Kushal Todi - Wealth Management(1)

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    ACKNOWLEDEGEMENT

    The Evolution Of Wealth Management In India touches an emerging

    concet in India and comilation of this ro!ect "ould not have#een ossi#le "ithout the active guidance$ mentoring and

    motivational suort of Ms Meena Desai%

    Ac&no"ledgement is also due to our esteemed Course Coordinator

    Ms% 'eena Tha&&ar%

    I "ould also li&e to ac&no"ledge our esteemed (rincial Dr Indu)hahani for giving me this oortunit* to e+lore this concet%

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    Money isn't everything...but it ranks right up there

    with oxygen.

    - Rita Davenport

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    INT,OD-CTION TO WEALT' MANAGEMENT

    Wealth management is an investment advisory disipline that

    inorporates !inanial planning" investment port!olio management and anumber o! aggregated !inanial servies. #igh $et Worth %ndividuals

    $W%s" small business owners and !amilies who desire the assistane

    o! a redentialed !inanial advisory speialist all upon wealth managers

    to oordinate retail banking" estate planning" legal resoures" tax

    pro!essionals and investment management. Wealth managers an be an

    independent ()R*%+%)D +%$,$(%, ,$$)R/" M0,s" (+, (harter

    holders or any redentialed pro!essional money manager who works to

    enhane the inome" growth and tax !avoured treatment o! long-term

    investors. 1ne must already have aumulated a signi!iant amount o!

    wealth !or wealth management strategies to be e!!etive and is also one

    o! the key areas that are growing at a tremendous rate.

    Wealth management an be provided by large orporate entities"independent !inanial advisers or multi-liensed port!olio managers

    whose servies are designed to !ous on high-net worth ustomers

    arge banks and large brokerage houses reate segmentation

    marketing-strategies to sell both proprietary and non-proprietary

    produts and servies to investors designated as potential high net-

    worth ustomers. %ndependent wealth managers use their experiene inestate planning" risk management" and their a!!iliations with tax and

    legal speialists" to manage the diverse holdings o! high net worth

    lients. 0anks and brokerage !irms use advisory talent pools to

    aggregate these same servies.

    Wealth management helps people determine their monetary goals and

    develop ationable strategies that ould help them reali2e their goals. %t

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    also de!ends their !inanes against risks. Wealth management is a

    servie designed spei!ially !or high net worth individuals. *he

    threshold !or high net worth varies by ountry and institution" but the

    most ommon de!inition is individuals who have more than 3456 million

    in assets" not inluding their home. 4ome high net worth individuals

    have done well in growing their assets !rom a low base to their urrent

    levels" and may !eel that they an ontinue to manage their own

    port!olios. #owever" as a person7s wealth grows and8or the markets get

    more hallenging" it beomes inreasingly di!!iult to reali2e the

    expeted returns.

    With greater wealth ome greater investment options as well as more

    omplex risks and threats in terms o! legal regulations" taxation issues

    and opportunities !or loss. *he level o! !ear or even outright pani that

    an be experiened grows with the si2e o! the investment involves.9reater diversi!iation is needed than in earlier stages o! investing. *his

    is where independent !inanial advisers or large orporate entities help

    their lients through pro!essional wealth management.

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    (,INCI(LE) O. WEALT' MANAGEMENT

    Mr 4tuart uas has developed what wealth managers onsider to be a

    use!ul set o! priniples !or e!!etive long-term wealth management. *hey

    apply e:ually well whether you're managing a nest egg o! 56 million or

    56 billion. The Eight (rinciles of )trategic Wealth Management are

    at the heart of "hat "ealth managers do ever* da*% The* are/

    6. Ta&e Charge and Do It Earl* /0*he 4trategi Wealth Management

    +ramework re:uires that you" as Wealth 4trategist" artiulate a set

    o! values that will be the !oundation o! !uture wealth managementplanning. 1ne must eduate onesel! about their !amily !inanes"

    existing assets" spending patterns" expeted rates o! return" and

    urrent estate plans. ,nd one must deide how to struture long-

    term !amily and !inanial goals so they beome integrated and an

    positively rein!ore one another. ;ou may wind up with good

    produts but without an integrated strategy or the resoures toimplement it over time.

