KPNZ Presentation Kenya Rene 2015
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Transcript of KPNZ Presentation Kenya Rene 2015
……. AT GLANCE
• Counter-Programming Strategy
• We Target 75% of the Hispanic Market (includes 2nd and 3rd generation)
• We are a must carry station, on Direct TV, Dish Network and over the air.
• Original Wholly-Owned Content Produced In The U.S. Specifically For U.S. Hispanics.
• Custom Content And Integration Opportunities.
• Proud Affiliate of Estrella TV, parent Company established in 1988 and owns 17 Radio and 10 TV stations. Minority and independently owned.
COUNTER PROGRAMMING STRATEGY
Estrella TV Is Unique Among Spanish Language Networks And Stands Out With Innovative Programming
* Mon Tue Wed Thu Fri
7P-8P Reality Lifestyle
8P-9P Reality Competition
9P-10P Entertainment Talk Show
10:00P-10:30P News Magazine
10:30P-11P News
Mon Tue Wed Thu Fri
7P-8P Novela
8P-9P Novela
9P-10P Novela
10P-11P Novela
Mon Tue Wed Thu Fri
7P-8P Court Show
8P-9P Novela
9P-10P Novela
10P-11P Novela
All Estrella TV Programming Is Produced At The Company’s Burbank, California Studios
TV # 2 TV # 3
Source: Nielsen Media Research, Los Angeles NSI Live+SD, A18-49, M-F 10p – 10:30p, October 30 - November 26, 2 014, TP average ratings.
HISTORIC RATINGS
“Alarma TV” Ranks #1 Regardless of Language!
Source: Nielsen Media Research, Los Angeles NSI Live+SD,, A 25-54, M-F 10:30p – 11p, October 30 - November 26, 2 014, TP average ratings.
National News is #1 Regardless of Language
NOVEMBER SWEEPS GENERAL MARKET NSI RATINGS
Rank Adults 18-49 NSI Ratings
1 ESTRELLA TV 2.8
2 ABC 1.9
3 UNIVISION 1.8
4 CBS 1.7
5 TELEMUNDO 0.8
6 NBC 0.7
6 CW 0.7
8 FOX 0.5
8 UNIMAS 0.5
10 KCAL 0.4
11 MUNDOFOX 0.3
12 MYNETWORK 0.2
13 AZTECA 0.1
Rank Adults 25-54 NSI Ratings
1 ESTRELLA TV 3.5
2 CBS 2.2
3 ABC 2.1
4 UNIVISION 1.9
5 TELEMUNDO 1.0
5 NBC 1.0
7 CW 0.7
8 FOX 0.6
8 KCAL 0.6
10 MUNDOFOX 0.5
11 UNIMAS 0.4
12 MYNETWORK 0.2
13 AZTECA 0.1
Rank Adults 18-34 NSI Ratings
1 ESTRELLA TV 2.9
2 ABC 1.2
3 UNIVISION 0.9
4 CW 0.7
5 TELEMUNDO 0.6
5 FOX 0.5
7 CBS 0.5
8 NBC 0.4
8 UNIMAS 0.4
10 KCAL 0.2
10 MYNETWORK 0.2
12 MUNDOFOX 0.1
13 AZTECA 0.0
Source: Nielsen Media Research, Los Angeles NSI Live+SD, November 6, 2014; 7-11P TP average ratings.
ESTRELLA TV’S KRCA BEATS ABC, FOX, CBS AND NBC COMBINED!
Not Only Did Premios de la Radio on Estrella TV Win The Night In Los Angeles, It Beat the Big 4 Networks with Millenials. . . COMBINED!
ESTRELLA TV VIEWERS ARE DESIRABLE CONSUMERS
Source: Simmons Fall 2013 NHCS Adult 12 Month Study Hispanic Origin
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Estrella TV viewers are more likely to own credit cards and open checking accounts then all other networks
ESTRELLA TV VIEWERS ARE MORE EDUCATED
Source: Simmons/Experian Research, Fall 2013 NHCS Adult Study 12-month. Base = Hispanic.
• Estrella TV Viewers Are 12% More Likely To Be College Graduates Than The Average U.S. Hispanic
• Estrella TV Viewers Are 46% More Likely To Have Graduated From College Than Viewers Of Univision
Average U.S. Hispanic
Snapshot of Hispanics in UTAH
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
100% Age:
All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
100% Education:
All Utahns
Hispanic Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%
90%
100% Gender:
All Utahns
Hispanic
Utahns
0%
10%
20%
30%
40%
60%
70%
50%
80%
90% Housing:
All Utahns
Hispanic Utahns
100%
Source: Factfinder.census.gov Total Population: 2,855,287 Hispanic Population: 379,248
Hispanics are the biggest and fastest growing ethnic group in Utah Hispanic population in Utah grew 78% during the past decade, growing by nearly 157,000. Salt Lake City is seeing tremendous growth among Hispanic under the age of 35. The largest segment of Latinos are between the ages of 25 an 34, with men (35,400) outnumbering women (27,300).
Hispanic Origins 320,455 are Mexican, 7,175 are Guatemalans 9,000 are Salvadorans 6,730 are Peruvians 8,900 are Argentines and Chileans. Puerto Ricans, Cubans, Ecuadorians, and Colombians also have significant communities that have sprouted in greater Salt Lake City.
$1.5 Trillion Hispanic Buying Power
**2010 Utah Census
KPNZ is the only Hispanic station that has the full power tower covering the whole state of Utah, parts of Wyoming, Idaho and Nevada.
FULL POWER COVERAGE
