Blog P

ost OP

TIMIZ

ATION

Blog T

itle: Having a title for your blog should serve tw

o purposes – Branding and standing out on a subscriber’s feed reader. You’ll find about 17%

of your blog visitors (average adoption across the internet in the US) will

use RSS. These subscribers tend to have dozens of RSS feeds in their feed readers. Your title w

ill help you stand out in their crowded feed reader.

Share Buttons:

Social media and social bookm

arking are proven content distribution channels. The easier you m

ake it for your readers to share your content the m

ore likely it will be distributed

amongst their netw

orks.

Subscribe: Alw

ays give your readers the ability to subscribe to your blog via em

ail and RSS. By not offering both options your blog w

ill have fewer subscribers than if you offered both.

Calls to

Actio

ns: Unless you are just blogging for fun and

have no business purpose for producing content on a blog make sure you

have some type of unique value proposition (UVP) or m

oral bribe offered through a call to action (CTA) graphic or text.

Social M

edia A

ccounts: A certain percentage of your

readers will prefer to engage w

ith you and your blog via social media rather

than leaving comm

ents on your blog. Make sure you give those people the

option of connecting with you via social m

edia.

Blog C

ategories (Tags): Tags serve tw

o purposes – The first is to allow

your visitors to sort through your posts by specific topics in order to access specific inform

ation the visitor wishes to read. The second

is for search engine optimization (SEO). Every tag has its ow

n URL that is indexed by Google separately. The keyw

ord or phrase in the tag will be in

the URL and in the body content of all of the posts identified with the tag.

This makes that URL very optim

ized for the keyword or phrase in the tag.

End o

f Post C

all-to-A

ction:

If a visitor com

mits to reading your w

hole post and gets all the way to the bottom

it is your responsibility to tell them

what they should do next. You can

do it graphically or with text in the last paragraph. CTA’s can send

people to a landing page or something as sim

ple as asking the reader to leave a com

ment.

Com

ments:

For many bloggers receiving com

ments is a

metric w

hich determines the success of a post. M

any of your readers w

ill leave feedback and engage with your blog via the com

ments area.

PLAYBOOK

XXXXX

ooooo

A

FGH

BCD

E

3690

1 Am

eric

an W

ay, S

uite

2A,

Avo

n, O

H 44

011

Phon

e: (4

40) 9

34-3

690

Tol

l-fre

e: (8

00) 3

03-0

806

kuno

crea

tive

.co

mfa

cebo

ok.c

om/k

unoc

reat

ive

twitt

er.c

om/k

uno

linke

din.

com

/com

pany

/kun

o-cr

eativ

e

Blogging can be a challenge for many businesses today. O

ften times, procuring good content for publication

on a blog is tough enough. Ideally, blog posts should be published two to 21 tim

es per week for m

aximum

search engine benefits. The steps included in this playbook are intended to be a guide for optim

izing procured blog content prior to publication for SEO and to define the optim

al blog setup for the purpose of m

aximizing traffic, conversions, leads, distribution, subscribers and fans.

---->---

---

---

---

--- --

-

Page Title: An Inbound

Marketing Agency’s Blog Post

Optimization Guide. The prim

ary keyword

phrase is “Inbound Marketing Agency.”

URL: http://w

ww.kunocreative.com

/blog/bid/51358/An-Inbound-M

arketing-Agency-s-Blog-Post-Optim

ization-Guide/

Header 1 (H1) Tag: M

ost blog CMS’s

automatically assign an H1 tag to the blog post’s title.

When using one that doesn’t m

ake sure to have an H1 tag w

ith the primary keyw

ord phrase in it on the post.

Images F

ile Name &

Altern

ative (A

lt) Text: Always m

ake sure to have at least one im

age on every blog post. Also, include the primary keyw

ord phrase in the im

age file name and the im

age alt text.

Bold

the primary

keyw

ord

phrase at

least one time in the post and al-

ways include it in the first sentence.

Inbo

und &

Outbo

und Lin

ks:

It is recomm

ended to link the primary

keyword phrase to a page on your

website dom

ain with the intent of

helping that page rank for that word.

Additionally, if you have any other web

properties consider including a link on those dom

ains with the anchor text

“primary keyw

ord phrase” and point that link to the blog post. Posts give aw

ay link juice with outbound links.

As a rule of thumb, try to keep

outbound links at three or less.

