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KPMG Talkbook template (2007 v3) - Deutscher Startup...
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Germany startups needs to understand
Transcript of KPMG Talkbook template (2007 v3) - Deutscher Startup...
Germany
startups
needs tounderstand
Deutscher Startup Monitor (DSM) is a joint project of the Bundesverband Deutsche Startups e.V. (BVDS),
the Berlin School of Economics and Law (HWR Berlin) and sponsor KPMG in Germany.
Press conference:
Deutscher Startup Monitor 2015
Berlin, 22 September 2015
2015
DSM 2015 | 2
STUDY DESIGN
1,061 selected participants(2014: 903, 2013: 454)
Online survey from 9 April to 12 May 2015
84 network partners
5 startup regions
Original
DSM 2015 | 3
STUDY DESIGN
Lower Saxony
Bremen
Schleswig-
Holstein
North Rhine-
Westphalia
Rhineland-
Palatinate
Saarland
Baden-
Württemberg
Hesse
Bavaria
Thuringia
Saxony-
Anhalt
Saxony
Brandenburg
Mecklenburg-West
Pomerania
31.1%
(39%)
8.3%
(7%)
10.3%
(8%)
11.5%
(8%)
7.9%
9.9%
(12%)
16.7%
(11%)
1.6%
(1%)
0.4%
(0%)
3.1%
(3%)
1.6%
(3%)
4.5%
(2%)
0.2%
(0%)15.1%
(9%)
3.3%
(4%)
0.3%
(2%)
1.9%
(2%)
1.5%
(3%)
0.6%
(1%)
Hamburg
88 participants
Rhine-Ruhr
Metro area
109 participants
Stuttgart/
Karlsruhe
84 participants
Berlin
330 participants
Munich
122 participants
Federal states
defined and
analysed startup
regions
Variante 1
1,061 selected participants(2014: 903, 2013: 454)
Online survey from 9 April to 12 May 2015
84 network partners
5 startup regions
Their growth!Startups have (or are targeting)
significant employee and/or revenue
growth.
3X3 INFORMATION ABOUT THE 3RD DSM
Their ability to innovate!Driven by their technology and/or
business models, startups are highly
innovative.
Their age!Startups are younger than 10 years old.
Startups are defined by 3 features:
DSM 2015 | 5
Drive entrepreneurship in our
society.
3X3 INFORMATION ABOUT THE 3RD DSM
3 goals:Present the development and significance of startups and identify
research gaps.
Map out economic policy initiatives
to strengthen Germany as a startup
location and its regional
ecosystems.
DSM 2015 | 6
DSM
represents some:
3X3 INFORMATION ABOUT THE 3RD DSM
1,000 startups
3,000 startup founders
16,000 startup employees
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3X3 INFORMATION ABOUT THE 3RD DSMSTARTUP FOUNDERS
Rise in share of
female founders:
from 10% (2014)
to 13% (2015)
First-time startup at 29.1 years of age; at 28.8 years of age, men
start up a business on average 2.3 years earlier than women.
Startup founders
continue to be 34.9
years old on average
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SERIAL FOUNDERS
Roughly 45% of startup
founders have already
established more than
just the current startup.
Culture of failure: About 1/3
of startup founders have
shut down a previously
established startup.
DSM 2015 | 9
FOUNDER CULTURE
Even after giving up their
current business, more than
80% of all startup founders
would still pursue self-
employed activity.
Startup founders (8.0) are happier than
salaried employees (6.8).
DSM 2015 | 10
BUSINESS CLIMATE
89.3% of startup
founders are satisfied
with their current
business situation.
76% assume
improvement
during the next 6
months.
First-time survey of the startup business climate:
Founders have a positive outlook.
DSM 2015 | 11
JOB ENGINE
Startups are expanding their
function as job engines: With
an average of 17.6 jobs (incl.
founders) after 2.8 years, they
are once again creating more
jobs than in the prior year.
Berlin leads the way with an average of 27.7
employees.
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INTERNATIONALITY
Just under 10% of startup founders
and 22% of startup employees are
not from Germany.
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The 5 major
challenges facing
startups:
Marketing
Finance
Human Resources
Product (development)
Business development
MAJOR CHALLENGES
DSM 2015 | 14
DSM startups have
raised more than
EUR 1 billion in
external capital.
FINANCING
Business angels: After
family and friends, they
are the second most
important source of
financing.
DSM 2015 | 15
Startup founders are more
satisfied with federal and state
policies than in the prior year.STARTUP POLICIES
MINIMUM WAGE
Roughly half of startups
assume that introduction
of a minimum wage will
have a negative impact.
61.1% of startups have amended their hiring
policies for interns in the wake of minimum
wage introduction.
DSM 2015 | 17
Startup founders rate
institutions of higher
education as being
much better than
schools in teaching
people how to think and
act as entrepreneurs.
EDUCATION SYSTEM
DSM 2015 | 18
FRAMEWORK – GERMAN CHAMBER OF COMMERCE
On average, startup
founders rate the German
Chamber of Commerce's
representation of interests
as being merely
"sufficient" (3.9).
During the course of the
foundation process, 44% of
founders draw upon chamber of
commerce services.
57% of founders use
chamber of commerce
services after foundation.
DSM 2015 | 19
Startup voting: the
FDP [German Free
Democratic Party]
would determine the
German chancellor.
FOUNDERS VOTES
FDP in the North,
CDU/CSU in the
South.
©
© Image: Schälte, Bernd/Picture Archive of the State Parliament of North-Rhine Westphalia
DSM 2015 | 20
PARTNER NETWORKS – WE SAY "THANK YOU!"
DSM 2015 | 21
PARTNER NETWORKS – WE SAY "THANK YOU!"
DSM 2015 | 22
FURTHER INFORMATION
For more information on
startups, infographics and to
download the report, visit
deutscherstartupmonitor.de
Contact
The Berlin School of Economics and Law
Badensche Straße 52, 10825 Berlin
Prof. Sven Ripsas
Professor for Entrepreneurship
T +49 30 30877-1230
Steffen Tröger
Project Management
T +49 162 26 30 358
KPMG AG Wirtschaftsprüfungsgesellschaft
Klingelhöferstraße 18, 10785 Berlin
Tim Dümichen
Partner
T +49 30 2068-2939
Marius Sternberg
Partner
T +49 30 2068-4707
Bundesverband Deutsche Startups e.V.
Schiffbauerdamm 40, 10117 Berlin
Florian Nöll
Chairman of the Management Board
T +49 30 60989591-0
DANKE SCHÖN!DEUTSCHER STARTUP MONITOR 2015
