Kroger Insight Deck

By Sandy SkrovanResearch Director - US

July 2012

A Service

© K

roger

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Contents

1. Introduction

2. Major Strategic Initiatives

3. Key Markets

4. Conclusions & Implications

5. Further Reading

All data correct at time of publishing.

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1Introduction

4

Corporate Structure

Introduction

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Kroger’s core business - conducted solely in the USA - is comprised of 18 grocery divisions and five convenience store chains. Kroger also maintains fine jewellery store operations (acquired in the 1999 Fred Meyer takeover) and manufacturing facilities that mainly supply the retailer’s private label products.

Jewellery

Fred Meyer Jewelers

GroceryKroger (nine divisions):

- Kroger Atlanta

- Kroger Central

- Kroger Cincinnati

- Kroger Columbus

- Kroger Delta

- Kroger Michigan

- Kroger Mid-Atlantic

- Kroger Mid-South

- Kroger SouthwestRalphs

Dillons Food Stores

Fry’s Food Stores

Fred Meyer

King Soopers

Smith’s Food & Drug Centers

Food4Less

Jay C Food Store

QFC Quality Food Centers

Manufacturing

39 plants

C-Stores

Kwik Shop

Loaf ‘N Jug

Quik Stop Markets

Tom Thumb Food Stores

Turkey Hill Minit Markets

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Key Management

Introduction

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JewelleryOperating Unit Head

Fred Meyer JewelersPeter Engel

GroceryOperating Unit Heads

RalphsDonna Giordano

Dillons Food StoresJoseph Grieshaber

Fry’s Food StoresJon Flora

Fred MeyerMichael Ellis

King SoopersRussell Dispense

Smith’s Food & DrugMark Tuffin

Food4LessBryan Kaltenbach

Kroger (nine divisions):

- Kroger Atlanta: Bruce A Lucia

- Kroger Central: Robert Moeder

- Kroger Cincinnati: Sukanya Madlinger

- Kroger Columbus: Bruce A Macaulay

- Kroger Delta: Tim Brown

- Kroger Michigan: Rick Going

- Kroger Mid-Atlantic: Jay Cummins

- Kroger Mid-South: John P Hackett

- Kroger Southwest: William H Breetz Jr

Jay C Food StorePaul Bowen

QFCJoe Fey

C-StoresOperating Unit Heads

Kwik ShopJeff Parker

Loaf ‘N JugArt Stawski

Quik Stop MarketsRon Stewart

Tom ThumbMark Salisbury

Turkey HillDarel Pfieff

CEO: David Dillon

President & COO:Rodney McMullen

Other Key Executives:CFO: Michael SchlotmanSVP – Retail Ops: Geoffrey Covert