Kwanzaa Gallery Growth Strategy Strategic Plan for Short-Term Business Growth.
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Transcript of Kwanzaa Gallery Growth Strategy Strategic Plan for Short-Term Business Growth.
Kwanzaa Gallery Growth Strategy
Strategic Plan for Short-Term Business Growth
Order of BriefingThe Kwanzaa Weekly Staff Meeting
I. Order of BriefingII. Sequence and Areas of Briefing (A) Personnel Status (B) Project(s) Status (C) Training Status (D) Current Actions of Group Interest (E) Current Problems Areas (F) Planned Actions (G) Requested Support (H) Information Dissemination
Order of BriefingThe Kwanzaa Weekly Staff Meeting
III. Managerial Time (1) Priority Guidance (2) Suspense Requirements (3) Group/Team/Staff Highlights (4) General Information (5) Read File Actions
Key PersonnelBackground & Roles
President/CEO Director, Training and Education Director, Research and Development Director, Business Development
Programs Director, Personnel and
Administration Director, Finance
Frank M. JohnsonFounder/CEO/Exec. Dir.
U.S. Army (Ret) Grad Kansas State
Univ. Paine College Voorhees College Leadership
Augusta Class 99’
The Kwanzaa Gallery African American Community Centerand Regional Occupation ProgramHeritage/Orita Rite of Passage School
General ManagerAssistant Manager
Administrative SpecialistDirector of Design Manufacturing
Director of FinanceDirector of Training
Director of Customer RelationsDirector of MarketingInformation ManagerLegal Affairs Officer
Director of Community Relations
Products Exportable CD Training Program The Knights of Christ Training Course The African American Rite of Passage
Course The African American Contemporary
Leadership Course Race Relations and Awareness Course Human Relations Development Course
Products (cont’d)
Prevention of Harassment and Discrimination Course
Interpersonal Communications Course
Professional Development Course Assertion Training Course New Creation Development Course The Power of Achievement Course
Services Organizational Consultation Counseling Services Intra Community Economics Program Financial Empowerment Program Regional Occupation Program Web-site Administration Diversity Training and Consultation
General Concept of Training
SelectCriticalTasks
PerformanceTest
TrainingMaterials
Train toMeet
Standards
Evaluate Effectivenessof Training
KeyInitialAction
Response
Analyze Provide Conduct
Evaluate
AFRICAN AMERICANCULTURAL CENTER
CulturalCommunity
Center
Heritage AcademyRite of Passage Training
CompCenter
Business
Center
Library
NPOs
NPOs
AutoRepairTraining
ApplianceRepairTraining
HomeRepairTraining
ShoppingCenter
CreditUnion
REGIONAL OCCUPATION PROGRAM CENTER
Counseling
Classroom
Classroom
Storage
Restrooms
WeldingMachineTechnology
Electricity &Drafting Rooms
CarpentryRoom
Main Office
Health Service Center
EnvironmentalControls
AutomotiveComputerElectronics
ConstructionTechnology
HumanServices /
Personal Care
PEAT Chart
Purpose
Expectation
Agenda
Time
NEAT Chart
Need
Expectation
Agenda
Time
The Leadership Model Command
ControlCommunicate
Intelligence
The Power Diamond
Power
Culture
Law
Resources
Norms Model
PerceptionsAttitudes
Morals
Values
NORMS
PIES Spiritual
Emotional Intellectual
Physical
The L.I.D.M.A.C. Chart
Loyalty
Morality
Integrity
Assertiveness
Character
LIDMACDiscretion
The High PerformerThe Kwanzaa Achievement Model
Managing TimeRisk Taking
Holistic FitnessSelf-Image/Confidence
NetworksVisualization
Mental RehearsalBelief
Work Style
What so ever a man can conceive, and believe...he can also achieve.
