Social MediaDOING IT RIGHT TAKES WORK.

SERIOUSLY.

BUT THE PAYOFF IS HUGE.

Can You Publish Online, Communicate With Large Groups Of People Or Grow Your Audience And Not Use Social

Media?

So what platform does what?

Basically…TWITTER – I’m Eating A #Donut

FACEBOOK – I Like Donuts

GOOGLE+ – I Want Google To Know That I Like Donuts

PINTEREST – Here’s A Donut Recipe

INSTAGRAM – Here’s A Vintage Photo Of My Donut

YOUTUBE – Here’s A Video Of Donuts Being Made

TUMBLR – Here’s a GIF of a donut

LINKEDIN – My Skills Include Donut Eating

SPOTIFY – Now Listening To “Donuts”

REDDIT – Ask A Donut Maker Anything

So for us…TWITTER – Breaking News: Truck crashes sending hundreds of boxes of #donuts onto the highway.

FACEBOOK – Volunteers make a thousand donuts in one night to replace donuts destined for charity event.

GOOGLE+ – I Want Google To Know That I wrote a story about Donuts

PINTEREST – Best donut places in Alaska

INSTAGRAM – Photos of volunteers delivering replacement #donuts.

YOUTUBE – Here’s a video from the scene of the accident.

TUMBLR – Here’s a GIF of people’s reactions to the donated #donuts

LINKEDIN – My skills include Donut Eating

SPOTIFY – Here’s a sweet playlist for when you make #donuts

REDDIT – Ask a Donut Maker Anything

Facebook

There are two ways to use Facebook

Can schedule posts !

Facebook Best Practices

Share breaking News updates.

Share stories visually with photos and videos.

Post sneak peeks or behind the scenes content.

Vary posts types. Use photos, text only updates, polls and links.

Have fun with it. Use a casual voice and be personable.

Google+

Why does Google+ matter?

Search engine results

Site ranking

Authorship

So how do you use it?

Fill out your profile fully.

+1 pages that you are interested in.

If you’re a content creator, connect your profile to your website user account. This will help Google associate your content with your page.

Participate in the Google community.

Participate in chats or hangouts.

Twitter

“

”Twitter is the place where news breaks.

That means you should be tweeting your reporting as it develops while adhering to good verification practices.

The exception to this rule is if it’s a major investigative piece that is too complex to be released in tidbits without greater context.

Twitter Best Practices

Don’t do the robot. Be human.

Be a source of information, not just a linker. Don’t just tweet when you want to share a link.

Tweet what you’re working on, reading or interested in.

Whatever you do, make it blue.

Make your tweets standout with images. (horizontal ones)

Repeat tweets occasionally.

Tweet updates with the new information when a story develops.

Don’t be afraid to link to other’s content.

Social media + Journalism

Anything worth doing is worth doing well…

THERE ARE A COUPLE THINGS TO KEEP IN MIND

Set goals for what you want out of your social community and create content geared towards achieving that.

Do not use social media to bring people to your site. It helps but it’s not the point. We use social media to expand our audience and meet them where they are.

Social media isn’t just an extra thing we do after we’ve done the real work of reporting the story. It should be ingrained in each part of the process of a story or project.

You can’t create high quality, engaging, community-building content “the easy way” or the quick way.

That made everything sound hard and time-consuming…

ToolsBESIDES THE BASIC APPS, THERE ARE A NUMBER OF SERVICES THAT CAN HELP YOU BE MORE PRODUCTIVE

Features you should be using

Actually following people

Make Twitter lists

Facebook Interests

Facebook search

Facebook privacy settings

This is the most useful tool at your disposal. You can schedule your thoughtfully constructed content so that you can take care of a lot of posts in one go without having your eyes glued to the screen all day long.

Scheduling!

Not Everyone Wants To See Dog Pictures In Their Feed. Even One’s As Awesome As This One.

Tools and Apps

Tagboard

RebelMouse

Storify

Topsy

Bit.ly

Buffer

Hootsuite

Tweetdeck

There is so much more to talk about than we can cover in an hour…BUT IT’S WORTH THE TIME AND EFFORT TO TRY OUT PLATFORMS AND INVEST TIME IN YOUR AUDIENCE.

AFTER ALL, THEY’RE INVESTING TIME IN YOU.