ksl: delivering voters for you!

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ksl.com: delivering voters for you!

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ksl.com: delivering voters for you!. Voter Demographics. The following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year. Voters by party affiliation. - PowerPoint PPT Presentation

Transcript of ksl: delivering voters for you!

Page 1: ksl: delivering voters for you!

ksl.com: delivering voters for you!

Page 2: ksl: delivering voters for you!

Voter DemographicsThe following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year.

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There are nearly as many self-identified Independent voters as Republican voters

Voters by party affiliation

Democr

at

Repub

lican

Indep

ende

nt

9.9

27.1 24.9

Voted last year and is…

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Democr

at

Repub

lican

Indep

ende

nt0

1020304050607080

MALEFEMALE

Among Democrat voters, women outnumber men by more than 2:1

Among Republicans and Independents, men outnumber women by 10-15%

Voter gender by party affiliation

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18-20

21-24

25-34

35-44

45-49

50-54

55-64

65-74

75 +

0

5

10

15

20

25

30

DemocratRepublicanIndependentPe

rcen

tAge of voters by party affiliation

Republicans: skew heavily 25-44 Independents: skew heavily 21-44; 55-

64 Democrats: skew heavily 25-34; 50-

64

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Ethnicity by party affiliation

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

Hispanics comprise 45% of Democrat voters

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Income by party affiliation

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

DemocratRepublicanIndependent

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Voter Trends

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The rise of Independents• Independent voters nearly = Republican voters• Sharp decrease in Republicans / increase in Independents after 2010 election• Growth of Independents has come primarily from former Republicans• Democrats peaked when Pres. Obama was elected; have been in gradual decline

since

SLC20

8IN

SLC40

8IN

SLC20

9IN

SLC40

9IN

SLC21

0IN

SLC41

0IN

SLC21

1IN0

100,000200,000300,000400,000500,000600,000

0200,000400,000600,000800,0001,000,0001,200,000

Voted Past Year and is a…

Democrat Republican Independent Total

Vote

rs b

y A

ffilia

tion

Tota

l Vot

ers

(top

blu

e lin

e)

Obama Elected 2010

election

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Targeting Voters by Voting Preference

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Targeting Republican Voters

Democrat Republican Independent0

1020304050607080

MALEFEMALE

18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05

1015202530

Democrat Republican Independent

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

Democrat Republican Independent

H.S. OR LE

SS

H.S. GRADUATE

SOME C

OLLEGE

COLLEGE D

EGREE

ADVANCED DEG

REE05

101520253035

Democrat Republican Independent

Key targets: 25-44 white slightly male with some college / college degree earning $35-$100KSecondary targets: add 55-64; advanced degrees; $25-35K

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Targeting Democrat Voters

Democrat Republican Independent0

20

40

60

80

MALEFEMALE

18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05

1015202530

Democrat Republican Independent

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

Democrat Republican Independent

H.S. OR LE

SS

H.S. GRADUATE

SOME C

OLLEGE

COLLEGE D

EGREE

ADVANCED DEG

REE05

101520253035

Democrat Republican Independent

Key: 25-34/45-64 white or Hispanic female with high school diploma/some college earning $35-$75KSecondary: add 65+ and advanced degrees

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Independents comprise the second largest voting bloc, just behind Republicans.

All Independents are not the same.

Some Independents lean Democrat.

Some Independents lean Republican.

By identifying common traits, you can target the Independents that are most likely to vote each way.

And win elections as a result.

Lean Democrat

Lean Republica

n

Targeting Independents

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Targeting Independents Who Lean Republican

Democrat Republican Independent0

1020304050607080

MALEFEMALE

18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05

1015202530

Democrat Republican Independent

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

Democrat Republican Independent

H.S. OR LE

SS

H.S. GRADUATE

SOME C

OLLEGE

COLLEGE D

EGREE

ADVANCED DEG

REE05

101520253035

Democrat Republican Independent

Key targets: 25-44 white skewing slightly male with some college / college degree earning $35-$75KSecondary: add 55-64; advanced degrees; $75-$100K

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Targeting Independents Who Lean Democrat

Democrat Republican Independent0

1020304050607080

MALEFEMALE

18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05

1015202530

Democrat Republican Independent

Democrat

Republican

Independent

0 10 20 30 40 50 60 70 80 90 100

OTHERASIANHISPANICBLACKWHITE

< 15K 15K-25K

25K-35K

35K-50K

50K-75K

75K-100K

100K-150K

150K+05

101520253035404550

Democrat Republican Independent

H.S. OR LE

SS

H.S. GRADUATE

SOME C

OLLEGE

COLLEGE D

EGREE

ADVANCED DEG

REE05

101520253035

Democrat Republican Independent

Key targets: 25-34/45-64 white/Hispanic female with high school diploma /some college earning $35-$75KSecondary: add advanced degree

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ksl.com delivers Republican and Republican-leaning

voters

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ksl.com delivers 73.4% of self-identified Republican voters…

ksl.com delivers far more Republican voters than any of the late newscasts!