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    put aountability systems and per!ormane metris in plae.

    Doing so helps to rein!ore ob?etive business goals and

    per!ormane expetations. %t also helps drive implementation o!

    wealth-reation strategies and provides a reliable benhmark by

    whih to ?udge the per!ormane o! the Wealth 4trategist.

    @. Caitali2e on 3our .amil*4s Com#ined ,esources / 0 +amilies

    an overome this tendeny toward randomness. %n !amilies o! any

    si2e" resoures beome distributed aross the membership with

    the passage o! time. *he hallenge is to !igure out how -- and how

    muh -- to reassemble these distributed resoures so they !untion

    more e!!etively. *he tools !or reversing entropy are apitali2ing on

    the !amily's !inanial sale and the ombined strength o! !amily

    members' personalities" experiene" skills" a!!iliations" and

    networks" all within a meritorati ulture.

    A. Delegate$ Emo"er$ and ,esect Indeendence / 0 Members o!a healthy !amily group learn how to grow together and grow

    separately. *here are advantages o! working together" but it is also

    important to respet the individual ambitions and values o! eah

    !amily member and" over generations" eah !amily unit. *he

    hallenge !or the Wealth 4trategist and !or other !amily members is

    to balane the two and rein!ore the strengths o! eah. 4upporting

    !amily members to identi!y and pursue hallenges that they an

    all their own" away !rom the !amily's immediate in!luene"

    enourages sel!-reliane and risk-taking. *his is an exellent way

    to enourage the personal growth o! young adults" who" i!

    supported by their !amily in their personal interests or business

    pursuits" learn to embrae responsibility !or their li!e hoies and to

    develop a sturdy sense o! sel!-on!idene.

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    B. Diversification And .ocus Com#ine The 1est Of 1oth Worlds.

    With diversi!iation you ahieve risk mitigation" and with !ous

    ome the laser intensity that most people need to sueed in li!e.

    Diversi!ying your investments is !undamental to prudent risk

    ontrol. Wealth is reated most :uikly and most o!ten through

    suess in a single business. #owever" wealth is also most :uikly

    lost by onentrating it on only one or a !ew investments. 4o" in

    order to protet your wealth" it's best to diversi!y it. *he priniple o!

    diversi!iation applies in other ways as well. Most individuals have

    both taxable and tax-de!erred &retirement and de!erred

    ompensation plans investment port!olios. 4ome have li!e

    insurane savings plans that are tax exempt to the bene!iiary. ,

    !ew people also ontrol orporations. ,hieving ompetitive

    advantage in the deployment o! apital -- a ritial omponent to

    growing diversi!ied wealth is very di!!iult to ahieve. Without the

    !ous to develop investment skills that are superior to mostpro!essionals" one will not add value to your investment port!olio.

    C. Err On The )ide of )imlicit* When (ossi#le /0%nevitably"

    advisors will present you with many !any options !or doing great

    things with your money. 4ome o! these are terri!i ideas" but it is

    reommend to most people that they stik to simple wealth

    management strategies and produts. )ven i! you're wealthy" it

    might be best !or you to peg most o! your investments to !inanial

    indies or to other simple" low-ost" and proven wealth

    management produts. 0e!ore hoosing omplex solutions to

    wealth management issues" evaluate the simple ones. 4imple

    solutions &suh as indexing may o!!er you most o! the bene!its o!

    more ompliated plans" a higher degree o! ertainty" easier

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    6G. International e+osure and diversification>- *hrough this

    strength in numbers investor will have aess to international

    investment opportunities and ahieve diversi!iation.

    LIMITATION) O. WEALT' MANAGEMENT%

    *he limitations o! wealth management are as !ollows

    6. *he big limitation o! Wealth management is that they do not show

    their atual position to the ustomers. 4o" there may be hanes o!

    !raud and !orgery with ustomers.

