KRDS India Post Podium August / September 2014: Online Retail
KRDS India Post Podium: Fashion & Retail
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Transcript of KRDS India Post Podium: Fashion & Retail
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
May 1st to May 31st 2014
Fashion & Retail Brands Considered
Fans: 2,10,177
Fans: 31,35,776
Fans: 25,05,510
Fans: 21,04,504
Fans: 28,37,797
Fans: 2,53,000
Methodology
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
70.2
KRDS Engagement Score
1.58
KRDS Engagement Score
1.50
KRDS Engagement Score
1.06
KRDS Engagement Score
0.77
KRDS Engagement Score
Top 5 Promotional PostsContent to publicize product promotions and discounts
15.55
KRDS Engagement Score
4.90
KRDS Engagement Score
2.60
KRDS Engagement Score
1.58
KRDS Engagement Score
1.23
KRDS Engagement Score
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
2.90
KRDS Engagement Score
1.50
KRDS Engagement Score
1.30
KRDS Engagement Score
0.99
KRDS Engagement Score
0.65
KRDS Engagement Score
Madhu Sudan
Account Manager
KRDS - India
+918861822228
madhusudan.v.krds
THANK YOU