kwc brand manual

Brand Standards

worship centerKingdoM

Brand StandardsJuly 1, 2014


Brand Standards Brand Standardsworship centerKingdoM

Visual identity PrincPles 3

Vision, Mission & Values 4

entity logo Breakouts 5

color Palettes 6

Fonts usage 7

Presentation usages 9

Brand Standards

Logos, marks, seals, colors or other visual identity markers that have been used in the past for the Kingdom Worship Center will be phased out and the new visual identity and logos will be used starting July 1, 2014.

All new printed and electronic materials that go into production after July 1, 2014, shall conform to the new brand or as soon thereafter as practical without cancellation of contracts events and orders.

Only one transparent logo will appear on any given printed or electronic communication. The entity logo should always use the standard graphic as noted.

When deciding which logo is best suited for a particular minstry communication, the guiding principle should be first to identify the primary audience for the communication and what logo will most readily be identified by that audience. This will be done through applying the lens of the ‘customer’ or public, not as a result of personal preference or historical usages.

If multiple entities are involved in a particular project, the broad-est and most inclusive logo/wording combination will be used.

The ‘Master Brand’ Kingdom Worship Center will be used only for programs or projects that encompass both Campuses. Each campus represented, Kingdom Worship Center, Towson and Kingdom Worship Center, Columbia will be used as the ‘Master Brand’ when referring the the Ministry’s physical campus and/or programs/projects that encompass more than one entity within the ministry.

The Syngery Center will be duly noted to represent the collec-tive profit/non-profit entities housed within the Towson Campus location (i.e. Domionion Leadership University @ the Synergy Center)

The logo for ministries and departments within the Kingdom Worship Center entity will be used when the intended audience is not specific to that one campus, otherwise the Campus logo will be used.

Visual Identity Principles Guiding principles when applying the new brand identity are as follows:

Brand Standards Brand StandardsVision, Mission, Values

Our Mission

T.E.E.MTraining, Equipping, Empowering, Mobilizing the Body to take Dominion, NOW!

Mission StatementThe Mission of KWC is what we do, why we do it, and the sense of urgency we employ in doing it. You may be familiar with some of the terms used as part of the consummate ministry of the ascension gifts found in Ephesians 4:13-16. How or what part any local assembly plays is determined by the visionary of that setting. Our Contribution, here at KWC, is to prepare “through training, equipping, empowering, and mobilizing the body of Christ to take dominion on earth (note Revelation 11:15). Jesus taught His followers to pray in the “disciples” prayer, “thy king-dom come; thy will be done, on earth, as it is in heaven”. The church of the Lord Jesus Christ is the only one that can fulfill that purpose.

Our VisionTo bring the church into the unity of the faith, unto a perfect man; and, unto the measure of the stature of the fullness of Christ. - Ephesians 4:11

Core Values

LOVE – is the ability to appreciate and except beyond conditions“Dear friends, let us love one another, for love comes from God. Everyone who loves has been born of God and knows God. Whoever does not love does not know God, because God is love. I John 4:7-8 NIV

FAITH – is a strong uncompromising confidence and trust in someone or something.

“You know that the testing of your faith develops perseverance. Persever-ance must finish its work so that you may be mature and complete, not lack-ing.” James 1:3 NIV

EXCELLENCE – is a quality, which is unusually good and so sur-passes ordinary standards. Not just ‘doing’ but ‘being’.

His divine power has given us everything we need for a godly life through our knowledge of him who called us by his own glory and goodness. Through these he has given us his very great and precious promises, so that through them you may participate in the divine nature, having escaped the corruption in the world caused by evil desires. 2 Peter 1:3-4 NIV

COMMUNITY – is a sense of responsibility and contribution to society that define our existence.

“Love your neighbor as yourself.” Romans 13:9 NIV

FAMILY – is a group of people affiliated by birth, by marriage, or shared consumption - a model of social relationships

“My son, keep your father’s commands and do not forsake your mother’s teaching.” Proverbs 6:20 NIV

Brand StandardsEntity Breakout


TOWSONworship centerKingdoM

worship centerCOLUMBIA

KingdoM

Use this logo when referring to Kingdom

Worship Center the entity.

Use this logo when referring to Kingdom Worship Center, Towson

Use this logo when referring to Kingdom Worship Center, Columbia

Brand Standards Brand StandardsColor Palettes

Primary Color

Secondary Color

Teritary Colors

C 35 / M 100 / Y 86 / K 55

C 50 / M 70 / Y 80 / K 70

C 60 / M 14 / Y 11 / K 84

C 20 / M 40 / Y 97 / K 7

C 34 / M 0 / Y 0 / K 60

Brand StandardsPrimary Fonts

There are 2 primary fonts in the Kingdom Worship Center style guide—two versions of the same serif font. These fonts may be uti-lized as Headline/Heading or Subheading Fonts. Alternatives within the font family may also be used.

.

Trajan Pro

Copperplate Light

Brand Standards Brand StandardsSecondary Fonts

Avenir

Adobe Caslon

Bebas Neue

There are 3 secondary fonts in the Kingdom Worship Center style guide—one serif font and two sans serif font. When the primary fonts are not available for headings, please use the sec-ondary fonts. Theses fonts may also be used in body copy.

Brand Standards

Stand Alone Icon

The logo type can never appear by itself with-out the icon lock up. However, the Kingdom Worship Center icon can stand on its own in certain applications

Vertical Logo

When there are space constraints, you may use the vertical versions of the Kingdom Worship Center and Campus logos, as shown..


COLUMBIA

TOWSONworship centerKingdoM


Brand Standards Brand StandardsReverse Considerations

worship centerTOWSON

TOWSON

KingdoM


worship centerCOLUMBIA

COLUMBIA

KingdoM




Brand StandardsReverse Considerations

TOWSON


worship center

TOWSON

KingdoMworship center

COLUMBIA

KingdoM




Brand Standards Brand StandardsUsage - Website Kingdom Worship Center’s website will represent both Campuses

Brand StandardsUsage - Letterhead

TOWSON CAMPUSnot perfect; being perfected

6419 York RoadTowson, MD 21212

410.377.3500kingdomworshipcenter.orgBishop Gregory and Pastor Tonya Dennis, Senior Pastors



6419 York Road • Towson, MD 21212Bishop Gregory and Pastor Tonya Dennis, Senior Pastors

Each campus will be identified in the stationary system.

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