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    Source: Reserve Bank of India

    T'E E..ECT O. DEMOG,A('IC) ON IN5E)TMENT IN INDIA

    Parameters Number of Investors Percentage

    Gender

    Male 120 80

    Female 30 20

    Total 150 100

    Age (Years)

    Below 35 55 36.7

    35-50 80 53.3

    51-60 10 6.7

    Above 60 5 3.3

    Total 150 100

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    INTE,(,ETATION/ 0 *he above table shows" that 6

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    )O-,CE) O. IN.O,MATION .O, T'E INDIAN IN5E)TO,

    +rom the below table it is noteworthy to !ind that AF &=FH o! the

    investors read !our or more soures" @G &

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    O16ECTI5E)7 ,I)K TOLE,ANCE LE5EL O. T'E INDIAN

    IN5E)TO,

    We an onlude that the investors7 ob?etive o! investment plan is

    apital appreiation or balane o! apital appreiation and urrent

    inome. %t is investors invest to aumulate wealth rather as an avenue

    to supplement their inome.

    *he port!olio suggested to investors onsists o! !our types o! asset

    lasses i.e." ):uities" +ixed %nome 4eurities" (ash I ):uivalents and

    other ,lternative assets suh as art. Depending on their risk tolerane

    the orresponding asset lass has been inreased or dereased and

    orresponding asset mix has been suggested to eah type o! investor.

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    W'3 I) INDIA A GOOD WEALT' MANAGEMENT DE)TINATION;

    %ndia represents the greatest opportunities to wealth managers over the

    oming years. %n !at" in urrent !inanial environment" the wealthy

    population in %ndia is large as well as growing" yet an underdeveloped

    Wealth Management industry served the market. 3rbani2ation "growing

    middle lass and larger disposable inome with the young. Moreover ,

    large proportion o! the younger population is expeted to ome out o!universities over the next 6G J

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    K Wealth Management will need to adapt with lients" to spread

    beyond the largest ities and eduate its lients on the hanging

    business environment

    K *o !oreign banks" non-resident %ndians represent a large asset

    K %ndian people are looking inreasingly beyond their own borders !or

    their investments. *here!ore" !oreign banks must leverage their global

    expertise.

    WEALT' MANAGEMENT IN INDIA

    Wealth management is lassi!ied as a type o! !inanial planning tool that

    provides orporate and their !amilies with private banking" asset

    management" legal resoures" real estate planning" investment

    management and port!olio management with the goal o! sustaining and

    growing long-term wealth. Wealth management servie providers have

    segmented the %ndian market into !our ategories>

    a *he mass market &investible surplus 34DA"GGG to

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    5=GG"GGG. , true wealth management market is ?ust beginning to

    develop in %ndia.

    *he inrease in the number o! wealthy %ndians to a ombination o!

    !ators. +or one" many are invested in the e:uity markets and have

    bene!ited !rom strong orporate results in reent years. 4tok market

    earnings multiples are also riding high" and so is sentiment in the market

    !or initial publi o!!erings" she says. romoters o! %ndian ompanies have

    also been able to unlok signi!iant wealth through mergers anda:uisitions.

    E5OL-TION O. WEALT' MANAGEMENT IN INDIA < 9==>09=88?

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    3*% and 4tandard (hartered bank were the only ones providing wealth

    management servies.

    *he reason !or the growth o! #$%7s in %ndia an be attributed to three

    !ators namely>-

    ow interest rates

    ow exhange rates

    4ubstantial in!low o! +oreign Diret %nvestment

    %mprovement in %nvestor sentiment

    *he number o! #$%7s grew !rom B6million individuals to CGmillion

    individuals.

    Source: Capemini !errill "ynch Asia #acific $ealth Report %&&'(

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    T'E INDIAN N,I

    %n the ontext o! this report" we re!er to $R%s as those individuals o!

    %ndian origin or desent who are working or living outside o! %ndia. $R%s

    ontinue to maintain strong eonomi links with %ndia" as demonstrated

    by almost 345== billionC6 o! $R% deposits in the banking system and

    345

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    ompare priing aross numerous wealth management advisors. +rom

    the standpoint o! the !inanial advisor" there!ore" the business owner

    ommunity makes !or di!!iult" but rewarding" lients.

    ,s a lient group" $R% #$W%s and 3ltra-#$W%s are di!!erent !rom other

    overseas ommunities. *hey tend to retain a strong allegiane to their

    roots and are bound by traditional %ndian language" and religious and

    ultural praties" inluding !amily values.

