KPI report for retail chain stores in China (10,000-14,999 m 2) 17,989 274 0.22 38.5 35.00...

Li & Fung Research Centre China Chain Store & Franchise Association Member of the Li & Fung Group

1

2010 Q1

LI & FUNG RESEARCH CENTRE

CHINA CHAIN STORE & FRANCHISE ASSOCIATION

KPI report for retail chain stores in China

Foreword

About the KPI report

The China Chain Store & Franchise Association and the Li & Fung Research Centre have collaborated and established

the Key Performance Index System (hereafter the “KPI system”) for retail chain operators in China since 2007 and

published reports on a quarterly basis. The system aims to collect key performance indices of different format retail

stores in China.

In 2009, the data collection system are further upgraded and revised, and more store samples have been added. The

revised KPI report covers over 100 retail stores in China of 5 major formats, including convenience stores, supermarkets,

hypermarkets, department stores and home electronics appliance chains, of which supermarkets and hypermarkets are

further divided into several categories by operating area for easier references. We hope this report can shed some light

on the key development trends of China's retail chain stores.

About the indicators

Data of the following is collected in the KPI system –

1. Monthly sales (月度銷售額) – Pre-tax monthly sales value

2. Total operating area (總營業面積) – Including self-operating area and leasing area

3. Leasing area (對外租賃面積) – Area leased to other operators

4. Total staff number (員工總數) – Total number of staff including dispatched employees hired by labor agents (勞務派遣人員)

5. Total number of contract staff (正式員工數) – Total number of staff hired directly by the retailers

6. Total operating cost (成本及費用總額)

7. Total salaries and wages (工資總額)

8. Total number of SKUs (單品總數)

9. Number of SKUs distributing directly through the distribution centre (統一配送單品數)

10. Average daily number of transactions (平均日交易數)

11. Inventory turnover days (庫存周轉天數)

12. Non-operating income (營業外收入) – Income derived from activities other than sales of goods


2

2010 Q1



Survey results by retail formats

Format Monthly sales (million yuan)

Average sales per m

2

(yuan/ m2/day)

Average sales per staff

(yuan/person/day)

Average customer spending

(yuan/visit)

Gross margin (%)

Convenience stores 0.29 88 1,256 14.00 18.84

Supermarkets (300-999 m2) 1.20 77 1,565 32.21 14.86

Supermarkets (1,000-1,999 m2) 3.08 76 1,512 45.20 15.84

Supermarkets (2,000-3,999 m2) 7.87 97 2,012 57.25 14.42

Supermarkets (4,000-5,999 m2) 13.61 99 2,107 61.40 12.57

Hypermarkets (6,000-9,999 m2) 16.99 75 1,977 74.98 13.39

Hypermarket (10,000-14,999 m2) 22.62 49 1,705 64.15 14.57

Hypermarket (over 15,000 m2) 28.87 53 1,531 105.22 12.32

Department stores 114.95 125 2,529 588.05 17.21

Home electronics appliance chains 24.13 115 3,113 1845.20 \

Format Cashier efficiency 1 (yuan/machine/day)

Cashier efficiency 2 (number of transaction/

machine /day)

% of damaged

goods

Inventory turnover (Days)

Average operating area per employee (m

2/employee)

Convenience stores 9880 673 0.14 15 14.00

Supermarkets (300-999 m2) 13,467 463 0.20 19 20.00

Supermarkets (1,000-1,999 m2) 12,929 292 0.19 23 19.85

Supermarkets (2,000-3,999 m2) 19,815 328 0.20 28 21.08

Supermarkets (4,000-5,999 m2) 19,024 244 0.16 34 21.19

Hypermarkets (6,000-9,999 m2) 16,651 154 0.20 25 26.54

Hypermarket (10,000-14,999 m2) 17,989 274 0.22 38.5 35.00

Hypermarket (over 15,000 m2) 22,592 201 0.23 27 35.65

Department stores 76,581 156 0.08 61 20.15

Home electronics appliance chains 92,938 62 \ \ 27.12


3

2010 Q1



I. Convenience stores Average operating area: 112m

2

Average number of cash registers: 1 (i.e. 1 cash register for every 112 m2)