High Performing SystemThe Kwanzaa Achievement ModelPeople
PurposeInnovation
Feedback SystemsGoals
LeadershipCreative Processes
CommunicationsFlexibilityTeamwork
Goals and ObjectivesThe Kwanzaa Achievement Model
(1) Perfect High Achievement Possibilities
(2) Develop Pride and Professionalism in Activities
(3) Establish Excellence as Our Standard
(4) Recognize Outstandanding Performance
(5) Effect organizational improvements
(6) Optimize the employment of personnel/equipment
(7) Modernize systems wherever possible
(8) Reinforce profitability and value of the company
(9) Improve accountability and reliability to markets
(10)Prevent fraud, abuse and waste
My Working Prioritiesfor the rest of my life1. Interesting2. Good Wages/Salary3. Promotion Potential4. Personal Growth Potential5. Appreciated6. Good Working Conditions7. Belongingness8. Empathetic Management Team9. Management Loyalty10. Tactful Discipline11. Job Security
Positions Desired Training and Sales Consultant Organizational Effectiveness Training Management Job Analyst/Quality Control Manpower Planning and Development Human Resource Development Educational/Training Coordinator Communications Specialist
Wholistic Fitness
Father
Son
Holy GhostBody
Soul
SpiritLIFE
The Psychology of WinningQualities of a Winner
Dr. Dennis Waitley
SELF-AWARENESSSELF-ESTEEM
SELF-CONTROLSELF-MOTIVATIONSELF-EXPECTANCY
SELF-IMAGESELF-DIRECTIONSELF-DISCIPLINESELF-DIMENSION
SELF-PROJECTION
Peak Performance
Commitment to a GoalGoals that are Measurable and AchievableSelf Management through Self-MasteryClear Thinking Self ControlTeambuildingRole PlayingDelegating and Participating in ManagementFlexibility - Course Correction as RequiredManaging ChangeTechnological Adoptability and Integration
THINK AND GROW RICHThe Power of the Master's Mind
The Keys to Success Entrepreneurship
DESIREFAITH
AUTO-SUGGESTIONSPECIALIZED KNOWLEDGE
IMAGINATIONORGANIZED PLANNING
DECISIONPERSISTANCE
THE SIXTH SENSEENTHUSIASM
THE SUBCONSCIOUS MINDTHE BRAIN
High Performing SystemThe Kwanzaa Achievement ModelPeople
PurposeInnovation
Feedback SystemsGoals
LeadershipCreative Processes
CommunicationsFlexibilityTeamwork
REGIONAL OCCUPATION PROGRAM CENTER
Counseling
Classroom
Classroom
Storage
Restrooms
WeldindMachineTechnology
Electricity &Drafting Rooms
CarpentryRoom
Main Office
Health Service Center
EnvironmentalControls
AutomotiveComputerElectronics
ConstructionTechnology
HumanServices /
Personal Care
Vision Statement Initiate strategy to integrate innovation
to achieve growth objective. Design a progressive developmental
training program to facilitate achievement of growth objectives.
Advance implementation plan to orient and develop the management team to maintain growth objectives.
Goal and Objective $20 Million Growth Strategy. Refine Current Human Resource
Development in Strategic Growth. Tailor Strategic Growth to
complement achievements to-date.
Today’s Situation Re-evaluate current situation. Review Job Task Analysis (JTAs) to
validate applicability to strategic growth.
Apply Programmed Change Model to identify growth pinch points.
Identify and Reengineer Applicable Tasks, Conditions and Standards
How Do We Get There? Institute Controlled-Change Model. Maintain Programmed Process Control
Change Plan. Target Training Development toward
new developing corporate environment. Implement monitoring system for
identification/resolution of restraining forces.
Available Options Refine current initiatives, minimize restrictive factors. Advantage: Less disruptive Disadvantage: Less Innovation Cost Projections:
Evaluation Phase: < $50K Minus HR costs Implementation Phase: < $100K Minus HR
costs Assessment Phase: < $50K Minus HR costs
Minimize growth projections
Recommendation Recommend Integrate Programmed
Change Model Strategy: Including JTAs, Organizational Assessment, Training and Monitoring Program
Adopt Strategic Plan for Strategic Growth Use Corrective Method for Adjustments Exercise Situational Leadership/Leaders
Business Plan
The Kwanzaa Gallery, Inc.
Frank M. Johnson, Sr.
May 11, 2002
Agenda Company Introduction and
Background Company Differentiators Products/Services Details Market Conditions Financials Summary
Company Introduction and Background Vision Statement Key employees, their background and
role(s) Company history and key milestones List of company products/services
Vision Statement
To conduct activities to prepare adolescents and teens for passage to
responsible adulthood through systemically planned Rite of Passage
education and training throughout each growth year of their youth
Goals and Objectives To build conducive systems, facilities,
and programs to secure parental and community involvement.
To prepare teens with knowledge for successful and responsible citizenship.
To institute a community-driven Regional Occupation program.
Goals and Objectives To conduct programs to orient youth about
cultural diversity, maintenance of individual culture and appreciation of others.
To conduct programs to emphasize the importance of ethnic, cultural history and lessons learned by ancestors.