LATE NEWS*KTVX C 4

LATE NEWS*KUTV C 2

PRIME NEWS*KSTU C 13

LATE NEWS*KSL C 5

KSL.COM

13.4

22.3

25.3

39.4

73.4

CUME RATINGS

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ksl.com delivers 88.1% of the demographic most likely to vote Republican!

LATE NEWS*KUTV C 2

LATE NEWS*KTVX C 4

PRIME NEWS*KSTU C 13

LATE NEWS*KSL C 5

KSL.COM (TV)

10

12.8

19.9

34.3

88.1

25-44; male; white; some college/college degree; $35-$100K

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ksl.com delivers 78.6% of Independents most likely to vote Republican

LATE NEWS*KUTV C 2

LATE NEWS*KSL C 5

LATE NEWS*KTVX C 4

PRIME NEWS*KSTU C 13

KSL.COM

11

22.3

25.3

39.3

78.6

25-44; white; male; some college/college degree; HHI $35-$75K

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ksl.com delivers Democrat and Democrat-leaning

voters

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LATE NEWS*KTVX C 4

PRIME NEWS*KSTU C 13

LATE NEWS*KSL C 5

LATE NEWS*KUTV C 2

KSL.COM

21.6

38.5

40.3

46.3

52.3

Voted past year and is a Democrat

More Democrat voters than any late TV newscast

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94.2% of the younger demographic most likely to vote Democrat…

LATE NEWS*KTVX C 4

LATE NEWS*KUTV C 2

PRIME NEWS*KSTU C 13

LATE NEWS*KSL C 5

KSL.COM

10.1

22.7

39.4

52.2

94.2

25-34; female; H.S. diploma/some college; $35-$75K

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55.8% of the older demographic most likely to vote Democrat…

LATE NEWS*KTVX C 4

LATE NEWS*KUTV C 2

LATE NEWS*KSL C 5

PRIME NEWS*KSTU C 13

KSL.COM

23.3

31

40.8

43

55.8

45-64; female; H.S. diploma/some college; $35-$75K

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96% of younger, white, Independent voters most likely to vote Democrat…

LATE NEWS*KUTV C 2

LATE NEWS*KTVX C 4

PRIME NEWS*KSTU C 13

LATE NEWS*KSL C 5

KSL.COM

0

0

33.9

39.3

96.3

25-34; female; white; H.S. diploma/some college; $35-$75K

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100% of younger, Hispanic, Independent voters most likely to vote Democrat…

LATE NEWS*KUTV C 2

LATE NEWS*KTVX C 4

LATE NEWS*KSL C 5

PRIME NEWS*KSTU C 13

KSL.COM

0

0

33.9

33.9

100

25-34; female; Hispanic; H.S. diploma/some college; $35-$75K

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62.4% of older, white, Independent voters most likely to vote Democrat…

LATE NEWS*KTVX C 4

LATE NEWS*KUTV C 2

LATE NEWS*KSL C 5

PRIME NEWS*KSTU C 13

KSL.COM

14.2

27.3

36.8

39.7

62.4

45-64; white; female; H.S. diploma/some college; $35-$75K

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70% of older, Hispanic, Independent voters most likely to vote Democrat…

LATE NEWS*KTVX C 4

LATE NEWS*KUTV C 2

LATE NEWS*KSL C 5

PRIME NEWS*KSTU C 13

KSL.COM

12.4

21.1

28.6

53

70

45-64; female; Hispanic; H.S. diploma/some college; $35-$75K

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Where voters live

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Where Democrat voters are concentrated

PAST YEAR VOTED AND IS A DEMOCRAT18,000

1,897

200

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Where Independent voters are concentratedIndependent voters are heavily concentrated in just a few geographic pockets. Dark green zip codes have 40,000 Independent voters. Light green, just 2,000. ksl.com can target just the zip codes where Independent voters live.

PAST YEAR VOTED AND IS A INDEPENDENT

40,000

2,000

100

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Where Republican voters are concentratedRepublican voters are also heavily concentrated in pockets.

PAST YEAR VOTED AND IS A REPUBLICAN

25,000

12,500

0

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ksl.com: delivering voters for you!