Monthly sales

0.250.28 0.29

0.33

0.280.32

0.290.22

0.23

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

Jul Aug Sep Oct Nov Dec Jan Feb Mar

(millio

n y

uan)

Average sales per m 2

7885 90

102

82

102

81

72

66

0

20

40

60

80

100

120


(yu

an

/ m2/d

ay)


1,0691,206 1,263

1,433

1,164

1,449

1,155910

989

0

500

1,000

1,500

2,000


(yuan/p

ers

on/d

ay)


12.54

16.9

12.23 12.8113.83

15.7

13.17

16.05

11.61

0

5

10

15

20


(yuan/v

isit)

Cashier efficiency

0

200

400

600

800

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

5,000

10,000

15,000

(yuan/m

achin

e/d

ay)

Eff iciency 2 (number of transaction/ machine /day)

Eff iciency 1 (yuan/machine/day)

Gross margin

19.31

18.8518.77

18.6218.54

18.9

19.08

19.5

19.51

18

18.2

18.4

18.6

18.8

19

19.2

19.4

19.6


(%)


4

2010 Q1



Jan 10 Feb 10 Mar 10 Average Qoq %

1. Monthly sales (million yuan) 0.28 0.32 0.28 0.29 -1.7%

2. Average sales per m2

(yuan/ m2/day) 82 102 81 88 -3.9%

3. Average sales per staff

(yuan/person/day) 1164 1449 1155 1256 -3.5%

4. Average customer spending

(yuan/visit) 13.83 15.70 13.17 14 1.7%

5. Cashier efficiency 1

(yuan/machine/day) 9156 11401 9084 9880 0.7%


(number of transaction/ machine /day) 664 610 745 673 -1.5%

7. Gross margin (%) 18.54 18.90 19.08 18.84 0.5%

8） % of damaged goods: 0.14%

9） Inventory turnover days: 15 days

10） Average operating area per employee (員工配置): 14 m2/employee


5

2010 Q1



II. Supermarkets (divided into 4 groups according to operating area)

1. Supermarkets (300-999 m2)

Average operating area: 526 m2

Average number of cash registers: 4 (i.e. 1 for every 132 m2)

Monthly sales

1.14 1.07 1.031.21

1.12

1.51

0.96

1.11

0.99

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6


(millio

n y

uan)


72 66 6574 69

103

5963

68

0

20

40

60

80

100

120


(yu

an

/ m2/d

ay)


1,5791,443 1,4291,629

1,401

2,094

1,199

1,495

1,376

0

500

1,000

1,500

2,000

2,500


(yuan/p

ers

on/d

ay)


33.4927.34 29.78

33.9228.49

39.32

28.8232.12

34.67

0

10

20

30

40

50


(yuan/v

isit)

Cashier efficiency

0

200

400

600

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

5,000

10,000

15,000

20,000

(yuan/m

achin

e/d

ay)



Gross margin

13.36

14.24

15.0614.81 14.73

15.114.73

13.89

14.05

12

12.5

13

13.5

14

14.5

15

15.5


(%)


6

2010 Q1




1. Monthly sales (million yuan) 1.12 1.51 0.96 1.2 8.9%


(yuan/ m2/day)

69 103 59 77 13.2%


(yuan/person/day)

1401 2094 1199 1565 4.3%


(yuan/visit)

28.49 39.32 28.82 32.21 6.1%


(yuan/machine/day)

12060 18021 10321 13467 49.6%


(number of transaction/

machine /day)

462 494 434 463 34.6%

7. Gross margin (%) 14.73 15.10 14.73 14.86 1.1%





7

2010 Q1



2. Supermarkets (1,000-1,999 m2)

Average operating area: 1,370 m2


Monthly sales

2.81 2.84 2.79 2.93 2.98

3.54

2.722.56

2.5

0

0.5

1

1.5

2

2.5

3

3.5

4


(millio

n y

uan)


69 67 68 69 70

92

64

61

61

0

20

40

60

80

100

Jul Aug Sep Oct Nov Dec Jan Feb Mar(y

uan/ m

2/d

ay)


1,1301,281 1,300 1,3201,406

1,848

1,281996

1,002

0

500

1,000

1,500

2,000


(yuan/p

ers

on/d

ay)