To introduce youth to the spiritual and religious beliefs of their family, their ancestors and understanding differences which exist in the society.
Augusta African AmericanCultural Center
CulturalCommunity
Center
Heritage AcademyRite of Passage Training
CompCenterBusiness
Center
Library
NPOs
NPOs
AutoRepairTraining
ApplianceRepairTraining
HomeRepairTraining
ShoppingCenter
CreditUnion
Director, Business Development and ProgramsOpen Position
Coordinates NPOs and Business Center
Manages The Fashion Gallery
Manages The Music Gallery
Managers The Wine Gallery
Manages The Jazz Gallery
Manages The Cultural Center
Manages The Kwanzaa Care Center
Cultural Community Center Credit Union Bookstore/Library Conference Center Computer Center Business Center Auto Repair Center Home Repair Center Rite of Passage
Training Center
Regional Occupation Program Center
Counseling
Classroom
Classroom
Storage
Restrooms
WeldingMachineTechnology
Electricity &Drafting Rooms
CarpentryRoom
Main Office
Health Service Center
EnvironmentalControls
AutomotiveComputerElectronics
ConstructionTechnology
HumanServices /
Personal Care
Non-Profit Organization Center Credit Collection Agency Child Support/Alimony Collection Agent Collection of Criminal Violation Fines NAACP Business League Afro-Am/Minority Chamber of Commerce Cultural Development Organiztions Community Service Organizations
Director, Education/TrainingOpen Position
Directs operations of the Multi-cultural Rite of Passage Programs
Directs operations of the Regional Occupation Program
Manages training programming and scheduling
Manages Business Consultation and Education Initiatives
Director, Research/DevelopmentOpen Position
Maintains information library/bookstore in support of active programs/activities.
Locates and acquires applicable literature, current events and references.
Conducts Historical Research applicable to all activities
Develops lessons learned summaries.
Director, Personnel and AdministrationOpen Position
Manages Public Affairs and Relations Manages Recruiting and Employment
Referrals Manages Personnel Administration Manages Facilities and Logistics
Equip, Inventory, Maintenance and Use Material Safety Buildings and Grounds Supply and Acquisitions
Director, Business FinanceOpen Position
Financial Accounting
Payroll
Accounts Receivable/Payable
Business Forecasting
Price Controls
Company History and Background
The Kwanzaa Gallery, Inc.
Founded 1996
Augusta, Georgia
Milestones Co-Founder, Augusta Black Chamber Co-Founder, Augusta Summit of Afro-Am
Business Entities Co-Founder, CSRA Afro-Am Assoc. Annual Spirit of Kwanzaa Awards Banquet Annual Kwanzaa Celebration Intra-Community Affirmative Action Program Ft. Gordon DDEAMC Black History Month
Video
Affiliations National Rite of Passage Institute Orita Rite of Passage Program Blacks Against Black Crime, Inc. Augusta Summit African American
Business Entities (ASAABE) Augusta Black Chamber of Commerce CSRA African American Association Metro Augusta Chamber of Commerce
What Makes The Kwanzaa Gallery Different
Not For Profit Business Enterprise Business developed for the express
purpose of youth development Business developed for the express
purpose of community development Business developed for the express
purpose of cultural and diversity development
Youth Development Providing Hope for the Future Showing Care and Concern for Today Creating Opportunity Demonstrate Leadership Exemplify Group Capability and
Competence Viability of Legitimate Alternatives Assertive Vs..... Reactive Problem Solving
Community Development Umoja - Increase Unity and Cohesion Kujichagulia -Encourage Self Determination Ujima - Promote Collective Work
Responsibility Ujamaa - Interdependent Economics Nia - Rededication Purpose, Goals,
Objectives Kuumba - Celebrate Creativity Imani - Faith Applied Is Faith That Works
Cultural Development
Celebrating Culture and Heritage
Learning and Honoring Our History
Community Based Affirmative Actions
Plan for Afro-American Future
Self-Awareness and Realization
Divine Creation With Divine Inheritance
How The Kwanzaa Gallery Creates a Competitive Advantage
Purposeful Economic Revitalization
Community Based HRD/HRM
Cost Effective / No Debt Program
Multi-Cultural Socialization/Diversity
Prevention of Recurrent Criminal
Acts
How The Kwanzaa Gallery Creates a Competitive Advantage (cont’d)
Parental Training vs. Social Conformity
Community Mentoring wins Allegiance Minimize Government Intervention Create leaders & teamwork for
community Cultural Heritage Honored and Taught
Product/Services Current Offerings Rite of Passage Orientation Package 12 Courses Exportable CD Training Program Annual Spirit of Kwanzaa Award
Program Kwanzaa Celebration Ethnic/Cultural Heritage Observance Kit BABC ‘Think Bigger’ Program
Product/Services Current Works in Progress Program Promotional Book Exportable Training Kits Ongoing Market Development Revised Marketing Plan Regional Occupation Program in R&D
Market Conditions
Growth opportunity
Competitive climate
Risks
Market Conditions:Growth Opportunities Annually 10 - 12 Programs 12-15 Culturally Unique Programs 7 Programs non-generic for marketing Diversity/Cross-Cultural Applications City-wide Applications National and State-wide Applications Juvenille Justice Rehab APplications
Market Conditions:Competitors
DFACS/Child Welfare Medical Counseling
Mentoring (i.e. 100 Black Men) Religious Youth Groups
Junior Achievement Youth Challenge Academy
YDC/Juvenille Justice YMCA, YWCA and/or Family Y
Boys & Girls Clubs Scouting (Boy and Girl Scouts)
TKG vs. Ten Others Parental Training vs.