Tip: W

hen trying to add the prim

ary keyword phrase in a post

consider ending a sentence with

the beginning of the phrase and beginning the next sentence w

ith the ending of the prim

ary keyword

phrase. Search engines recognize it the sam

e as if the words w

ere in the sam

e sentence.

Header 2, 3, 4

, etc. (H2, H3, H4

, etc.) Tag: Include the prim

ary keyword

phrase in as many relevant header

tags as possible.

Meta Keyw

ord

s: “inbound m

arketing, inbound marketing agency,

certified hubspot inbound marketing agency, inbound m

arketing agency ohio, social m

edia & inbound marketing agency, seo & inbound m

arketing agency, internet & inbound m

arketing agency, new york inbound m

arketing agency, san francisco inbound m

arketing agency, inbound marketing agency blog.”

Include lots of primary keyw

ord phrase variations. Up to 10 keyword phrases.

Meta Descriptio

n:

“Ever wonder how

to optim

ize your blog posts? This post is not an example of key-

word stuffing using the w

ord Inbound Marketing Agency.”

Always include the prim

ary keyword phrase in the post’s m

eta description and rem

ember that the m

eta description appears to searchers in Google’s search engine results page.

12

34

5678

Blog Tags: “inbound m

arketing, inbound m

arketing agency.” Blog tags are a way to organize

similar posts and each tag represents a separate RSS

feed that visitors can subscribe to and Google can index. These feeds contain posts that are highly optim

ized for the phrase in the tag. 12

1314 B

rand&

Captu

re

Inbou

nd M

arketing w

ith S

earch E

ngin

e Optim

ization (S

EO

)

Cu

rrent A

rticles RS

S F

eed

Posted

by Ch

ad P

ollitt on F

ri, Mar 18, 2011 @

07:11 AM

Com

men

tsThere are no com

ments on this article

Tags: in

boun

d m

arketing, in

boun

d m

arketing agen

cy

1

2

3

A

B

CCDEF

G

H

4

An

Inbou

nd M

arketing A

gency’s B

log Post O

ptimization

Gu

ide

You’ll n

otice that th

e primary keyw

ord phrase appears in

an H

2 tag above this paragraph

. Th

is too is con

sidered a good SE

O practice. A

noth

er way to m

aximize you

r keyword satu

ration on

a post is to in

clude ordered or u

nordered lists. T

he u

nordered list below

contain

s several variations of th

e ph

rase inbou

nd m

arketing agen

cy.

An Inbound Marketing Agency’s Blog Post O

ptimization G

uide - Mozilla Firefox

http://ww

w.kunocreative.com

/blog/bid/51358/An-Inbound-Marketing-Agency-s-Blog-Post-O

ptimization-G

uide

Inbou

nd M

arketing A

gency S

aturation

Rate &

On

-page Factors

SE

O &

Inbou

nd M

arketing A

gency

Inbou

nd M

arketing A

gency O

hio

Hu

bSpot C

ertified In

boun

d Marketin

g Agen

cy

H2 T

ags & L

ists with

Inbou

nd M

arketing A

gency

Pu

tting “In

bo

un

d M

ark

eting

Ag

ency

” in th

e title of this blog post

is the fi

rst sign th

at it is an im

portant prim

ary keyword ph

rase for th

is article. It doesn’t m

ean th

at I have th

e inten

t of keyword

stuffi

ng h

owever. It’s con

sidered a good SE

O practice to in

clude you

r prim

ary keyword ph

rase in th

e title of your blog post. O

n som

e blogs th

e title is an H

1 tag. If your title is n

ot an H

1 tag you’ll w

ant to in

clude

an H

1 tag with

your prim

ary keyword ph

rase at the top of you

r post. I’ve also in

cluded a bolded version

of inbou

nd m

arketing agen

cy in th

e fi

rst senten

ce of this post. T

his is con

sidered a good SE

O practice too.

For added m

easure I’ll in

clude on

e outbou

nd lin

k for inbou

nd

marketin

g agency th

at links to a page

on th

is domain

. After th

e post is live I’ll create some backlin

ks on oth

er websites an

d social media

with

the prim

ary keyword ph

rase as anch

or text. Also, con

sider breaking u

p the keyw

ord phrase

and en

d a senten

ce with

the begin

nin

g of the ph

rase and start th

e next sen

tence w

ith th

e end

of the ph

rase for seo and in

boun

d marketin

g. Agen

cy is the last w

ord in th

e keyword ph

rase.

