KİŞİSEL BAKIM VE KOZMETİK ÜRÜNLERİ SAN. TİC. A.Ş.

INTRODUCTION

ABOUT US

BRANDS and PRODUCT GROUPS

PRIZES

GLOBAL ACTIVITY NETWORKAND MARKET STANDING

CERTIFICATES

CORPORATE SOCIAL RESPONSIBILITY

Morfose Kişisel Bakım ve Kozmetik Ürünler i San. Tic. A.Ş, one of the firms in Sora Group, was incorporated in 2016 in order to perform domestic and overseas sales and marketing activit ies for Morfose-brand products.

The r ise of the brand is based on long lasting market researches and R&D studies. Having met its customers firstly in 2006 to satisfy customer needs in the professional channel, Morfose has succeeded in becoming a reliable brand preferred by consumers with its product range, modern, stylish designs and quality.

INTRODUCTION

®

SORA GROUP

®

Morfose is the sole brand that has entered into 98 % of hairdressers in Turkey.

Morfose, addressing a wide consumer group, has introduced many new products to the consumers in our country.

Strength of the brand ar ises from its innovativeness and distinctive understanding of quality. Experienced technical staff and technological production structures owned by group firms are also impor tant factors in development of the brand.

Our VisionTo be a pioneering firm in our sector with our quality, innovative and customer-or iented service concept which meets consumer expectations at the highest level at correct product-pr ice axis and to become a trademark representing our country in global mar-kets.

Our MissionIn the sector we are operating in; to satisfy expectations of our customers and employ-ees at the highest level, in a manner respectful to individual and society, loyal to law, economic and moral pr inciples and sensitive to health, safety and environment.

Quality ValueMorfose has been presented to the market with its product range, modern, stylish de-signs and quality aiming at meeting consumer needs in the professional channel and has succeeded in becoming a reliable brand preferred by consumers.

ABOUT US

Hair coloring, Hair care,Hair styling, Personal care

Hair coloring, Hair Care,Hair styling, Personal care

Hair Care

BRANDS AND PRODUCT GROUPS

Hair care, Personal care

MORFOSE MARKET SHARE IN THE WORLD

CHINA

JORDAN

KUWAIT

SAUDIARABIA

IRAQ

DENMARKENGLAND

CHILE

BULGARIA

GREECE

Switzerland

IRELAND

BOSNA H.

NETHERLANDS

HUNGARY

ALBANIA GEORGIA

Azerbaijan

FRANCE

DUBAI

USA

AUSTRALIA

BAHYERN

TURKEYMORFOSECOSMETICS

Kazakhistan

CYPRUS

Nigeria

GERMANYBELGIUM

POLAND

UKRAINE

ROMANIA

Estonia

RUSSIA

YEMEN

EGYPTJamaica

GERMANYFRANCEENGLANDUSA CHILE ALBANIA GREECESWITZERLANDIRELAND BELGIUM BOSNA H.NETHERLANDSPOLAND HUNGARYDENMARK

BAHYERN ISRAEL ARMENIA LIBYAKAZAKHISTAN UZBEKISTAN SERBIA KOSOVAJAMEICA CYPRUS FAS SLOVAKIALATVIA ESTONIARUSSIASERBIAKYRGYZSTANTURKMENISTAN WESTERN SAHRA IVORYNORWAYUKRAINE

CHINABULGARIA JORDAN DUBAI KUWAITSAUDI ARABIA IRAQGEORGIA AZERBAIJAN AUSTRALIA MOROCCONIGERIA ROMANIAYEMEN EGYPT MAIRITUS TANZANIA

TANZANIA MAIRITUS

Latvia

NORWAY

LIBYA

TunusianMorocco

ALGERIA

SERBIASlovenia

TURKMENISTAN

Western Sahra

Montenegro

Ivory

MORFOSE PRODUCT DISTRIBUTION by COUNTRY

BELGIUM:in 8.000 of 43.000 hairdressers

POLAND:in 4.500 of 45.000 hairdressers

MOROCCO: in 11.000 of 33.000 hairdressers

ENGLAND:in 19.000 of 70.000 hairdressers

GERMANY: in 30.000 of 83.000 hairdressers

CHINA:in 11.000 of 200.000+ hairdressers

FRANCE:in 11.000 of 60.000 hairdressers

TURKEY: in 70.000 of 130.000 hairdressers

CO S M E T I C S

PRIZES WON

2011 “ Personal Care “ second in the sector

2014 “ Personal Care “ fourth in the sector

2016 “Personal Care “ third in the sector

2016 title of R&D Center

CERTIFICATESCO S M E T I C S

- ISO 22716: 2007 - GMP (Good Manufacturing Process)- ISO 900 1: 2008- Halal Certificate

CORPORATE SOCIAL RESPONSIBILITYUnderstanding of Corporate Social Responsibility applied within our company is structured on the basis of environment and human.

We are in a struggle for fulfilling our responsibilities to the society by developing projects in the fields of energy, climate, water, waste water and solid waste on which we focus with regard to envi-ronment. We make high quality productions by using low emission raw materials and advanced technology, without damaging the environment.

Our company, while operating in conformity with environmental regulations through the standards we have, on the other hand applies all rules and conditions under the title of human rights and labour standards included in Global Compact. Sensitivity shown by us, by following developments closely and in cooperation with global firms, to personal rights of all of our employees and health and work safety issues has enabled us to accomplish ethical works and social surveillance and to rank among firms that hold international certificates on this subject.

environmentally sensitive &

recycling

Global Firms Sustainability and

cooperationCorporate

ResponsibilityHuman rights and

labour standards