By Loz James

KWFinder Review & Tutorial 2020contentchampion.com/kwfinder-review-and-tutorial

If you’re looking for an honest KWFinder review, then keep reading.

But first, let me tell you a secret…

A few years ago I kind of sucked at keyword research. Which isn’t great as an SEO andcontent marketer.

It’s not that I wasn’t getting results, it’s just that the whole process seemed so boring –and I often found myself making excuses not to do any at all.

But if you want to promote your small business online or build traffic to your nichesites, there’s no shying away from both content and search marketing as the most cost-effective way of attracting more buying customers to your website – and this meansdoing keyword research.

Click here to open your KWFinder account today

Accurate Keyword Research Is Essential

For most small firms and solopreneurs, the most efficient way of gaining tractiononline is through strategic blogging – and I mean ‘strategic’ because your contentmarketing and SEO efforts have to rely on solid keyword research in order to grow yoursite traffic exponentially over time.

So keyword research is something you have to get a handle on – as everything you dowith online content comes out of it.

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But you also have to learn how to perform keyword research effectively – because ifyou don’t your site traffic will never grow, even if you create high quality content andpromote the hell out of it.

The solution is learning how to use the right professional keyword research tools tofind low competition keyword phrases with commercial intent – that don’t have toomuch competition in Google – so you have a good chance of ranking for those terms onpage one.

Sounds easy right? Well it can be if you choose the right tool…

However, this is where the confusion starts for most small business bloggers – as thereare literally hundreds of keyword research tools available online – each claiming to bethe next best thing since the last one.

I should know – I’ve spent hundreds of dollars and hours trying loads of them.

From the free Google Keyword Planner to SEM Rush at $100 a month, to Long Tail Proat $40 a month and Ahrefs at $100 a month (to name but the tip of the iceberg), theamount of tools, feature sets, bells and whistles available is mind boggling.

What I need as a small business owner – and what you really need – is a trustworthyand reliable tool that’s easy to use and doesn’t cost loads of money – with data you canrely on to grow your blog, leads and sales.

Which is why I literally breathed a sigh of relief when I found KWFinder fromMangools, which I now use in combination with Ahrefs for all of my keyword research –and have done for the last year.

Meet The Mangools Team: The People BehindKWFinder

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With offices in the dynamic Slovakian cities of Bratislava and Prievidza, Mangools is anexciting young company founded by Peter Hrbacik in 2014 and now run by a total offour online entrepreneurs.

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Mangools office in Bratislava

In the last few years they have expanded upon their original keyword research toolKWFinder, with SERPChecker (Google SERP competitor analysis), SERPWatcher (rankchecker), and LinkMiner (backlink analysis) – with the accuracy and usability of theirtools really helping to set the company apart in a crowded marketplace.

Based on my personal experience as a premium account holder, I’ve found their emailsupport and online chat very responsive – meaning they stand behind their productswith excellent customer support and are constantly updating the feature sets of eachtool based on customer feedback.

In this context, Mangools are everything you would expect from a software as a servicefirm who are serious about building their brand and making a name for themselves withtop quality products.

This is very important for me, because if you’re going to invest in a software product or4/16

service, you need to know the company behind it can be trusted to update their toolsand not run a mile if you need some help.

What Does KWFinder Do?

When it comes to conducting keyword research there are two ways of going about it…

Firstly, you can engage in what is called ‘traditional keyword research’ – which is whenyou use seed keywords to find what your target audience is searching for online – thenassess the various traffic and competition metrics of those keywords. You can thencreate long-form content based around these phrases and should rank well for them ifyou’ve chosen them carefully.

Secondly, you can research keywords by reverse engineering what your competitors aredoing (this is called ‘competition keyword research’), so you can see what provenkeywords they are targeting – or have overlooked – that you can ‘steal’ to create yourown content with.

KWFinder is exceptional at the first of these two keyword research methodologies, butdoesn’t do competitor keyword research at all – which is why I double it up with anAhrefs subscription which handles everything else.

However, if you’re just starting out with niche site building or are a newbie level orintermediate business blogger – KWFinder is all you need to quickly and easily findvaluable, low competition keywords you can rank on page one for and that will actuallygrow your traffic going forward.

KWFinder Metrics

The tool is so easy to use because it literally gives you the ‘green light’ for lowcompetition keywords – deploying a nifty traffic light system for easy, medium and hardto rank for phrases.

