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KTN press kit 2016
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Transcript of KTN press kit 2016
Messenger for Business & Travel
■ EUROPE Zi-Yul Song, M.A. Bellariastr. 69, 8038 Zurich, Switzerland Tel : +41 (44) 482-0862 E-mail: [email protected]: www.eurasiatour.info
■ SOUTHEAST/ASIA Lilyanna Lie/ Mix Media Marketing Pte Ltd 14 Robinson Road #13-00. Far East Finance Builidng. S.048545 E-mail: [email protected]: www.healthytimes.com.sg, Tel: (65)98378533
■ HONGKONG Mariam Wang/ PublicitasHongKong Ltd. 26/F Two Chinachem Exchange Square, 388 King’s Road, North Point, HongKong Tel:(852) 2516 1088 Fax:(852)2528 3260
■ HAWAII Jennifer Kim / Pacific Rim Network 1031 Kaalula Place, P.O.Box - 25066 Honolulu, HI 96825 U.S.A. Tel: (1-808) 955 7500 Fax: (1- 808) 291 5577
■ SINGAPORE Stefan Duesing 1 Ocean way 05-02 Tel: (65) 9751 8325, (65) 9337 8030 E-mail: [email protected]
410, Sejongro Daewoo B/D, 3-gil 30 Saemunan-ro, Jongno-gu, Seoul, KoreaTel +82 2 732 0546~8 Fax +82 2 733 2795 Website http://www.koreatourismnews.com E-mail [email protected] / [email protected]
Head Office
M E D I A I N F O R M A T I O NOverseas Representatives
35 Anniversary of Publication 1981~2016
Written by professionals, for professionals
KTN Sample Research
Korea Tourism News is a prominent monthly travel and trade journal tailored to the information needs of travel and tourism professionals. We have a 35-year history (beginning in 1981) and a circulation of 30,000 copies.
KTN is distributed to major travel agencies, airlines, embassies, hotels, universities, and government organizations in Korea and overseas, as well as being available in bookstores. We also have an affiliated travel agency, which is about to deliver special programs to the Korean travel industry. In addition, our online journal is providing the same contents of each issue to help promote the destinations more effectively to 37 million Korean internet users.
We feature two new destinations every month to ensure vivid, useful, and timely information for Korean travelers. Our handy format and easy-to-read about make Korea Tourism News a useful trade magazine and an ideal bridge between the carriers and the Korean sales front.
Monthly Special Events
JAN Danang, IHG AFT (Manila)
FEB the Philippines, Dubai, Dalian
MAR HongKong, Macau, Doha ITB (Germany)
APR Qingdao, Sebu, Hanoi IT&CMA (Shanghai)
MAY Guam, Taipei PATA (Guam), Pow Wow (U.S.A)
JUN Paris, Beijing KOTFA (Seoul), ILTM (Shanghai)
JUL Shanghai, Phuket
AUG Bali, Xian, Gold Coast
SEP Hawaii, Cambodia, Ho Chi Minh JATA (Tokyo)
OCT Sydney, Guam IT&CMA (Bangkok), ITB (Singapore)
NOV Bangkok, Singapore ITF (Taipei)
DEC Xiamen CITM (Beijing)
Advertising Size & RatesFront Cover US$ 8,000 Back Cover US$ 7,000 Front First Page US$ 6,000
Front Back Page US$ 6,000 Inside Back Page US$ 5,000 Spread US$ 8,000
Spread Page Bleed 271X416mm
Trimmed 265X410mm
Full Page Bleed 271X211mm
Trimmed 265X205mm
1/2 Vertical Bleed 271X105mm
Trimmed 265X102mm
1/2 Horizontal Bleed 135X211mm
Trimmed 132X205mm
SIZE H × W 4-COLOR PAGE
1/1 page265x210mm
Publisher/Editor-in-ChiefKwang-jong Choi
Advertising & Marketing DirectorJenny Choi
CONTACT PERSON
Circulation Magazine size Printing Method Deadline
30,000 copies / Monthly 210mm x 285mm Offset printing 25th Each month
■ Subscribers: 14,500
■ Bookstore sales: 8,300
■ Distribution: 7,200
Sample Research
In July 2014, a postal survey was sent to 20,000
readers selected at random. This survey produced
14,000 replies (70% response rate) and the results
are illustrated in the following tables so that current
trends can be observed.
Circulation Classification by Business & Industry
Land & Sea transportation 850
Travel Agents/Tour Operators 10,520
Tourist Promotions Organizations 780
Education/Research 1,320
Export/Sales/Marketing fields 1,000
Advertising/PR Agencies 1,630
Other Business Relating to Tourism 4,000
(Hotels, Department Stores, Restaurants, Airlines)
Overseas Branches 1,600
Bookstores 8,300
Total 30,000
Sr. Executive16%
Others 8%
Others 8%
Company Director33%
CEO/Chairman33%
GovernmentOrganizations 10%
Others 3%
Airlines7%
Travel & Agencies53%
Education 9%
Travel & Agencies35%
Others 24%
Hotels & Airlines13%
Bookstores 28%
USA 8%
Europe 5%
China9%
South Asia10%
Korea 65%
Others 1%Pacific 2%
■ Readers by job title ■ Readers by occupation
■ job Function(Travel industry) ■ Area
A Brief Description 2016 Editorial Schedule
2/3 page vertical265x103mm
US$ 8,000
US$ 4,000
US$ 2,500
US$ 2,500
2/2 page265x410mm
1/2 page horizontal132x205mm