55.91

40.96 42.7

50.53

39.24

56.55

39.8351.5939.83

0

10

20

30

40

50

60


(yuan/v

isit)

Cashier efficiency

260

280

300

320

340

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

5,000

10,000

15,000

20,000

(yuan/m

achin

e/d

ay)



Gross margin

15.3815.47

15.78

15.03

15.78

15.47

16.29

15.0115.29

14

14.5

15

15.5

16

16.5


(%)


8

2010 Q1






(yuan/ m2/day)

70 92 64 76 11.2%


(yuan/person/day)

1406 1848 1281 1512 16.2%


(yuan/visit)

39.24 56.55 39.83 45.20 1.1%


(yuan/machine/day)

12023 15808 10957 12929 11.2%



machine /day)

301 280 294 292 -1.8%

7. Gross margin (%) 15.78 15.47 16.29 15.84 2.8%



10） Average operating area per employee (員工配置): 19.85 m2/employee


9

2010 Q1






Monthly sales

6.2 6.625.69 6.06

7.32

10.68

5.615.33

5.69

0

2

4

6

8

10

12


(millio

n y

uan)


75 7869 71

86

139

6669

63

0

50

100

150

Jul Aug Sep Oct Nov Dec Jan Feb Mar(y

ua

n/ m

2/d

ay)


1,5261,578 1,402 1,4441,784

2,884

1,3671,269

1,402

0

500

1,000

1,500

2,000

2,500

3,000

3,500


(yuan/p

ers

on/d

ay)


48.97 51.0144.66 47.03

53.41

72.46

45.8844.03

42.73

0

10

20

30

40

50

60

70

80


(yuan/v

isit)

Cashier efficiency

0

100

200

300

400

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

10,000

20,000

30,000

(yuan/m

achin

e/d

ay)



Gross margin

13.45 13.53

14.5214.17 14.22 14.28

14.75

13.05 13.57

12

12.5

13

13.5

14

14.5

15


(%)


10

2010 Q1






(yuan/ m2/day)

86 139 66 97 33.2%


(yuan/person/day)

1784 2884 1367 2012 36.4%


(yuan/visit)

53.41 72.46 45.88 57.25 20.4%


(yuan/machine/day)

17574 28407 13464 19815 40.1%



machine /day)

313 373 297 328 6.7%

7. Gross margin (%) 14.22 14.28 14.75 14.42 2.5%





11

2010 Q1





Average number of cash registers: 24 (i.e: 1 for every 193 m2)

Monthly sales

13.04

10.33 9.98

12.65 13.33

18.92

8.57

10.73

10.63

0

5

10

15

20


(millio

n y

uan)


9472 72

88 93

146

60

75

77

0

50

100

150

200


(yu

an

/ m

2/d

ay)


1,7931,553 1,550

1,9011,967

3,090

1,264

1,429

1,463

0

500

1,000

1,500

2,000

2,500

3,000

3,500


(yuan/p

ers

on/d

ay)


58.4447.11 45.96 43.93

61.27

78.93

44.0146.44

46.9

0

20

40

60

80

100


(yuan/v

isit)

Cashier efficiency

220

240

260

280

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

10,000

20,000

30,000

(yuan/m

achin

e/d

ay)



Gross margin

12.96 12.9512.69

12.15 12.17 12.09

13.46

12.37

12.41

11

11.5

12

12.5

13

13.5

14


(%)


12

2010 Q1






(yuan/ m2/day)

93 146 60 99 29.2%


(yuan/person/day)

1967 3090 1264 2107 26.3%


(yuan/visit)

61.27 78.93 44.01 61.40 34.4%


(yuan/machine/day)

17758 27897 11417 19024 23.9%



machine /day)

244 247 240 244 -3.7%

7. Gross margin (%) 12.17 12.09 13.46 12.57 -0.20%





13

2010 Q1



III. Hypermarkets (divided into 3 groups by operating areas)

1. Hypermarkets (6,000-9,999 m2)



Monthly sales

9.91

13.11 12.08 13.0815.22

23.75

11.998.72

8.75

0

5

10

15

20

25


(millio

n y

uan)