Th

e primary keyw

ord phrase sh

ould also be placed in

the post’s m

eta data, page title and alt text.

If the alt text is tu

rned on

in you

r browser you

’ll notice “In

boun

d Marketin

g Agen

cy” pop up if you

h

over over the above im

age. Depen

ding on

the blog C

MS

you u

se to publish

your posts you

may or

may n

ot have fu

ll control of th

e page title. Wh

ether you

have fu

ll control or n

ot you’ll w

ant to in

clude

your prim

ary keyword ph

rase in th

e page title. Th

e phrase “In

boun

d Marketin

g Agen

cy” is in th

is page title becau

se my C

MS

pulls th

e post’s title (H1) an

d uses it as th

e page title.

All of th

e above examples I’ve sh

own

do not n

ecessarily mean

this post is keyw

ord stuffed. H

owever,

in m

ost cases you’ll kn

ow righ

t away if a post is keyw

ord stuffed ju

st by reading it. If readin

g the

article doesn’t u

ncover th

e keyword stu

ffin

g then

this last m

easure w

ill. Inbou

nd m

arketing agen

cy appears 8%

on th

is page. Th

e target keyword satu

ration I recom

men

d is 3%-9%

. Posts th

at are 10%

or more in

keyword satu

ration are typically eith

er poorly written

or purposely w

ritten for th

e search

engin

es – keyword stu

ffed. Th

is post is not keyw

ord stuffed! F

inally, I’ll in

clude th

e phrase

“inbou

nd m

arketing agen

cy” in th

e last senten

ce.

Target Keyword

Saturatio

n R

ate: The recom

mended saturation rate for

blog posts is 3% - 9%

. Keep in mind,

all of the words on the page m

atter in the calculation of the saturation rate. This includes the navigation and footer content. 10

Include the prim

ary keyw

ord

phrase

in the last sentence of the post.

11

Ord

ered &

Uno

rdered

lists

are good to use for organizing inform

ation and for adding a few

primary keyw

ord phrases when

the post is short a few.

9

6

78

9

10

11

12

5

Inbound Marketing A

gency

Page Title: An Inbound

Marketing Agency’s Blog Post

Optimization Guide. The prim

ary keyword

phrase is “Inbound Marketing Agency.”

URL: http://w

ww.kunocreative.com

/blog/bid/51358/An-Inbound-M

arketing-Agency-s-Blog-Post-Optim

ization-Guide/

Header 1 (H1) Tag: M

ost blog CMS’s

automatically assign an H1 tag to the blog post’s title.

When using one that doesn’t m

ake sure to have an H1 tag w

ith the primary keyw

ord phrase in it on the post.

Images F

ile Name &

Altern

ative (A

lt) Text: Always m

ake sure to have at least one im

age on every blog post. Also, include the primary keyw

ord phrase in the im

age file name and the im

age alt text.

Bold

the primary

keyw

ord

phrase at

least one time in the post and al-

ways include it in the first sentence.

Inbo

und &

Outbo

und Lin

ks:

It is recomm

ended to link the primary

keyword phrase to a page on your

website dom

ain with the intent of

helping that page rank for that word.

Additionally, if you have any other web

properties consider including a link on those dom

ains with the anchor text

“primary keyw

ord phrase” and point that link to the blog post. Posts give aw

ay link juice with outbound links.

As a rule of thumb, try to keep

outbound links at three or less.

Tip: W

hen trying to add the prim

ary keyword phrase in a post

consider ending a sentence with

the beginning of the phrase and beginning the next sentence w

ith the ending of the prim

ary keyword

phrase. Search engines recognize it the sam

e as if the words w

ere in the sam

e sentence.

Header 2, 3, 4

, etc. (H2, H3, H4

, etc.) Tag: Include the prim

ary keyword

phrase in as many relevant header

tags as possible.

Meta Keyw

ord

s: “inbound m

arketing, inbound marketing agency,

certified hubspot inbound marketing agency, inbound m

arketing agency ohio, social m

edia & inbound marketing agency, seo & inbound m

arketing agency, internet & inbound m

arketing agency, new york inbound m

arketing agency, san francisco inbound m

arketing agency, inbound marketing agency blog.”

Include lots of primary keyw

ord phrase variations. Up to 10 keyword phrases.