Social Conformity (5) Prevention of Recurrent
Criminal Acts (5) Cost Effective / No Debt
Program (4) Create leaders & team-
work for community (4) Minimize Government
Intervention (2)
Multi-Cultural Socialization/Diversity (2)
Cultural Heritage Honored and Taught (1)
Purposeful Economic Revitalization (0)
Community Based HRD/HRM (0)
Community Mentoring wins Allegiance (0)
Market Conditions:Risks
Privatization Inefficient Human Resource Utilization Untapped Diversity
Financials Revenue/Profitability history Financial outlook
The Kwanzaa GalleryMarketing Plan
May 26, 2007
Frank M. Johnson
Agenda Product/Service Vision Positioning Goals and Objectives Business Tactics Situation Analysis Financials Summary Q&A
Product/Service Vision Phase 1 -The Rite of Passage
Program Phase 2- Multicultural Rite of Passage Phase 3 -Regional Occupation
Program Phase 4 -Multicultural Community Ctr Phase 5 - Interstate Expansion
Product/Service Vision(as applicable to each Phase)
Exportable Training Package (intellectual Property)
Exportable Training Program (CD and Internet)
Static Multi-purpose Training Center Interstate Training Centers
Positioning Rite of Passage Program
Socialization TrainingRegional Occupation Training Program
Reinstate Diverse Community Citizenship
Apprenticeship Program Youth Development Program
(Pre-Adult)
Positioning Supplement VOTECH Training Reinforce Secondary Socialization by
Community Involvement Tagline
“The Dreamer Must Awaken….. and Then Go To Work”
Goals and Objectives Extend Human Resource
Development Program at Community Level
Community Human Resource Development Training
Supplement Public Education System
Goals and Objectives Increase Number of Classes at
Novice, Junior and Senior Level Increase Number Cultural/Ethnic
Groups Participating in ROP Increase Number of Cross-Cultural /
Multi-Cultural Groups Being Trained
Goals and Objectives Increase Number of Enterprise Zone
Cities Conducting Program(s)-National
Increase Number of Non-Enterprise Zone Cities Conducting Program(s) - Interstate Growth
Goals and ObjectivesClassSize (24)
HomeBased
HotelBased
CenterBased
OneGroup
$7200 $10,800 $14,400
TwoGroups
$14,400 $21,600 $28,800
ThreeGroups
$21,600 $32,400 $43,200
FourGroups
$32,400 $43,200 $57,600
Business Tactics Television Spots
Community “What would you do to improve youth development in Augusta”
Proverb “Train Up A Child In the Way They Should Go, and They Will Not Stray…”
Multicultural “What Potential Exists for Conflict and What Can Be Done to Prevent It”
Business Tactics Sponsor NPO Media Profiles
BABC, BIG, NAACP etc…. Flyers - Community Action
Mandate(s) Create Human Resource
Development Taskforce
Situation Analysis 37% MSA Population between 18-24 74% Without College Degrees 44% Working in Service Industry 37% Female Heads of Households 24% Living Below Poverty Level with
Children Under 18 years old
Situation Analysis History and Market trends Domestic/international outlook Implications of trends What are the opportunities for your
product/service? Competition Risks
Financials Forecast Revenues Costs Profit