Average sales per m2

4355 52 55

64

110

50

38

36

0

20

40

60

80

100

120


(yu

an

/ m

2/d

ay)


1,1431,455 1,385 1,451

1,687

2,915

1,329974

1,009

0

500

1,000

1,500

2,000

2,500

3,000

3,500


(yuan/p

ers

on/d

ay)


60.55 57.89 56.84 57.4665.98

95.22

63.74

52.87

54.49

0

20

40

60

80

100


(yuan/v

isit)

Cashier efficiency

130140150160170180

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

10,000

20,000

30,000

(yuan/m

achin

e/d

ay)



Gross margin

12.1212.36

12.6412.36

13.13

12.59

14.43

12.43

12.11

10.511

11.512

12.513

13.514

14.515


(%)


14

2010 Q1






(yuan/m2/day)

64 110 50 75 38.0%


(yuan/person/day)

1687 2915 1329 1977 38.2%


(yuan/visit)

65.98 95.22 63.74 74.98 30.6%


(yuan/machine/day)

14208 24549 11196 16651 43.1%



machine /day)

163 151 149 154 3.7%

7. Gross margin (%) 13.13 12.59 14.43 13.39 7.5%





15

2010 Q1



2. Hypermarket (10,000-14,999 m2)



Monthly sales

13.2115.74

12.36 12.76 13.77

20.66

11.7311.41

12.83

0

5

10

15

20

25


(mill

ion y

uan)


4148

39 39 42

69

354034

0

20

40

60

80


(yu

an

/ m2/d

ay)


1,4341,612

1,308 1,3061,456

2,419

1,2411,199

1,393

0

500

1,000

1,500

2,000

2,500

3,000


(yuan/p

ers

on/d

ay)


59.39

72.4

58.48

70.78

59.71

75.84

56.91

53.22

51.75

0

10

20

30

40

50

60

70

80


(yuan/v

isit)

Cashier efficiency

0

100

200

300

400

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

10,000

20,000

30,000

(yuan/m

achin

e/d

ay)



Gross margin

13.9414.09

14.1814.06

14.63 14.6214.47

14.23

14.09

13.4

13.6

13.8

14

14.2

14.4

14.6

14.8


(%)


16

2010 Q1






(yuan/ m2/day)

42 69 35 49 16.0%


(yuan/person/day)

1456 2419 1241 1705 21.0%


(yuan/visit) 59.71 75.84 56.91 64.15 -4.6%


(yuan/machine/day)

15360 25517 13089 17989 21.1%

Cashier efficiency 2


machine /day)

269 311 241 274 8.6%

6. Gross margin (%) 14.63 14.62 14.47 14.57 3.3%


9） Inventory turnover days: 38.5 days



17

2010 Q1



3. Hypermarket (over 15,000 m2)



Monthly sales

23.29 23.7521.31

23.49

28.31

35.91

22.3822.18

23.26

0

5

10

15

20

25

30

35

40


(millio

n y

uan)


42 42 39 4150

70

3942

39

0

20

40

60

80


(yu

an

/ m2/d

ay)


1,5281,528 1,417 1,5111,437

2,019

1,136

1,4081,526

0

500

1,000

1,500

2,000

2,500


(yuan/p

ers

on/d

ay)


82.39 80.17 80.3 82.8897.38

135.21

83.08

76.49

78.01

0

20

40

60

80

100

120

140

160


(yuan/v

isit)

Cashier efficiency

160

180

200

220

240

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

10,000

20,000

30,000

40,000

(yuan/m

achin

e/d

ay)



Gross margin

10.9811.27

11.63 11.58

12.23 12.13

12.61

10.82

10.68

9.5

10

10.5

11

11.5

12

12.5

13


(%)


18

2010 Q1






(yuan/m2/day)

50 70 39 53 31.9%


(yuan/person/day)

1437 2019 1136 1531 3.1%


(yuan/visit)

97.38 135.21 83.08 105.22 29.7%


(yuan/machine/day)

21211 29796 16768 22592 46.5%



machine /day)

