KTN press kit 2016

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Messenger for Business & Travel EUROPE Zi-Yul Song, M.A. Bellariastr. 69, 8038 Zurich, Switzerland Tel : +41 (44) 482-0862 E-mail: [email protected]: www.eurasiatour.info SOUTHEAST/ASIA Lilyanna Lie / Mix Media Marketing Pte Ltd 14 Robinson Road #13-00. Far East Finance Builidng. S.048545 E-mail: [email protected]: www.healthytimes.com.sg, Tel: (65)98378533 HONGKONG Mariam Wang/ PublicitasHongKong Ltd. 26/F Two Chinachem Exchange Square, 388 King’s Road, North Point, HongKong Tel:(852) 2516 1088 Fax:(852)2528 3260 HAWAII Jennifer Kim / Pacific Rim Network 1031 Kaalula Place, P.O.Box - 25066 Honolulu, HI 96825 U.S.A. Tel: (1-808) 955 7500 Fax: (1- 808) 291 5577 SINGAPORE Stefan Duesing 1 Ocean way 05-02 Tel: (65) 9751 8325, (65) 9337 8030 E-mail: [email protected] 410, Sejongro Daewoo B/D, 3-gil 30 Saemunan-ro, Jongno-gu, Seoul, Korea Tel +82 2 732 0546~8 Fax +82 2 733 2795 Website http://www.koreatourismnews.com E-mail [email protected] / [email protected] Head Office M E D I A I N F O R M A T I O N Overseas Representatives 35 Anniversary of Publication 1981~2016

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Transcript of KTN press kit 2016

Page 1: KTN press kit 2016

Messenger for Business & Travel

■ EUROPE Zi-Yul Song, M.A. Bellariastr. 69, 8038 Zurich, Switzerland Tel : +41 (44) 482-0862 E-mail: [email protected]: www.eurasiatour.info

■ SOUTHEAST/ASIA Lilyanna Lie/ Mix Media Marketing Pte Ltd 14 Robinson Road #13-00. Far East Finance Builidng. S.048545 E-mail: [email protected]: www.healthytimes.com.sg, Tel: (65)98378533

■ HONGKONG Mariam Wang/ PublicitasHongKong Ltd. 26/F Two Chinachem Exchange Square, 388 King’s Road, North Point, HongKong Tel:(852) 2516 1088 Fax:(852)2528 3260

■ HAWAII Jennifer Kim / Pacific Rim Network 1031 Kaalula Place, P.O.Box - 25066 Honolulu, HI 96825 U.S.A. Tel: (1-808) 955 7500 Fax: (1- 808) 291 5577

■ SINGAPORE Stefan Duesing 1 Ocean way 05-02 Tel: (65) 9751 8325, (65) 9337 8030 E-mail: [email protected]

410, Sejongro Daewoo B/D, 3-gil 30 Saemunan-ro, Jongno-gu, Seoul, KoreaTel +82 2 732 0546~8 Fax +82 2 733 2795 Website http://www.koreatourismnews.com E-mail [email protected] / [email protected]

Head Office

M E D I A I N F O R M A T I O NOverseas Representatives

35 Anniversary of Publication 1981~2016

Page 2: KTN press kit 2016

Written by professionals, for professionals

KTN Sample Research

Korea Tourism News is a prominent monthly travel and trade journal tailored to the information needs of travel and tourism professionals. We have a 35-year history (beginning in 1981) and a circulation of 30,000 copies.

KTN is distributed to major travel agencies, airlines, embassies, hotels, universities, and government organizations in Korea and overseas, as well as being available in bookstores. We also have an affiliated travel agency, which is about to deliver special programs to the Korean travel industry. In addition, our online journal is providing the same contents of each issue to help promote the destinations more effectively to 37 million Korean internet users.

We feature two new destinations every month to ensure vivid, useful, and timely information for Korean travelers. Our handy format and easy-to-read about make Korea Tourism News a useful trade magazine and an ideal bridge between the carriers and the Korean sales front.

Monthly Special Events

JAN Danang, IHG AFT (Manila)

FEB the Philippines, Dubai, Dalian

MAR HongKong, Macau, Doha ITB (Germany)

APR Qingdao, Sebu, Hanoi IT&CMA (Shanghai)

MAY Guam, Taipei PATA (Guam), Pow Wow (U.S.A)

JUN Paris, Beijing KOTFA (Seoul), ILTM (Shanghai)

JUL Shanghai, Phuket

AUG Bali, Xian, Gold Coast

SEP Hawaii, Cambodia, Ho Chi Minh JATA (Tokyo)

OCT Sydney, Guam IT&CMA (Bangkok), ITB (Singapore)

NOV Bangkok, Singapore ITF (Taipei)

DEC Xiamen CITM (Beijing)

Advertising Size & RatesFront Cover US$ 8,000 Back Cover US$ 7,000 Front First Page US$ 6,000

Front Back Page US$ 6,000 Inside Back Page US$ 5,000 Spread US$ 8,000

Spread Page Bleed 271X416mm

Trimmed 265X410mm

Full Page Bleed 271X211mm

Trimmed 265X205mm

1/2 Vertical Bleed 271X105mm

Trimmed 265X102mm

1/2 Horizontal Bleed 135X211mm

Trimmed 132X205mm

SIZE H × W 4-COLOR PAGE

1/1 page265x210mm

Publisher/Editor-in-ChiefKwang-jong Choi

Advertising & Marketing DirectorJenny Choi

CONTACT PERSON

Circulation Magazine size Printing Method Deadline

30,000 copies / Monthly 210mm x 285mm Offset printing 25th Each month

■ Subscribers: 14,500

■ Bookstore sales: 8,300

■ Distribution: 7,200

Sample Research

In July 2014, a postal survey was sent to 20,000

readers selected at random. This survey produced

14,000 replies (70% response rate) and the results

are illustrated in the following tables so that current

trends can be observed.

Circulation Classification by Business & Industry

Land & Sea transportation 850

Travel Agents/Tour Operators 10,520

Tourist Promotions Organizations 780

Education/Research 1,320

Export/Sales/Marketing fields 1,000

Advertising/PR Agencies 1,630

Other Business Relating to Tourism 4,000

(Hotels, Department Stores, Restaurants, Airlines)

Overseas Branches 1,600

Bookstores 8,300

Total 30,000

Sr. Executive16%

Others 8%

Others 8%

Company Director33%

CEO/Chairman33%

GovernmentOrganizations 10%

Others 3%

Airlines7%

Travel & Agencies53%

Education 9%

Travel & Agencies35%

Others 24%

Hotels & Airlines13%

Bookstores 28%

USA 8%

Europe 5%

China9%

South Asia10%

Korea 65%

Others 1%Pacific 2%

■ Readers by job title ■ Readers by occupation

■ job Function(Travel industry) ■ Area

A Brief Description 2016 Editorial Schedule

2/3 page vertical265x103mm

US$ 8,000

US$ 4,000

US$ 2,500

US$ 2,500

2/2 page265x410mm

1/2 page horizontal132x205mm