KVCR FM/TV/FNX

Path to Increasing Service

and Sustainability

Boosting Revenues and Securing Ongoing Funding

• Grow the Member Base

• Maximize Underwriting Possibilities

• Develop & Redefine KVCR

Foundation

• Explore Marketing Opportunities

Goal 1: Increasing Revenue

• Grow Membership & Increase Underwriting

• Identify and Pursue More Grants

• Explore Additional Tribal Gifts

• Optimize Fees – Maximize Income Potential

from Facility Rentals and Use

Administrative Actionsto Optimize Expenditures

• Identify/Apply Overhead Costs To

Grants

• Itemize Expenses per Project

• Develop Viable Multi-Year Financial &

Staffing Plans

Goal 2: Build KVCR's Community Presence

• Step Up Community Engagement

• Embrace Community and Increase

Visibility

• Improve Diversity in TV/Radio Content to

Proportionately Reflect Community

ACTION:

Goal 3: Strengthen KVCR’s Production Capacities

• Increase In-House Productions

• Increase Diversity of Local Content

• Establish KVCR as a National Content

Source

ACTION:

Goal 4: Grow FNX

• Increase Community Engagement

• Explore Funding Options

• Increase in-House Productions

• Expand Programming to 1500 hours

• Establish FNX as a Major National Network

ACTION:

Goal 5: Optimize Organizational

Structure

• Study and Evaluate KVCR Staff Structure

• Redefine KVCR Foundation Board

• Create a Foundation Director Position

KVCR/TV Channel 24

• KVCR/TV Programming and Audience is

Healthy

• Programming Continues to Evolve

• Localism in Production is Increasing

• Viewership Continues Growing

L.A. PBS Station Trends2007 – 2013: KVCR Grows, Others Decline

07 130

500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000

KCET

KCET

07 131,500,000

1,600,000

1,700,000

1,800,000

1,900,000

2,000,000

2,100,000

KOCE/PBS SoCal

KOCE

07 130

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

KLCS

KLCS

07 130

100,000200,000300,000400,000500,000600,000700,000800,000

KVCR

KVCR

FNX – First Nations Experience

• Verizon, and Direct TV – Southern California, LA Area

• WYCC-PBS – Chicago, IL / and Northwestern Indiana

• KUAC – Fairbanks, Alaska

• KEET TV – Northern California

• KJHP-LP – Morongo Valley

• LPTV – Lakeland, Minnesota

• Reservation Transponder – Shoshoni, WY

• Coming Soon: Utah, CATV-47 Cheyenne/Arapahoe, AZ, WI, Navajo

Nation

FNX Acquisitions & Programming

• Content Has Grown from 50 to 500 Hours

• Need to Refresh Content thru End of FY14

• Immediate = 1,500 to 4,000 Hours of

Programming

• Long Term = Establish FNX as Major National

Network

KVCR/FM 91.9

KVCR/FM 91.9

• Audience and Team Growth

• Programming

• Outreach

• Grants

• Cross Programming/Promotion

2012 Fall 1200 2013 Fall 26000

500

1000

1500

2000

2500

3000

AQH

AQH

KVCR Radio Audience Growth

2012 Fall 58,000 2013 Fall 75,6000

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

Weekly

Weekly

KVCR Radio Audience Growth

KVCR Membership/Development

FY 2013 FY 2014 FY 20157000

7100

7200

7300

7400

7500

7600

7700

73047266

7629.3

KVCR TV Members

Members in FY 2014 = 6-Month Snapshot of Current Members as of January 28, 2014

FY 2015 = 5% Projection Based on Membership Trends

Number of members in FY 2014 = 6 month snapshot of current members as of January 28, 2014

FY 2015 = 5% projection based on membership trends

FY 2013 FY 2014 FY 20152700

2800

2900

3000

3100

3200

3300

3400

3500

3014

3295

3459.75

91.9 KVCR Members

Growing KVCR Membership in FY 2015

• 5% Projected Membership Growth by FY2015

• Initial Tele-fundraising campaign target of

Recapturing 900 Lapsed Members

• Continue with Mail Campaign to Acquire New

Donors, Averaging 600 New Donors per Campaign

Year

• Build and Launch Social Media Fundraising

Campaign

KVCR Underwriting

• For the Past Two Years, KVCR/FM/TV/FNX has

had only one Underwriting Representative

• Goal is to Maximize Potential Revenue thru

Team Building

Underwriting RevenueIn

com

e/R

evenue

Underwriting Potential

Revenue Projections Based on Current Underwriting Trends

Und

erw

riti

ng b

y $

100

,00

0

What We’re Doing

• Increase Engagement with SBCCD and Community

Sectors Increase Academic and Professional Support

• Increasing Internship Opportunities

• Cultivating HS Student Pipelines to SBVC

• Developing New Partnerships with Additional Institutions

– CSUSB, UCR, La Sierra Univ. and Others

Intern Program & Volunteers

• Working with More Local Schools and Universities

• Mentoring Students Through Current Projects

Offering Hands-on Professional Experience

• On-Air Promotion, Production and News Reporting

• Web Development

• Creating In-House Animation

In Review• Focus – Community Matters & Localism

• Strengthen KVCR Service and Brand – Uniting

KVCR FM/TV/FNX thru Cross-Promotion &

Programming

• Elevate KVCR Profile – More Civic Participation

and Visibility, Polish the Gem of the I.E.

• Increase Membership and Underwriting Revenues

• Financial and Staff Planning for Sustainability

Path to The Future

• Focus More on Community Content

• Embrace and Reflect Diverse Communities

• Reach Out to City and County Governments,

Local Schools, Colleges and Universities

• Increase Partnerships with Other Cultural, Arts and

Educational Institutions