIET, Aderly Tel. +33 (0)472 405 963Email: berliet@aderly.com

CONTACT

>LyON: A CAPITAL ON A huMAN SCALEwhere you’re sure OF A wArm wELcOmE!

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Sylvain IAFRATEsiafrate@grandlyon.orgTel. +33 (0)478 634 230

GREATERLYON 20, rue du lac - BP 3103 69399 LyON CEDEX 03

FRANCEwww.grandlyon.com