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Click here to open your KWFinder account today The metrics KWFinder produces are easy to understand too – starting with a host ofhelpful options on the left hand side of the screen based on your chosen keyword andrelated terms, including:

Arrow next to main keyword = Search related termsTrend = Search volume trend in last 12 monthsSearch = Average monthly search volume in last 12 monthsCPC = Average cost per click in Google Adwords (to gauge commercial intent)PPC = Level of competition in Pay Per Click in Google Adwords (to gauge adcompetition)KD (Keyword Difficulty) = Overall keyword SEO difficulty from 0 = ‘easy’ to 100 =‘don’t do it’

(Calculated as the average link profile strength [LPS] of URL’s ranking on the first pageof Google)

Here’s the full traffic light system chart:

0 – 9: effortless10 – 19: go for it20 – 29: easy30 – 39: still easy40 – 54: possible55 – 74: hard75 – 89: very hard90 – 100: don’t do it

Keyword SEO Difficulty

Below the list of keywords you also have two blue buttons, one to add your selectedterms to a new or existing list (great for writing blog posts), and the second to exportyour chosen keywords and their metrics as a CSV file or copy them to a clipboard.

On the left hand side of the keyword research screen you’ll see the top 10 in Google forthat particular keyword, together with a large visual representation of the keyworddifficulty and the monthly search volumes over the course of a year – starting with themonth you’re currently in.

Below this you’ll see the 10 URL’s in order from the Google first page SERP, followed bythe following key metrics:

DA = Moz domain authority for the URL, min = 0, max = 100PA = Moz page authority for the URL, min = 0, max = 100MR = MozRank of the URL, min = 0, max = 10MT = MozTrust of the URL, min = 0, max = 10Links = Number of external authority passing links to the URL

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LPS = Overall Link Profile Strength of the URL,calculated from DA, PA, MR,MT and other metricsMin = 0, Max = 100Est. Visits = Estimated visits per month on this SERP position. (Calculatedfrom the average monthly search volume)

Below the top 10 Google SERP screen you’ll find a blue button to load another page ofSERPS, and a button to further analyse the top ten rankings in Mangools other tool,SERPChecker.

Additional KWFinder Features

When searching for keywords in the main ‘Suggestions’ pane, KWFinder lets you searchusing a variety of languages, countries and states (for local keywords) – or the defaultregion of ‘Everywhere’, and also lets you search Google ‘Autocomplete’ suggestions andGoogle Questions to further refine your keyword search.

In all panes you can toggle the ‘Results Filter’ and set your search preferences based onall the key metrics outlines above, plus also ‘included’ and ‘excluded’ keywords and‘number of words’.

The net result is you can slice and dice your metrics any way you like to get reallyrefined and accurate results.

Click here to open your KWFinder account today 7/16

Proof KWFinder Works

With such a wide variety of keyword research tools available, it’s important to remindourselves of the central tenets of what small business owners looking to grow theirblogs require – namely good pricing, trusted customer service, ease of use and accuratedata.

And while KWFinder ticks all the boxes for the first three of these requirements – it’sthe accuracy of its data where this tool really excels.

Here’s an example from the Content Champion blog – I’ve picked something realistic soyou can see what can be achieved by any small business starting from scratch.

A few months ago I wanted to create a power post on building a customer avatar (one ofthe essential first stages of your content marketing strategy), so I fired up KWFinderand identified a keyword I could potentially rank for given my site authority – ‘customeravatar’ – that had decent search volume of 320 a month. I also chose some associatedkeywords that I wanted the article to rank for as well on a thematic basis (more on thisbelow).

I then created a 3,000-word power post with custom graphics, resources and somerelated videos – and formatted it all with Thrive Architect with a table of contents andcoherent subsections. Naturally I made sure to optimize the page properly for SEOpurposes using my target keyword phrase and related terms.

I find it usually takes about 6 months for a new post to start gaining serious traction inGoogle (when promoted), but you can see after 4 and a bit months this post has alreadyattracted over 200 page views a month and growing.

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It has also started to rank for multiple keywords, not just my target phrase – which isalready on page one.

Wow you might be saying. What a lot of work for such a small amount of traffic.

But look at that traffic screenshot again – these are highly targeted and engaged readerswho spend an average of nearly 9 minutes on the page. So the key thing here is that theyare interested enough to read most or all of the article – which builds trust andcredibility.

And of these unique visitors, 112 of them have signed up for the page specific leadmagnet of the customer avatar template (a 16% content upgrade conversion rate), and afurther 6 of these went on to request more information on our content and searchmarketing services after receiving targeted emails on the back end.