192 220 190 201 0.3%

7. Gross margin (%) 12.23 12.13 12.61 12.32 7.2%





19

2010 Q1



IV. Department stores Average operating area: 31,079 m

2


Monthly sales

90.13101.0797.01

110.9116.35

137.77

90.7366.37

73.87

0

20

40

60

80

100

120

140

160


(millio

n y

uan)

Average sales per m2

99 106 105120 121

158

97

8170

0

50

100

150

200


(yu

an

/ m2/d

ay)


1,9032,097 2,080

2,3772,434

3,191

1,9611,356

1,560

0

500

1,000

1,500

2,000

2,500

3,000

3,500


(yuan/p

ers

on/d

ay)


451.23

310.73

542.49561.14618.97617.08

528.09

423.33

392.78

0

100

200

300

400

500

600

700


(yuan/v

isit)

Cashier efficiency

0

50

100

150

200

Jul AugSepOctNovDecJan FebMar

(num

ber

of

transactio

n/ m

achin

e

/day)

0

20,000

40,000

60,000

80,000

100,000

120,000

(yuan/m

achin

e/d

ay)



Gross margin

16.97

16.18

17.4416.94

16.17

16.77

18.7

17.52

17.64

14.515

15.516

16.517

17.518

18.519


(%)


20

2010 Q1






(yuan/ m2/day)

121 158 97 125 14.1%


(yuan/person/day)

2434 3191 1961 2529 15.8%


(yuan/visit)

618.97 617.08 528.09 588.05 24.7%


(yuan/machine/day)

73712 96634 59395 76581 14.0%



machine /day)

160 183 124 156 2.4%

7. Gross margin (%) 16.17 16.77 18.70 17.21 2.2%





21

2010 Q1



V. Home electronics appliance chains Average operating area: 6970m

2


Monthly sales

39.06

60.08

32.1 29.38

18.2624.7324.13

28.91

26.85

0

10

20

30

40

50

60

70


(millio

n y

uan)


93

127

70

194

136

94114

64

66

0

50

100

150

200

250


(yu

an

/ m2/d

ay)


4,4045,300

2,926

8,077

3,6922,540

3,1083,154

3,027

0

2,000

4,000

6,000

8,000

10,000


(yuan/p

ers

on/d

ay)


1,4611,669

1,5531,497

2,060

1,7371,739

1,440

1,400

0

500

1,000

1,500

2,000

2,500


(yuan/v

isit)

Cashier efficiency

0

50

100

150

Jul

Aug Sep Oct

Nov

Dec Ja

nFeb M

ar

(num

ber

of

transactio

n/

machin

e /day)

0

50,000

100,000

150,000

200,000

(yuan/m

achin

e/d

ay)




22

2010 Q1




1. Monthly sales (million yuan) 29.38 18.26 24.73 24.13 n.a.


(yuan/m2/day)

136 94 114 115 n.a.


(yuan/person/day)

3692 2540 3108 3113 n.a.


(yuan/visit)

2060.20 1736.60 1738.80 1845.20 n.a.


(yuan/machine/day)

110218 75827 92768 92938 n.a.



machine /day)

72 57 55 62 n.a.

7） % of damaged goods: n.a.

8） Inventory turnover days: n.a.



23

2010 Q1



Recent highlights of the retail chain operators (Press release from the “Top 100 retail chain operators, 2009” of the China Chain Store & Franchise Association)

1. Top 100 retailers accounted for around one-tenth of total market share in 2009;

sales growth was the slowest in a decade

Every year the China Chain Store and Franchise Association (CCFA) released the “the top 100 retail chain operators”

(the Top 100s) in March. According to the CCFA, the Top 100s achieved total sales revenue of 1,360 billion yuan, up by

13.5% yoy in 2009; it was the slowest since records by the CCFA began in 1999.

According to the National Bureau of Statistics, total retail sales of consumer goods reached 12,534.3 billion yuan in 2009,

up nominally by 15.5% yoy. The real growth was 16.9% yoy, 2.1 ppt. higher than that in 2008. Growth of total retail sales

of consumer goods was faster than that of the Top 100s in 2009; however, it should be noted that automobile, furniture,

and building and decoration materials demonstrated the most impressive growth among all retail sales categories in

2009; sales grew by 32.3%, 35.5% and 26.6% respectively. Meanwhile, sales of grain was up only by 13%; and sales of

meat, poultry and eggs grew only by 8.3%. Taking the fact that consumer staples have a big proportion of goods sold by

the Top 100s into account, the Top 100s continued to outperform industry counterparts in 2009.