    *he pro!essional $R% lient segment o!!ers some distintive

    opportunities !or speialist !inanial advisors. 0eause o! urreny

    onvertibility restritions" it makes sense !or these %ndians to retain some

    wealth o!!shore in !oreign urreny. 9iven their language and ultural

    a!!inity" speialist !inanial advisors are ideally plaed to serve them. +or

    example" whereas previous generations looked to 4wit2erland" %ndians

    today are ontent to bank in ,sia-ai!i markets suh as 4ingapore. %n

    ontrast to $R% business owners" emigrating $R% pro!essionals typially

    have less investment experiene and tend to initiate their port!olios with

    prinipal-guaranteed produts or mutual !unds. *hey are" however" very

    interested in learning more.

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    Source: Capemini !errill "ynch Asia #acific $ealth Report %&&8

    *he assets alloated by #$%7s in %ndia during the year

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    Source: Capemini !errill "ynch Asia #acific $ealth Report %&&+

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    %ndia7s two largest exhanges" the 0ombay 4tok )xhange and the

    $ational 4tok )xhange o! %ndia" bene!ited !rom rapidly expanding

    initial publi o!!ering &%1 markets and heightened international interest

    by the end o!

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    ,t the end o!

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    A. 6=H in ash deposits a !all o! @H sine the previous year.

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    %ndia7s growth is expeted to keep aelerating" with 9D !oreast to

    expand E.6H in

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    9=8=

    The economic recover* in Asia0(acific has #een driven #* #othdomestic demand$ rimaril* in China and India$ and rising e+orts

    @from Tai"an$ )ingaore$ Indonesia$ Ne" ealand$ 6aan$ andAustralia%

    (rivate #an&s and local "ealth management firms "ill have moreaffluent clients to serve in the coming *ears% India4s oulation of'NIs surged 98B to 8$:$=== in 9=8=$

    This is the second straight *ear in "hich India4s 'NI oulationgro"th has #een among the to gainers$ the reort said% Indiaied )ain to gain entr* into the 4to 89 league4 of countries"hich have highest num#er of rich eole% Indian 'NIs continue to

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    #enefit from a ro#ust econom* and asset classes li&e euities andreal estate

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    This economic strength attracted caital from develoed

    economies in 9=8=$ "hich led to rising commodit* and asset

    rices$ and caused u"ard ressure on regional currencies%

    Central #an&s in the region have resonded to these inflationar*

    ressures "ith monetar* and fiscal tightening% The resultant

    rise in interest rates ma* lead to a temering of the economic

    e+ansion in 9=88% At the same time$ the rising rice of oil$ the

    Middle East crisis$ and the ongoing effects of the earthua&e in

    6aan are all adding to concerns a#out the sustaina#ilit* of the

    regions gro"th rate% More #roadl*$ the macroeconomic divide

    #et"een Asia0(acifics fast0develoing emerging economies and

    the "orlds mature mar&ets has onl* increased since the financial

    crisis% Each faces its o"n economic and structural challenges

    going for"ard$ #ut #oth "ill need to "ean their economies from

    crisis0related stimuli$ and manage inflationar* ressures% It is clear

    Asia0(acific "ill continue to #e the engine of glo#al gro"th through

    9=89 at least$ #ut the actions Asia(acific governments ta&e to

    restrain inflation$ control foreign0caital inflo"s$ and deflate

    otential asset #u##les "ill certainl* affect the ace of that

    e+ansion%

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    -)

    )%-

    98

    *

    INVESTMENTS MADE BY HNI's

    IN THE YEAR 2010 !" #!$$!%" &

    E./IT0

    A"TER1ATI2E

    I12EST!E1T

    REA" ESTATE

    3I4E5 I1C6!E

    SEC/RITIES

    CAS7 5E#6SITS

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    GEOG,A('ICAL A))ET ALLOCATION 13 'NI) IN INDIA

    < 9==F09==?

    +rom this hart we an onlude that %ndian #$%7s pre!er investing in

    ,sia .,mong this most %ndians invested their wealth in %ndia itsel!. %n

    %ndia they have invested ma?orly into the real estate setor and they

    pre!erred domesti investment over !oreign investment. %n $orth

    ,meria %ndians ma?orly invested in *he 3nited 4tates stok exhanges

    like $asda: and $;4). #owever due to the !inanial meltdown they

    have onsiderably redued their exposure !rom 6

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    ME AND M3 C.O

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    et us now analy2e the di!!erent !orms o! wealth management servies

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    M4 riority 0anking Multi +amily 1!!ie

    , standalone produt +ouses on

    investment advisoryand !inanial planning

    +ouses not only on

    investment advisorybut wealth protetion

    and !inanial planning.

