Kurs na HR - LSSE Lodz - Employer Branding - Marcin Potkanski
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Transcript of Kurs na HR - LSSE Lodz - Employer Branding - Marcin Potkanski
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Employer Branding
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40%Źródło: Badanie Millward Brown dla Grant Thornton International, realizowane wśród 10 tys. średnich i dużych firm z 36 krajów świata (w tym 200 firm z Polski) Październik 2016
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4
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Nie ma rąk do pracy
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Twoja marka pracodawcy nie jest atrakcyjna
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pokolenie Y + (Z)
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jak myśli pokolenie Y i czego oczekuje od życia?
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nowa jednostka ‘szybkości’
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Y to najlepiej wykształcona generacja w historii
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multitasking90%
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wybór, opcje, elastyczność
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Działania EB wpływają na co najmniej trzy
obszary działalności firmy
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EVPEmployer Value Proposition
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Jak stworzyć EVP?
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AtrakcyjneWiarygodne
WyróżniająceZwięzłe
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Mniej rzeczowników, więcej czasowników
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Zespół projektowy EVP
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Narzędzia EB
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‹nr›
Question:Whichofthefollowingmethodsdoyouusemostoftentofindoutmoreaboutpotentialemployers?Participantscouldchoosefromallmethodsofcommunicationatrandom.
Whichmethodsofcommunicationareused?
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Strona www –zakładka kariera
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ResponsywnaŁatwa do znalezienia
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Dlaczego warto dla nas pracować?
Co nas wyróżnia?
Jak wygląda proces rekrutacji?
Co się u nas dzieje?
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serwisy społecznościowe(Social Media)
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Case studyHeineken
„The Candidate”
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317% ^CV816k w 2 dni
91% poczuło motywację
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