In 2009, the total sales revenue of the Top 100s accounted for 10.9% of the total retail sales of consumer goods. Share

of sales of the Top 100s in total retail sales of consumer goods in China slightly declined and China’s retail landscape

remains highly fragmented.

The total number of stores of the Top 100s in 2009 was 137,000, rising by 18.9% yoy. Retailers generally remained

cautious in respective capital expenditure in 2009.

Exhibit 1 demonstrates the Top 10 retail chain operators in China in 2009. Suning Appliances Co. Ltd overtook Gome

Electrical Appliance Group to top the list in 2009. Gome came in second and was followed by the Bailian Group, the

Dashang Group and the China Resources Vanguard Co. Ltd.


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2010 Q1



Exhibit 1: Top 10 retail chain operators in China, 2009

Ranking Enterprise Sales volume (million yuan)

yoy growth (%)

Number of stores

yoy growth (%)

Place of origin

Major formats in China

Suning Appliance Co., Ltd. 1 蘇寧電器集團

117,002.67 14.3 941 15.9 Chinese Mainland

Electronics specialty

Gome Electrical Appliance Group 國美電器集團

106,801.65 2.1 1170 -14.1 Chinese Mainland

Electronics specialty

Of which: Sanlian Commercial Co., Ltd

2

其中：三聯商社股份有限公司 1379.96 -27.0 5 -37.5 Chinese Mainland

Electronics specialty, real estate, telecommunications,Hospitality, media

Bailian Group Co., Ltd (Brilliance Group)

3 百聯集團有限公司


Supermarket, department store, specialty store, shopping mall, convenience store

Of which: Lianhua Supermarket Holdings Co., Ltd. (Include Shanghai Hualian Supermarket Co., Ltd. )

其中: 聯華超市股份有限公司

(含：華聯超市股份有限公司)


Hypermarket, supermarket, convenience store

Hualian Group GMS Shopping Center Co.,Ltd.

華聯集團吉買盛購物中心有限公司

3,926.18 -2.9 22 4.8 Chinese Mainland

Hypermarket , Supermarket

Homemart Decoration Co., Ltd. 好美家裝潢建材有限公司

2,100 -17.0 14 -44.0 Chinese Mainland

Home improvement specialty

Dalian Dashang Group Co., Ltd. 4 大連大商集團有限公司


Department store, shopping mall, hypermarket, supermarket, specialty store, real estate, catering and entertainment

China Resources Vanguard Co., Ltd. 5 華潤萬家有限公司


Hypermarket, supermarket, convenience store

of which: Suguo Supermarket Co. Ltd.

其中: 蘇果超市有限公司


Supermarket, convenience store

RT-Mart Shanghai 6 康誠投資（中國）有限公司（大潤發）

40,431.69 20.5 121 19.8 Taiwan Hypermarket, supermarket, convenience store, shopping mall

Carrefour China Inc. 7 家樂福（中國）管理諮詢服務有限公司

36,600.00 8.2 156 16.4 France Hypermarket


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2010 Q1



Ranking Enterprise Sales

volume (million yuan)

yoy growth (%)

Number of stores

yoy growth (%)

Place of origin

Major formats in China

Anhui Huishang Group Co.,Ltd. 安徽省徽商集團有限公司 34,378.83 13.5 2884 15.5 Logistics

Of which: Shangzhidu Co. ltd.

安徽商之都股份有限公司 7,264.13 14.6 928 41.9 Department store

Huishang Nongjiafu Co. Ltd.

8

安徽徽商農家福有限公司 1,844.90 4.9 1918 6.2

Chinese Mainland

Agricultural store

Wal-Mart (China) Investment Co., Ltd. 9 沃爾瑪（中國）投資有限公司

34,000.00 22.2 175 45.8 United States

Hypermarket, shopping mall

Wumart Group 10 物美控股集團有限公司

32,700.00* 6.7 2333 16.1 Chinese Mainland

Hypermarket

of which: Beijing MerryMart Chainstores Development Ltd.