Meta Descriptio

n:

“Ever wonder how

to optim

ize your blog posts? This post is not an example of key-

word stuffing using the w

ord Inbound Marketing Agency.”

Always include the prim

ary keyword phrase in the post’s m

eta description and rem

ember that the m

eta description appears to searchers in Google’s search engine results page.

12

34

5678

Blog Tags: “inbound m

arketing, inbound m

arketing agency.” Blog tags are a way to organize

similar posts and each tag represents a separate RSS

feed that visitors can subscribe to and Google can index. These feeds contain posts that are highly optim

ized for the phrase in the tag. 12

1314 B

rand&

Captu

re

Inbou

nd M

arketing w

ith S

earch E

ngin

e Optim

ization (S

EO

)

Cu

rrent A

rticles RS

S F

eed

Posted

by Ch

ad P

ollitt on F

ri, Mar 18, 2011 @

07:11 AM

Com

men

tsThere are no com

ments on this article

Tags: in

boun

d m

arketing, in

boun

d m

arketing agen

cy

1

2

3

A

B

CCDEF

G

H

4

An

Inbou

nd M

arketing A

gency’s B

log Post O

ptimization

Gu

ide

You’ll n

otice that th

e primary keyw

ord phrase appears in

an H

2 tag above this paragraph

. Th

is too is con

sidered a good SE

O practice. A

noth

er way to m

aximize you

r keyword satu

ration on

a post is to in

clude ordered or u

nordered lists. T

he u

nordered list below

contain

s several variations of th

e ph

rase inbou

nd m

arketing agen

cy.

An Inbound Marketing Agency’s Blog Post O

ptimization G

uide - Mozilla Firefox

http://ww

w.kunocreative.com

/blog/bid/51358/An-Inbound-Marketing-Agency-s-Blog-Post-O

ptimization-G

uide

Inbou

nd M

arketing A

gency S

aturation

Rate &

On

-page Factors

SE

O &

Inbou

nd M

arketing A

gency

Inbou

nd M

arketing A

gency O

hio

Hu

bSpot C

ertified In

boun

d Marketin

g Agen

cy

H2 T

ags & L

ists with

Inbou

nd M

arketing A

gency

Pu

tting “In

bo

un

d M

ark

eting

Ag

ency

” in th

e title of this blog post

is the fi

rst sign th

at it is an im

portant prim

ary keyword ph

rase for th

is article. It doesn’t m

ean th

at I have th

e inten

t of keyword

stuffi

ng h

owever. It’s con

sidered a good SE

O practice to in

clude you

r prim

ary keyword ph

rase in th

e title of your blog post. O

n som

e blogs th

e title is an H

1 tag. If your title is n

ot an H

1 tag you’ll w

ant to in

clude

an H

1 tag with

your prim

ary keyword ph

rase at the top of you

r post. I’ve also in

cluded a bolded version

of inbou

nd m

arketing agen

cy in th

e fi

rst senten

ce of this post. T

his is con

sidered a good SE

O practice too.

For added m

easure I’ll in

clude on

e outbou

nd lin

k for inbou

nd

marketin

g agency th

at links to a page

on th

is domain

. After th

e post is live I’ll create some backlin

ks on oth

er websites an

d social media

with

the prim

ary keyword ph

rase as anch

or text. Also, con

sider breaking u

p the keyw

ord phrase

and en

d a senten

ce with

the begin

nin

g of the ph

rase and start th

e next sen

tence w

ith th

e end

of the ph

rase for seo and in

boun

d marketin

g. Agen

cy is the last w

ord in th

e keyword ph

rase.

Th

e primary keyw

ord phrase sh

ould also be placed in

the post’s m

eta data, page title and alt text.

If the alt text is tu

rned on

in you

r browser you

’ll notice “In

boun

d Marketin

g Agen

cy” pop up if you

h

over over the above im

age. Depen

ding on

the blog C

MS

you u

se to publish

your posts you

may or

may n

ot have fu

ll control of th

e page title. Wh

ether you

have fu

ll control or n

ot you’ll w

ant to in

clude

your prim

ary keyword ph

rase in th

e page title. Th

e phrase “In

boun

d Marketin

g Agen

cy” is in th

is page title becau

se my C

MS

pulls th

e post’s title (H1) an

d uses it as th

e page title.

