KYLE COOPER

M O D E R N TI T

L E SE Q U E N C E D

E S I GN E R .

ABOUT KYLE COOPER…Kyle Cooper studied graphic design under Paul Rand at Yale

University. Early in his professional career, Cooper worked as a creative director at R/GA – an advertising agency with offices in New York and Los Angeles. During this period, Cooper created the title sequence for the 1995 American crime film Seven, main title sequences were behind of what was happening in print, music videos and commercials.

FILM TITLE SEQUENCES.Kyle Cooper has directed over 150 film title sequences, and has

been credited with “almost single-handedly revitalizing the main-title sequence as an art form”. He has created title sequences for films such as Braveheart, Seven, The Mummy, Spiderman, Sherlock Holmes and many more.

TITLE SEQUENCE SHOTS THAT KYLE COOPER HAS CREATED:

The Mummy: Tom of the Dragon Emperor.

Se7en

Sherlock Holmes

SE7EN: OPENING TITLE ANALYSIS.http://www.youtube.com/watch?v=SEZK7mJoPLY&safe=active

Se7en opens with a deep thunder sound score which is timed with a page turning in slow-motion (extreme close-up shot) with a hand out of focus in the background showing a mysterious identity. This creates an uneasy feeling for the viewer as the unsetting thunder sound is overlaying a steady rhythm of synthesized beats.

SE7EN: OPENING TITLE ANALYSISThe main actors are titled on a cut black background with animated text (position, outer glow and size all animated for a ‘glitchy’ text effect) off center and skewed to give an uneasy feeling as there is no rhythmic transitions. For an example Brad Pitt’s and Morgan Freeman’s titles are shown on the left.Accompanying these twitching text effects are diegetic sounds

which are computer generated. Because these post production sound effects are so ‘jumpy’, high pitched and ‘jerky’ the(hand in hand with the text animation) make the title sequence seem more unpredictable; suggesting an uncertain story line to come.

SE7EN: OPENING TITLE ANALYSISThe screenshot shows use of video duplication (where there has been a copy of the shot, which is overlayered with a lower opacity over the top of the main shot) which makes the viewer feel confused and uncertain of what’s going on (it feels almost as if you are the camera) because it gives the impression of watching the pen write in confusion.

SE7EN: OPENING TITLE ANALYSISStill images like the ones below used for only one or two frames (out of the 24 frames per second film use) which make them seem as if they pop up and shouldn’t be there, making the viewer feel ‘uneasy’ as unexpected things are flashing up on screen.

Image one is of a disfigured woman which is quite disturbing – this makes the viewer this is one of the victims or predators. All of the pop ups (image one, two, three and four) are revealed in no definite pattern with the parallel music as all of the images in the picture below are randomly revealed furthermore adding to the surprise and on-edge feel.