Kym niblock - A Global Strategy For BBC.com
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Transcript of Kym niblock - A Global Strategy For BBC.com
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A Global Strategy for BBC.com
Kym NiblockManaging Director BBC.com
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Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
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This is what we do
Sales & Distribution
• Europe’s No. 1 exporter
• Most popular distributor
• BBC Showcase - 500 buyers
• Supplier to all FTA and subscription networks in ANZ
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This is what we do
Magazines
• Third largest publisher
• 1 in 4 UK adults reads a BBC title
• 49 licensed editions in 55 territories
• Australian JV in place with ACP
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This is what we do
Home Entertainment
• UK’s leading audiobook and DVD publisher
• 5m+ copies of Planet Earth DVD
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This is what we do
Channels
• 38 Channels reaching 285m homes
• In over 100 countries worldwide
• 5 Channels in Australia
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This is what we do
Content & Production
• Dancing with the Stars in 40 countries
• Top Gear Australia on SBS
• Acquired content from over 210 Indies
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This is what we do
Global Brands• Lonely Planet
• Doctor Who
• Top Gear
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This is what we do
Digital Media• BBC.com
• YouTube / MySpace
• iTunes / Sony PSP
• Mobile
• Passion sites - including topgear.com/au
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Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
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Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
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What is BBC.com?
BBC.co.uk BBC.com
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BBC.com
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AMERICAS
10m
EMEA(ex-UK)
8mAPAC
8m
BBC.com reach
Aus1.2m
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1.Worldly
Wise
2.Open
Optimists
3.Curious
Connecteds
4.Cultured
Contenteds
5.Family
Focussed
6.Mild
Mainstreamers
BBC.com Audience
Source: The futures company
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1.Worldly
Wise
3.Curious
Connecteds4.
CulturedContenteds
BBC.com Audience
2.Open
Optimists
5.Family
Focussed
6.Mild
Mainstreamers
Source: The futures company
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Mild Mainstreamers
Family Focussed
Cultured Contenteds
Curious Connecteds
Open Optimists
Worldly Wise
17
15
16
16
17
19
23
15
17
16
20
10
8
17
103
25
37
20
6
22
27
13
13
23
6
21
25
13
11
16
49
11
3
15
7
18
7
15
29
21
10
6
14
5
16
55
40
10
20
30
40
50
60
70
80
90
100
Total US India France Germany Hong Kong Ghana Australia
BBC.com Audience
Source: The futures company
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Mild Mainstreamers
Family Focussed
Cultured Contenteds
Curious Connecteds
Open Optimists
Worldly Wise
17
15
16
16
17
19
23
15
17
16
20
10
8
17
103
25
37
20
6
22
27
13
13
23
6
21
25
13
11
16
49
11
3
15
7
18
7
15
29
21
10
6
14
5
16
55
40
10
20
30
40
50
60
70
80
90
100
Total US India France Germany Hong Kong Ghana Australia
Source: The futures company
BBC.com Audience
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1. Worldly Wise
Older, successful and wealthy. Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics
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2. Curious Connecteds
Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world
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4. Cultured Contenteds
Materially satisfied individuals who are interested in science & technology, environmental issues
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Ads
Revenue Strategy
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Your BBC.com Team
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New - Revenue
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New - Localization / Personalization
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New Content
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USNational?
EuropeRegional?
IndiaNational?
Aspirations – Global Editions
Consumers
Geo-IP filtering
Content
International templateLocalisation
Personalisation
Localisation
Personalisation
Engagement
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Sales &Distribution
HomeEntertainment
Magazines
Channels
Content &Production
Digital Media
GlobalBrands
BBC Worldwide – this is what we do
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Aspirations – New Content
BBCWorldwide
BBC News
Revenue Opportunities
Display Advertising
Third Parties
Ecommerce
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Germany Australia
Aspirations – New Content / Global Editions
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Aspirations – Video On Demand
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iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone
iPlayer on Nokia N96 iPlayer on Wii / PS3
Aspirations – Video On Demand
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Q&As