其中: 北京美廉美連鎖商業有限公司


Supermarket

ZheJiang Gongxiao Supermarket 浙江供銷超市有限公司


Supermarket

* Estimated value

Source: China Chain Store and Franchise Association (CCFA)

2. Foreign retailers achieved more impressive performance

According to the CCFA, there were 20 foreign retailers among the Top 100s in 2009. In 2009, growth rates of the foreign

retailers among the Top 100s in terms of sales and number of stores were 20.4% yoy and 15.7% yoy respectively,

improving from 17.6% yoy and 13.1% yoy in 2008. Besides, the top foreign retailers achieved more remarkable

same-store-sales in 2009 than their domestic counterparts. In 2009, Taiwan-based RT-Mart replaced Carrefour to

become the largest foreign retailer in China; it ranked sixth in the Top 100s.

Foreign retailers tend to adopt a more focused approach in their operations in China. For instance, TESCO, Carrefour

and Wal-Mart, operate mostly hypermarkets in China; and 7-Eleven focus on convenience stores businesses. According

to the CCFA, most of the foreign retailers among the Top 100s focused on the hypermarket format. On the other hand, a

large number of domestic retailers among the Top 100s, such as Dalian Dashang Group Co., Ltd., Wuhan Zhongbai

Group Co., Ltd., Wuhan Wushang Group Co., Ltd. and the Bailian Group Co., Ltd., adopt multi-format business

operations - many operate a variety of retail formats such as supermarkets, department stores, specialty stores and

convenience stores, etc. Besides, it is not uncommon to find domestic retailers engage in other business activities in

China such as hospitality and catering, trading, logistics and real estate businesses.


26

2010 Q1



About the Organizations

The China Chain Store & Franchise Association

中國連鎖經營協會中國連鎖經營協會中國連鎖經營協會中國連鎖經營協會

Founded in 1997, the China Chain Store & Franchise Association (CCFA) is an official representative of the retailing and

franchise industry in China. Currently, there are 800 enterprise members with 160,000 outlets, including domestic &

overseas retailers, franchisers, suppliers, and relevant organizations. The total sales of China’s “Top 100 retail chain

operators”, which are part of the members of the CCFA, exceeded RMB 1.2 trillion in 2008, with more than 12,000

stores in total.

CCFA participates in policymaking and coordination, safeguards the interests of industry and members, provides a

series of professional trainings and industry information and data for its members and establishes platforms for

exchange and cooperation.

Li & Fung Group

利豐集團利豐集團利豐集團利豐集團

The Li & Fung Group is a Hong Kong-based multinational company with three distinct core businesses: export sourcing,

distribution and logistics, and retailing. Founded in Guangzhou in 1906, the Li & Fung Group achieved an annual

turnover of around US$16.7 billion in 2008. Today, the Li & Fung Group operates in some 40 countries and regions and

employs over 35,000 people worldwide. One of its core competencies is “Supply Chain Management” (SCM).

Li & Fung Research Centre

利豐研究中心利豐研究中心利豐研究中心利豐研究中心

Li & Fung Research Centre is the research institute of the Li & Fung Group. It serves as a knowledge bank on China's

economy, industries, logistics and distribution sector, with its research scope covering the whole spectrum of the entire

supply chain, from ideas, production, distribution, retailing to consumers. It also offers research analyses and consulting

services to colleagues and clients to assist them in their day-to-day decision-making.

© Copyright 2010 Li & Fung Research Centre and the China Chain Store & Franchise Association (CCFA). All rights reserved.

Though Li & Fung Research Centre and CCFA endeavor to have information presented in this document as accurate and updated as possible, it accepts no responsibility for any error, omission or misrepresentation. Li & Fung Research Centre, CCFA and/or their associates accept no responsibility for any direct, indirect or consequential loss that may arise from the use of information contained in this document. Reproduction or redistribution of this material without Li & Fung Research Centre and CCFA’s prior written consent is prohibited.

KPI report for retail chain stores in China (10,000-14,999 m 2) 17,989 274 0.22 38.5 35.00...

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