KSBDC Project Review #1
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Kansas S mall Business and Development Center Providing free and confidenti al consulting services and training at nominal fees to small busines s owners.
Transcript of KSBDC Project Review #1
Kansas Small Business and Development CenterProviding free and confidential consulting
services and training at nominal fees to small business owners.
Who we are
Chelsea Spraetz John Bricker
0Senior class of 20120Graphic Design
Associate
0Senior Class of 20120Graphic Design
Associate
Agenda0 The Kansas Small Business Development Center needs their
business classes/Program rebranded and advertised.
0 Objective: To create a new logo, name, website, and print add for the KSBDC classes
0 Target audience: Low-income adults living in Johnson, Wyandotte, or Miami Counties.
0 By rebranding the series of business classes offered by KSBDC and building them a website, we will increase awareness of the program and what it is about to a much larger audience.
Timeline
0 October 7th: Complete Competitor Research
0 October12: Logo Mock-ups to be presented to client
0 October 11th: Final Logo to be chosen
0 October 17th: Begin developing visuals for website and print advertisement
0 October 29: Begin developing website in Wordpress
0 Dec. 1: Final website due in Wordpress
Client
0 Objectives: KSBDC is interested in rebranding and expanding their program so that they are more successful at drawing in their target audience and have a better sense of company identity.
0 Message: KSBDC is an accessible and reasonable consulting service whose primary concern is helping lower income individuals achieve their full business potential.
0 Target Audience: Low income adults who reside in Johnson, Wyandotte, and Miami counties.
0 Rationale : A new company look will indicate to clients that KSBDC is a solid and fresh company that offers credible and friendly services.
Client’s Requirements
0Name for classes/Program
0Logo
0Print adds
0Website
0Facebook/ Possible Twitter
Possible Program Names
Bounce Back Business ClassesGet Up and Go Step into Your CareerPersonal Business Advancement ClassesSwift StepsBounce Ahead Business
Accelerated StepsDream Big Business ClassesOperation Achievement Forge AheadForge Your FutureStep Into Your Element
