Kyoorius Designyatra | Kaliber Interactive | This brave new world needs Tommy
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Transcript of Kyoorius Designyatra | Kaliber Interactive | This brave new world needs Tommy
Online Marketing
StorytellingSocial
DesignStrategy Concept Development TechnologyA brief introduction
Ontdekkingsdrift “The need to explore”
Imagination is more important than knowledge. Understanding is more valuable than knowing.
Zeitgeist
Shi)s
Trends
Brand
Audience
Trends
Shi)s
Zeitgeist
R3
(In Dutch)
Roepen - reach out and be remarkable
Raken - touch the heart and mind
Regelen - service customer needs
BusinessChallenge
Umfeld&
Zeitgeist
Thinklab
IDEAS
Bright
Strategy Concept
Technology Create
MeaningfulPRODUCTS
Workshop
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Guardians
The proof
of the pudding is in
the eating
Protect &SERVE
Value
“In the modern world of business, it is useless to be a creative, original thinker
unless you can also sell what you create.”
David Ogilvy - Ogilvy & Mather
"If you don't sell the idea, you never get the chance to create that beautiful thing or tell that great story."
“We're very emotional, but the business side is very rational."
Will Gay - Creative Director Disney's Creative Group
Business… not as usualOld truths New truths
Dance the dance
Shift in old truths and new truths
You are here
Owning products
Trust in organisations
In it for the money
Buying startups to innovate
Mass media
Hierarchie
Hard capital
Subjection
Secrecy
Using products
Trust in peers
In it for the purpose
Innovate the core organisation
Networked media
Holacracy - Self organising
Easy investments
Independency
…
Transparency
……
Reality is not an objective, rational fact.
It is about the perception of reality through your subconsciousness.