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At the time of writing – one of these has become a monthly retainer client and anotherhas signed up for a one-off smaller project. Here’s an example of the types of enquiriesthis generated:

This targeted email list will keep growing over time and no doubt attract even morebusiness – so this is totally worth doing even with the relatively low numbers – due tothe high engagement levels this kind of marketing achieves.

Multiply this by each content asset you produce and you can quickly see how contentmarketing can generate some seriously good leads – and certainly enough leads for aniche virtual agency like ours.

Click here to open your KWFinder account today

KWFinder Pricing

At the time of writing there are three price points for KWFinder, which you can pay ineither Euros or Dollars on a monthly or annual basis. KWFinder is bundled togetherwith the other three tools in the range and the main difference between the pricinglevels is the access limit thresholds at the basic, premium and agencies levels.

The tools starts at $49 a month for 100 keyword lookups per 24 hours and 200 keywordsuggestions per search, so this or the $69 premium plan is all most small businessbloggers will need.

Here are the current different pricing levels so you can compare them. Just click on theimage to enlarge it…

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How To Do Keyword Research For Blog Posts Using KWFinder

The best way of teaching you how to use KWFinder for your blog posts is to show youhow I research main phrases and associated terms to form the basis of a power post.

So in this video I’ll outline the process from start to finish based on a completely newsite with no authority – and explain all the metrics the tool uses to assess yourkeywords. You can read the transcript below.

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Watch Video At: https://youtu.be/k3OLz27K7zI

Read The KWFinder Review Video Transcript

KWFinder Review: My Verdict

OK – so with everything said above, here’s my conclusion on KWFinder…

What I Like

Ease of use and user friendly interfaceTrusted and authoritative keyword metrics (that get results)A great customer service team with regular updatescheckPart of a suite of complimentary software productscheckCompetitive pricing compared to other similar toolscheckGreat at traditional seed keyword research

What I Don’t Like

Only does traditional seed keyword research (but does it very well)Keyword threshold of 200 keywords on lower plan could be increasedVery occasional ‘false positive’ glitch, where initially ‘green’ easy keywordsbecome harder ‘yellow’ ones when you click through for more information (seevideo – but this is extremely rare as is a result of real time updates which is a goodthing overall). * As of September 2018 this now been dealt with in a newmajor update.

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I don’t recommend many tools because most don’t live up to the hype – but KWFinderdoes what it says on the tin in a user-friendly, accurate way – and the company standingbehind it offers excellent customer service.

With prices starting at just $49 a month (which also gives access to all the othersoftware), this tool is well within reach for every small business looking to grow theironline leads and sales through blogging.

If you’re just getting started with content and search marketing, and have never carriedout any keyword research before – then KWFinder is the only tool you need to makeinformed, trusted decisions about the keywords and phrases that will provide theessential foundation to your online success.

I use this tool several times a week at Content Champion – for client work and for ourown blog marketing – and I’ve always been impressed with the reliability of the metricsit produces and the simple way you can create valuable lists of longtail keywords to usein the creation of power posts and pillar pages.

When it comes to choosing the right keyword research tool for your small business,don’t get confused by the myriad options available – simply forget the rest and go withKWFinder. In my opinion it’s currently the best keyword tool on the market fortraditional style ‘seed’ keyword research.

Click here to open your KWFinder account today

Frequently Asked Questions

How much does KWFinder cost?

With prices starting at just $49 a month, this tool is well within reach for every smallbusiness looking to grow their online leads and sales through blogging.

What does KWFinder do?

KWFinder excels at what’s called ‘traditional keyword research’ – which is when you useseed keywords to find what your target audience is searching for online, then assess thevarious traffic and competition metrics of those keywords.

Who makes KWFinder?

With offices in the dynamic Slovakian cities of Bratislava and Prievidza, Mangools is anexciting young company founded by Peter Hrbacik in 2014 and now run by a total offour online entrepreneurs. They are the creators of this software.

What keyword metrics does KWFinder give us?

DA = Moz domain authority for the URL, min = 0, max = 100PA = Moz page authority for the URL, min = 0, max = 100

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MR = MozRank of the URL, min = 0, max = 10MT = MozTrust of the URL, min = 0, max = 10Links = Number of external authority passing links to the URLLPS = Overall Link Profile Strength of the URL,calculated from DA, PA, MR,MT and other metricsMin = 0, Max = 100Est. Visits = Estimated visits per month on this SERP position. (Calculatedfrom the average monthly search volume)

Does KWFinder have a free trial?

It used to, but not at the time of publication.

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KWFinder review & tutorial. Please pin me!

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