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KYLE BUYERS

650.804.3500 | kylebuyers@gmail.com

linkedin.com/in/kylebuyers | kylebuyers.wordpress.com

S Y N O P S I S I bring a deep experience and 9+ year passion in social media to a 5 year foundation of broader marketing

skills as well as three technical certificates. I have proven results in augmenting user bases, increasing brand awareness and proliferation of key messaging, and improving clicks and interest in content worldwide.

Here’s a glimpse of how I develop Social Media Marketing plans on my blog: http://bit.ly/1c81US8

W O R K H I S T O R Y

Social Media Marketing Manager – Qualcomm (contract)

December 2013 – Present

Actively managing, monitoring, measuring, and designing campaigns for all of the social media profiles and accounts of Qualcomm Atheros, a key subsidiary of Qualcomm.

Facilitated >30m social impressions and >25,000 link clicks so far, as well as engineered steady audience growth of >10% for each of our 4 main social networks.

Working within the PR team, my content has been directly quoted in CNN Money, The Daily Mail, and other media.

Ongoing management of content strategy amongst integrated marketing, alliance marketing, partners/customers, PR agency, and corporate global social media and the masterbrand.

Responsible for adapting global social media marketing plan and playbook to our division to determine content for blog, Twitter, Facebook, YouTube, Google+, and other social media accounts.

Account Executive – IXL Learning (temp. contract) September – October 2013

Managed accounts, handled cancellations, tracked feedback, and settled client issues using various software and CRM.

Closed an average of 200 cases each day with over 5,700 separate cases resolved.

MarCom Manager (conference volunteer) – American Marketing Association (BC Chapter)

April – June 2013

Designed and implemented marketing communications plan for annual VISION conference.

Managed and coordinated themes, messaging, and content across channels with Social Media Manager, directors, and board members.

Oversaw and coordinated email blasts, newspaper ads, direct mail, magazine copy, online video, display ads, and web content via WordPress for all three events.

Achieved conference attendance goals and assisted in final debrief and analysis.

Full-time Marketing Student – British Columbia Institute of Technology

Sept. 2012 – July 2013

Earned 3 certificates: Social Media Marketing, Marketing Communications, and Public Relations to combine with previous 4 years of marketing experience.

Applied fundamental skills and knowledge using hands-on experience to plan, execute, monitor, and measure innovative online and social marketing campaigns and strategies.

KYLE BUYERS 650.804.3500 kylebuyers@gmail.com

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Marketing Manager – PerfectMIND / ChampionsWay

March – Sept. 2012

Built community and strategized communications in many channels: email blasts to 10,000+, copywriting, trade shows, community management, video production, webinars, and blog content.

Consulted on webpage creation and content, engineered contests, augmented event ticket sales and improved lead capture, delivering qualified leads to sales weekly.

Created program for email reports to track key metrics and weigh against company goals.

Web Content Manager – WaltonForMayor.ca

August – Dec. 2011

Implemented and managed 40+ pages of official political website focusing on expertise, public relations, and official messaging for Mayor Walton’s successful 2011 reelection.

Marketing Researcher – Kaizen Consulting Services Inc.

Dec. 2010 – July 2011

Created and managed database compiling over 1,800 CRM profiles for Marketing Strategy Builder and Consultant Training affiliate program.

Drove in-depth research analysis for marketing initiatives and advised CEO and Marketing Manager on potential new verticals based on data analysis.

Social Media Manager / Lead Sales – John Henry the Bicycle Man

July 2008 – Dec. 2010

Facilitated Facebook strategy and engineered organic fan growth by 150% in 6 months. Managed Twitter content strategy for 10,000+ followers.

Planned, wrote, produced, and edited content to build community across channels while multitasking between marketing, sales, and events. Strategized and managed campaigns and contests.

Analyzed $2m summer order. Advised ecommerce website redesign, development, and launch.

Community Development Assistant; Sr. Residential Advisor – University of California - Santa Cruz

May 2006 – June 2009

Supervised staff of 18 on event marketing and planning, training, crisis management, and hiring. Managed core staff while pioneering a new university role.

Enforced policies and handled highly confidential issues while managing and marketing successful events for students, staff, and the public.

E D U C A T I O N A N D T R A I N I N G • 3 Marketing Certificates – British Columbia Institute of Technology (2013)

Cumulative GPA of 3.8, multiple instructor recommendations (see LinkedIn profile)

• Bachelor of Arts, Psychology – University of California, Santa Cruz (2009)

Cumulative GPA of 3.5; teaching positions included Course Assistant and T.A.

• 2nd

degree Black Belt, Taekwondo – Kukkiwon World Taekwondo Federation (2012) My blog article discussing what years of training taught me about business: http://bit.ly/Black-Belt-and-Business

V O L U N T E E R E X P E R I E N C E Over 11 years actively volunteering for many causes: • Social work with assistance dogs in training (3 yrs.) – Pacific Assistance Dogs Society (PADS) • A Guinness world record-holding canned food drive (4 yrs.) – San Mateo High School • A weekly social mountain bike community ride (3 yrs.) – Shore Nation • Instructing Tae Kwon Do (7 yrs.) – Song’s Martial Arts Institute, North Shore Taekwondo • World Cup racing events and advertising signage (3 yrs.) – Grouse Mountain UCI Mountain Bike World Cup