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Krispy Kreme Doughnuts®

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We opened our doors

on July 13, 1937

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History

40s & 50s

improving the doughnut making process through innovations

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History

60s & 70s

Our stores are

familiar gathering places

for friends

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History 80s & 90s the hot doughnut experience

everyone was talking about us!

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TODAY

Expansion,

innovation,

extending the

Krispy Kreme

experience

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KKD Products

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($200,000)

($100,000)

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

Revenue $707,766 $543,361 $461,195

Net Income ($198,339) ($135,760) ($42,236)

EPS ($2.52) ($2.20) ($0.68)

2005 2006 2007

Income Statement

Figures in thousandsexcept per-share data

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Balance Sheet

$-

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

Cash $36,242 $16,980

Accounts Receivable $26,769 $26,677

Inventory $21,006 $23,761

Accounts Payable $7,874 $8,897

Long Term Debts $105,966 $118,241

2007 2006

Figures in thousands

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Competitors 2006

THI1,482B

SBUX7,786B

DDS4,700B

KKD 510M

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Analysis• Strengths

- Customer passion for KKD & the valuable word-of-mouth advertising provides.- The company’s growing brand image & reputation that generates strong buyer appeal

• Weaknesses- A product with a little or no nutritional value that does not appeal to increasing health-conscious consumers.- Consumer preference for healthier food …

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Thank you