Assignment on “KWALITY WALL’S”

CORNETTO

Prepared by – Avinandan Karmakar

CLAIMS OF CORNETTO

Cornetto from Kwality Wall's, that provides fresh, fun and an unique 'made-for-me' consumer experience.

They are young-hearted temptation succumbers who are willing to pay a little extra for that special experience, that special moment.

Target Audience

1 •AGE

2 •OCCUPATION

3 •LIFE STYLE

Age:

Main consumers are 10 to 30 years old

people.

Most potential is the age group is 15-25 that covers around 55% of total age segments.

Occupation

• Colleege/school going students.

• Job holders.

• Business persons.

Lifestyle

Consumers belongings from urban, suburban, city, rural are their targeted audience.

Advertisement and Promotional Campaign

• Yammi Gautam & Siddhart Malhotra is the brand ambassadors of Cornetto

Website

• Own website to connect with cosumers and to know their experience.

Sponsorship

Eye catchy Advertisement and promotional activities

Propagandas

ENGAGE TECHNI-QUE

• Unique

code to

win rewards

• Wit and humours

slogan

• Enjoy the ride

• Love theending

Transfer

• Love