All of th

e above examples I’ve sh

own

do not n

ecessarily mean

this post is keyw

ord stuffed. H

owever,

in m

ost cases you’ll kn

ow righ

t away if a post is keyw

ord stuffed ju

st by reading it. If readin

g the

article doesn’t u

ncover th

e keyword stu

ffin

g then

this last m

easure w

ill. Inbou

nd m

arketing agen

cy appears 8%

on th

is page. Th

e target keyword satu

ration I recom

men

d is 3%-9%

. Posts th

at are 10%

or more in

keyword satu

ration are typically eith

er poorly written

or purposely w

ritten for th

e search

engin

es – keyword stu

ffed. Th

is post is not keyw

ord stuffed! F

inally, I’ll in

clude th

e phrase

“inbou

nd m

arketing agen

cy” in th

e last senten

ce.

Target Keyword

Saturatio

n R

ate: The recom

mended saturation rate for

blog posts is 3% - 9%

. Keep in mind,

all of the words on the page m

atter in the calculation of the saturation rate. This includes the navigation and footer content. 10

Include the prim

ary keyw

ord

phrase

in the last sentence of the post.

11

Ord

ered &

Uno

rdered

lists

are good to use for organizing inform

ation and for adding a few

primary keyw

ord phrases when

the post is short a few.

9

6

78

9

10

11

12

5

Inbound Marketing A

gency

Blog P

ost OP

TIMIZ

ATION

Blog T

itle: Having a title for your blog should serve tw

o purposes – Branding and standing out on a subscriber’s feed reader. You’ll find about 17%

of your blog visitors (average adoption across the internet in the US) will

use RSS. These subscribers tend to have dozens of RSS feeds in their feed readers. Your title w

ill help you stand out in their crowded feed reader.

Share Buttons:

Social media and social bookm

arking are proven content distribution channels. The easier you m

ake it for your readers to share your content the m

ore likely it will be distributed

amongst their netw

orks.

Subscribe: Alw

ays give your readers the ability to subscribe to your blog via em

ail and RSS. By not offering both options your blog w

ill have fewer subscribers than if you offered both.

Calls to

Actio

ns: Unless you are just blogging for fun and

have no business purpose for producing content on a blog make sure you

have some type of unique value proposition (UVP) or m

oral bribe offered through a call to action (CTA) graphic or text.

Social M

edia A

ccounts: A certain percentage of your

readers will prefer to engage w

ith you and your blog via social media rather

than leaving comm

ents on your blog. Make sure you give those people the

option of connecting with you via social m

edia.

Blog C

ategories (Tags): Tags serve tw

o purposes – The first is to allow

your visitors to sort through your posts by specific topics in order to access specific inform

ation the visitor wishes to read. The second

is for search engine optimization (SEO). Every tag has its ow

n URL that is indexed by Google separately. The keyw

ord or phrase in the tag will be in

the URL and in the body content of all of the posts identified with the tag.

This makes that URL very optim

ized for the keyword or phrase in the tag.

End o

f Post C

all-to-A

ction:

If a visitor com

mits to reading your w

hole post and gets all the way to the bottom

it is your responsibility to tell them

what they should do next. You can

do it graphically or with text in the last paragraph. CTA’s can send

people to a landing page or something as sim

ple as asking the reader to leave a com

ment.

Com

ments:

For many bloggers receiving com

ments is a

metric w

hich determines the success of a post. M

any of your readers w

ill leave feedback and engage with your blog via the com

ments area.

PLAYBOOK

XXXXX

ooooo

A

FGH

BCD

E

3690

1 Am

eric

an W

ay, S

uite

2A,

Avo

n, O

H 44

011

Phon

e: (4

40) 9

34-3

690

Tol

l-fre

e: (8

00) 3

03-0

806

kuno

crea

tive

.co

mfa

cebo

ok.c

om/k

unoc

reat

ive

twitt

er.c

om/k

uno

linke

din.

com

/com

pany

/kun

o-cr

eativ

e

Blogging can be a challenge for many businesses today. O

ften times, procuring good content for publication

on a blog is tough enough. Ideally, blog posts should be published two to 21 tim

es per week for m

aximum

search engine benefits. The steps included in this playbook are intended to be a guide for optim

izing procured blog content prior to publication for SEO and to define the optim

al blog setup for the purpose of m

aximizing traffic, conversions, leads, distribution, subscribers and fans.

---->

---

---------

--- --

-