    Pust one investment

    option that !orms the

    port!olio

    (lients usually have

    more than one

    advisor.

    4olutions are

    ustomised using an

    entire range o!

    produts.Managed on a

    disretionary basis.

    +re:uent hange in

    advisors lead to

    relationship ontinuity

    (lients have a single

    point o! ontat whih

    ensures superior

    oordination and

    exeution

    *he lient has no sayover the port!olio

    %nentive may lead tohard selling o!

    produts.

    1perates on an openoperation model. $o

    sense o! produt

    pushing

    Deision lies in the

    hands o! the !und

    manager

    imited or negligible

    level o!

    personalisation

    ,ts like a one stop

    shop !or !inane. %t is

    akin to being the !amily(+1 and onsultant.

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    *he multi !amily o!!ie is !ast gaining pae among super rih %ndians. ,s

    opposed to wealth management servie a multi !amily o!!ie provides a

    one stop shop to meet the !amilies7 diverse needs.

    ,part !rom providing traditional wealth management servies multi!amily

    o!!ies also render !untions like

    %. )state planning and systemati wealth trans!er

    %%. +inanial and *ax lanning.

    %%%. hilanthropy (ounselling.

    %O. )xpertise in ,lternatives.

    O. Risk Management

    O%. (onsolidated Reporting

    O%%. ,dministrative servies like doumentation and payment o! bills.

    O%%%. (o ordinate with external advisors.

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    Source: Business Today !aaine(

    *he multi !amily o!!ie aggregates your port!olio7s and ensures that allthe port!olios meet the asset alloation plan. *oday this onept not only

    restrited to #$%7s but even the middle lass are now being servied by

    a large number o! !inanial planners.

    A))ET ALLOCATION 13 WEALT' MANAGE,)%

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    *he two !undamental :uestions investors must address" are the likely

    li!e expetany o! the investor &or ouple and the perentage o! assets

    the person &or ouple expets to spend every year in retirement. %n

    terms o! the latter" %! it's AH" and bonds are earning AH" the investor is

    in trouble" beause o! in!lation.

    6. Wealth managers would invest the total amount o! the !unds by

    determining asset alloation" along with the health and the

    expeted li!espan o! the individuals.

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    @. *he alloation is hanged based on eonomi onditions" but is

    broadly aligned with the risk tolerane and return ob?etives o! the

    lient. +or example" i! the stok market is soaring" one needn't

    trespass an asset alloation skewed in !avour o! bond investments

    in the ase o! a risk-averse investor. ort!olio rebalaning is also a

    good way to maintain risk-return parity among various asset

    lasses.

    A. Wealth Managers use alternative investments only i! the total

    amount was very substantial and the individuals had some

    expertise in that !ield. ,lternative investments" while o!!ering good

    diversi!iation and risk-ontrol bene!its" tend to be restritive in

    their investment struture" with high minimums" in!re:uent prie

    valuations and tightly ontrolled li:uidity !or withdrawals.

    B. Wealth Managers rebalane their port!olio7 asset struture yearly

    so as to boost the overall return. #owever Wealth Managers mayrebalane the asset mix :uarterly i! the port!olio is overexposed to

    a ertain setor.

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    1I1LIOG,A('3

    1OOK) /0 HWealth Management The .inancial Advisors Guide

    To Manage Clients Assets

    NEW)(A(E,)/0

    8% T'E ECONOMIC TIME)

    9% T'E 1-)INE)) )TANDA,D

    :% T'E 'IND-

    >% T'E .INANCIAL TIME)

    % T'E .INANCIAL C',ONICLE

    MAGAINE) /0

    8% 1-)INE)) TODA3

    9% 1-)INE)) INDIA

    :% 1-)INE)) WEEK

    >% .INANCIAL CONNECT

    6O-,NAL)/0 T'E W'A,TON 6O-,NAL O. .INANCE

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