KSRTC User Experience VisionAugust 2009

Why KSRTC.In 2.0?Because each day more guests enter KSRTC websites than the counters.

Because it is here at KSRTC.In where first impressions are made, where

travel experiences are brought to life and where lasting guest

relationships are built and fostered for the future.

Today…Like it or not, we have a site that reflects the strengths (and weaknesses) of the corporation and brand. We have a need to excel at operational efficiency, scale and consistency. But for today’s highly-informed and empowered travelers and users, with a world of options at their keyboards, it is simply not enough.

The call for relevant, engaging and customized information and experiences has been heard loud and clear. It has become the new table stake.

“…all the links are static or behave the same.”

“…it’s fast, it works, that’s about it.”

“…it feels like a site with lots of links, not a mass transportation site.”

W H A T W E H E A R D

So…We must leverage every pixel of guest, market and search intelligence to provide our users with what they now demand - from the very moment they enter our site. And, trends clearly indicates this is no longer just the home page.

Our mission for KSRTC.in 2.0 is to craft an innovative framework of flexible, customizable online entry points that reflect a new spirit to serve. A spirit to serve each and every user with the Content of Highest Relevance.

KSRTC.in - Experience Hierarchy

LEAST COMMON DENOMINATOR EXPERIENCEWe don’t know you. We don’t know what you want.

RECOGNIZED EXPERIENCEWe know you. We don’t know what you want.

CUSTOMIZED EXPERIENCEWe don’t know you. We know what you want.

OPTIMIZED EXPERIENCEWe know you. We know what you want.

C O N T E N T O F H I G H E S T R E L E V A N C E

KSRTC.in | Experience HierarchyNEW / POTENTIAL USERS

OPTIMIZED EXPERIENCE

We know you. We know what you want.

GLOBAL USERS (Travelers)

INFORMATION SEEKERS

RECOGNIZED EXPERIENCEWe know you (a little). We don’t know what you want.

INFREQUENT GUESTS

CUSTOMIZED EXPERIENCEWe don’t know you. We

know what you want.

GUESTS FROM SEARCHES/PROMOTIONS

LEAST COMMON DENOMINATOR EXPERIENCE We don’t know you. We don’t know what you want.

Look, feel and flow…Great, now how does KSRTC.in 2.0

. Don’t get too excited we’re still working on design, but…

Here are some of our guiding principles.

What if…

We thought of our online presence just like our offline presence or make it even robust. A space where personal service, customized with genuine experience live and breathe each day. What if we could create a warm, welcoming environment where the best of KSRTC’s attributes are shown through at every turn (click).

Here’s how we can do that on KSRTC.in 2.0.

We will welcome visitors warmly upon arrival…

Just as we would expect to do at our stations,

…with a warm, inviting environment...

…rich in texture and vibrant with color,

…and a unique approach to layout and space.

We will understand (better than anyone) ourFree Browsing Techniques need for efficiency and performance…

Just as we do at our properties,

…highly streamlined reservations and travel arrangement tools...

…that are simple, visual and seemingly uncomplicated,

…fluid and highly intuitive…

…and accessible 24/7.

KSRTC.IN

Just as we do at our exotic locales,

Our leisure travelers are invited to relax, explore and discover…

…whenever, however they choose,

…understanding they, they are the ones in control.

Just as we do with our rich culture and heritage,

We will share the unique personalityof our brand.

We will also invite guests to experience the little things that can make their travel special…

…realizing that we offer much more than just seats to relax.

And for the multitude of other visitors that enter our doors for a myriad of other reasons…

We will ensure that they all walk away with a satisfying, dynamic & vibrant impression of KSRTC on their mind.

Thank you.